Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Faculty & Research
  • Faculty
  • Research
  • Featured Topics
  • Academic Units
  • …→
  • Harvard Business School→
  • Faculty & Research→
  • Research
    • Research
    • Publications
    • Global Research Centers
    • Case Development
    • Initiatives & Projects
    • Research Services
    • Seminars & Conferences
    →
  • Publications→

Publications

Publications

Filter Results: (956) Arrow Down
Filter Results: (956) Arrow Down Arrow Up

Show Results For

  • All HBS Web  (3,903)
    • Faculty Publications  (956)

    Show Results For

    • All HBS Web  (3,903)
      • Faculty Publications  (956)

      Marketing InnovationsRemove Marketing Innovations →

      ← Page 42 of 956 Results →

      Are you looking for?

      →Search All HBS Web
      • February 2002 (Revised April 2011)
      • Case

      The Future of Hybrid Electric Vehicles

      By: John T. Gourville, Alice Tzou and David Lane
      Set in 2002, this case looks at the potential for hybrid electric vehicles in the United States. Looks at the pressures on the automotive industry to produce a commercially viable, environmentally friendly vehicle and the consumer behavior surrounding purchase of those... View Details
      Keywords: Technological Innovation; Marketing Strategy; Consumer Behavior; Environmental Sustainability; Technology Adoption; Auto Industry; United States
      Citation
      Educators
      Purchase
      Related
      Gourville, John T., Alice Tzou, and David Lane. "The Future of Hybrid Electric Vehicles." Harvard Business School Case 502-025, February 2002. (Revised April 2011.)
      • January 2002 (Revised September 2022)
      • Case

      Aqualisa Quartz: Simply a Better Shower

      By: Youngme E. Moon and Kerry Herman
      Harry Rawlinson is managing director of Aqualisa, a major U.K. manufacturer of showers. He has just launched the most significant shower innovation in recent history: the Quartz shower. The shower provides significant improvements in terms of quality, cost, and ease of... View Details
      Keywords: Problems and Challenges; Product Launch; Consumer Behavior; Product Positioning; Technological Innovation; Decision Choices and Conditions; Sales; Strategy; Manufacturing Industry; Consumer Products Industry; United Kingdom
      Citation
      Educators
      Purchase
      Related
      Moon, Youngme E., and Kerry Herman. "Aqualisa Quartz: Simply a Better Shower." Harvard Business School Case 502-030, January 2002. (Revised September 2022.)
      • 2002
      • Other Unpublished Work

      Clusters of Innovation Initiative: Research Triangle

      By: Michael E. Porter
      This regional report examines the composition and performance of the Research Triangle regional economy, how industry clusters developed and innovation arose, how clusters affected the region's economic future, and how the region can establish a strategy and action... View Details
      Keywords: Clusters; Economics; Industry Clusters; Economy; Growth and Development; North Carolina
      Citation
      Read Now
      Related
      Porter, Michael E. "Clusters of Innovation Initiative: Research Triangle." Council on Competitiveness, Washington, DC, January 2002. (Report.)
      • December 2001 (Revised April 2002)
      • Case

      Synthes

      By: John T. Gourville
      Synthes is the recognized leader in the U.S. orthopedic implant market, with a 50% market share in the metallic plates, rods, and screws used to fix severe bone fractures. Synthes' marketplace strength lies in the strength of its sales force and in the quality and... View Details
      Keywords: Innovation and Invention; Risk Management; Marketing Strategy; Product Launch; Market Entry and Exit; Product Development; Problems and Challenges; Competition; Manufacturing Industry; United States
      Citation
      Educators
      Purchase
      Related
      Gourville, John T. "Synthes." Harvard Business School Case 502-008, December 2001. (Revised April 2002.)
      • 2001
      • Other Unpublished Work

      Clusters of Innovation Initiative: Atlanta-Columbus

      By: Michael E. Porter
      This regional report examines the composition and performance of the Atlanta regional economy, how industry clusters developed and innovation arose, how clusters affected the region's economic future, and how the region can establish a strategy and action program to... View Details
      Keywords: Clusters; Economics; Industry Clusters; Economy; Growth and Development; Atlanta
      Citation
      Read Now
      Related
      Porter, Michael E. "Clusters of Innovation Initiative: Atlanta-Columbus." Council on Competitiveness, Washington, DC, December 2001. (Report.)
      • November 2001 (Revised September 2002)
      • Case

      Four Products: Predicting Diffusion

      By: John T. Gourville
      One of the critical tasks in the marketing of new innovations is predicting demand and rates of diffusion for those products. Focuses on four innovative products from different domains. Although one can speculate on the scope and rate of diffusion for each of these... View Details
      Keywords: Forecasting and Prediction; Innovation and Invention; Product Launch; Demand and Consumers; Technology Adoption
      Citation
      Educators
      Purchase
      Related
      Gourville, John T. "Four Products: Predicting Diffusion." Harvard Business School Case 502-045, November 2001. (Revised September 2002.)
      • November 2001 (Revised August 2002)
      • Case

      Audio Spotlight, The

      By: Youngme E. Moon
      Joe Pompei, a graduate student at the MIT Media Lab, has invented a breakthrough audio invention. The invention is an "Audio Spotlight" that projects a narrow beam of sound in the same way a laser beam projects a narrow beam of light. He must now decide how to... View Details
      Keywords: Corporate Entrepreneurship; Independent Innovation and Invention; Marketing; Demand and Consumers; Value Creation
      Citation
      Educators
      Purchase
      Related
      Moon, Youngme E. "Audio Spotlight, The." Harvard Business School Case 502-014, November 2001. (Revised August 2002.)
      • October 2001 (Revised November 2002)
      • Case

      Herman Miller(B): Creating Innovation Streams

      By: Sandra J. Sucher and Stacy McManus
      In 1997, Mike Volkema faced the difficulty of attempting to revitalize a once dynamic organization. Volkema wondered how he could incorporate advances made within subsidiaries, such as Miller SQA's business model innovation, into the company as a whole while also... View Details
      Keywords: Innovation and Invention; Innovation and Management; Product Design; Product Development; Product; Supply Chain Management; Business Model; Service Delivery; Customer Value and Value Chain; Manufacturing Industry; Consumer Products Industry
      Citation
      Educators
      Purchase
      Related
      Sucher, Sandra J., and Stacy McManus. "Herman Miller(B): Creating Innovation Streams." Harvard Business School Case 602-024, October 2001. (Revised November 2002.)
      • October 2001
      • Case

      TIGR and ILRI: Solving Problems with Genomics

      By: Ray A. Goldberg and James M Beagle
      Discusses nonprofit institutional leadership applying advances in genetic science to solve health and animal problems in industrial countries and the developing world. View Details
      Keywords: Developing Countries and Economies; Health; Technological Innovation; Leading Change; Emerging Markets; Genetics; Non-Governmental Organizations; Technology Adoption; Biotechnology Industry
      Citation
      Educators
      Related
      Goldberg, Ray A., and James M Beagle. "TIGR and ILRI: Solving Problems with Genomics." Harvard Business School Case 902-409, October 2001.
      • October 2001 (Revised April 2002)
      • Case

      Calgene, Inc.

      By: Ray A. Goldberg and John T. Gourville
      In 1993, Calgene is on the verge of introducing the world's first genetically engineered plant product--a tomato will taste better and stay fresh longer. At the same time, it is using biotechnology to produce improved plant products for the cottonseed and the... View Details
      Keywords: Information Technology; Marketing Strategy; Market Entry and Exit; Product Launch; Innovation Strategy; Social Issues; Production; Problems and Challenges; Biotechnology Industry; Agriculture and Agribusiness Industry
      Citation
      Educators
      Purchase
      Related
      Goldberg, Ray A., and John T. Gourville. "Calgene, Inc." Harvard Business School Case 502-041, October 2001. (Revised April 2002.)
      • October 2001 (Revised November 2002)
      • Case

      Herman Miller (A): Innovation by Design

      By: Sandra J. Sucher and Stacy McManus
      Gary Van Spronsen, president of Miller SQA, has been asked to leave the thriving subsidiary he helped to reinvent to join Herman Miller's corporate initiative on innovation. Miller SQA has pioneered processes new to the Herman Miller organization, such as... View Details
      Keywords: Innovation and Invention; Product Design; Product Development; Supply Chain Management; Business Model; Organizations; Values and Beliefs; Manufacturing Industry; Consumer Products Industry
      Citation
      Educators
      Purchase
      Related
      Sucher, Sandra J., and Stacy McManus. "Herman Miller (A): Innovation by Design." Harvard Business School Case 602-023, October 2001. (Revised November 2002.)
      • October 2001 (Revised February 2002)
      • Case

      Nasdaq Japan: E-Merging Markets

      By: Lynda M. Applegate and Kristin M. Kohler
      Describes the design and launch of Nasdaq Japan. Addresses issues concerning the design of electronic markets, the impact of information technology on market structures and relationships, the launch of new ventures by established firms, and the cultural issues that... View Details
      Keywords: Entrepreneurship; Financial Markets; Technological Innovation; Management; Industry Structures; Competitive Strategy; Information Technology; Internet and the Web; Financial Services Industry; Information Technology Industry; Japan
      Citation
      Educators
      Purchase
      Related
      Applegate, Lynda M., and Kristin M. Kohler. "Nasdaq Japan: E-Merging Markets." Harvard Business School Case 802-056, October 2001. (Revised February 2002.)
      • October 2001 (Revised March 2002)
      • Case

      Bluefin Robotics

      By: Joseph B. Lassiter III and David Kiron
      Concentrates on the consequences of the choice of corporate partners on the growth alternatives available to a new company, in a new industry, based on a new technology. View Details
      Keywords: Business Startups; Partners and Partnerships; Markets; Growth and Development Strategy; Technological Innovation
      Citation
      Find at Harvard
      Related
      Lassiter, Joseph B., III, and David Kiron. "Bluefin Robotics." Harvard Business School Case 802-005, October 2001. (Revised March 2002.)
      • 2001
      • Other Unpublished Work

      Clusters of Innovation Initiative: Wichita

      By: Michael E. Porter
      This study contains a conceptual framework for assessing the competitiveness of regional economies, an analysis of the Wichita region overall, as well as detailed assessments of two representative clusters—aerospace vehicles and defense and plastics. The report... View Details
      Keywords: Clusters; Economics; Industry Clusters; Economy; Growth and Development; Industrial Products Industry; Aerospace Industry; Kansas
      Citation
      Read Now
      Related
      Porter, Michael E. "Clusters of Innovation Initiative: Wichita." Council on Competitiveness, Washington, DC, October 2001. (Report.)
      • 2001
      • Other Unpublished Work

      Clusters of Innovation: Regional Foundations of U.S. Competitiveness

      By: Michael E. Porter
      Competitiveness has tended to be seen primarily from a federal perspective, and national policies and circumstances surely affect the prosperity of our economy. However, the Clusters of Innovation Initiative was undertaken with the realization that the real work of... View Details
      Keywords: Clusters; Economics; Industry Clusters; Economy; Growth and Development; United States
      Citation
      Read Now
      Related
      Porter, Michael E. "Clusters of Innovation: Regional Foundations of U.S. Competitiveness." Council on Competitiveness, Washington, DC, October 2001. (Report.)
      • August 2001
      • Case

      Charmed Technology

      By: Youngme E. Moon
      Charmed Technology, a California start-up known primarily for its high-profile fashion shows featuring "wearable" computers, has just released its first product. The "CharmIT" is being billed as the world's first affordable, wearable computer for consumers. The key... View Details
      Keywords: Entrepreneurship; Resignation and Termination; Technological Innovation; Marketing Strategy; Product Development; Luxury; Information Infrastructure; Value Creation; Computer Industry; Fashion Industry
      Citation
      Find at Harvard
      Related
      Moon, Youngme E. "Charmed Technology." Harvard Business School Case 502-012, August 2001.
      • August 2001 (Revised March 2008)
      • Case

      Helios Health (A)

      By: Regina E. Herzlinger and Alfred Martin
      Helios PC system provides personalized drug information to the patients in the doctor's waiting room. It has met with considerable consumer acceptance and a very high return for the drug companies that sponsor it. What price should it charge them for the service? View Details
      Keywords: Entrepreneurship; Price; Health Care and Treatment; Information Publishing; Innovation and Invention; Product Marketing; Demand and Consumers; Health Industry; Pharmaceutical Industry
      Citation
      Find at Harvard
      Related
      Herzlinger, Regina E., and Alfred Martin. "Helios Health (A)." Harvard Business School Case 302-022, August 2001. (Revised March 2008.)
      • August 2001 (Revised October 2005)
      • Case

      Sony AIBO: The World's First Entertainment Robot

      By: Youngme E. Moon
      The Sony AIBO is the world's first "entertainment" robot. Positioned as a household "companion," the $1,500 AIBO has become a smash hit in Japan, appealing to both the young and the old, including those with little technical expertise. In the United States, the AIBO is... View Details
      Keywords: Experience and Expertise; Entertainment; Innovation Strategy; Leadership; Marketing Strategy; Technology; Technology Industry; Japan; United States
      Citation
      Educators
      Purchase
      Related
      Moon, Youngme E. "Sony AIBO: The World's First Entertainment Robot." Harvard Business School Case 502-010, August 2001. (Revised October 2005.)
      • August 2001
      • Teaching Note

      CMGI: Organizational and Market Innovation TN

      By: G. Felda Hardymon, Josh Lerner and Ann Leamon
      Teaching Note for (9-200-064). View Details
      Keywords: Web Services Industry
      Citation
      Purchase
      Related
      Hardymon, G. Felda, Josh Lerner, and Ann Leamon. "CMGI: Organizational and Market Innovation TN." Harvard Business School Teaching Note 202-041, August 2001.
      • July 2001 (Revised December 2001)
      • Case

      American Express Interactive

      By: Lynda M. Applegate
      Follows the protagonist, Sonia Sharpe, as she and her American Express Interactive Team attempt to develop and market an interactive, on-line, corporate travel service in a highly competitive environment. Looks at the possible resources and partnerships a company needs... View Details
      Keywords: Corporate Entrepreneurship; Partners and Partnerships; Growth and Development Strategy; Competitive Strategy; Marketing Strategy; Product Positioning; Applications and Software; Technological Innovation; Global Strategy; Expansion; Information Technology; Vertical Integration; Financial Services Industry; Travel Industry
      Citation
      Find at Harvard
      Related
      Applegate, Lynda M. "American Express Interactive." Harvard Business School Case 802-022, July 2001. (Revised December 2001.)
      • ←
      • 42
      • 43
      • …
      • 47
      • 48
      • →

      Are you looking for?

      →Search All HBS Web
      ǁ
      Campus Map
      Harvard Business School
      Soldiers Field
      Boston, MA 02163
      →Map & Directions
      →More Contact Information
      • Make a Gift
      • Site Map
      • Jobs
      • Harvard University
      • Trademarks
      • Policies
      • Accessibility
      • Digital Accessibility
      Copyright © President & Fellows of Harvard College.