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Show Results For
- All HBS Web
(1,207)
- News (203)
- Research (864)
- Events (2)
- Multimedia (2)
- Faculty Publications (386)
- 05 Sep 2007
- First Look
First Look: September 5, 2007
leading to a redefinition of the marketing role, the implementation of a "growth leader" profile and new decision-making processes to encourage innovation and risk. Finally, presents a critical... View Details
Keywords: Martha Lagace
- 31 Jan 2012
- First Look
First Look: Jan. 31
http://www.hbs.edu/research/facpubs/workingpapers/papers0910.html#wp10-070 When the Name Is the Game Authors:Marco Bertini, John Gourville, and Elie Ofek Publication:Business Strategy Review 22, no. 3 (2011) Abstract In Romeo and Juliet, the fair maiden asks,... View Details
Keywords: Sean Silverthorne & Carmen Nobel
- 10 Oct 2005
- Research & Ideas
Corporate Responsibility and the Environment: What is the Right Thing To Do?
by Harvard Business School professor Forest Reinhardt, considered whether firms should and do engage extensively in CSR. This essay, in other words, considered empirical evidence. Reinhardt found that relatively few firms do engage in real CSR, and those that do can do... View Details
Keywords: by Manda Salls
- 30 Oct 2007
- First Look
First Look: October 30, 2007
exercise that helps them refine their elevator pitches and better understand several key marketing principles. Leads to an engaging and thought-provoking discussion. Purchase this case:... View Details
Keywords: Sean Silverthorne
- 17 Jul 2018
- First Look
New Research and Ideas, July 17, 2018
Programs By: Hanson, Samuel G., David S. Scharfstein, and Adi Sunderam Abstract—We develop a model of government portfolio choice in which a benevolent government chooses the scale of risky projects in the presence of market failures and... View Details
Keywords: Dina Gerdeman
- 05 Nov 2014
- What Do You Think?
Are We Entering an Era of Neuromanagement?
Gerald Nanninga, after citing a number of conditions for the idea's introduction, even ventured to describe the path by which the practice will be implemented this way: "It would start at places where people already do almost... View Details
Keywords: by James Heskett
- 10 Oct 2000
- Research & Ideas
Cross-Sector Collaboration: Lessons from the International Trachoma Initiative
those in need. Specifically, managers throughout Pfizer, including its marketing and clinical staff, were motivated to pursue the use of Zithromax® [a Pfizer anitbiotic] in the prevention of trachoma. Indeed, the internal working group... View Details
- Web
Sustainable Investing - Course Catalog
objectives. The third module examines the challenges related to defining, measuring and managing “impact” or non-traditional goals and objectives. The fourth module explores objectives and implementation in the public View Details
- 01 Apr 2002
- News
Student Conferences Spark Discussion, Promote Interaction
February, featured a keynote address by Ambassador Charlene Barshefsky, who, during her tenure as U.S. Trade Representative from 1996 to 2001, pursued an aggressive agenda to open foreign markets around the world. Barshefsky, currently... View Details
- 03 May 2011
- First Look
First Look: May 3
Business Review 89, no. 5 (May 2011) Abstract Although there's ample research to guide marketers in naming new products, little of it has addressed follow-on offerings, even though these make up the bulk of new products in many... View Details
Keywords: Sean Silverthorne
- 08 Jul 2014
- First Look
First Look: July 8
Your Customer Relationships By: Avery, Jill, Susan Fournier, and John Wittenbraker Abstract—Consumers have always had relationships with brands, but sophisticated tools for analyzing customer data are finally allowing marketing... View Details
Keywords: Carmen Nobel
- 14 Apr 2003
- Research & Ideas
Pay-for-Performance Doesn’t Always Pay Off
pay-for-performance plans in the early 1990s. Within three years, all had dropped them. In a recent talk to HBS faculty and in two working papers, which he co-authored with Nancy Katz and Mark D. Cannon, respectively, Beer explained why View Details
Keywords: by Martha Lagace
- 08 May 2012
- First Look
First Look: May 8
detailed panel dataset on supply relationships in the mobile telecommunications industry, we address the following questions: What factors contribute to a firm's ability to learn by supplying, and build technological and market... View Details
Keywords: Carmen Nobel
- 18 Feb 2015
- First Look
First Look: February 18
balanced scorecard data from a convenience store chain, Store24, during the implementation of an innovative, but ultimately unsuccessful, strategy. Quarterly strategic reviews, based in part on the firm's balanced scorecard, led... View Details
Keywords: Sean Silverthorne
- 07 Nov 2017
- First Look
New Research and Ideas: November 7, 2017
Fall 2017 Business History Review The Alternative Business History: Business in Emerging Markets By: Austin, Gareth, Carlos Davila, and Geoffrey Jones Abstract—This article suggests that the business history of emerging View Details
Keywords: Carmen Nobel
- 16 May 2016
- HBS Case
Food Safety Economics: The Cost of a Sick Customer
Margaret L. Rodriguez, Mérieux NutriSciences: Marketing Food Safety Testing. Food safety problems can be quite costly. An E. coli outbreak in Germany in 2011 caused $1.3 billion in losses to the global agricultural industry. Yet, a... View Details
- 31 Mar 2002
- Research & Ideas
You’re Wasting Your Employees! What You Can Do About It
definition, competency-based strategies are dependent on people: Scarce knowledge and expertise drive new-product development, and personal relationships with key clients are at the core of flexible market responsiveness. In short, people... View Details
- 23 Jun 2016
- Op-Ed
Brexit: Should Britain Stay or Go?
the Single Market so long as they pay into the EU budget and implement virtually all EU legislation. At best, therefore, leaving the EU would amount to little more than Britain’s throwing away the voting... View Details
Keywords: by Geoffrey G. Jones & Dante Roscini
- 21 Apr 2009
- First Look
First Look: April 21, 2009
survey data from India and Indonesia, we first show that financial literacy is a powerful predictor of demand for financial services. To test the relative importance of literacy and price, we implement a field experiment, offering... View Details
Keywords: Martha Lagace
- Web
Alumni in Climate Networking Series: Miami - Blog - Business & Environment
Careers Climate Rising Climate Stories Clubs Courses & Curriculum Creating Emerging Markets Entrepreneurship Event Faculty Faculty Research IFC Decarbonization & Sustainable Production 2023 IFC Decarbonization & Sustainable Production... View Details