Publications

21 Nov 2023
Op-Ed

The Beauty Industry: Products for a Healthy Glow or a Compact for Harm?

In my recently published book Deeply Responsible Business, I write about business leaders since the 19th century who have acted responsibly, often by putting the welfare of their communities above the idea of maximizing profits. I make a sharp distinction between... View Details

Keywords: by Geoffrey Jones; Beauty & Cosmetics

Web

Podcasts - Managing the Future of Work

04 JUN 2025 | Managing the Future of Work Can the shareholder-owned discount brokerage giant parlay its investments in enterprise and cloud infrastructure into an AI-enabled expansion into new markets while improving productivity and... View Details

April 2024
Article

America’s Crisis of Civic Virtue

By: Arthur C. Brooks

The world is witnessing a loss of faith in both capitalism and democracy, which seemed nearly unimaginable just a generation ago. Many blame “the other party.” Others blame capitalism’s flaws, as market systems increase inequality, which is inherently undemocratic —... View Details

Keywords: Capitalism; Political Culture; Civil Society or Community; Economic Systems; Government and Politics; Values and Beliefs

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Read Now

July 2000 (Revised July 2001)
Case

Sycamore Networks

By: Joseph B. Lassiter III and Daniel J. Green

Founders Desh Deshpande and Dan Smith reflect on Sycamore's sales strategies and consider how going public might affect the morale of its key employees. In the optical networking sector, technological change and exploding demand has created a market for talent in which... View Details

Keywords: Applied Optics; Entrepreneurship; Sales; Business Strategy; Initial Public Offering; Retention; Employees; Communication Technology; Technological Innovation; Communications Industry; Communications Industry

March 2022 (Revised May 2022)
Case

Winning Business at Russell Reynolds (A)

By: Ethan Bernstein and Cara Mazzucco

In an effort to make compensation drive collaboration, Russell Reynolds Associates’ (RRA) CEO Clarke Murphy sought to re-engineer the bonus system for his executive search consultants in 2016. As his HR analytics guru, Kelly Smith, points out, that risks upsetting–and... View Details

01 Jul 2009
Working Paper Summaries

File-Sharing and Copyright

Keywords: by Felix Oberholzer-Gee & Koleman Strumpf; Technology; Entertainment & Recreation

03 Oct 2005
What Do You Think?

What’s the Future of Globally Organized Labor?

include differences in objectives of various work groups, a concentration on short-term goals, and a leadership gap. "Unionization will be achieved from increased interaction due to the ease of communication through electronic means,... View Details

Keywords: by James Heskett

February 2023 (Revised March 2023)
Case

Hey, Insta & YouTube, Are You Watching TikTok?

By: Felix Oberholzer-Gee

In early 2023, the entertainment app TikTok reached close to 1 billion users globally, placing it 4th behind the leading social networks of Facebook, YouTube, and Instagram. Featuring a sophisticated recommendation engine, TikTok mastered the art of keeping users... View Details

Keywords: Social Media; Applications and Software; Business Model; Competition; Organizational Change and Adaptation

19 Sep 2023
HBS Case

How Will the Tech Titans Behind ChatGPT, Bard, and LLaMA Make Money?

are already a significant amount of open-source models that you or I could build on. So, let's say we want to block AI from generating hate speech. To the extent that there is a market for hate speech, some entrepreneur will be able to... View Details

Keywords: by Ben Rand; Technology; Information Technology

October 1994 (Revised November 1994)
Case

British Airways: Using Information Systems to Better Serve the Customer

By: W. Earl Sasser and Norman Klein

Explores the uses of scanning technology, interactive software, and powerful data bases to assist customer relations representatives in resolving customer complaints. Competitive alliances in international markets are noted, but the focus is on the evolving commitment... View Details

Keywords: Debates; Customer Focus and Relationships; Globalized Markets and Industries; Service Delivery; Alliances; Information Technology; Aerospace Industry

Howard H. Stevenson is Sarofim-Rock Baker Foundation Professor emeritus, former Senior Associate Dean, Director of Publishing, and Chair of the Harvard Business Publishing Company board. The Sarofim-Rock Chair was established in 1982 to provide a continuing base for... View Details

Keywords: communications; communications; communications; communications; communications; communications; communications; communications; communications; communications; communications; communications; communications; communications; communications; communications; communications; communications

Research Summary

Clinical Trials as a setting for Health Policy and Management Research

The clinical trial marketplace is in flux. A decade ago, pharmaceutical firms almost exclusively conducted the study of their novel drug compounds within major academic medical centers. But today, industry-sponsored clinical trials are increasingly using community... View Details

February 2018 (Revised September 2018)
Case

Huawei: How Can We Lead the Way?

By: Elie Ofek, Tian Tao, Eden Yin and Nancy Hua Dai

On September 12, 2017, just as Apple’s Tim Cook was unveiling the iPhone X, Richard Yu, CEO of Huawei’s Consumer Business Group (CBG), and Glory Cheung, his Chief Marketing Officer, were discussing some key strategic issues regarding Huawei’s smartphone business.... View Details

Keywords: Product Launch; Product Positioning; Marketing Communications; Price; Competitive Strategy; Global Strategy

September 2006 (Revised July 2009)
Case

BzzAgent, Inc. - 2005

By: William A. Sahlman and Caroline Perkins

Describes a set of financing issues confronting a rapidly growing company that uses "Word-of-Mouth" marketing techniques in promoting research, new products, or services. The company proposes to set the terms for a new round of venture capital it needs and to have... View Details

Keywords: Venture Capital; Investment; Marketing Communications; Marketing Strategy; Value

Web

Blavatnik Fellowship in Life Science Entrepreneurship - Health Care

closely with leading biotech industry and biomedical authorities, receive programmatic guidance and mentorship, and join a community of entrepreneurs shaping the future of science. “ Bringing life science innovations to the global... View Details

2008
Article

Industrial Specialization and Regional Clusters in the Ten New EU Member States

By: Orjan Solvell, Christian H.M. Ketels and Goran Lindqvist

Purpose—The purpose of this paper is to provide an analysis of regional concentration patterns within ten new European Union (EU) member states, EU10, and make comparisons with EU15 and the US economy.
Design/methodology/approach—Industrial... View Details

Keywords: Geographic Location; Policy; Employment; Industry Clusters; Industry Structures; European Union; United States

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March 2022 (Revised July 2022)
Teaching Note

Camera IQ and the Metaverse: Building Augmented Reality Brand Experiences

By: Jill Avery

Camera IQ, a camera marketing software company that empowered brands to create and launch augmented reality experiences (AREs) across social platforms, had just raised an additional $5 million to fund further product development and expand its marketing and sales... View Details

November 2006
Exercise

Sell Yourself!

By: Thomas J. Steenburgh and Michael I. Norton

Helps students develop an effective sales pitch for their greatest asset--themselves. Also, broadens their understanding of how salespeople sell products and services. Before class, students are asked to interview a potential employer and to develop a preliminary sales... View Details

Keywords: Marketing; Sales; Product; Service Operations; Interpersonal Communication; Personal Development and Career