Marketing Applications - Publications - Faculty & Research

26 Nov 2019
News

Fintech, Small Business & the American Dream

of 2009 alone, Mills points out that 1.8 million small business jobs were lost. Heavily dependent on credit, small businesses were unable to access capital markets as banks reeled from the crisis and lending froze. With half of the... View Details

Keywords: fintech; Artificial intelligence; Small business

Web

Advancing Social Enterprise | Social Enterprise | Harvard Business School

and—literally—a common language. To me, social enterprise has always been about finding the places where there is a market failure, where neither governments nor the private sector were operating efficiently to solve a great social... View Details

01 Dec 2006
News

Over 50 and Job Hunting?

their career experience by packaging themselves to fit market needs. “Rather than looking for openings,” she argues, “a better strategy for senior executives is to work on the principle that com-panies have problems that you are uniquely... View Details

Keywords: Deborah Blagg; job hunting

Scott D. Cook

century. The success of Quicken was just the beginning. Cook and Intuit went on to launch a full suite of financial applications from on-line bill payment for individuals to inventory and account receivables management for small... View Details

Keywords: Computers & Electronics

08 Jun 2011
News

George Yeo: A Matter of Degrees

young army clerk who gave him a book on the Harvard MBA — Yeo did enroll at HBS and earned his MBA with High Distinction. The MBA has had “great applicability to what I do,” Yeo explained, recalling an example from his days as Trade and... View Details

Keywords: Garry Emmons; Executive, Legislative, and Other General Government Support; Government

23 Dec 2013
Research & Ideas

Just How Independent are ‘Independent’ Directors?

rock the boat when they are leaving," speculates Ma. By contrast, when Ma and Khanna measured the effects of firm performance on likelihood of dissent, they found a much lower correlation. A one unit increase in the ratio of a firm's View Details

Keywords: by Michael Blanding

01 Jun 2017
News

Better Hiring Through Brain Science

the difference between consulting and finance and marketing and entrepreneurship,” says Polli. Career paths in accounting or consulting, for example, usually correlated to attention to detail and a lack of impulsive behavior, she says;... View Details

Keywords: Dan Morrell

01 Dec 1997
News

New Releases

Technology Integration by Marco Iansiti (Harvard Business School Press) In the old days, coping with technological change was simple: you kept track of developments, tried to decide if they had legs, and implemented them when the market... View Details

Keywords: Robert Binstock

Fast Answer

Geographic Information Systems (GIS) Tools

What GIS resources are available to Harvard affiliates? Harvard provides access to several tools that allow you to map data: SimplyAnalytics: web-based mapping tool that incorporates market research data from Experian... View Details

01 Feb 2001
News

High Stakes: Springboard 2000 Comes to HBS

It could have passed for a sorority reunion, as a distinguished group of enthusiastic and motivated women assembled for a group photo. But the membership requirements for this sisterhood were stiff. The 28 entrepreneurs who came to HBS in early November had been chosen... View Details

Keywords: Singleton, Laura; Springboard 2000

16 Apr 2001
Research & Ideas

Making the Most of Government Upheaval

privatization have created unprecedented opportunities for firms of all sizes and varieties to compete in larger markets than ever before. In the process, a handful of global organizations have risen to replace formerly state-owned... View Details

Keywords: by Nancy O. Perry

March 2001 (Revised March 2003)
Case

Syncra Systems

Syncra Systems makes Internet-based software that allows supply chain partners to compare disparate forecasts and production plans, to uncover any discrepancies among them, and to address these issues. However, many potential Syncra customers perceive that they will... View Details

Keywords: Product Positioning; Internet and the Web; Supply Chain Management; Applications and Software; Sales

Citation

Educators

Purchase

07 Sep 2021
News

Increasing Access and Expanding Opportunity

Black applicants as well as applicants from other underrepresented minority groups. While admissions are based on merit, financial aid awards are based on demonstrated need, and in recent years, HBS has... View Details

Keywords: Jennifer Gillespie

18 Mar 2001
Research & Ideas

Want to Be an Entrepreneur? [Part I]

What applications might they suggest, William A. Sahlman asked his students, for "electronic ink"—particles and dyes, embedded in a surface, that could be charged to form changing texts without the bother of paper and printing?... View Details

Keywords: by John S. Rosenberg

Web

A Broad Spectrum of Opportunities | Social Enterprise | Harvard Business School

planning. One thing that I've learned in the past year is that social enterprise offers a broad spectrum of opportunities, and that an interest in marketing or even investment management is not mutually exclusive to an interest in seeing... View Details

17 Aug 2011
News

Breath of Life

bioreactor had been used to seed a patient’s stem cells onto a donor trachea, so treatment was limited by the supply of donor organs. Now we know the bioreactor can seed a patient’s cells onto a manmade scaffold so patients will not have to wait for a suitable donor.”... View Details

Keywords: stem cell research; Ambulatory Health Care Services; Health, Social Assistance

02 Jan 2019
What Do You Think?

SUMMING UP: Do We Need an Artificial Intelligence Czar?

incompetent entrepreneur that wants to steal from the better firm and distort the market is accountable only to his bank account and ethics. So we need someone capable enough to make sure markets remain free... View Details

Keywords: by James Heskett; Technology

23 Jun 2009
First Look

First Look: June 23

2.0 tools and applications like blogging, search engine optimization, and social media. Students follow the growth of HubSpot, an entrepreneurial venture which, in its quest for growth, faces significant challenges including the... View Details

Keywords: Martha Lagace

Web

Blending Traditional Models of Philanthropy with Business | Social Enterprise | Harvard Business School

to view life holistically, rather than compartmentalizing what I do for work from my values. I worked in finance, marketing and economic development (microfinance) before coming to HBS - from a desire to both explore as well as figure out... View Details

01 Apr 2000
News

Getting the Message

Global Internet Practice. He previously served as founder and CEO of an interactive brand marketing consultancy, where he developed patented applications to help corporations build relationships between... View Details

Keywords: Susan Young

Publications