Publications

05 Feb 2013
First Look

First Look: Feb. 5

sales force on track to achieve their annual sales quotas. The paper also introduces two main methodological innovations to the marketing literature: first, we implement empirically the method proposed by Arcidiacono View Details

Keywords: Sean Silverthorne

December 2005 (Revised August 2006)
Case

Bloemenveiling Aalsmeer

By: Felix Oberholzer-Gee, Vincent Marie Dessain, Daniela Beyersdorfer and Anders Sjoman

The Dutch "Verenigde Bloemenveiling Aalsmeer Cooperative" (VBA) was on of the world's largest flower exchanges. Around 6,300 flower growers, one half of them located in the Netherlands, used the auction to sell cut flowers and plants to more than 1,000 wholesalers. In... View Details

Keywords: Auctions; Bids and Bidding; Trade; Market Entry and Exit; Financial Markets; Segmentation; Agriculture and Agribusiness Industry; Netherlands

27 Aug 2013
First Look

First Look: August 27

many managers overestimate the attractiveness of using IP to exert market power. Rather, the value of the various means to protect and benefit from IP depends on firm strategy, the competitive landscape,... View Details

Keywords: Sean Silverthorne

12 Feb 2021
News

How Dunkin’ Donuts Took Over the World

and basically starve the other businesses of resources and ultimately exit them. So that was the first five years of my administration, and it... View Details

Keywords: brands; leadership; management; strategy; operations; career; Food and Beverage Stores; Food and Beverage Stores

13 Dec 2011
First Look

First Look: Dec. 13

PublicationsAdding Bricks to Clicks: Predicting the Patterns of Cross-Channel Elasticities over Time Authors:Jill Avery, Thomas J. Steenburgh, John Deighton, and Mary Caravella Publication:Journal of View Details

Keywords: Sean Silverthorne

02 Aug 2011
First Look

First Look: August 2

the practice of business strategy for 30 years. The problem lies instead in what strategic leaders are not trained to do. In caricature, Porter's view casts strategists as practitioner economists who expertly analyze and manage View Details

Keywords: Sean Silverthorne

14 Mar 2017
First Look

First Look at New Research, March 14

Robin, Samuel Gregory Hanson, and Dimitri Vayanos Abstract—We present a model of the yield curve in which the central bank can provide market participants with forward guidance on both future short rates... View Details

Keywords: Sean Silverthorne

01 Mar 2023
News

Step Change

population is approaching 110 million, the highest in the MENA region, with about half of its citizens between the ages of 15 and 45 and the range of mobile-phone penetration well over 90 percent. The View Details

Keywords: Julia Hanna; photographed by Abdelrahman Gabr – Koree; entrepreneurship; women; venture capital; Egypt; developing economies; Finance

20 Aug 2013
First Look

First Look: August 20

limitations and judo economics, natural monopoly and the effect of market size, technology choice as entry deterrence, endogenous economies of... View Details

Keywords: Anna Secino

May 1993 (Revised May 1996)
Case

BellSouth Enterprises: The Cellular Billing Project

When BellSouth Enterprises decided to aggressively pursue the international cellular market, it needed new software in order to cope with the complexities of cellular billing and the country-specific variations in the international cellular market. BellSouth made the... View Details

Keywords: Alliances; Market Entry and Exit; Software; Global Strategy; Telecommunications Industry; United States

February 1995 (Revised July 1995)
Supplement

Antmobel (B): Entering France?

Antmobel is presented with a plan to enter the French market. The company must weigh the costs and potential benefits of such a move in the context of its international strategy and the firm's capabilities. View Details

Keywords: Market Entry and Exit; Global Strategy; France

22 Feb 2022
News

Breaking News

and we want to find resources to help you continue to serve your communities in even stronger ways. We felt like it was flipping the script of the traditional, sad scene in so many newsrooms over the last couple of decades, in which the... View Details

Keywords: Jen McFarland Flint; illustration by Dana Smith; News, Library, Internet, and Other Services; News, Library, Internet, and Other Services

20 Dec 2011
First Look

First Look: December 20

technological development offered by the Royal Agricultural Society of England at annual competitions between 1839 and 1939. We find that the effects of prizes on competitive entry are large, View Details

Keywords: Carmen Nobel

December 1992 (Revised June 1996)
Case

Siemens Corporation (A): Corporate Advertising for 1992

By: Stephen A. Greyser and Norman Klein

Describes the approach of the German-based multinational company, Siemens Corp., to establishing an identity in the United States. The specific goals for the 1991-92 corporate advertising campaign are described. Examples of print and television messages are included,... View Details

Keywords: Advertising Campaigns; Trade; Marketing Strategy; Market Entry and Exit; Performance Evaluation; Germany; United States

November 2013
Case

Martin Blair

By: Howard H. Stevenson and Michael J. Roberts

Martin Blair is a first-time entrepreneur who draws on his experience in the food service industry to develop two different restaurant concepts almost simultaneously. In relating his experiences, he reveals several important concerns of the thoughtful entrepreneur,... View Details

Keywords: Market Entry and Exit; Franchise Ownership; Growth and Development Strategy; Food and Beverage Industry; Food and Beverage Industry

January 1992 (Revised March 2006)
Case

The DAG Group

Chris Hackett and Val Rayzman have spent six months after graduating from business school exploring the possibility of building a chain of upscale drycleaners. This fragmented industry looked ripe for an innovative new entrant. Chris and Val have researched the... View Details

Keywords: Strategic Planning; Market Entry and Exit; Entrepreneurship; Acquisition; Service Industry