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  • All HBS Web  (1,827)
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  • November 2013 (Revised September 2015)
  • Supplement

GlaxoSmithKline in China (B)

By: John A. Quelch and Margaret L. Rodriguez
In 2013, Chinese investigators detained four GSK employees for allegedly bribing health care staff to sell GSK pharmaceuticals. A month later, GSK's Asia Pacific regional president, Abbas Hussain, said the company would help identify corrupt practices. Two days later,... View Details
Keywords: Public Health; Pharmaceuticals; China; Bribery; CSR; Hong Bao; Health Care; Drug; GlaxoSmithKline; GSK; Witty; Government; Marketing; Health; Health Care and Treatment; Corporate Social Responsibility and Impact; Corporate Strategy; Corporate Governance; Business and Government Relations; Ethics; Pharmaceutical Industry; China; United Kingdom; United States
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Quelch, John A., and Margaret L. Rodriguez. "GlaxoSmithKline in China (B)." Harvard Business School Supplement 514-050, November 2013. (Revised September 2015.)
  • January 2013
  • Teaching Note

Brannigan Foods: Strategic Marketing Planning (Brief Case)

By: John A. Quelch and James T. Kindley
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Quelch, John A., and James T. Kindley. "Brannigan Foods: Strategic Marketing Planning (Brief Case)." Harvard Business School Teaching Note 913-546, January 2013.
  • Article

Directors from Academia Can Fill Gaps in Talent

By: Gail J. McGovern and John A. Quelch
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McGovern, Gail J., and John A. Quelch. "Directors from Academia Can Fill Gaps in Talent." Directors & Boards 30, no. 4 (Third Quarter 2006): 16.
  • Article

Should Multinationals Invest in Africa?

By: John A. Quelch and James E. Austin
Keywords: Global Range; Investment; Africa
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Quelch, John A., and James E. Austin. "Should Multinationals Invest in Africa?" MIT Sloan Management Review 34, no. 3 (Spring 1993): 107–119.
  • Article

New Strategies in Emerging Markets

By: David J. Arnold and John A. Quelch
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Arnold, David J., and John A. Quelch. "New Strategies in Emerging Markets." MIT Sloan Management Review 40, no. 1 (Fall 1998): 7–20.
  • 1984
  • Chapter

Consumer Promotions and the Acceleration of Product Purchases

By: Scott A. Neslin, Caroline Henderson and John A. Quelch
Citation
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Neslin, Scott A., Caroline Henderson, and John A. Quelch. "Consumer Promotions and the Acceleration of Product Purchases." In Research on Sales Promotion: Collected Papers. no. 84-104, edited by Katherine E. Jocz, 22–46. Marketing Science Institute Report. Cambridge, MA: Marketing Science Institute, 1984.
  • Article

Developing Models for Planning Retailer Sales Promotions: An Application to Automobile Dealerships

By: Anirudh Dhebar, Scott A. Neslin and John A. Quelch
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Dhebar, Anirudh, Scott A. Neslin, and John A. Quelch. "Developing Models for Planning Retailer Sales Promotions: An Application to Automobile Dealerships." Journal of Retailing 63, no. 4 (Winter 1987): 333–364.
  • 2005
  • Manual

Problems and Cases in Health Care Marketing - Instructor Manual

By: John T. Gourville, John A. Quelch and V. Kasturi Rangan
Keywords: Problems and Challenges; Cases; Health; Marketing; Books
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Gourville, John T., John A. Quelch, and V. Kasturi Rangan. Problems and Cases in Health Care Marketing - Instructor Manual. New York: McGraw-Hill/Irwin, 2005.
  • December 1996 (Revised July 2002)
  • Background Note

Note on Marketing and the Internet

By: John A. Deighton, Alison Berkley and John Barabino
The World Wide Web is new, a comprehensive marketing environment. It is a medium for direct marketing, for retailing and distribution, for the delivery of service and product elements, for marketing research, and even for posting and testing prices. This note explores... View Details
Keywords: Marketing; Internet and the Web; Digital Marketing
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Deighton, John A., Alison Berkley, and John Barabino. "Note on Marketing and the Internet." Harvard Business School Background Note 597-037, December 1996. (Revised July 2002.)
  • 1995
  • Book

Global Marketing Management: Cases and Readings

By: Robert D. Buzzell, John A. Quelch and Christopher A. Bartlett
Keywords: Globalization; Marketing; Management
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Buzzell, Robert D., John A. Quelch, and Christopher A. Bartlett. Global Marketing Management: Cases and Readings. 3rd ed. Reading, MA: Addison-Wesley Publishing Company, 1995.
  • Article

Responsibility and Responsiveness: Black & Decker Designs a Recall

By: Craig Smith, John A. Quelch and Gael Simonson
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Smith, Craig, John A. Quelch, and Gael Simonson. "Responsibility and Responsiveness: Black & Decker Designs a Recall." Design Management Journal 2, no. 4 (Fall 1991): 16–21.
  • 30 Apr 2008
  • Sharpening Your Skills

Sharpening Your Skills: Brand Management

personality? How should I think about brand dilution? Does Branding Work For Business-to-business Marketing? B2B Branding: Does it Work? Does it make sense for B2B companies to take a cue from consumer companies and invest in brand awareness? Many B2B CEOs say no, but... View Details
Keywords: by Staff; Sports; Publishing; Auto
  • 1991
  • Book

Global Marketing Management

By: Robert D. Buzzell, John A. Quelch and Christopher A. Bartlett
Keywords: Globalization; Marketing; Management
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Buzzell, Robert D., John A. Quelch, and Christopher A. Bartlett. Global Marketing Management. 2nd ed. Reading, MA: Addison-Wesley Publishing Company, 1991.
  • 13 Oct 2011
  • Conference Presentation

Family Enterprises: Beyond the Three Circles

By: John A. Davis, A. Kinkade and J. Richardson
Keywords: Family Business
Citation
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Davis, John A., A. Kinkade, and J. Richardson. "Family Enterprises: Beyond the Three Circles." Paper presented at the Family Firm Institute Annual Conference, Boston, MA, October 13, 2011.
  • August 1967 (Revised November 1973)
  • Case

Harwick, Smyth, & Blanchard, Inc. (A)

By: John A. Seiler and Stephen A. Allen III
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Seiler, John A., and Stephen A. Allen III. "Harwick, Smyth, & Blanchard, Inc. (A)." Harvard Business School Case 413-137, August 1967. (Revised November 1973.)
  • Article

Building and Valuing Brands in the Nonprofit Sector

By: Nathalie Laidler-Kylander, John A. Quelch and Bernard L. Simonin
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Laidler-Kylander, Nathalie, John A. Quelch, and Bernard L. Simonin. "Building and Valuing Brands in the Nonprofit Sector." Nonprofit Management & Leadership 17, no. 3 (Spring 2007): 253–277.
  • 1999
  • Case

Introduction to Marketing: Competing in the 21st Century

By: J. A. Quelch
Citation
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Quelch, J. A. "Introduction to Marketing: Competing in the 21st Century." CA: Quisic Inc. Case, 1999. Video. (Winner of Silver CINDY (Cinema in Industry) Award presented by International Association of Audio Visual Communicators.)
  • August 23, 2004
  • Article

How Model Behaviour Brings Market Power

By: Douglas B. Holt, J. A. Quelch and E. Taylor
Citation
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Holt, Douglas B., J. A. Quelch, and E. Taylor. "How Model Behaviour Brings Market Power." Financial Times (August 23, 2004), 9.
  • 2006
  • Book

Readings in Modern Marketing

By: J. A. Quelch
Citation
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Quelch, J. A. Readings in Modern Marketing. Hong Kong: Chinese University Press, 2006. (Chinese and Vietnamese translations, 2008.)
  • August 1980
  • Article

Hospitals, Consumers and Advertising

By: J. A. Quelch
Citation
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Quelch, J. A. "Hospitals, Consumers and Advertising." Texas Hospitals 36, no. 3 (August 1980): 22–27. (Reprint.)
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