Filter Results:
(1,279)
Show Results For
- All HBS Web
(1,827)
- News (351)
- Research (1,279)
- Events (3)
- Multimedia (18)
- Faculty Publications (1,028)
Show Results For
- All HBS Web
(1,827)
- News (351)
- Research (1,279)
- Events (3)
- Multimedia (18)
- Faculty Publications (1,028)
Sort by
- February 2016 (Revised May 2016)
- Case
Environmental Health
By: John A. Quelch and Emily C. Boudreau
Keywords: Environmental And Social Sustainability; Policy; Environmental Policy; Health; Management; Environmental Sustainability; North America; Europe
Quelch, John A., and Emily C. Boudreau. "Environmental Health." Harvard Business School Case 516-077, February 2016. (Revised May 2016.)
- February 2016 (Revised May 2016)
- Case
Consumer Health
By: John A. Quelch and Emily C. Boudreau
Keywords: Consumer Goods; Corporate Strategy; Safety; Health; Management; Strategy; North America; Europe; Asia
Quelch, John A., and Emily C. Boudreau. "Consumer Health." Harvard Business School Case 516-076, February 2016. (Revised May 2016.)
- August 2015 (Revised March 2016)
- Supplement
Rana Plaza (C): Primark and Victim Compensation
By: John A. Quelch and Margaret L. Rodriguez
Keywords: Labor Relations; Corporate Social Responsibility; Sustainability; International Marketing; Supply Chain Management; Corporate Social Responsibility and Impact; Marketing; Labor Unions; Environmental Sustainability; Globalized Markets and Industries
Quelch, John A., and Margaret L. Rodriguez. "Rana Plaza (C): Primark and Victim Compensation." Harvard Business School Supplement 516-014, August 2015. (Revised March 2016.)
- November 2013
- Case
GlaxoSmithKline in China (A)
By: John A. Quelch and Margaret L. Rodriguez
Four GlaxoSmithKline employees were accused of bribing Chinese health care workers to prescribe the company's drugs. The accusations brought to light the questionable incentive structures of the Chinese health care system and the pressure on companies to adhere to... View Details
Keywords: Public Health; Pharmaceuticals; China; Bribery; CSR; Hong Bao; Health Care; Drug; GlaxoSmithKline; GSK; Witty; Government; Marketing; Health; Health Care and Treatment; Corporate Social Responsibility and Impact; Corporate Strategy; Corporate Governance; Business and Government Relations; Ethics; Pharmaceutical Industry; China; United Kingdom; United States
Quelch, John A., and Margaret L. Rodriguez. "GlaxoSmithKline in China (A)." Harvard Business School Case 514-049, November 2013.
- 1988
- Book
Multinational Marketing Management: Cases and Readings
By: Robert D. Buzzell and John A. Quelch
Buzzell, Robert D., and John A. Quelch. Multinational Marketing Management: Cases and Readings. Reading, MA: Addison-Wesley Publishing Company, 1988. (Second edition, Global Marketing Management with R. Buzzell and C. Bartlett, 1992. Third edition, Global Marketing Management with R. Buzzell and C. Bartlett, 1995. Fourth edition, Global Marketing Management with C. Bartlett, 1999.)
- May–June 1986
- Article
Customizing Global Marketing
By: John A. Quelch and Edward J. Hoff
Quelch, John A., and Edward J. Hoff. "Customizing Global Marketing." Harvard Business Review 64, no. 3 (May–June 1986): 59–68.
- Article
Put the Customer Back in the Boardroom
By: John A. Quelch and Gail J. McGovern
Quelch, John A., and Gail J. McGovern. "Put the Customer Back in the Boardroom." Directors & Boards 27, no. 4 (Summer 2003): 87–88.
- September 2015
- Supplement
Eco7: Launching a New Motor Oil, Spreadsheet for Students (Brief Case)
By: John Quelch and Sunru Yong
- Article
Consumer Promotions and the Acceleration of Product Purchases
By: Scott A. Neslin, Caroline Henderson and John A. Quelch
Neslin, Scott A., Caroline Henderson, and John A. Quelch. "Consumer Promotions and the Acceleration of Product Purchases." Marketing Science 4, no. 2 (Spring 1985): 147–165.
- August/September 2003
- Article
A Plea to Boards to Shift Focus Back to the Customer
By: Gail J. McGovern and John Quelch
- November 2004
- Article
Bringing Customers Into the Boardroom
By: Gail J. McGovern, David Court, John A. Quelch and Blair Crawford
McGovern, Gail J., David Court, John A. Quelch, and Blair Crawford. "Bringing Customers Into the Boardroom." Harvard Business Review 82, no. 11 (November 2004): 70–80.
- Teaching Interest
Marketing Strategies for Profitable Growth—China
By: John A. Deighton
Maintaining quality standards and sustaining profitable growth in China's rapidly evolving marketplace requires powerful marketing strategies that enable organizations to build and nurture long-term customer relationships. To help... View Details
- Research Summary
Overview
By: John A. Deighton
Professor Deighton conducts research at the intersection of information technology and marketing. He is interested in the complementary uses of human and artificial intelligence and creativity in areas such as advertising, content creation, and online retailing. He... View Details
- July 1997
- Article
Choice in Computer-Mediated Environments
By: John A. Deighton
Deighton, John A. "Choice in Computer-Mediated Environments." Marketing Letters 8, no. 3 (July 1997).
- Article
Rethinking the Profession Formerly Known as Advertising: How Data Science Is Disrupting the Work of Agencies
By: John A. Deighton
The article discusses the notion of advertising as a profession in relation to the impact of digital analytics and data-driven marketing. Topics include the history of internet marketing, the investments of the content-driven internet firms Facebook Inc. and Google... View Details
Keywords: Data Science; Digital Marketing; Marketing; Internet and the Web; Analytics and Data Science; Disruption
Deighton, John A. "Rethinking the Profession Formerly Known as Advertising: How Data Science Is Disrupting the Work of Agencies." Journal of Advertising Research 57, no. 4 (December 2017): 357–361.
- February 25, 2016
- Article
The Hodgepodge Principle in U.S. Privacy Policy
By: John A. Deighton
Data, says Professor Lawrence Summers, is the new oil, "a hugely valuable asset essential to economic life." Personal data, the kind of data that invites thoughts of privacy, is a big part of that. The European Union saw this economic fuel source coming long ago and... View Details
Keywords: Data; Privacy; Technology; Big Data; Personal Data; Marketing; Information Technology; Analytics and Data Science
Deighton, John A. "The Hodgepodge Principle in U.S. Privacy Policy." Harvard Law and Policy Review Blog (March 2, 2016). http://harvardlpr.com/2016/03/02/the-hodgepodge-principle-in-us-privacy-policy/.
- 22 Oct 2011
- Conference Presentation
Principles and Practices of Long-Term Family Success
By: John A. Davis
- September 2007
- Exercise
Values Concerning Inheritance Worksheet
By: John A. Davis
Outlines several questions that address core issues in planning for inheritance. Appropriate for all families, no matter what assets they have to pass to heirs. View Details
Keywords: Assets; Management Succession; Family Business; Family and Family Relationships; Planning; Value
Davis, John A. "Values Concerning Inheritance Worksheet." Harvard Business School Exercise 808-071, September 2007.
- August 2006 (Revised July 2007)
- Background Note
Governance of the Family Business Owners
By: John A. Davis
Reviews the principal ways in which the owners of a family business achieve their governance objectives of a suitable identity and sensible direction and the discipline to achieve these. Covers the responsibilities and rights of owners, plus governance procedures,... View Details
Keywords: Family Business; Corporate Governance; Governing Rules, Regulations, and Reforms; Goals and Objectives; Family Ownership
Davis, John A. "Governance of the Family Business Owners." Harvard Business School Background Note 807-021, August 2006. (Revised July 2007.)
- August 2006 (Revised July 2007)
- Background Note
Fundamentals of Family Business System Governance
By: John A. Davis
Reviews the purposes and ingredients in the governance (or steering) of a family business system. Explores at a high level the governance of the family business, its owners, and the family. Focuses on how these governance structures, processes, plans, and agreements... View Details
Keywords: Family Business; Corporate Governance; Governing Rules, Regulations, and Reforms; Family Ownership
Davis, John A. "Fundamentals of Family Business System Governance." Harvard Business School Background Note 807-019, August 2006. (Revised July 2007.)