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  • All HBS Web  (1,827)
    • News  (351)
    • Research  (1,279)
    • Events  (3)
    • Multimedia  (18)
  • Faculty Publications  (1,028)
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  • February 2016 (Revised May 2016)
  • Case

Environmental Health

By: John A. Quelch and Emily C. Boudreau
Keywords: Environmental And Social Sustainability; Policy; Environmental Policy; Health; Management; Environmental Sustainability; North America; Europe
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Quelch, John A., and Emily C. Boudreau. "Environmental Health." Harvard Business School Case 516-077, February 2016. (Revised May 2016.)
  • February 2016 (Revised May 2016)
  • Case

Consumer Health

By: John A. Quelch and Emily C. Boudreau
Keywords: Consumer Goods; Corporate Strategy; Safety; Health; Management; Strategy; North America; Europe; Asia
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Quelch, John A., and Emily C. Boudreau. "Consumer Health." Harvard Business School Case 516-076, February 2016. (Revised May 2016.)
  • August 2015 (Revised March 2016)
  • Supplement

Rana Plaza (C): Primark and Victim Compensation

By: John A. Quelch and Margaret L. Rodriguez
Keywords: Labor Relations; Corporate Social Responsibility; Sustainability; International Marketing; Supply Chain Management; Corporate Social Responsibility and Impact; Marketing; Labor Unions; Environmental Sustainability; Globalized Markets and Industries
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Quelch, John A., and Margaret L. Rodriguez. "Rana Plaza (C): Primark and Victim Compensation." Harvard Business School Supplement 516-014, August 2015. (Revised March 2016.)
  • November 2013
  • Case

GlaxoSmithKline in China (A)

By: John A. Quelch and Margaret L. Rodriguez
Four GlaxoSmithKline employees were accused of bribing Chinese health care workers to prescribe the company's drugs. The accusations brought to light the questionable incentive structures of the Chinese health care system and the pressure on companies to adhere to... View Details
Keywords: Public Health; Pharmaceuticals; China; Bribery; CSR; Hong Bao; Health Care; Drug; GlaxoSmithKline; GSK; Witty; Government; Marketing; Health; Health Care and Treatment; Corporate Social Responsibility and Impact; Corporate Strategy; Corporate Governance; Business and Government Relations; Ethics; Pharmaceutical Industry; China; United Kingdom; United States
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Quelch, John A., and Margaret L. Rodriguez. "GlaxoSmithKline in China (A)." Harvard Business School Case 514-049, November 2013.
  • 1988
  • Book

Multinational Marketing Management: Cases and Readings

By: Robert D. Buzzell and John A. Quelch
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Buzzell, Robert D., and John A. Quelch. Multinational Marketing Management: Cases and Readings. Reading, MA: Addison-Wesley Publishing Company, 1988. (Second edition, Global Marketing Management with R. Buzzell and C. Bartlett, 1992. Third edition, Global Marketing Management with R. Buzzell and C. Bartlett, 1995. Fourth edition, Global Marketing Management with C. Bartlett, 1999.)
  • May–June 1986
  • Article

Customizing Global Marketing

By: John A. Quelch and Edward J. Hoff
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Quelch, John A., and Edward J. Hoff. "Customizing Global Marketing." Harvard Business Review 64, no. 3 (May–June 1986): 59–68.
  • Article

Put the Customer Back in the Boardroom

By: John A. Quelch and Gail J. McGovern
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Quelch, John A., and Gail J. McGovern. "Put the Customer Back in the Boardroom." Directors & Boards 27, no. 4 (Summer 2003): 87–88.
  • September 2015
  • Supplement

Eco7: Launching a New Motor Oil, Spreadsheet for Students (Brief Case)

By: John Quelch and Sunru Yong
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Quelch, John, and Sunru Yong. "Eco7: Launching a New Motor Oil, Spreadsheet for Students (Brief Case)." Harvard Business School Spreadsheet Supplement 916-509, September 2015.
  • Article

Consumer Promotions and the Acceleration of Product Purchases

By: Scott A. Neslin, Caroline Henderson and John A. Quelch
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Neslin, Scott A., Caroline Henderson, and John A. Quelch. "Consumer Promotions and the Acceleration of Product Purchases." Marketing Science 4, no. 2 (Spring 1985): 147–165.
  • August/September 2003
  • Article

A Plea to Boards to Shift Focus Back to the Customer

By: Gail J. McGovern and John Quelch
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McGovern, Gail J., and John Quelch. "A Plea to Boards to Shift Focus Back to the Customer." Corporate Secretary (August/September 2003), 13.
  • November 2004
  • Article

Bringing Customers Into the Boardroom

By: Gail J. McGovern, David Court, John A. Quelch and Blair Crawford
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McGovern, Gail J., David Court, John A. Quelch, and Blair Crawford. "Bringing Customers Into the Boardroom." Harvard Business Review 82, no. 11 (November 2004): 70–80.
  • Teaching Interest

Marketing Strategies for Profitable Growth—China

By: John A. Deighton
Maintaining quality standards and sustaining profitable growth in China's rapidly evolving marketplace requires powerful marketing strategies that enable organizations to build and nurture long-term customer relationships. To help... View Details
  • Research Summary

Overview

By: John A. Deighton
Professor Deighton conducts research at the intersection of information technology and marketing. He is interested in the complementary uses of human and artificial intelligence and creativity in areas such as advertising, content creation, and online retailing. He... View Details
Keywords: Marketing; Media; Information Technology; Advertising Industry; Communications Industry; Consumer Products Industry; Information Technology Industry; Telecommunications Industry; Publishing Industry; North and Central America; Asia; Europe
  • July 1997
  • Article

Choice in Computer-Mediated Environments

By: John A. Deighton
Keywords: Information Technology; Decision Choices and Conditions
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Deighton, John A. "Choice in Computer-Mediated Environments." Marketing Letters 8, no. 3 (July 1997).
  • Article

Rethinking the Profession Formerly Known as Advertising: How Data Science Is Disrupting the Work of Agencies

By: John A. Deighton
The article discusses the notion of advertising as a profession in relation to the impact of digital analytics and data-driven marketing. Topics include the history of internet marketing, the investments of the content-driven internet firms Facebook Inc. and Google... View Details
Keywords: Data Science; Digital Marketing; Marketing; Internet and the Web; Analytics and Data Science; Disruption
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Deighton, John A. "Rethinking the Profession Formerly Known as Advertising: How Data Science Is Disrupting the Work of Agencies." Journal of Advertising Research 57, no. 4 (December 2017): 357–361.
  • February 25, 2016
  • Article

The Hodgepodge Principle in U.S. Privacy Policy

By: John A. Deighton
Data, says Professor Lawrence Summers, is the new oil, "a hugely valuable asset essential to economic life." Personal data, the kind of data that invites thoughts of privacy, is a big part of that. The European Union saw this economic fuel source coming long ago and... View Details
Keywords: Data; Privacy; Technology; Big Data; Personal Data; Marketing; Information Technology; Analytics and Data Science
Citation
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Deighton, John A. "The Hodgepodge Principle in U.S. Privacy Policy." Harvard Law and Policy Review Blog (March 2, 2016). http://harvardlpr.com/2016/03/02/the-hodgepodge-principle-in-us-privacy-policy/.
  • 22 Oct 2011
  • Conference Presentation

Principles and Practices of Long-Term Family Success

By: John A. Davis
Keywords: Family and Family Relationships; Success
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Davis, John A. "Principles and Practices of Long-Term Family Success." Paper presented at the Owners Forum, International Institute for Family Enterprises (IIFE), Muscat, Oman, October 22, 2011.
  • September 2007
  • Exercise

Values Concerning Inheritance Worksheet

By: John A. Davis
Outlines several questions that address core issues in planning for inheritance. Appropriate for all families, no matter what assets they have to pass to heirs. View Details
Keywords: Assets; Management Succession; Family Business; Family and Family Relationships; Planning; Value
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Davis, John A. "Values Concerning Inheritance Worksheet." Harvard Business School Exercise 808-071, September 2007.
  • August 2006 (Revised July 2007)
  • Background Note

Governance of the Family Business Owners

By: John A. Davis
Reviews the principal ways in which the owners of a family business achieve their governance objectives of a suitable identity and sensible direction and the discipline to achieve these. Covers the responsibilities and rights of owners, plus governance procedures,... View Details
Keywords: Family Business; Corporate Governance; Governing Rules, Regulations, and Reforms; Goals and Objectives; Family Ownership
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Davis, John A. "Governance of the Family Business Owners." Harvard Business School Background Note 807-021, August 2006. (Revised July 2007.)
  • August 2006 (Revised July 2007)
  • Background Note

Fundamentals of Family Business System Governance

By: John A. Davis
Reviews the purposes and ingredients in the governance (or steering) of a family business system. Explores at a high level the governance of the family business, its owners, and the family. Focuses on how these governance structures, processes, plans, and agreements... View Details
Keywords: Family Business; Corporate Governance; Governing Rules, Regulations, and Reforms; Family Ownership
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Davis, John A. "Fundamentals of Family Business System Governance." Harvard Business School Background Note 807-019, August 2006. (Revised July 2007.)
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