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  • All HBS Web  (1,807)
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  • June 1990 (Revised March 1991)
  • Case

Campbell Soup Co. and the Federal Trade Commission

By: John A. Quelch
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Quelch, John A. "Campbell Soup Co. and the Federal Trade Commission." Harvard Business School Case 591-017, June 1990. (Revised March 1991.)
  • June 1990 (Revised August 1994)
  • Case

Sorrell Ridge: Slotting Allowances

By: John A. Quelch
Management is attempting to penetrate the California retail grocery market with the company's line of all-fruit preserves. Substantial up-front fees (slotting allowances) have been requested by the chains. Management must decide how to respond. View Details
Keywords: Food; Distribution; Marketing Strategy; Market Entry and Exit; Retail Industry; Food and Beverage Industry; California
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Quelch, John A. "Sorrell Ridge: Slotting Allowances." Harvard Business School Case 591-011, June 1990. (Revised August 1994.)
  • May 1990
  • Case

Secret Shopper Program

By: John A. Quelch
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Quelch, John A. "Secret Shopper Program." Harvard Business School Case 590-095, May 1990.
  • August 1989 (Revised November 1994)
  • Case

Nissan Motor Co. Ltd.: Marketing Strategy for the European Market

By: John A. Quelch
Nissan executives are reviewing their European marketing strategy in light of the 1992 European Community (EC) market integration program and the likely end of bilateral import quotas on Japanese cars by some EC countries. Having recently established a manufacturing... View Details
Keywords: Marketing Strategy; Resource Allocation; Market Entry and Exit; Trade; Auto Industry; Japan; United Kingdom; Europe
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Quelch, John A. "Nissan Motor Co. Ltd.: Marketing Strategy for the European Market." Harvard Business School Case 590-018, August 1989. (Revised November 1994.)
  • August 1988
  • Background Note

Note on Inventory Risk and Soft Goods Merchandising

By: John A. Quelch
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Quelch, John A. "Note on Inventory Risk and Soft Goods Merchandising." Harvard Business School Background Note 589-022, August 1988.
  • August 1986
  • Case

Black & Decker Corp.: Household Products Group (A1)

By: John A. Quelch
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Quelch, John A. "Black & Decker Corp.: Household Products Group (A1)." Harvard Business School Case 587-057, August 1986.
  • May 1986 (Revised July 1995)
  • Case

General Mills, Inc.: Yoplait Custard-Style Yogurt (A)

By: John A. Quelch
Yoplait's director of new product development is evaluating alternative line extensions including custard-style Yoplait. He must determine what additional research to recommend. Options include a mini-market test, a simulated test market and a fully-fledged test... View Details
Keywords: Food; Product Development; Product Marketing; Food and Beverage Industry; United States
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Quelch, John A. "General Mills, Inc.: Yoplait Custard-Style Yogurt (A)." Harvard Business School Case 586-087, May 1986. (Revised July 1995.)
  • November 1985
  • Supplement

General Motors Acceptance Corp. (B)

By: John A. Quelch
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Quelch, John A. "General Motors Acceptance Corp. (B)." Harvard Business School Supplement 586-064, November 1985.
  • September 1985
  • Case

General Foods Corp.: The Product Management System

By: John A. Quelch
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Quelch, John A., and Paul W. Farris. "General Foods Corp.: The Product Management System." Harvard Business School Case 586-057, September 1985.
  • March 1985 (Revised September 1986)
  • Background Note

Note on the Dishwasher Industry

By: John A. Quelch
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Quelch, John A. "Note on the Dishwasher Industry." Harvard Business School Background Note 585-052, March 1985. (Revised September 1986.)
  • August 1984 (Revised September 1986)
  • Background Note

Marketing Programming, Budgeting, and Allocating

By: John A. Quelch
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Quelch, John A. "Marketing Programming, Budgeting, and Allocating." Harvard Business School Background Note 585-026, August 1984. (Revised September 1986.)
  • January 1983 (Revised June 1985)
  • Case

Mary Kay Cosmetics, Inc.: Marketing Communications

By: John A. Quelch
Marketing executives at the company are considering the merits of a variety of communications programs designed to increase the effectiveness of the company's sales force of beauty consultants. View Details
Keywords: Marketing Communications; Salesforce Management; Decision Making; Performance Effectiveness; Management Teams; Beauty and Cosmetics Industry; United States
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Quelch, John A. "Mary Kay Cosmetics, Inc.: Marketing Communications." Harvard Business School Case 583-068, January 1983. (Revised June 1985.)
  • June 1981 (Revised August 1985)
  • Case

Shopfair Supermarkets (A)

By: John A. Quelch
The marketing vice president of the leading supermarket chain in a major metropolitan area has to plan his 1981 strategy in light of increasing warehouse store competition. Considers relationships with major manufacturers who are supplying warehouse stores with deal... View Details
Keywords: Competition; Marketing Strategy; Retail Industry; Food and Beverage Industry
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Quelch, John A. "Shopfair Supermarkets (A)." Harvard Business School Case 581-158, June 1981. (Revised August 1985.)
  • May 1981 (Revised May 1985)
  • Case

MEM Co., Inc.

By: John A. Quelch
The President of MEM Co., Inc. is assessing the proposed introduction of a new line of men's toiletries. He also must determine the best distribution channels and the size of the product's advertising budget. View Details
Keywords: Advertising; Distribution Channels; Budgets and Budgeting; Product Development; Beauty and Cosmetics Industry
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Quelch, John A. "MEM Co., Inc." Harvard Business School Case 581-154, May 1981. (Revised May 1985.)
  • Article

The New Country Managers

By: John A. Quelch
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Quelch, John A. "The New Country Managers." McKinsey Quarterly, no. 4 (1992): 155–165.
  • Article

Marketing the Premium Product

By: John A. Quelch
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Quelch, John A. "Marketing the Premium Product." Business Horizons 30, no. 3 (May–June 1987): 38–45.
  • Article

Why Not Exploit Dual Marketing?

By: John A. Quelch
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Quelch, John A. "Why Not Exploit Dual Marketing?" Business Horizons 30, no. 1 (January–February 1987): 52–60.
  • May–June 1985
  • Article

How to Build a Product Licensing Program

By: John A. Quelch
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Quelch, John A. "How to Build a Product Licensing Program." Harvard Business Review 63, no. 3 (May–June 1985): 186–197.
  • August 1978
  • Article

Behavioral and Attitudinal Measures of the Relative Importance of Product Attributes: The Case of Cold Breakfast Cereals

By: John A. Quelch
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Quelch, John A. "Behavioral and Attitudinal Measures of the Relative Importance of Product Attributes: The Case of Cold Breakfast Cereals." Marketing Science Institute, Report (August 1978). (Preliminary Research Report.)
  • 05 Jan 2009
  • Research & Ideas

Most Popular Articles and Working Papers 2008

with the price-increase hammer every time they drive past a gas station. Harvard Business School professor John Quelch offers tips on how marketers can cope with inflation and consumer sticker shock. 12.... View Details
Keywords: by Staff
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