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Show Results For
- All HBS Web
(1,823)
- News (350)
- Research (1,280)
- Events (3)
- Multimedia (18)
- Faculty Publications (1,033)
- October 1995 (Revised October 1996)
- Case
Disney Consumer Products in Lebanon
By: John A. Quelch
The managing director of Disney Consumer Products for Europe and the Middle East is reviewing recent market research in Lebanon regarding the sales potential of Disney licensed products and assessing the pros and cons of several distribution options. View Details
Keywords: Distribution; Multinational Firms and Management; Market Entry and Exit; Brands and Branding; Consumer Products Industry; Lebanon
Quelch, John A. "Disney Consumer Products in Lebanon." Harvard Business School Case 596-060, October 1995. (Revised October 1996.)
- September 1995
- Teaching Note
Astra Sports Inc. (A) (TN)
By: John A. Quelch
Teaching Note for (9-595-007). View Details
- June 1995 (Revised October 1996)
- Case
Lexus and the USTR
By: John A. Quelch
Lexus executives and dealers in the United States are debating how to respond to the U.S. Trade Representative's announcement of 100% tariffs on 13 models of Japanese luxury imported cars. View Details
Quelch, John A. "Lexus and the USTR." Harvard Business School Case 595-127, June 1995. (Revised October 1996.)
- August 1994 (Revised July 1995)
- Case
Astra Sports, Inc. (A)
By: John A. Quelch
Astra executives meet to discuss how to counteract the appearance of Korean-made counterfeit athletic shoes in Europe, Asia, and Latin America. View Details
Keywords: Brands and Branding; Strategy; Crime and Corruption; Manufacturing Industry; Apparel and Accessories Industry; Sports Industry; North Korea; Latin America; South Korea; Asia; Europe
Quelch, John A. "Astra Sports, Inc. (A)." Harvard Business School Case 595-007, August 1994. (Revised July 1995.)
- May 1994
- Supplement
Advertising and Promotion Management, Fourth Edition, Video
By: John A. Quelch
Quelch, John A. "Advertising and Promotion Management, Fourth Edition, Video." Harvard Business School Video Supplement 594-511, May 1994.
- November 1993
- Supplement
OfficePro (C)
By: John A. Quelch
Supplements OfficePro (A). View Details
Keywords: Decisions; Globalized Firms and Management; Business Subsidiaries; Supply Chain Management; Retail Industry; France
Quelch, John A. "OfficePro (C)." Harvard Business School Supplement 594-055, November 1993.
- September 1993 (Revised December 1997)
- Case
Loctite Corp.: International Distribution
By: John A. Quelch
Loctite Corp., dissatisfied with the sales growth achieved by its independent distributor in Hong Kong, is considering whether to find a new distributor or acquire a controlling interest in a wholly owned subsidiary covering Hong Kong and possibly other markets.... View Details
Keywords: Decision Choices and Conditions; Marketing; Distribution Channels; Globalization; Market Participation; Industrial Products Industry; Hong Kong
Quelch, John A., and David J. Arnold. "Loctite Corp.: International Distribution." Harvard Business School Case 594-021, September 1993. (Revised December 1997.)
- July 1993
- Supplement
Ethics in Marketing
By: John A. Quelch
Compilation of commercials for six marketing case studies included in the book Ethics in Marketing by N. Smith and J.A. Quelch, published by Richard D. Irwin, Homewood, IL. View Details
Quelch, John A. "Ethics in Marketing." Harvard Business School Video Supplement 593-512, July 1993.
- December 1992 (Revised November 1993)
- Supplement
Ontario Hydro (B)
By: John A. Quelch
Quelch, John A., and Eliza Palter. "Ontario Hydro (B)." Harvard Business School Supplement 593-020, December 1992. (Revised November 1993.)
- December 1992 (Revised November 1993)
- Case
Ontario Hydro (A)
By: John A. Quelch
Quelch, John A., and Eliza Palter. "Ontario Hydro (A)." Harvard Business School Case 593-019, December 1992. (Revised November 1993.)
- March 1993 (Revised January 1998)
- Case
Gallo Rice
By: John A. Quelch
Describes a company marketing branded rice products to three different countries--Italy, Argentina, and Poland. Explores the differences and similarities between the countries in terms of consumers, competition, products, and margins. View Details
Quelch, John A., and Nathalie Laidler. "Gallo Rice." Harvard Business School Case 593-018, March 1993. (Revised January 1998.)
- July 1990
- Case
Car-Rental Collision Damage Waivers
By: John A. Quelch
Quelch, John A., and Julie Yao. "Car-Rental Collision Damage Waivers." Harvard Business School Case 591-020, July 1990.
- June 1990 (Revised November 1992)
- Case
Satanic Verses (A)
By: John A. Quelch
Quelch, John A. "Satanic Verses (A)." Harvard Business School Case 591-013, June 1990. (Revised November 1992.)
- March 1991 (Revised June 1993)
- Case
Chevron Corp.: Corporate Image Advertising
By: John A. Quelch
Describes a series of advertising research studies conducted by Chevron to monitor the effectiveness of its corporate advertising. Specific research approaches covered include the McCollum-Spielman and Communications Techniques. The Vals Typology developed by Stanford... View Details
Keywords: Surveys; Multinational Firms and Management; Research; Advertising; Brands and Branding; Energy Industry; United States
Quelch, John A. "Chevron Corp.: Corporate Image Advertising." Harvard Business School Case 591-005, March 1991. (Revised June 1993.)
- September 1989 (Revised January 1991)
- Case
Massachusetts Lottery
By: John A. Quelch
Describes the role of state lotteries, lottery marketing, and the operation of the Massachusetts State Lottery, including reference to Massachusetts lottery advertising. Highlights the success of state lotteries while also noting growing criticism, particularly of... View Details
Keywords: Ethics; Marketing; Advertising; Government and Politics; Public Administration Industry; Massachusetts
Quelch, John A. "Massachusetts Lottery." Harvard Business School Case 590-009, September 1989. (Revised January 1991.)
- June 1989 (Revised May 1993)
- Supplement
Rossin Greenberg Seronick & Hill, Inc. (B)
By: John A. Quelch
Teaching objectives: 1) to show how aggressive marketing can lead to allegations of misconduct, 2) to consider responses under crisis management, and 3) to explore the importance of credibility within marketing communications. View Details
Quelch, John A. "Rossin Greenberg Seronick & Hill, Inc. (B)." Harvard Business School Supplement 589-125, June 1989. (Revised May 1993.)
- June 1989 (Revised July 1989)
- Case
Biokit S.A.
By: John A. Quelch
Quelch, John A. "Biokit S.A." Harvard Business School Case 589-113, June 1989. (Revised July 1989.)
- July 1989 (Revised December 1990)
- Case
CIBA-GEIGY Pharmaceuticals: Pharma International
By: John A. Quelch
Examines the decision by Pharma International on whether to launch an antimalarial product in Nigeria and, if so, how that should be implemented. Involves commercial, ethical, and policy considerations. Rich in situation assessment data, the case refers to criticism of... View Details
Keywords: Ethics; Decision Choices and Conditions; Product Launch; Policy; Developing Countries and Economies; Pharmaceutical Industry; Nigeria
Quelch, John A. "CIBA-GEIGY Pharmaceuticals: Pharma International." Harvard Business School Case 589-108, July 1989. (Revised December 1990.)
- January 1989 (Revised February 1989)
- Case
Kraft Foodservice
By: John A. Quelch
Quelch, John A. "Kraft Foodservice." Harvard Business School Case 589-041, January 1989. (Revised February 1989.)
- September 1988 (Revised October 1992)
- Case
Suzuki Samurai
By: John A. Quelch
Suzuki and advertising agency executives are debating the product positioning and accompanying copy strategy alternatives for the Suzuki Samurai prior to its U.S. introduction. View Details
Keywords: Product Positioning; Marketing Strategy; Market Entry and Exit; Advertising Campaigns; Advertising Industry; Auto Industry; Japan; United States
Quelch, John A. "Suzuki Samurai." Harvard Business School Case 589-028, September 1988. (Revised October 1992.)