Publications
Publications
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- All HBS Web
(1,831)
- Faculty Publications (848)
- Article
Marketing and Distribution Strategies for International Organizations
By: John C. Pattison and John A. Quelch
- May 1979
- Article
US National Dietary Goals: Food Industry Threat or Opportunity?
By: James E. Austin and J. A. Quelch
- March–April 1979
- Article
Choosing Strategies for Change
By: Leonard A. Schlesinger and John P. Kotter
"From the frying pan into the fire," "let sleeping dogs lie," and "you can't teach an old dog new tricks" are all well-known sayings born of the fear of change. When people are threatened with change in organizations, similar maxims about certain people and departments... View Details
- March–April 1979
- Article
Overcoming Fear and Change: A Professional Approach
By: Leonard A. Schlesinger and John P. Kotter
- December 1978 (Revised March 1992)
- Case
Archdiocese of New York
By: Stephen A. Greyser and John A. Quelch
A print media campaign to improve attitudes toward the Catholic priesthood and to indirectly increase vocations is evaluated through a comparison of pretest and post-test data. View Details
- March 1978
- Article
Nutrition and the American Consumer: A Survey of Interest Groups
By: A. Clayton and J. Quelch
- November 1977
- Article
Nutrition and the American Consumer: A Survey of Interest Groups
By: J. Quelch and A. Clayton
- January 1977 (Revised June 1978)
- Case
Century Paper Corp.
By: John P. Kotter, Richard E. Walton and Leonard A. Schlesinger
Keywords: Pulp and Paper Industry
- December 1976 (Revised September 1980)
- Case
Drug Fair, Inc. (A)
By: John P. Kotter and Leonard A. Schlesinger
- October 1976 (Revised June 1993)
- Case
Sunkist Growers, Inc.
By: Stephen A. Greyser and John A. Quelch
A new media strategy for lemon advertising involving the concentration of the entire budget in a single-print vehicle, is under consideration. View Details
- Research Summary
Anonymity and Identity
By: John A. Deighton
In most consumer markets, consumers are accustomed to operating in relative anonymity. A complex social adjustment is occurring as people realize that anonymity is often no longer their default condition - it must be sought and in some cases bought. New conceptions of... View Details