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  • February 2006 (Revised January 2007)
  • Case

MercadoLibre.com

By: Francisco de Asis Martinez-Jerez, Joshua Bellin and James Robert Dillon
MercadoLibre.com, eBay's Latin-American partner, needed to decide how far it was going to follow eBay's practice of offering "free listing days" and discounted special-feature days. Was this type of promotion prudent, given MercadoLibre.com's customer base, revenue... View Details
Keywords: Internet and the Web; Auctions; Service Industry; Latin America
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  • Fast Answer

Challenges and Opportunities in the Restaurant Industry

financial fundamentals for valuation; equity research and investment firm data; For a multimedia learning module on LSEG Workspace check out our Learn with Baker Library LSEG Workspace Introduction.   Industry and View Details
  • 01 Dec 2014
  • News

3-Minute Briefing: Nagisa Manabe (MBA 1991)

automation in the Postal Service, but also this true attention to detail. It’s a little bit ironic, but we are doing much more marketing right now through direct mail, which is a very effective recruitment tool for engaging small... View Details
Keywords: Julia Hanna
  • 01 Apr 2001
  • News

Jimmy Lai Chee-ying: Rags, Riches, and Risk

the Internet craze with Admart. “I just lost the prudence a businessman should have,” he confesses. “I wouldn’t have gone so deeply into it if the market hadn’t given us such crazy valuations. It was... View Details
Keywords: Alejandro Reyes; Clothing and Clothing Accessories Stores; Retail Trade
  • 18 May 2015
  • News

The First Five Years: Anjali Vaidya (MBA 2010)

Yahoo, the challenge is to catalyze growth at an Internet company with tremendous assets. I’m learning every day how to inspire people to challenge conventional wisdom, use data to drive decisions, and tackle roadblocks proactively. I’ve... View Details
Keywords: Google; Yahoo; News, Library, Internet, and Other Services; Information
  • February 2014
  • Article

Responses to Entry in Multi-Sided Markets: The Impact of Craigslist on Local Newspapers

By: Robert Seamans and Feng Zhu
How do firms respond to entry in multi-sided markets? We address this question by studying the impact of Craigslist, a website providing classified-advertising services, on local U.S. newspapers. We exploit temporal and geographical variation in Craigslist's entry to... View Details
Keywords: Digital Platforms; Market Entry and Exit; Internet and the Web; Newspapers; Advertising; Advertising Industry; Journalism and News Industry
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  • November–December 2022
  • Article

The Value of Descriptive Analytics: Evidence from Online Retailers

By: Ron Berman and Ayelet Israeli
Does the adoption of descriptive analytics impact online retailer performance, and if so, how? We use the synthetic difference-in-differences method to analyze the staggered adoption of a retail analytics dashboard by more than 1,500 e-commerce websites, and we find an... View Details
Keywords: Descriptive Analytics; Big Data; Synthetic Control; E-commerce; Online Retail; Difference-in-differences; Martech; Internet and the Web; Analytics and Data Science; Performance; Marketing; Retail Industry
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  • Article

Social Networks Are the New Web Portals

By: Jeffrey F. Rayport
Keywords: Technology; Digital; Services; Strategy; Internet and the Web; Marketing
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  • Article

Make Online Ads Accountable

By: Jeffrey F. Rayport
Keywords: Technology; Digital Services; Strategy; Internet and the Web; Marketing
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  • Article

Facebook's New Golden Rule

By: Jeffrey F. Rayport
Keywords: Technology; Digital; Services; Strategy; Internet and the Web; Marketing
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  • March 1, 2011
  • Article

Technology Will Make Collaboration Your Next Competitive Advantage

By: Jeffrey F. Rayport
Keywords: Technology; Digital Services; Strategy; Internet and the Web; Marketing
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  • March 3, 2011
  • Article

Can We Finally Eradicate Bad Products?

By: Jeffrey F. Rayport
Keywords: Technology; Digital Services; Strategy; Internet and the Web; Marketing
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  • autumn 2000
  • Article

eBay, Inc.

By: Stephen P. Bradley and Kelley Porter
Keywords: Internet and the Web; Auctions; Consumer Products Industry
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  • 01 Mar 2012
  • News

She’s Got Your Back

from homeowner hell, and at a fair price? “These are not things we embrace,” says Angie Hicks (MBA 2000), cofounder and chief marketing officer of Angie’s List, an online service that collects verified consumer reviews of service... View Details
Keywords: Julia Hanna; online reviews; News, Library, Internet, and Other Services; Information; Real Estate
  • 10 Jun 2002
  • Research & Ideas

Reinventing the Industrial Giant

this same path again? GM does not believe that these new changes will repeat the 1980s debacle. Rather, their executives see the Internet as the way of the future. The 1999 annual report states that the company believes "... that the... View Details
Keywords: by Nitin Nohria, Davis Dyer & Frederick Dalzell; Manufacturing

    Michael D. Eisner

    Eisner headed the second-largest media and entertainment company in the U.S. having grown its market value from $3 billion to approximately $70 billion in his first 14 years as CEO. Eisner has released animated movie hits such as The... View Details
    Keywords: Entertainment & Broadcast Media
    • 24 Feb 2014
    • Research & Ideas

    Busting Six Myths About Customer Loyalty Programs

    There are three ways to differentiate in retailing: location, location, and location. The problem is that as markets mature, location becomes less potent as a competitive advantage because the consumer has a growing abundance of... View Details
    Keywords: by Marcel Corstjens & Rajiv Lal; Retail; Consumer Products
    • 26 Jun 2000
    • Research & Ideas

    A New Ecosystem for Business and Society

    education," he said. One of the critical considerations for society, then, is to investigate ways to harness the forces in the market and in technology to support the higher purposes of education. "I believe that one of the... View Details
    Keywords: by Martha Lagace
    • 01 Apr 2000
    • News

    Real World Issues Aired at Student Led Conferences

    opening remarks from David Michael, vice president and director of BCG Hong Kong. After a keynote address by Andrew Miller, SVP of sales and marketing at China.com, attendees gathered for a plenary session on "The Next Frontier -- The... View Details
    Keywords: Mary Ellen Gardner
    • 05 Sep 2000
    • What Do You Think?

    Whither the Information Economy?

    the Internet "is the result of a product based society." All of this is notwithstanding the fact that manufacturing in our "product based society" represents less than 20% of U.S. gross domestic product these days.... View Details
    Keywords: by James Heskett