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      • October 1999 (Revised October 2005)
      • Case

      Autobytel.com

      By: Youngme E. Moon
      Autobytel enjoys first-mover advantage in the Internet new car buying space. According to a number of metrics, it is the online leader in this category. However, a number of competitors have sprung up, raising questions about the long-term viability of Autobytel's... View Details
      Keywords: Growth and Development Strategy; Internet and the Web; Marketing Channels; Strategy; Internet and the Web; Competition; Business Model; Service Operations; Budgets and Budgeting; Growth and Development; Auto Industry
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      Moon, Youngme E. "Autobytel.com." Harvard Business School Case 500-015, October 1999. (Revised October 2005.)
      • October 1999 (Revised January 2000)
      • Case

      W. R. Hambrecht & Co: OpenIPO

      By: Andre F. Perold and Gunjan D. Bhow
      OpenIPO is a new mechanism for pricing and distributing initial public offerings. The system, which is based on a Dutch auction, represents an attempt by the investment bank W.R. Hambrecht + Co. to change the manner in which IPOs are underwritten. The case provides a... View Details
      Keywords: Investment Banking; Debt Securities; Stocks; Initial Public Offering; Price; Information; Auctions; Agreements and Arrangements; Distribution; Internet; Netherlands
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      Perold, Andre F., and Gunjan D. Bhow. "W. R. Hambrecht & Co: OpenIPO." Harvard Business School Case 200-019, October 1999. (Revised January 2000.)
      • 10 Oct 1999
      • Conference Presentation

      Running Product Development at Internet Speed

      By: Alan MacCormack
      Keywords: Product Development
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      MacCormack, Alan. "Running Product Development at Internet Speed." Paper presented at the Product Development and Management Association Annual Global Conference, FL, October 10, 1999.
      • October 1999 (Revised March 2000)
      • Case

      HP Consumer Products Business Organization: Distributing Printers via the Internet

      By: Rajiv Lal, Kirthi Kalyanam, Shelby Mc Intyre and Edie Prescott
      In spring 1998, Pradeep Jotwani, vice president and general manager of the Consumer Products Business Organization of the Hewlett-Packard Co. (HP), was contemplating the increasing success of e-commerce and its implications for his division. The consumer products group... View Details
      Keywords: Decision Choices and Conditions; Marketing Channels; Business Processes; Problems and Challenges; Partners and Partnerships; Sales; Business Strategy; Information Technology; Consumer Products Industry
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      Lal, Rajiv, Kirthi Kalyanam, Shelby Mc Intyre, and Edie Prescott. "HP Consumer Products Business Organization: Distributing Printers via the Internet." Harvard Business School Case 500-021, October 1999. (Revised March 2000.)
      • October 1999
      • Article

      Software Development on Internet Time

      By: M. A. Cusumano and D. B. Yoffie
      Keywords: Applications and Software; Research and Development; Internet and the Web
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      Cusumano, M. A., and D. B. Yoffie. "Software Development on Internet Time." Computer 32, no. 10 (October 1999): 60–69.
      • September 1999 (Revised April 2000)
      • Case

      Novell: World's Largest Network Software Company

      By: Richard L. Nolan
      After phenomenal growth and market leadership in networking, founder and CEO Ray Noorda made a frontal assault on Microsoft's core strengths. In 1994, Noorda spend over $1.5 billion acquiring companies such as WordPerfect to combat Microsoft Word, products such as... View Details
      Keywords: Information Infrastructure; Applications and Software; Competition; Internet and the Web; Strategic Planning; Corporate Strategy; Information Technology Industry
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      Nolan, Richard L. "Novell: World's Largest Network Software Company." Harvard Business School Case 300-038, September 1999. (Revised April 2000.)
      • September 1999 (Revised January 2000)
      • Technical Note

      Last Mile of Broadband Access, The: Technical Note

      By: Jay O. Light, Lynda M. Applegate and Daniel J. Green
      Provides an overview of broadband access technology. Includes technical overviews of cable, DSL, fixed wireless, and satellite systems, and suggests the technical suitability of each to accommodate broadband applications. View Details
      Keywords: Business Model; Infrastructure; Internet and the Web; Mobile and Wireless Technology
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      Light, Jay O., Lynda M. Applegate, and Daniel J. Green. "Last Mile of Broadband Access, The: Technical Note." Harvard Business School Technical Note 800-076, September 1999. (Revised January 2000.)
      • September 1999 (Revised March 2001)
      • Case

      Charles Schwab Corporation (A)

      By: F. Warren McFarlan and Nicole Tempest
      A look at the industrial restructuring in the brokerage industry made possible by e-commerce. Focuses the student's attention on the decision alternatives facing Charles Schwab, one of the industry leaders in January 1998. In a word, the challenge is "Do they slash... View Details
      Keywords: Restructuring; Internet and the Web; Price; Decision Choices and Conditions; Business Strategy; Competitive Strategy; Financial Services Industry
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      McFarlan, F. Warren, and Nicole Tempest. "Charles Schwab Corporation (A)." Harvard Business School Case 300-024, September 1999. (Revised March 2001.)
      • September 1999 (Revised April 2000)
      • Case

      drugstore.com

      By: Richard L. Nolan
      On a clear day in August 1999 in the new headquarters of drugstore.com, against a backdrop of the Blue Angels flying in formation over Lake Washington practicing for their hydroplane Seafare Cup performance, Peter Neupert was pleased with his company's IPO performance.... View Details
      Keywords: Business Growth and Maturation; Internet and the Web; Problems and Challenges; Business Startups; Retail Industry
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      Nolan, Richard L. "drugstore.com." Harvard Business School Case 300-036, September 1999. (Revised April 2000.)
      • 1999
      • Book

      Internet University Vol. 1: Your Guide to Online College Courses; Vol. 2: Liberal Arts; Vol. 3: Technology; Vol. 4: Graduate Studies; Vol. 5: Business School Edition

      By: D. Quinn Mills
      Keywords: Higher Education; Internet and the Web; Information Technology; Business Education
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      Mills, D. Quinn. Internet University Vol. 1: Your Guide to Online College Courses; Vol. 2: Liberal Arts; Vol. 3: Technology; Vol. 4: Graduate Studies; Vol. 5: Business School Edition. Anaheim, CA: Cyber Classics, Inc., 1999.
      • August 1999 (Revised October 1999)
      • Case

      RCA Records: The Digital Revolution

      By: Jeffrey F. Rayport, Carin-Isabel Knoop and Cate Reavis
      In 1995, Bertelsmann-owned RCA Records was considered a "tired and old" record label. By 1999, the company represented a number of the "hottest" acts in the music industry. Nevertheless, the company's position (as well as that of the entire music industry) was under... View Details
      Keywords: Brands and Branding; Business Model; Competition; Corporate Strategy; Internet and the Web; Change Management; Marketing Strategy; Music Industry; Entertainment and Recreation Industry; United States
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      Rayport, Jeffrey F., Carin-Isabel Knoop, and Cate Reavis. "RCA Records: The Digital Revolution." Harvard Business School Case 800-014, August 1999. (Revised October 1999.)
      • July 1999 (Revised January 2000)
      • Case

      Yahoo!: Business on Internet Time

      By: Jan W. Rivkin and Jay R. Girotto
      In the wake of major competitive moves, CEO Tim Koogle and his senior team at Yahoo!, an Internet portal, must decide whether and how to adjust their strategy. Following deals between AOL and Netscape, Excite and @Home, Infoseek and Disney, and Snap and NBS, Yahoo!... View Details
      Keywords: Competitive Strategy; Growth and Development Strategy; Business Strategy; Organizational Structure; Industry Structures; Internet and the Web; Risk Management; Technological Innovation; Business or Company Management; Information Technology Industry; Web Services Industry
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      Rivkin, Jan W., and Jay R. Girotto. "Yahoo!: Business on Internet Time." Harvard Business School Case 700-013, July 1999. (Revised January 2000.)
      • July 1999
      • Article

      An American Democracy Network: Factors Shaping the Future of On-line Political Campaigns

      By: Sharon Docter, William H Dutton and Anita Elberse
      Keywords: Internet and the Web; Government and Politics
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      Docter, Sharon, William H Dutton, and Anita Elberse. "An American Democracy Network: Factors Shaping the Future of On-line Political Campaigns." Parliamentary Affairs 52, no. 3 (July 1999): 535–552.
      • June 1999 (Revised May 2000)
      • Exercise

      Working with your "Shadow Partner" in the healthcare industry (A)

      By: Richard L. Nolan
      Intended to introduce individuals to search engines and databases on the Internet, in particular those that are available to HBS. This exercise is a more difficult version of Working with Your "Shadow Partner" and is intended for those with some previous Internet... View Details
      Keywords: Health Care and Treatment; Internet and the Web; Health Industry
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      Nolan, Richard L. Working with your "Shadow Partner" in the healthcare industry (A). Harvard Business School Exercise 399-177, June 1999. (Revised May 2000.)
      • June 1999 (Revised June 2000)
      • Case

      Eckerd Corporation

      By: Michael E. Porter and John E. Kelleher
      Describes the history and current situation in the retail pharmacy industry, including competition from new merchants and Internet drugstores. Eckerd, one of the top four drug chains, must decide how to position itself for the future. View Details
      Keywords: Competition; Alignment; Supply and Industry; Retail Industry; Pharmaceutical Industry
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      Porter, Michael E., and John E. Kelleher. "Eckerd Corporation." Harvard Business School Case 799-141, June 1999. (Revised June 2000.)
      • May 1999 (Revised March 2001)
      • Case

      Marshall Industries

      By: Jeffrey F. Rayport
      Confounding predictions that the Internet would "disintermediate" commerce, making "middle man" companies all but obsolete, Marshall Industries, a leading electronics distributor, used the Internet and digital technologies to reinvent itself. Marshall continued to sell... View Details
      Keywords: Organizational Change and Adaptation; Digital Platforms; Internet and the Web; Supply Chain; Emerging Markets; Customer Focus and Relationships; Distribution Industry; Electronics Industry
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      Rayport, Jeffrey F., and Cathy Olofson. "Marshall Industries." Harvard Business School Case 899-239, May 1999. (Revised March 2001.)
      • May 1999
      • Background Note

      Broadband Race, The

      By: David B. Yoffie and Mary Kwak
      Surveys developments in broadband in the late 1990s, focusing on the rivalry between telecom companies deploying DSL and cable companies rolling out cable modem service. Reviews the major broadband technologies, examines the state of competition in the United States,... View Details
      Keywords: Technological Innovation; Internet and the Web; Competition; Telecommunications Industry; United States; Hong Kong; Singapore
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      Yoffie, David B., and Mary Kwak. "Broadband Race, The." Harvard Business School Background Note 799-106, May 1999.
      • April 1999
      • Case

      Steve Perlman and WebTV (A)

      By: James K. Sebenius and Ron Fortgang
      The dynamics of a linked series of internal and external negotiations involved in launching, growing, and selling a high-tech, Internet start-up are explored. Steve Perlman unfurled an impressive new technology, recruited a top technical and management team, secured... View Details
      Keywords: Business Startups; Entrepreneurship; Agreements and Arrangements; Negotiation Tactics; Alliances; Internet; Communications Industry
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      Sebenius, James K., and Ron Fortgang. "Steve Perlman and WebTV (A)." Harvard Business School Case 899-270, April 1999.
      • April 1999
      • Case

      Steve Perlman and WebTV (B)

      By: James K. Sebenius and Ron Fortgang
      The dynamics of a linked series of internal and external negotiations involved in launching, growing, and selling a high-tech, Internet start-up are explored. Steve Perlman unfurled an impressive new technology, recruited a top technical and management team, secured... View Details
      Keywords: Entrepreneurship; Business Startups; Agreements and Arrangements; Negotiation Process; Value Creation; Alliances; Technological Innovation; Business Exit or Shutdown; Television Entertainment; Media and Broadcasting Industry
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      Sebenius, James K., and Ron Fortgang. "Steve Perlman and WebTV (B)." Harvard Business School Case 899-271, April 1999.
      • April 1999
      • Case

      Inktomi: Scaling the Internet

      By: Marco Iansiti, Myra M. Hart and Richard Bergin
      Presents the early months of Inktomi, a company that invented the world's first truly scalable architecture for the Internet. This core technology provides a platform for a variety of innovative applications. The company must decide the direction it wants to take. View Details
      Keywords: Technological Innovation; Leadership; Corporate Strategy; Internet
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      Iansiti, Marco, Myra M. Hart, and Richard Bergin. "Inktomi: Scaling the Internet." Harvard Business School Case 699-156, April 1999.
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