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      • September 1995 (Revised March 1998)
      • Case

      Argentina's YPF Sociedad Anonima (B)

      By: Michael Y. Yoshino and Carin-Isabel Knoop
      YPF, a recently privatized and restructured Argentine-based oil company now turns its attention to international expansion and faces an opportunity to acquire Maxus, a troubled U.S. oil company. The case discusses whether the company should go ahead with the proposed... View Details
      Keywords: Acquisition; Non-Renewable Energy; Globalization; Emerging Markets; Market Entry and Exit; Privatization; Natural Environment; Expansion; United States; Argentina
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      Yoshino, Michael Y., and Carin-Isabel Knoop. "Argentina's YPF Sociedad Anonima (B)." Harvard Business School Case 396-024, September 1995. (Revised March 1998.)
      • August 1995 (Revised October 1996)
      • Case

      Futures on the Mexican Peso

      By: Kenneth A. Froot, Matthew McBrady and Mark Seasholes
      The Chicago Mercantile Exchange needs to decide how to design, and whether and when to introduce, a futures contract on the Mexican peso. View Details
      Keywords: Exchange Rates; Money Markets; Futures Market; Country Analysis; International Finance; Financial Markets; Futures and Commodity Futures; Financial Services Industry; Chicago; Mexico
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      Froot, Kenneth A., Matthew McBrady, and Mark Seasholes. "Futures on the Mexican Peso." Harvard Business School Case 296-004, August 1995. (Revised October 1996.)
      • March 1995
      • Supplement

      The Black & Decker Corporation (D): DeWalt Opportunities in Europe and Japan

      By: Robert J. Dolan
      Describes Black & Decker's challenges in international markets, particularly in Europe and Japan. View Details
      Keywords: Brands and Branding; Product Positioning; Competition; Globalization; Problems and Challenges; Construction Industry; Consumer Products Industry; Japan; Europe
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      Dolan, Robert J. "The Black & Decker Corporation (D): DeWalt Opportunities in Europe and Japan." Harvard Business School Supplement 595-062, March 1995.
      • March 1995
      • Article

      Tests of Conditional Mean-Variance Efficiency of the U.S. Stock Market

      By: C. Engel, J. Frankel, Kenneth A. Froot and T. Rodrigues
      Keywords: Risk Aversion; Risk; International Investing; CAPM; Capital Asset Pricing; International Finance; Risk and Uncertainty; Asset Pricing; Financial Markets; Foreign Direct Investment; Behavioral Finance; United States
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      Engel, C., J. Frankel, Kenneth A. Froot, and T. Rodrigues. "Tests of Conditional Mean-Variance Efficiency of the U.S. Stock Market." Journal of Empirical Finance 2 (March 1995). (Revised from NBER Working Paper Nos. 2890, March 1989 and 4292, March 1993, "Conditional Mean-Variance Efficiency of the U.S. Stock Market," March 1993.)
      • November 1994
      • Case

      Navistar International

      By: Stuart C. Gilson and Jeremy Cott
      As a consequence of laying off half its workforce in a massive downsizing program, the company--a large manufacturer of medium and heavy trucks--struggles with a huge ($2.6 billion) liability for retiree medical costs. Although the company has promised its retirees... View Details
      Keywords: Negotiation Process; Wages; Labor Unions; Legal Liability; Insolvency and Bankruptcy; Restructuring
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      Gilson, Stuart C., and Jeremy Cott. "Navistar International." Harvard Business School Case 295-030, November 1994.
      • Article

      Internal versus External Capital Markets

      By: David S. Scharfstein, Robert Gertner and Jeremy Stein
      Keywords: Capital; Markets
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      Scharfstein, David S., Robert Gertner, and Jeremy Stein. "Internal versus External Capital Markets." Quarterly Journal of Economics 109, no. 4 (November 1994): 1211–1230.
      • October 1994 (Revised November 1994)
      • Case

      British Airways: Using Information Systems to Better Serve the Customer

      By: W. Earl Sasser and Norman Klein
      Explores the uses of scanning technology, interactive software, and powerful data bases to assist customer relations representatives in resolving customer complaints. Competitive alliances in international markets are noted, but the focus is on the evolving commitment... View Details
      Keywords: Debates; Customer Focus and Relationships; Globalized Markets and Industries; Service Delivery; Alliances; Information Technology; Aerospace Industry
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      Sasser, W. Earl, and Norman Klein. "British Airways: Using Information Systems to Better Serve the Customer." Harvard Business School Case 395-065, October 1994. (Revised November 1994.)
      • September 1994 (Revised September 1994)
      • Case

      Acer Group, The: Vision for the Year 2000

      By: D. Quinn Mills and Richard C. Wei
      In the early 1990s, Acer, Inc. set two goals: to be a top-five PC company worldwide in 1995 and to be a global consortium of companies by the year 2000. The company identified potential obstacles concerning capital, image, number of experienced international managers,... View Details
      Keywords: Mission and Purpose; Goals and Objectives; Management Analysis, Tools, and Techniques; Organizational Structure; Global Strategy; Multinational Firms and Management; Experience and Expertise; Marketing Strategy; Production; Rank and Position; Business Strategy; Capital; Computer Industry; Japan
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      Mills, D. Quinn, and Richard C. Wei. "Acer Group, The: Vision for the Year 2000." Harvard Business School Case 495-001, September 1994. (Revised September 1994.)
      • June 1994
      • Background Note

      Scope and Challenge of Business-to-Business Marketing

      By: V. Kasturi Rangan
      Identifies six key linkages that distinguish business-to-business marketing; three with respect to the external environment (i.e., derived demand, complex buying process, and concentrated customer base) and three with respect to the internal organization (emphasis on... View Details
      Keywords: Marketing; Customers; Demand and Consumers; Organizational Structure; Order Taking and Fulfillment; Technology
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      Rangan, V. Kasturi. "Scope and Challenge of Business-to-Business Marketing." Harvard Business School Background Note 594-125, June 1994.
      • April 1994 (Revised March 1997)
      • Case

      Planet Reebok (A)

      By: John A. Quelch
      Reebok International Ltd. is preparing to launch its first global advertising campaign for "Planet Reebok" in three European countries--France, Germany, and the United Kingdom. Planet Reebok was recently launched in the United States during the 1993 Superbowl. The... View Details
      Keywords: Globalization; Advertising Campaigns; Brands and Branding; Apparel and Accessories Industry; Sports Industry; France; Germany; United Kingdom
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      Quelch, John A. "Planet Reebok (A)." Harvard Business School Case 594-074, April 1994. (Revised March 1997.)
      • December 1993 (Revised December 2003)
      • Case

      Manville Corp. Fiber Glass Group (B)

      By: Lynn S. Paine and Sarah Gant
      Describes how Manville's managers responded when their main product, fiberglass, was classified by an international research agency as a possible human carcinogen. View Details
      Keywords: Product Marketing; Business or Company Management; Ethics; Product
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      Paine, Lynn S., and Sarah Gant. "Manville Corp. Fiber Glass Group (B)." Harvard Business School Case 394-118, December 1993. (Revised December 2003.)
      • November 1993 (Revised July 1996)
      • Background Note

      International Marketing Management Course Bibliography

      By: John A. Quelch
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      Quelch, John A. "International Marketing Management Course Bibliography." Harvard Business School Background Note 594-068, November 1993. (Revised July 1996.)
      • November 1993
      • Case

      FCB and Publicis (C): The German-Led Network

      By: Rosabeth M. Kanter and Pamela A. Yatsko
      After U.S.-based Foote, Cone & Belding (FCB) and Publicis of France established an international advertising alliance in May 1988, alliance leaders set out to merge offices in Europe. They were confronted with a particularly tricky situation in Germany, which, if... View Details
      Keywords: Joint Ventures; Alliances; Globalized Firms and Management; Partners and Partnerships; Advertising; Cross-Cultural and Cross-Border Issues; Diversity; Communications Industry; Advertising Industry; France; Germany; United States; Europe
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      Kanter, Rosabeth M., and Pamela A. Yatsko. "FCB and Publicis (C): The German-Led Network." Harvard Business School Case 394-079, November 1993.
      • October 1993 (Revised December 2003)
      • Case

      Bausch & Lomb: Regional Organization

      By: John A. Quelch
      The CEO of Bausch & Lomb is contemplating replacing an international division with three regional divisions to sustain the company's growth, especially in international markets, and to add value to customers. View Details
      Keywords: Organizational Change and Adaptation; Marketing Strategy; Organizational Structure; Globalization; Consumer Products Industry
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      Quelch, John A., and Nathalie Laidler. "Bausch & Lomb: Regional Organization." Harvard Business School Case 594-056, October 1993. (Revised December 2003.)
      • September 1993 (Revised December 1997)
      • Case

      Loctite Corp.: International Distribution

      By: John A. Quelch
      Loctite Corp., dissatisfied with the sales growth achieved by its independent distributor in Hong Kong, is considering whether to find a new distributor or acquire a controlling interest in a wholly owned subsidiary covering Hong Kong and possibly other markets.... View Details
      Keywords: Decision Choices and Conditions; Marketing; Distribution Channels; Globalization; Market Participation; Industrial Products Industry; Hong Kong
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      Quelch, John A., and David J. Arnold. "Loctite Corp.: International Distribution." Harvard Business School Case 594-021, September 1993. (Revised December 1997.)
      • September 1993 (Revised June 2009)
      • Case

      Mary Kay Cosmetics: Asian Market Entry (A)

      By: John A. Quelch
      In February 1993, Curran Dandurand, senior vice president of Mary Kay Cosmetics Inc.'s global marketing group, was reflecting on the company's international operations. Mary Kay Cosmetics Inc. products had been sold outside the United States for over 15 years, but by... View Details
      Keywords: Globalized Firms and Management; Market Entry and Exit; Operations; Sales; Beauty and Cosmetics Industry; Asia
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      Quelch, John A. "Mary Kay Cosmetics: Asian Market Entry (A)." Harvard Business School Case 594-023, September 1993. (Revised June 2009.)
      • September 1993
      • Supplement

      Manufacturing at ALZA: The Right Prescription? (C)

      By: Dorothy A. Leonard
      ALZA, a drug delivery company, considers marketing its own and other companies' products. The primary issue is whether to build an internal sales force focused on a few niche markets, to finance a sales force through alliances, or to acquire a marketing company. View Details
      Keywords: Mergers and Acquisitions; Product Marketing; Alliances; Research and Development; Salesforce Management; Business Strategy; Pharmaceutical Industry
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      Leonard, Dorothy A. "Manufacturing at ALZA: The Right Prescription? (C)." Harvard Business School Supplement 694-021, September 1993.
      • August 1993
      • Case

      Nestle S.A.: International Marketing (B)

      By: John A. Quelch
      Describes organization changes announced by Nestle's chariman in 1991 and updates the description of Nestle's marketing organization. View Details
      Keywords: Organizational Change and Adaptation; Marketing Strategy; Organizational Structure; Globalization; Consumer Products Industry; Food and Beverage Industry; Switzerland
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      Quelch, John A. "Nestle S.A.: International Marketing (B)." Harvard Business School Case 594-011, August 1993.
      • July 1993 (Revised November 1993)
      • Case

      European Bank for Reconstruction and Development: Marketing Strategy for the Debut Bond Offering

      By: Jeffrey F. Rayport
      The European Bank for Reconstruction and Development, the first supranational financial institution of the post-Cold War era, is planning its debut in the international capital markets through a bond issuance of $500 million. The bank must determine its marketing... View Details
      Keywords: Bonds; Marketing Strategy; Capital Markets; Banks and Banking; Banking Industry; Europe
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      Rayport, Jeffrey F. "European Bank for Reconstruction and Development: Marketing Strategy for the Debut Bond Offering." Harvard Business School Case 594-005, July 1993. (Revised November 1993.)
      • June 1993 (Revised September 1993)
      • Case

      Retail in Mexico 1993

      By: David B. Yoffie and Charles McHugh LaFollette
      In the wake of NAFTA, U.S. retail firms begin to see Mexico as an attractive market for international expansion. This case examines the structure of Mexico's volume retail (grocery, discount, warehouse club, hypermarket) industry, the joint ventures between U.S. and... View Details
      Keywords: Expansion; Global Strategy; Joint Ventures; Industry Structures; Trade; Retail Industry; United States; Mexico
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      Yoffie, David B., and Charles McHugh LaFollette. "Retail in Mexico 1993." Harvard Business School Case 793-144, June 1993. (Revised September 1993.)
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