Publications

28 Apr 2010
Research & Ideas

Earth Day Reflections

it is critical to find effective ways to support far-reaching change in both products and processes across our entire economy. My current research focuses on large organizations that are attempting to take advantage of sustainability in... View Details

Keywords: by Staff

April 2020
Case

Ment.io: Knowledge Analytics for Team Decision Making

By: Yael Grushka-Cockayne, Jeffrey T. Polzer, Susie L. Ma and Shlomi Pasternak

Ment.io was a software platform that used proprietary data analytics technology to help organizations make informed and transparent decisions based on team input. Ment was born out of founder Joab Rosenberg’s frustration that, while organizations collected ever... View Details

Keywords: Decision Making; Information Technology; Knowledge; Knowledge Acquisition; Knowledge Management; Operations; Information Management; Product; Product Development; Entrepreneurship; Business Startups; Communications Industry; Information Industry; Information Technology Industry; Web Services Industry; Middle East; Israel

Web

FAQs - Alumni

materials & lighting; increased healthier, lower emissions plant-based food offerings; and improved landscaping practices. *Note: SRECs, which represent the environmental benefit, are sold to the Harvard Utility to meet State Renewable... View Details

06 Dec 2011
First Look

First Look: Dec. 6

of a hypothetical $1,000 to introduce the idea that context, history, and values shape perceptions and expectations. These phenomena can propel behaviors that can lead to circumstances improving or deteriorating-upward or downward... View Details

Keywords: Sean Silverthorne

Web

Finance - Faculty & Research

improves self-reported fertilizer management practices, though not enough to measurably affect yields. Satellite measurements calibrated using OLS produce more precise point estimates than farmer-reported data, suggesting power gains.... View Details

June 2021
Case

HelloSelf: Search

By: John R. Wells and Benjamin Weinstock

In August 2018, after nearly six months of searching, Charles Wells was convinced that he should found HelloSelf to help people improve their sense of mental wellbeing. Those feeling mentally unwell would receive support from fully qualified clinical psychotherapists,... View Details

Keywords: Mental Health; Health Care and Treatment; Internet and the Web; Business Model; Product Launch

26 Jun 2023
Research & Ideas

Want to Leave a Lasting Impression on Customers? Don't Forget the (Proverbial) Fireworks

marketers think of the customer experience like a play in three acts—pre-purchase, purchase, and post-purchase. However, research by De Freitas and fellow researchers looked more holistically at the customer journey and found that most successful interactions steadily... View Details

Keywords: by Michael Blanding; Entertainment & Recreation

March 2005 (Revised August 2007)
Case

Brocade: Launching the Multiprotocol Router

By: Elie Ofek and Mamoon Hamid

Brocade management is preparing for the launch of a new technology for data storage. The multiprotocol router improves on existing technology and has the potential to change the way firms design their data storage networks. Students must determine the target market for... View Details

Keywords: Customer Satisfaction; Price; Product Launch; Partners and Partnerships; Segmentation; Information Infrastructure; Technology Adoption; Information Technology Industry

Web

Help - Alumni

profile page. We encourage you to update your directory profile now to ensure the mapping results align with your preferences. We also suggest that you complete your profile by identifying your industry and topic/interest preferences, as these also will View Details

23 Sep 2020
Blog Post

Jo Tan (MBA 2021) Draws on Experience

Josephine (Jo) Tan (MBA 2021) always starts with a pencil sketch, a light grey roadmap of where things are going. Then bold black ink makes it permanent and watercolor paint gives it life. Recently she has added a step—bringing the almost finished View Details

19 Jul 2010
Research & Ideas

How Mercadona Fixes Retail’s ’Last 10 Yards’ Problem

about how poor operational decisions create unnecessary complications that lead to quality problems and lower labor productivity and, in general, make life hard for retail employees." Ton is interested in demonstrating how operations... View Details

Keywords: by Julia Hanna; Retail; Food & Beverage

Web

Asia Pacific - Global

bridged content and commerce by selling products directly through social media posts featuring video content that was designed to go viral. As Blank grows in 2016 and 2017, CEO Nam Dae-Kwang puts the company on a firmer footing, and... View Details

July 2012 (Revised June 2018)
Case

MC Tool

By: Richard S. Ruback and Royce Yudkoff

Two partners acquired MC Tool in October 2007 for $5 million. The company was a machine shop that manufactured parts for a wide variety of applications in the energy, automotive, and industrial equipment industries. In their first year of ownership, the partners... View Details

Keywords: Capital Budgeting; Risk Management; Risk and Uncertainty; Problems and Challenges; Transformation; Production; Business Strategy; Manufacturing Industry; United States