Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Faculty & Research
  • Faculty
  • Research
  • Featured Topics
  • Academic Units
  • …→
  • Harvard Business School→
  • Faculty & Research→
  • Research
    • Research
    • Publications
    • Global Research Centers
    • Case Development
    • Initiatives & Projects
    • Research Services
    • Seminars & Conferences
    →
  • Publications→

Publications

Publications

Filter Results: (1,109) Arrow Down
Filter Results: (1,109) Arrow Down Arrow Up

Show Results For

  • All HBS Web  (5,067)
    • Faculty Publications  (1,109)

    Show Results For

    • All HBS Web  (5,067)
      • Faculty Publications  (1,109)

      House Of BrandsRemove House Of Brands →

      ← Page 42 of 1,109 Results →

      Are you looking for?

      →Search All HBS Web
      • November 2005 (Revised July 2007)
      • Case

      Pine Ridge Winery, LLC (A)

      By: Joseph B. Lassiter III and Lauren Barley
      George Scheppler, president and CEO of Pine Ridge Winery, LLC, (the "Company") sat in his office overlooking the steep hillside vineyards of the Pine Ridge Winery in Napa Valley. It was June 2005, and he was preparing for the upcoming board of managers meeting where he... View Details
      Keywords: Governing and Advisory Boards; Brands and Branding; Product Positioning; Corporate Strategy; Napa Valley
      Citation
      Educators
      Purchase
      Related
      Lassiter, Joseph B., III, and Lauren Barley. "Pine Ridge Winery, LLC (A)." Harvard Business School Case 806-060, November 2005. (Revised July 2007.)
      • November 2005 (Revised September 2007)
      • Case

      Beijing Hualian

      By: David E. Bell and Mary L. Shelman
      China's fifth largest domestic retailer faced intensifying competition from Wal-Mart and Carrefour with the opening of China's fast-growing retail market in January 2005. In response, Beijing Hualian developed a new "Family Store" format targeted at the nation's... View Details
      Keywords: Marketing Strategy; Product Positioning; Consumer Behavior; Competition; Corporate Strategy; Retail Industry; China
      Citation
      Find at Harvard
      Related
      Bell, David E., and Mary L. Shelman. "Beijing Hualian." Harvard Business School Case 906-403, November 2005. (Revised September 2007.)
      • November 2005 (Revised February 2006)
      • Module Note

      Rethinking Branding

      By: Youngme E. Moon
      The classical branding paradigm assumes that brands should be built to last and that the role of the brand manager is to protect the long-term sustainability of the brand. Outlines the structure and content of an eight-session module that offers a more expansive... View Details
      Keywords: Brands and Branding
      Citation
      Purchase
      Related
      Moon, Youngme E. "Rethinking Branding." Harvard Business School Module Note 506-039, November 2005. (Revised February 2006.)
      • November 2005
      • Case

      Inventec Corporation

      By: Krishna G. Palepu and Ingrid Vargas
      Inventec Corp., with $4.5 billion in annual revenues, was one of Taiwan's leading original design manufacturers (ODMs). Inventec designed and manufactured electronic products such as computers, servers, MP3 players, PDAs, and cellular telephones for client companies... View Details
      Keywords: Multinational Firms and Management; Competitive Strategy; Emerging Markets; Manufacturing Industry; Electronics Industry; China; India
      Citation
      Educators
      Purchase
      Related
      Palepu, Krishna G., and Ingrid Vargas. "Inventec Corporation." Harvard Business School Case 106-016, November 2005.
      • November 2005 (Revised August 2007)
      • Case

      ConAgra Foods: The Next Chapter

      By: Ray A. Goldberg and Mary L. Shelman
      In 2005, CEO Bruce Rohde has almost completed the integration of ConAgra Foods' collection of 90 independent operating companies into a focused, value-added firm and was beginning to think about his successor. ConAgra had become the second largest food company and No.... View Details
      Keywords: Change Management; Corporate Strategy; Leading Change; Management Succession; Strategic Planning; Brands and Branding; Food; Agribusiness; Product Marketing; Management Teams; Transformation; Customer Focus and Relationships; Food and Beverage Industry; Agriculture and Agribusiness Industry; United States
      Citation
      Educators
      Purchase
      Related
      Goldberg, Ray A., and Mary L. Shelman. "ConAgra Foods: The Next Chapter." Harvard Business School Case 906-409, November 2005. (Revised August 2007.)
      • October 2005 (Revised February 2007)
      • Case

      Ripe 'n Ready

      By: Ray A. Goldberg and Laura Winig
      Stoned fruit has quality variations, reducing consumption. Five independent growers formed a cooperative to provide quality control and a brand name--Ripe 'N Ready--that enabled retailers to differentiate their stores and producers to differentiate the products they... View Details
      Keywords: Quality; Brands and Branding; Competitive Strategy; Food and Beverage Industry
      Citation
      Educators
      Purchase
      Related
      Goldberg, Ray A., and Laura Winig. "Ripe 'n Ready." Harvard Business School Case 906-404, October 2005. (Revised February 2007.)
      • October 2005 (Revised August 2006)
      • Case

      Haier: Taking a Chinese Company Global

      By: Krishna G. Palepu, Tarun Khanna and Ingrid Vargas
      In 2005, Haier, China's leading appliance manufacturer, had over $12 billion in worldwide sales and was the third-ranked global appliance brand behind Whirlpool and GE. Describes Haier's rise from a defunct refrigerator factory in China's Qingdao province to an... View Details
      Keywords: Global Strategy; Brands and Branding; Manufacturing Industry; Consumer Products Industry; China
      Citation
      Educators
      Purchase
      Related
      Palepu, Krishna G., Tarun Khanna, and Ingrid Vargas. "Haier: Taking a Chinese Company Global." Harvard Business School Case 706-401, October 2005. (Revised August 2006.)
      • October 2005 (Revised June 2006)
      • Case

      The Turnaround of Chris-Craft

      By: William A. Sahlman, Geremy Connor, Brian Doherty, Andrew Murphy and Taylor Smith
      Describes a set of issues confronting the owners of Chris-Craft, a manufacturer of high-end boats. The company can invest in new monobrand stores, new boat designs, and brand extensions (e.g., apparel). The owners have also recently purchased Indian Head Motorcycle out... View Details
      Keywords: Entrepreneurship; Luxury; Brands and Branding; Manufacturing Industry; Motorcycle Industry; Entertainment and Recreation Industry; United States
      Citation
      Find at Harvard
      Related
      Sahlman, William A., Geremy Connor, Brian Doherty, Andrew Murphy, and Taylor Smith. "The Turnaround of Chris-Craft." Harvard Business School Case 806-071, October 2005. (Revised June 2006.)
      • October 2005 (Revised March 2006)
      • Module Note

      Rethinking Positioning

      By: Youngme E. Moon
      Outlines the structure and content of a six-session module that introduces students to a nontraditional approach to positioning strategy. View Details
      Keywords: Product Positioning; Brands and Branding; Marketing
      Citation
      Purchase
      Related
      Moon, Youngme E. "Rethinking Positioning." Harvard Business School Module Note 506-025, October 2005. (Revised March 2006.)
      • September 2005 (Revised July 2008)
      • Case

      Rancho Cucamonga

      By: Arthur I Segel and David Robert Cotterman
      Mikey Jones must decide what type of senior housing to develop, whether he should operate the facility himself, and what financing option he should pursue. View Details
      Keywords: Financing and Loans; Investment; Housing; Real Estate Industry
      Citation
      Educators
      Purchase
      Related
      Segel, Arthur I., and David Robert Cotterman. "Rancho Cucamonga." Harvard Business School Case 206-033, September 2005. (Revised July 2008.)
      • September 2005 (Revised January 2006)
      • Case

      Yum! Brands, Inc: A Corporate Do-Over

      By: Frances X. Frei, Amy C. Edmondson, James Weber and Eliot Sherman
      Describes the successful turnaround of the restaurant company Yum! Brands after its spin off from PepsiCo and covers how the company's leadership planned and executed on virtually every dimension of the employee experience. The main dilemma centers on what the company... View Details
      Keywords: Product; Brands and Branding; Service Operations; Expansion; Trade; Leadership Development; Business or Company Management; Food and Beverage Industry; Retail Industry
      Citation
      Educators
      Purchase
      Related
      Frei, Frances X., Amy C. Edmondson, James Weber, and Eliot Sherman. "Yum! Brands, Inc: A Corporate Do-Over." Harvard Business School Case 606-041, September 2005. (Revised January 2006.)
      • September 2005 (Revised July 2006)
      • Case

      Kingsford Charcoal

      By: Das Narayandas and Alison Berkley Wagonfeld
      Since the 1980s, Kingsford had continued to enjoy steady, moderate growth of 1% to 3% in revenues each year. During most of this time, the charcoal category as a whole grew as well. However, the summer of 2000 represented the first softening in the category in several... View Details
      Keywords: Price; Marketing Strategy; Business Growth and Maturation; Advertising; Brands and Branding; Consumer Products Industry; United States
      Citation
      Educators
      Purchase
      Related
      Narayandas, Das, and Alison Berkley Wagonfeld. "Kingsford Charcoal." Harvard Business School Case 506-020, September 2005. (Revised July 2006.)
      • September 2005 (Revised April 2010)
      • Case

      Scharffen Berger Chocolate Maker (A)

      By: Daniel C. Snow, Steven C. Wheelwright and Alison Berkley Wagonfeld
      Scharffen Berger, a premium brand chocolate, is growing rapidly and must decide where and when to add capacity in the production line and with what technology. The company must consider the demands of marketing, the impact on quality and reputation, and the economics... View Details
      Keywords: Production; Business Processes; Organizational Change and Adaptation; Performance Capacity; Quality; Expansion
      Citation
      Educators
      Purchase
      Related
      Snow, Daniel C., Steven C. Wheelwright, and Alison Berkley Wagonfeld. "Scharffen Berger Chocolate Maker (A)." Harvard Business School Case 606-043, September 2005. (Revised April 2010.)
      • September 2005 (Revised April 2007)
      • Case

      Spyder Active Sports - 2004

      By: Belen Villalonga, Dwight B. Crane and James Quinn
      David Jacobs founded a high-end ski apparel company in 1978. He successfully built and grew the company, establishing a major international brand that appealed to ski racers and other active skiers. In 1995, he sought external financing to support further growth of the... View Details
      Keywords: Private Ownership; Private Equity; Financial Liquidity; Business Exit or Shutdown; Valuation; Brands and Branding; Wealth; Family Business; Financing and Loans; Globalization; Apparel and Accessories Industry; Sports Industry; Colorado
      Citation
      Educators
      Purchase
      Related
      Villalonga, Belen, Dwight B. Crane, and James Quinn. "Spyder Active Sports - 2004." Harvard Business School Case 206-027, September 2005. (Revised April 2007.)
      • August 14, 2005
      • Article

      Charities Begin at Home—Then They Develop a Brand Name That Corporates Can Only Dream of

      By: John A. Quelch
      Citation
      Read Now
      Related
      Quelch, John A. "Charities Begin at Home—Then They Develop a Brand Name That Corporates Can Only Dream of." Independent (London) (August 14, 2005).
      • August 2005 (Revised May 2006)
      • Case

      Cherkizovsky Group, The (A) (Abridged)

      By: Lynn S. Paine
      Describes the transformation of a formerly state-owned meat processing plant in Russia into a privately owned and operated food processing conglomerate under Russia's economic reforms of the 1990s. Among the challenges the CEO, Igor Babaev, and his top management team... View Details
      Keywords: History; Business Conglomerates; Privatization; Transformation; Management Teams; Sales; Brands and Branding; Business or Company Management; Marketing Strategy; Crisis Management; Food and Beverage Industry; Russia
      Citation
      Find at Harvard
      Related
      Paine, Lynn S. "Cherkizovsky Group, The (A) (Abridged)." Harvard Business School Case 306-021, August 2005. (Revised May 2006.)
      • July 2005 (Revised July 2006)
      • Case

      Icebreaker: The US Entry Decision

      By: Joseph B. Lassiter III and Dan Heath
      Jeremy Moon, CEO of Icebreaker, merino wool, outdoor apparel manufacturer, believed the company could be a big hit in the United States, despite the presence of entrenched rivals. But Icebreaker clearly needed a new distribution approach. One option was to position... View Details
      Keywords: Market Entry and Exit; Distribution Channels; Product Launch; Product Development; Brands and Branding; Manufacturing Industry; Apparel and Accessories Industry; Retail Industry; New Zealand; United States
      Citation
      Educators
      Purchase
      Related
      Lassiter, Joseph B., III, and Dan Heath. "Icebreaker: The US Entry Decision." Harvard Business School Case 806-006, July 2005. (Revised July 2006.)
      • July 2005 (Revised April 2009)
      • Case

      Real Madrid Club de Futbol (Multimedia)

      By: John A. Quelch
      In June 2004, Florentino Perez, a well-known Spanish businessman, was elected president of Real Madrid, one of the world's top soccer clubs. In his campaign, Perez had promised to turn around the club's finances, bring in world-class talent, and extend the club's brand... View Details
      Keywords: Risk Management; Brands and Branding; Marketing Strategy; Organizational Change and Adaptation; Sports; Expansion; Sports Industry; Spain
      Citation
      Educators
      Purchase
      Related
      Quelch, John A. "Real Madrid Club de Futbol (Multimedia)." Harvard Business School Multimedia/Video Case 505-081, July 2005. (Revised April 2009.)
      • 2005
      • Book

      Renewing Unilever: Transformation and Tradition

      By: Geoffrey Jones
      This book examines the history of Unilever over the last half century. Managing such a firm in the era of globalization posed enormous challenges. The book covers the company's strategies and provides compelling evidence of its decision-making, marketing, brand... View Details
      Keywords: Business History; Decision Making; Organizational Culture; Globalization; Transformation; Human Resources; Business Strategy; Brands and Branding; Innovation and Invention; Consumer Products Industry
      Citation
      Find at Harvard
      Purchase
      Related
      Jones, Geoffrey. Renewing Unilever: Transformation and Tradition. Oxford: Oxford University Press, 2005.
      • June 2005
      • Case

      CarMax

      By: Rajiv Lal and David Kiron
      Carmax is the largest multi-market used car dealer in the U.S., and has no format-to-format competitor in the $375 billion used car market. CarMax is trying to do what some analysts believed to be impossible: sell used cars profitably on a national scale, and at the... View Details
      Keywords: Profit; Brands and Branding; Digital Platforms; Segmentation; Auto Industry
      Citation
      Educators
      Purchase
      Related
      Lal, Rajiv, and David Kiron. "CarMax." Harvard Business School Case 505-080, June 2005.
      • ←
      • 42
      • 43
      • …
      • 55
      • 56
      • →

      Are you looking for?

      →Search All HBS Web
      ǁ
      Campus Map
      Harvard Business School
      Soldiers Field
      Boston, MA 02163
      →Map & Directions
      →More Contact Information
      • Make a Gift
      • Site Map
      • Jobs
      • Harvard University
      • Trademarks
      • Policies
      • Accessibility
      • Digital Accessibility
      Copyright © President & Fellows of Harvard College.