Publications

01 Dec 2005
News

Buy the Book

perspective. “I’d never actually heard a product speak,” he recalls. “It was like listening to a can of Coca-Cola explain how it would like to be marketed.” That initial encounter inspired Deighton to write “Marketing James Patterson,” a... View Details

Keywords: Julia Hanna; Colleges, Universities, and Professional Schools; Educational Services; Market Research, Photo, Translation, Veterinary and Other Services; Professional Services

15 Jun 2021
News

Alumni Achievement Awards 2021

worked one week on, one week off, and in the case of our poultry farm, slept on the farm for days at a stretch to improve biosecurity. It took quite a bit of commitment to distribute food and products across... View Details

September 2024
Case

Eat App: Building and Monetizing an End-to-End Dining Experience Solution

By: Elie Ofek and Ahmed Dahawy

Founded in 2015 in Bahrain, Eat App was an up-and-coming player in the global restaurant management software business. In early 2024, having shifted to a product-led growth strategy, the company’s co-founders faced a host of decisions that could greatly impact their... View Details

Keywords: Price; Growth and Development Strategy; Product Marketing; Negotiation Deal; Internet and the Web; Value Creation; Profit; Revenue; Applications and Software; Product; Food and Beverage Industry; Food and Beverage Industry; Bahrain; United Arab Emirates; Abu Dhabi; Dubai

28 Aug 2017
Research & Ideas

Should Industry Competitors Cooperate More to Solve World Problems?

Source: Cecilie_Arcurs George Serafeim has a startling suggestion to fix the world’s biggest environmental, social, and governance (ESG) problems such as water pollution, deforestation, and wealth inequality: encourage companies within industries to do less competing... View Details

Keywords: by Sean Silverthorne; Financial Services; Manufacturing; Agriculture & Agribusiness; Mining

August 2010 (Revised July 2012)
Case

Cork'd: Building a Social Network for Wine Lovers

Lindsay Ronga and Gary Vaynerchuk are launching Cork'd, an online social network for wine lovers. Despite Gary's status as a celebrity wine connoisseur, the team faces a significant challenge: several other wine social networks are well established and already have... View Details

Keywords: Entrepreneurship; Product Launch; Network Effects; Market Entry and Exit; Social and Collaborative Networks; Competitive Strategy; Food and Beverage Industry

01 Dec 2019
News

Making Eco Easy

microplastics per liter. “All the plastic our society is consuming is ending up in our oceans and waterways, where it is breaking down into tiny pieces and appearing in the water we drink, the food we eat, and the formula I was making for... View Details

Keywords: Jennifer Gillespie

18 Apr 2012
Research & Ideas

HBS Cases: Who Controls Water?

Although much of the globe is awash in it, the allocation of water for human consumption is anything but easy. As the planet's population grows, urbanizes, and is subjected to climate change, many experts foresee a global water crisis (and resulting View Details

Keywords: by Maggie Starvish; Agriculture & Agribusiness

27 Feb 2013
Research & Ideas

Sidetracked: Why Can’t We Stick to the Plan?

had described the souk — a marketplace where you can buy products ranging from fresh food and spices to handicrafts and even gold — as a "must-see." Our plan for the afternoon was clear: Greg and I... View Details

Keywords: Re: Francesca Gino

06 Jun 2017
First Look

First Look at New Research and Ideas: June 6, 2017

forthcoming American Economic Journal: Economic Policy Selection and Market Reallocation: Productivity Gains from Multinational Production By: Alfaro, Laura, and Maggie X. Chen Abstract—Assessing the View Details

Keywords: Sean Silverthorne

December 1970 (Revised September 2006)
Case

Harmon Foods, Inc.

Prediction and shipment has been a scheduling and budgetary problem. Multiple regression is suggested as a solution. Evaluation of regression coefficients leads to better understanding of trend, seasonality, and promotion effectiveness. View Details

Keywords: Demand and Consumers; Production; Forecasting and Prediction; Budgets and Budgeting; Food and Beverage Industry; Food and Beverage Industry