Filter Results:
(1,304)
Show Results For
- All HBS Web
(1,304)
- People (4)
- News (286)
- Research (855)
- Events (4)
- Multimedia (3)
- Faculty Publications (520)
Show Results For
- All HBS Web
(1,304)
- People (4)
- News (286)
- Research (855)
- Events (4)
- Multimedia (3)
- Faculty Publications (520)
- 01 Jun 2002
- News
In VMI Partnerships, the Devil is in the Data
The expression “letting the fox guard the henhouse” comes to mind when you first hear about Vendor Managed Inventory (VMI) systems, where a product manufacturer actually places orders for the retailer, determining quantities based upon... View Details
Keywords: Laura Singleton (MBA 1988)
- Fast Answer
Managing Service Operations: Research resources for new service design
reports. For a multimedia learning module on LSEG Workspace check out our Learn with Baker Library LSEG Workspace Introduction. Industry / Market Analysis BCC Research It provides market reports on major economic, scientific, and technological... View Details
- 16 Apr 2001
- Research & Ideas
Brand Power from Wedgwood to Dell: Part One
Heinz, of the famous food company; Marshall Field, the Chicago retailer; Estée Lauder, who created one of the largest cosmetics companies in the world; Howard Schultz, of Starbucks Coffee Company; and Michael Dell, of Dell Computer... View Details
Keywords: by Martha Lagace
H. Brewster Atwater, Jr.
Despite a worldwide recession, Atwater led General Mills through 10 consecutive years of market value growth. He re-focused General Mills on its core products and services, and in so doing, enabled the company to profitably expand on a... View Details
Keywords: Food & Tobacco
James S. Bell
Bell created the brand name Gold Medal for his company's flour. During the 1890s, Bell created selling and buying networks as part of a vigorous program of vertical integration. Bell also increased the company's production from 8,000... View Details
Keywords: Food & Tobacco
- 18 Mar 2008
- First Look
First Look: March 18, 2008
Download the paper: http://www.hbs.edu/research/pdf/08-084.pdf Exploring the Duality between Product and Organizational Architectures: A Test of the Mirroring Hypothesis Authors:Alan D. MacCormack, John Rusnak, and Carliss Y. Baldwin... View Details
Keywords: Martha Lagace
David W. Johnson
Employing an aggressive streamlining strategy, Johnson is credited with creating Campbell Soup Company’s successful turnaround. Under his leadership, Campbell became one of the most profitable consumer products companies in the United... View Details
Keywords: Food & Tobacco
- 30 Jan 2006
- HBS Case
The Case of the Mystery Writer’s Brand
perspective. "I'd never actually heard a product speak," he recalls. "It was like listening to a can of Coca-Cola explain how it would like to be marketed." That initial encounter inspired Deighton to write... View Details
- 01 Mar 2019
- News
INK: The Lessons of Blitzscaling
we’ve seen the most applications to date, but at its heart blitzscaling is a technique for achieving greater speed. Whenever speed is the primary competitive differentiator, these techniques can be helpful. EXCERPT “New types of managers know that the global View Details
Keywords: Jen McFarland Flint
Thomas Adams, Jr.
Experimenting with chicle (a gum substance from the Mexican Spodilla tree), Adams discovered a commercial use for the substance by utilizing it in the manufacture of a chewing gum. Adams developed public acceptance of this new and unique product, forming the American... View Details
Keywords: Food & Tobacco
- 27 Feb 2013
- Research & Ideas
Sidetracked: Why Can’t We Stick to the Plan?
had described the souk — a marketplace where you can buy products ranging from fresh food and spices to handicrafts and even gold — as a "must-see." Our plan for the afternoon was clear: Greg and I... View Details
- November 1999 (Revised March 2000)
- Case
Florida Department of Citrus
By: Ray A. Goldberg, Carin-Isabel Knoop and David Benedict Pearcy
The Florida Department of Citrus (FDOC) is a state agency responsible for the welfare of the Florida citrus industry. This case describes the FDOC's efforts to turn around grapefruit juice consumption. Using a health message, Dan Santangelo, the FDOC's new director,... View Details
Keywords: Marketing Strategy; Organizational Change and Adaptation; Change Management; Management Teams; Product Marketing; Demand and Consumers; Food and Beverage Industry; Florida
Goldberg, Ray A., Carin-Isabel Knoop, and David Benedict Pearcy. "Florida Department of Citrus." Harvard Business School Case 900-009, November 1999. (Revised March 2000.)
- 29 Jan 2025
- Blog Post
Finding professional purpose: Building an impactful career that reflects your values with Lisa Tanzer (MBA 1993)
one of the Big Four accounting firms (PwC), focusing on strategic planning in financial services, business services, telecommunications, and consumer products. It was during a product line analysis for a pet View Details
- May 2022
- Case
Thinking Outside the Wine Box (A): Mekanism and the Franz for Life Campaign
This case provides an overview of “Franz for Life,” an advertising campaign that independent advertising agency Mekanism created and executed to revitalize the brand image of Franzia, a low-cost boxed wine. For several years, Franzia’s popularity declined among... View Details
Keywords: Marketing; Brands and Branding; Marketing Strategy; Digital Marketing; Social Marketing; Marketing Communications; Product Positioning; Food and Beverage Industry; Food and Beverage Industry; United States
Amano, Tomomichi, Elie Ofek, Mengjie Cheng, and Amy Klopfenstein. "Thinking Outside the Wine Box (A): Mekanism and the Franz for Life Campaign." Harvard Business School Case 522-055, May 2022.
- Career Coach
Wendi Zhang
Master of Public Policy degrees from Harvard. Wendi is passionate about building meaningful relationships, lifelong learning, interdisciplinary collaboration and innovation, entrepreneurship development, mentorship, understanding history and current events through... View Details
- 07 Dec 2015
- News
Connecting with Indigenous Traditions
and agriculture production on the West Coast and in the Far East, and later consulting for several East Coast software companies, Sprinkles made his first pilgrimage to Mexico in 1999 on a four-day journey without View Details
- 01 Jun 2025
- News
Forward Thinking
conservation is development: As people build more subdivisions, industrial zones, and roads, and then surround it all with fencing, wild animals get entangled in the infrastructure and cut off from food and water sources. Last December,... View Details
- 01 Dec 2005
- News
Buy the Book
perspective. “I’d never actually heard a product speak,” he recalls. “It was like listening to a can of Coca-Cola explain how it would like to be marketed.” That initial encounter inspired Deighton to write “Marketing James Patterson,” a... View Details
- 01 Dec 2014
- News
Innovation: The Fish-Farming Fix
Video Embed Cryoocyte’s home lab in action With ocean fisheries increasingly failing to meet global demands—about 85 percent of them are classified as depleted or worse, according to the World Bank—the future of the food supply will... View Details
- 01 Sep 2014
- News
Case Study: Declawing the Competition
Illustration by Peter Arkle KitNipBox is a monthly subscription service for cat owners. Each box contains products designed to keep cats happy, healthy, and fit: toys, treats, health and hygiene products, must-have accessories, innovative... View Details