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Show Results For
- All HBS Web
(2,802)
- People (4)
- News (271)
- Research (2,316)
- Events (11)
- Multimedia (5)
- Faculty Publications (1,503)
- July 31, 2017
- Article
A Commitment Contract to Achieve Virologic Suppression in Poorly Adherent Patients with HIV/AIDS
By: Marcella Alsan, John Beshears, Wendy S. Armstrong, James J. Choi, Brigitte C. Madrian, Minh Ly T. Nguyen, Carlos Del Rio, David Laibson and Vincent C. Marconi
Objective: Assess whether a commitment contract informed by behavioral economics leads to persistent virologic suppression among HIV-positive patients with poor antiretroviral therapy (ART) adherence.
Design: Single-center pilot randomized clinical trial and a... View Details
Keywords: Adherence; Antiretroviral Therapy; Behavioral Economics; Commitment Contract; Financial Incentives; HIV-1 Virologic Suppression; Health Disorders; Motivation and Incentives
Alsan, Marcella, John Beshears, Wendy S. Armstrong, James J. Choi, Brigitte C. Madrian, Minh Ly T. Nguyen, Carlos Del Rio, David Laibson, and Vincent C. Marconi. "A Commitment Contract to Achieve Virologic Suppression in Poorly Adherent Patients with HIV/AIDS." AIDS 31, no. 12 (July 31, 2017): 1765–1769.
- TeachingInterests
Founders' Dilemmas
Founders' Dilemmas examines the early, often difficult, decisions that have important long-term consequences for founders and their ventures. Potential consequences include losing control of their ventures, breaking up of the founding team due to tensions between... View Details
- 2020
- Working Paper
Targeting for Long-Term Outcomes
By: Jeremy Yang, Dean Eckles, Paramveer Dhillon and Sinan Aral
Decision makers often want to target interventions so as to maximize an outcome that is observed only in the long term. This typically requires delaying decisions until the outcome is observed or relying on simple short-term proxies for the long-term outcome. Here we... View Details
Keywords: Targeted Marketing; Optimization; Churn Management; Marketing; Customer Relationship Management; Policy; Learning; Outcome or Result
Yang, Jeremy, Dean Eckles, Paramveer Dhillon, and Sinan Aral. "Targeting for Long-Term Outcomes." Working Paper, October 2020.
- 20 Oct 2011
- Research & Ideas
Getting the Marketing Mix Right
retaliation happens and that companies worry about that," Steenburgh says. "But nobody benefits when both companies are retaliating. One effort just offsets the other." Measuring the different effects of these marketing... View Details
Keywords: by Dina Gerdeman
- 06 Dec 2020
- Working Paper Summaries
'Repayment-by-Purchase' Helps Consumers to Reduce Credit Card Debt
- November 2006 (Revised May 2025)
- Case
Eli Lilly: Developing Cymbalta
By: Elie Ofek and Ron Laufer
Anticipating the expiration of its Prozac patent, Eli Lilly has to make tough decisions regarding the development of its next-generation antidepressant drug. In particular, the company needs to decide whether to first establish that once-a-day dosing for Cymbalta... View Details
Keywords: Decision Choices and Conditions; Marketing Strategy; Product Launch; Product Development; Research and Development; Pharmaceutical Industry
Ofek, Elie, and Ron Laufer. "Eli Lilly: Developing Cymbalta." Harvard Business School Case 507-044, November 2006. (Revised May 2025.)
- January 2003 (Revised May 2003)
- Case
Heineken NV: Workplace HIV/AIDS Programs in Africa (A)
This case is the first in a three-part series that explores the multifaceted organizational and strategic choices that companies now face as a result of the global AIDS epidemic. Heineken is considering becoming one of the first companies to offer AIDS drugs... View Details
Keywords: Health Disorders; Corporate Social Responsibility and Impact; Employees; Food and Beverage Industry; Africa
Barrett, Diana, and Daniella Ballou. "Heineken NV: Workplace HIV/AIDS Programs in Africa (A)." Harvard Business School Case 303-063, January 2003. (Revised May 2003.)
- 28 Aug 2020
- Video
Sanjay Bansal
Sanjay Bansal, former head of Ambootia tea estates in Darjeeling, India, discusses the near-feudal conditions which prevailed in the tea industry in this region, and the acute social problems faced by the Nepalese-speaking labor force, which was predominately female.... View Details
- 15 Apr 2025
- HBS Seminar
Hal Hershfield, University of California, Los Angeles
- 25 Jul 2005
- Research & Ideas
Fool vs. Jerk: Whom Would You Hire?
jerk. Things got a lot more interesting, though, when people faced the choice between competent jerks and lovable fools. Ask managers about this choice—and we've asked many of them, both as part of our... View Details
Keywords: by Tiziana Casciaro & Miguel Sousa Lobo
- Article
Strategic Orientations in a Competitive Context: The Role of Strategic Orientation Differentiation
By: Rohit Deshpandé, Amir Grinstein and Elie Ofek
Strategic orientation studies often provide 'best practice prescriptions' for firms in a given context—matching orientations to environmental conditions. While this perspective has value, empirical results are equivocal, and an important reality has been overlooked:... View Details
Deshpandé, Rohit, Amir Grinstein, and Elie Ofek. "Strategic Orientations in a Competitive Context: The Role of Strategic Orientation Differentiation." Marketing Letters 23, no. 3 (September 2012): 629–643.
- Article
The Strategy in Competitive Interactions
This paper reviews, discusses, and expands the “core guidance” definition of strategy as “the smallest set of choices to optimally guide (or force) other choices.” It first discusses what this definition contributes to the existing proposed definitions. It then... View Details
Keywords: Strategy Formulation; Strategy Definition; Strategy; Competition; Analysis; Competitive Strategy; Decision Making
Van den Steen, Eric J. "The Strategy in Competitive Interactions." Strategy Science 3, no. 4 (December 2018): 574–591.
- Web
Rewiring the Workplace: Behavioral Economics and the Future of Inclusive Organizations - Blog: RGE Report
belong to dominant groups (white, male, heterosexual, etc.) . If an organization can steer managers, employees, and even senior leaders toward active choices, this makes it hard for defaults to determine View Details
- 16 Oct 2008
- Working Paper Summaries
Making the Gambler’s Fallacy Disappear: The Role of Experience
Keywords: by Gregory M. Barron & Stephen Leider
- December 1996 (Revised July 1997)
- Case
Parker's Biscuits, Inc.: Venturing into China
Carol Wittenberg's first major task as president of the Asia/Pacific business for Parker's Biscuits is to set up a joint venture to manufacture biscuits in China. The team that Wittenberg has put together to find a joint venture partner has narrowed the choice down to... View Details
Keywords: Joint Ventures; Decision Choices and Conditions; Food and Beverage Industry; Food and Beverage Industry; China
Gray, Ann E. "Parker's Biscuits, Inc.: Venturing into China." Harvard Business School Case 697-056, December 1996. (Revised July 1997.)
- August 1996 (Revised June 2007)
- Case
Nicholson File Company Takeover (B), The
By: Thomas R. Piper
Management of a small hand tool company must decide on the terms and conditions of its sale to a "friendly" acquirer. View Details
Keywords: Decisions; Negotiation Preparation; Negotiation Participants; Acquisition; Manufacturing Industry
Piper, Thomas R. "Nicholson File Company Takeover (B), The." Harvard Business School Case 297-012, August 1996. (Revised June 2007.)
- February 2003 (Revised October 2003)
- Case
Cable Data Systems
By: Paul W. Marshall and Todd H Thedinga
Describes the operating challenges of Cable Data Systems (CDS), a minority-owned cable installation company with a dual mission of maximizing profits and providing employment opportunities to minorities in urban markets. Following the merger of two cable installation... View Details
Keywords: Selection and Staffing; Employment; Forecasting and Prediction; Urban Scope; Cost Management; Infrastructure; Labor Unions; Demand and Consumers; Demographics; Media and Broadcasting Industry; Media and Broadcasting Industry; Boston
Marshall, Paul W., and Todd H Thedinga. "Cable Data Systems." Harvard Business School Case 803-132, February 2003. (Revised October 2003.)
- July 2002 (Revised October 2002)
- Case
Taj Hotel Group
By: Thomas J. DeLong and Vineeta Vijayaraghavan
R.K. Krishna Kumar, managing director and head of Taj Hotel Group, has to decide whether to reexamine a promotion decision. In an attempt to deliver a level of service quality that met global standards at the Indian hotel chain, Kumar had introduced new personnel... View Details
Keywords: Decision Making; Human Resources; Leadership Development; Management Teams; Organizational Culture; Alignment; India
DeLong, Thomas J., and Vineeta Vijayaraghavan. "Taj Hotel Group." Harvard Business School Case 403-004, July 2002. (Revised October 2002.)
- 13 Oct 2015
- First Look
October 13, 2015
Shiv, and Rebecca M.C. Spencer Abstract—Conventional wisdom and studies of unconscious processing suggest that sleeping on a choice may improve View Details
- 2009
- Other Unpublished Work
Choice-based Measures of Conflict in Preferences
By: Katherine Baldiga and Jerry R. Green
We propose a family of measures of difference between ordinal preference relations. The difference between two preferences is the probability that they would disagree about the optimal choice from a random available set. It is in this sense that these measures are... View Details