Crisis Marketing - Publications - Faculty & Research

Profile

Andres Sarmiento

problems. But it was during this time of crisis that I learned that the best leaders are those that can lead in tough times. Inspired by this experience I decided to challenge myself with an experience that would develop my skills and... View Details

Keywords: Entrepreneurship; Technology; Services

20 Nov 2007
First Look

First Look: November 20, 2007

ownership patterns across different towns, allowing credible identification of the effects of bank ownership on financial development, lending rates, and the quality of intermediation, as well as employment and investment. Credit markets... View Details

Keywords: Martha Lagace

22 Jun 2009
Research & Ideas

“Too Big To Fail”: Reining In Large Financial Firms

to monitor TARP expenditures and recommend regulatory reforms. Led by Harvard Law School professor Elizabeth Warren, the panel recruited Moss, an expert in risk management, to provide historical context to the financial crisis and a... View Details

Keywords: by Roger Thompson; Banking; Financial Services

February 2002 (Revised February 2003)
Case

Argentina's Financial System: The Case of Banco de Galicia

By: Rafael M. Di Tella, Tarun Khanna, Huw Pill, Alexandra de Royere and Ingrid Vogel

Describes the development of Argentina's financial system after the "Tequila Crisis" that came about as a result of the speculative attack on the Mexican peso's peg to the U.S. dollar in December 1994. Although Argentina's banking system was strengthened overall due to... View Details

Keywords: Finance; Emerging Markets; Macroeconomics; Business Strategy; Banks and Banking; Financial Crisis; Family Business; Acquisition; Banking Industry; Argentina

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28 Oct 2013
Research & Ideas

Responsible Leadership in an Unforgiving World

Badaracco says. Furthermore, the "new invisible hand" of the markets is even more intense than the old one due to rapid global dissemination of information. Badaracco's vision suggests it's more difficult to be a responsible leader today... View Details

Keywords: by Michael Blanding

31 Jan 2012
First Look

First Look: Jan. 31

http://www.hbs.edu/research/facpubs/workingpapers/papers0910.html#wp10-070 When the Name Is the Game Authors:Marco Bertini, John Gourville, and Elie Ofek Publication:Business Strategy Review 22, no. 3 (2011) Abstract In Romeo and Juliet, the fair maiden asks,... View Details

Keywords: Sean Silverthorne & Carmen Nobel

07 May 2013
First Look

First Look: May 7

Publications 2006 Review of Financial Studies Unstable Equity: Combining Banking with Private Equity Investing By: Fang, Lily H., Victoria Ivashina, and Josh Lerner Abstract—Bank-affiliated private equity groups account for 30% of all private equity investments.... View Details

Keywords: Carmen Nobel

24 Oct 2006
First Look

First Look: October 24, 2006

and environmental standards. Natura began to seek international markets in 1982, but experienced many setbacks until surviving the economic crisis in Argentina in 2001. The company opened operations in... View Details

Keywords: Sean Silverthorne

07 Dec 2010
First Look

First Look: Dec. 7

http://www.emeraldinsight.com/journals.htm?articleid=1876547&show=html Unleashing the Power of Marketing Authors:Beth Comstock, Ranjay Gulati, and Stephen A. Liguori Publication:Harvard Business Review 88, no. 10 (October 2010)... View Details

Keywords: Sean Silverthorne

25 Feb 2020
News

Action Plan: Just Breathe

In the late aughts, Joe Burton (PMD 75, 2000) looked like a success story. In 2006, after a successful career in consulting and the C-suite of numerous public companies, he was named COO of McCann Worldgroup, overseeing $1.5 billion in View Details

Keywords: April White

01 Dec 2002
News

Mary Callahan Erdoes

for her analytical skills and sound judgment, Erdoes is particularly sought out for her expertise in assessing complicated financial instruments, such as derivatives. The Chicago native and Georgetown University graduate says that during the current stock View Details

Keywords: Deborah Blagg

21 Dec 2010
First Look

First Look: December 21

http://www.hbs.edu/research/pdf/11-058.pdf Cases & Course MaterialsRed Lobster David E. Bell and Jason RiisHarvard Business School Case 511-052 Red Lobster, a 40-year-old chain of seafood restaurants, has just completed some market... View Details

July 2010
Teaching Note

Managing Creativity at Shanghai Tang (TN)

By: Roy Y.J. Chua and Lisa Kwan

Teaching Note for 410018. View Details

Keywords: Creativity; Brands and Branding; Financial Crisis; Selection and Staffing; Leadership; Luxury; Arts; Fashion Industry; Apparel and Accessories Industry

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31 Oct 2014
Op-Ed

Ebola’s Call To Arms About Disaster Preparedness

lesson in the wake of the 2008 financial crisis. The risk-management tools and safety margins needed to manage normal disruptions in the market were completely inadequate to handle a major catastrophe. We got rid of the buffers against... View Details

Keywords: by Gautam Mukunda; Health

16 May 2016
HBS Case

Food Safety Economics: The Cost of a Sick Customer

Chipotle Mexican Grill’s ongoing struggle to win customers back months after a contaminated food crisis highlights the challenges companies face with keeping food safe. Chipotle has seen its shares tumble and recently reported its... View Details

Keywords: by Dina Gerdeman; Food & Beverage

22 Apr 2020
Research Event

How Investors Are Sizing Up Climate Change’s Risks—and Opportunities

[climate change] is a massive megatrend,” said Audrey Choi (MBA 2004), Morgan Stanley’s chief sustainability officer and chief marketing officer, during a panel discussion. “It’s a fundamental material risk to earnings and portfolios.”... View Details

Keywords: by Danielle Kost; Financial Services

05 Sep 2007
First Look

First Look: September 5, 2007

good. If the content provider sells its content outright and relinquishes control over its price, the content will tend to be exclusive unless there are sufficient market expansion effects. On the other hand, if the content provider... View Details

Keywords: Martha Lagace

27 Jul 2020
Blog Post

HBS Summer Fellows Respond to COVID-19

better future. We are leveraging student volunteers to help organizations making a positive difference in the world tackle their most pressing issues. Thomaz Galvao (MBA 2021), State Government of Sao Paulo: I am working directly with the COVID View Details

10 Mar 2021
News

Vision: A Unicorn Evolves

product sped up the process of creating and following up on sales pitches, which resulted in 10 times more meetings for GroupTalent’s two sales reps, Medina says. But the influx of interest overwhelmed the small startup, and they were unable to effectively convert the... View Details

Keywords: April White; entrepreneurship; technology; startups; leadership

01 Sep 2011
News

MBA 101: HBS Commencements Pass the Century Mark

“Don’t wait for a crisis to do something amazing with your life. Ask yourself today, how can I make a difference?” Giusti’s remarks were preceded by those of student speaker Jacquie Sandberg (MBA ’11) and by the hon-oring of five faculty... View Details

Keywords: commencement; Colleges, Universities, and Professional Schools; Educational Services

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