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Show Results For
- All HBS Web
(1,387)
- People (1)
- News (239)
- Research (1,055)
- Events (10)
- Multimedia (6)
- Faculty Publications (452)
- Profile
Adam Kanner
live events without cannibalizing full price tickets or hurting the brand, he could fill a huge market niche. In 2009, Kanner, MBA ‘98, started ScoreBig, an online ticketing service with a “name-a-ticket-price” model that... View Details
- 27 Jul 2011
- Research & Ideas
Customer Loyalty Programs That Work
panoply of Internet sites. It's just as hard to differentiate on price, for similar reasons: any consumer with an Internet connection can quickly determine if that flat-screen TV that Walmart claims is at a blowout View Details
Amory Houghton
Houghton diversified Corning Glass products and expanded, for the first time, into the field of consumer goods. He sharply reduced the prices for beakers, Pyrex ovenware, and electric light bulbs, making... View Details
Keywords: Fabricated Goods
- 01 Sep 2006
- News
Faculty Books
consumers. Comparing eight areas of policy — product liability law, product safety standards and recall, misleading advertising, comparative product tests, product labeling, quality standards, consumer contracts, and View Details
- 27 Feb 2020
- Sharpening Your Skills
How Following Best Business Practices Can Improve Health Care
care, but there is another cost to be accounted for. Germany May Have the Answer for Reducing Drug PricesIn Germany, drugmakers must prove that a new medication’s benefits merit a higher price than existing drugs. Making Health Insurance... View Details
- 01 Dec 2003
- News
Selling Digital Privacy
If regulation won’t stop privacy invasion, what will? HBS professor John Deighton has an answer that involves convincing companies to pay us consumers to use our private information. Instead of relying on regulators to protect our privacy... View Details
- 09 Feb 2010
- First Look
First Look: Feb. 9
explanation of price rigidity has the advantage of being consistent with the observation that the typical size of price increases is nearly invariant to inflation. Lastly, the paper turns to some government... View Details
Keywords: Martha Lagace
- 08 Sep 2020
- Sharpening Your Skills
Capitalism Works Better When I Can See What You're Doing
Transparency, the concept if not the reality, is all the rage in business circles. If you knew why a company charged a certain price for a product, would you be more willing to pay it? If your boss confessed her managerial screw-ups,... View Details
Keywords: by Sean Silverthorne
- 25 Aug 2015
- News
Sunset in the East?
coauthor of Can China Lead? Reaching the Limits of Power and Growth, to answer alumni questions about what this trend might portend. With property price slides precipitating previous financial crises in Japan and the United States, what... View Details
- 01 Mar 2006
- News
The Real Conflict
prices are significantly lower than its competitors. Assuming the company’s prices are 8 percent lower — at the low end of the estimates from various studies summarized in a recent report by Global Insight —... View Details
- 16 May 2011
- Research & Ideas
What Loyalty? High-End Customers are First to Flee
threat of increased service competition," says Campbell. Differences Across Markets Customers and companies trade off between price and service. "Every customer has his or her own level of service sensitivity," says Buell.... View Details
Keywords: by Julia Hanna
- 21 Jun 2004
- Research & Ideas
Music Downloads: Pirates—or Customers?
songs for free by promoting them on the radio and on MTV. If consumers liked the samples, they purchased a dozen songs at a price of $15. We now have gone from one extreme to the other. While inflexible... View Details
- 12 Oct 1999
- Research & Ideas
Confronting the Challenges that Face Bricks-and-Mortar Stores
prices in the evening, it was able to increase evening sales by 40% and double store traffic. We have also found that consumers are more price sensitive when using text-based... View Details
- Web
Baker Old Class Collection | Baker Library | Bloomberg Center | Harvard Business School
first half of the twentieth century. The rich holdings include trade publications, government documents, corporate histories and publications, and business directories, including material documenting the cotton trade such as prices... View Details
- September 1984 (Revised May 1985)
- Teaching Note
Federated Industries (A) TN
By: Robert J. Dolan
Teaching Note for (9-585-104). View Details
- March 1997 (Revised July 1999)
- Case
S1 Corporation
S1 is a fast growing subsidiary of the Samsung Group in South Korea that sells business security products. S1 has implemented a number of marketing initiatives that the company president would like to have evaluated. View Details
Keywords: Marketing Strategy; Price; Salesforce Management; Consumer Products Industry; Consumer Products Industry; South Korea
Chun, Samuel S. "S1 Corporation." Harvard Business School Case 597-044, March 1997. (Revised July 1999.)
- 19 Mar 2008
- Research & Ideas
Finding Success in the Middle of the Market
provider of premium-priced products tailored to a particular customer segment, or you have to shoot for scale, using low prices and volume purchasing to attract a mass market and drive down your cost structure. Midfield has been... View Details
- 24 Aug 2016
- Research & Ideas
Can Obamacare Be Saved?
merger between Aetna and Humana, two of the largest health insurers in the United States. The 838,000 consumers who were insured by Aetna exchange plans in 2016 will be forced to select other public exchange plans or purchase individual... View Details
- 25 Jul 2012
- News
Movie Magic
company. (Formerly CEO of Redbox, Kaplan now serves as interim president of Redbox and president and COO of Coinstar, Redbox’s parent company.) “Value, simplicity, and convenience,” is how Kaplan explains Redbox’s success, citing its $1.20 View Details
- 03 Sep 2020
- Op-Ed
Why American Health Care Needs Its Own SEC
Employers, insurers, taxpayers, and individual consumers pay widely varying prices for treatments, medical technology, and for digital information of fluctuating quality. One patient may receive a small... View Details