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  • 29 Jan 2013
  • First Look

First Look: Jan. 29

at the individual level. We discuss the implications of our results for the study of learning as well as for providers and consumers of outsourced services. Preference Heterogeneity and Optimal Capital Income Taxation Authors:Golosov,... View Details
Keywords: Sean Silverthorne
  • June 2020
  • Teaching Note

Brand Storytelling at Shinola

By: Jill Avery, Giana M. Eckhardt and Michael Beverland
Detroit, Michigan, aka “The Motor City,” is known as the birthplace of most of the American classic automotive brands. It is a city filled with the rich history of the industrial age, the pride of American manufacturing, and of the soulful sounds of Motown music. It is... View Details
Keywords: Brand Storytelling; Brand Management; Brand Management Of Places; Luxury Brand; Marketing; Brands and Branding; Marketing Communications; Advertising; Luxury; Marketing Strategy; Consumer Products Industry; United States
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  • 06 Oct 2003
  • Research & Ideas

The Problem with Hedge Funds

gets punctured in a spectacular bust. Instead, market averages will not move very much, while value is consumed in the hedge funds as they speculate up and down, long and short, on the movement of prices in... View Details
Keywords: by D. Quinn Mills
  • 22 Aug 2022
  • Research & Ideas

Can Amazon Remake Health Care?

can. The second area where Amazon may think it can help is on price transparency: Prices are often opaque in health care. Nobody really knows the price of anything. But it’s a... View Details
Keywords: by Christina Pazzanese, Harvard Gazette; Health
  • 05 Mar 2012
  • Research & Ideas

Is JC Penney’s Makeover the Future of Retailing?

"00," instead of 99 cents, and exclude the suggested retail price of a product on the tag in favor of just one marked-down price. "I think that on the consumer side this has simplified pricing, which makes a... View Details
Keywords: by Kim Girard; Retail
  • 28 Jun 2022
  • Book

The Moral Enterprise: How Two Companies Profit with Purpose

How can government and business work together in this fractious political moment, when finding solutions to pressing problems like inequality and climate change are more urgent than ever? Rebecca Henderson, Harvard University’s John and Natty McArthur University... View Details
Keywords: by Avery Forman
  • Web

The 20th Century Zeitgeist - Leadership

Rationing Influence: Medium-Low 50 1950 s 19 Military spending shifts to nuclear deterrents Small Business Administration created Influence: Medium 60 1960 s 19 Great Society Consumer and environmental protection movements strengthen... View Details
  • February 2017
  • Supplement

JCDecaux, 2016: Global Leader ... Again

By: John R. Wells and Gabriel Ellsworth
In 2016, JCDecaux was number one in the world in outdoor advertising. This was a far cry from the situation in 2003; at that time, JCDecaux had been unseated by Clear Channel from the number-one spot that it had held for decades, and it was fighting for second place... View Details
Keywords: JCDecaux; Clear Channel Outdoor; OUTFRONT Media; Lamar Advertising Company; Jean-François Decaux; Jean-Charles Decaux; Outdoor Advertising; Street Furniture; Airports; Billboards; Bicycles; Digital Devices; Digital Marketing; Bidding; Advertising; Advertising Campaigns; Acquisition; Mergers and Acquisitions; Business Growth and Maturation; Business Model; Business Organization; Family Business; For-Profit Firms; Joint Ventures; Design; Price; Profit; Revenue; Geographic Location; Geographic Scope; Global Range; Globalization; Global Strategy; Globalized Firms and Management; Multinational Firms and Management; Globalized Markets and Industries; Government Legislation; Business History; Human Resources; Laws and Statutes; Business or Company Management; Goals and Objectives; Growth and Development Strategy; Growth Management; Marketing; Brands and Branding; Marketing Channels; Marketing Strategy; Product Marketing; Demand and Consumers; Supply and Industry; Operations; Distribution; Infrastructure; Logistics; Product; Product Design; Production; Organizational Structure; Property; Public Ownership; Renting or Rental; Problems and Challenges; Business and Community Relations; Business and Government Relations; Family and Family Relationships; Sales; Situation or Environment; Luxury; Strategy; Business Strategy; Commercialization; Competition; Competitive Advantage; Competitive Strategy; Consolidation; Corporate Strategy; Customization and Personalization; Expansion; Segmentation; Mobile Technology; Wireless Technology; Air Transportation; Bicycle Transportation; Rail Transportation; Transportation Networks; Advertising Industry; France; Paris
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  • 05 Oct 2020
  • Book

Want to Be Happier? Make More Free Time

perfectly—he got heatstroke, they missed a tour of the Vatican, and it rained for two days straight—the couple fought so much over whether the trip was worth the high price tag that the husband threatened to take the next flight home. But... View Details
Keywords: by Dina Gerdeman
  • 04 Feb 2002
  • Research & Ideas

How a Juicy Brand Came Back to Life

price most observers found generous. The debacle cost both the chairman and president of Quaker their jobs and hastened the end of Quaker's independent existence (it's now a unit of PepsiCo). But that's not the end of the story. In... View Details
Keywords: by John Deighton; Food & Beverage
  • 23 Mar 2023
  • Blog Post

Arla Foods: How Sustainable Can A Dairy Company Be?

occur at the farm level. The remaining emissions come from operations, logistics, packaging and retail and consumer use. On Scope 1 and 2 emissions, Arla explained how they plan to secure 100% green electricity, maximize operational and... View Details
  • Web

Buy Now, Pay Later: Credit and the Market Economy: The Rise of Credit Reporting

HBS Quick Links MBA Executive Education Doctoral Programs Faculty and Research Alumni HBS Publishing Site Index HBS Home Contact Us Map/Directions Introduction Credit in Pre-Industrial Society Credit and the Market Economy: The Rise of... View Details
  • 16 Dec 2019
  • Research & Ideas

Taking on the Taboos That Keep Women Out of India's Workforce

wages scored 0.16 standard deviation units higher on an index of labor market engagement. Rates were even higher at 0.21 units for socially constrained women with husbands who subscribed to social norms against women working. After three... View Details
Keywords: by Julia Hanna
  • 11 Mar 2019
  • Research & Ideas

Branding Sells Cereal, Handbags, and Vacations. Can It Sell a Country?

visit the nation and share their experiences with their followers, pushing authentic messages to key consumer groups, such as affluent parents. Establishing street CRED Switzerland, Germany, and Japan dominate brand rankings.... View Details
Keywords: by Danielle Kost; Tourism
  • 10 Apr 2018
  • First Look

First Look at New Research, April 10, 2018

consumer tastes, increased competition, and evolving advertising trends and sales channels. Seeing innovation as a key to future success, in 2016 the company established eighteen94 capital, its corporate venture capital arm, which had... View Details
Keywords: Sean Silverthorne
  • 16 May 2000
  • Research & Ideas

Getting the Message: How the Internet is Changing Advertising

last December, believes that "the real opportunity for the marketing industry lies in developing transactional-based models that enable consumer and client to work together more closely." HBS professor John A. Deighton agrees,... View Details
Keywords: by Susan Young
  • 23 Jul 2013
  • First Look

First Look: July 23

reviews for their competitors. Such review fraud undermines the trustworthiness of consumer reviews and constitutes a major risk factor for review sites. In this paper, we investigate review fraud on the popular View Details
Keywords: Anna Secino
  • September 2005 (Revised July 2006)
  • Case

Kingsford Charcoal

By: Das Narayandas and Alison Berkley Wagonfeld
Since the 1980s, Kingsford had continued to enjoy steady, moderate growth of 1% to 3% in revenues each year. During most of this time, the charcoal category as a whole grew as well. However, the summer of 2000 represented the first softening in the category in several... View Details
Keywords: Price; Marketing Strategy; Business Growth and Maturation; Advertising; Brands and Branding; Consumer Products Industry; United States
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  • 12 Nov 2012
  • Research & Ideas

Pay Workers More So They Steal Less

offering wages higher than the local competition experienced both increased productivity and lower turnover, but did not address the issue of employee theft. Employee theft comes with a huge price tag for US businesses, accounting for up... View Details
Keywords: by Kim Girard; Retail
  • 15 Dec 2003
  • Research & Ideas

The New Global Business Manager

competitive by integrating activities and coordinating resources across national borders. At the same time, they also need to be sensitive and responsive to national differences in consumer tastes and government requirements, for example.... View Details
Keywords: by Cynthia Churchwell