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  • Web

Recommended Reading - Advancing Racial Equity

Disparities in Consumer Banking The Color of Credit: Mortgage Discrimination, Research Methodology, and Fair-Lending Enforcement By: Stephen L. Ross and John Yinger In 2000, homeownership in the United States stood at an all-time high of... View Details
  • 12 Nov 2012
  • Research & Ideas

Pay Workers More So They Steal Less

Bigger paychecks for retail employees could generate significant payoffs for employers by reducing worker theft and raising the level of moral behavior in the workforce, a new study shows. Tatiana Sandino, an associate professor in... View Details
Keywords: by Kim Girard; Retail
  • 18 Oct 2016
  • First Look

October 18, 2016

the insights it provides. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=51754 2016 Journal of Marketing Research 'Be Careless with That!' Availability of Product Upgrades Increases Cavalier Behavior Toward Possessions... View Details
Keywords: Sean Silverthorne
  • 21 Jul 2022
  • Research & Ideas

Did Pandemic Stimulus Funds Spur the Rise of 'Meme Stocks'?

The US government set out to support consumers and jolt the economy when it issued federal stimulus checks during the early months of the COVID-19 pandemic. But actually, that money helped propel questionable investments in “meme stocks,”... View Details
Keywords: by Rachel Layne; Financial Services
  • 10 Apr 2018
  • First Look

First Look at New Research, April 10, 2018

later and if so, how? The friendship formation of students at a large Canadian university was assessed during their first term. These data were used to predict self-reported health and health behaviors (physical exercise, diet, tobacco,... View Details
Keywords: Sean Silverthorne
  • 18 Feb 2019
  • Book

What’s Really Disrupting Business? It’s Not Technology

disruption. You recommend that executives look for early signs of behavior change in seven consumer categories. Why? Teixeira: When I started doing this research, I realized that 90 to 97 percent of View Details
Keywords: by Danielle Kost; Beauty & Cosmetics; Insurance; Service; Retail
  • 31 Aug 2021
  • Book

Feeling Powerless at Work? Time to Agitate, Innovate, and Orchestrate

Although CEOs hold positions of power, many can feel powerless in certain ways—particularly when it comes to influencing the behaviors and performance of their employees. Yet perhaps they aren’t taking the time to understand what drives... View Details
Keywords: by Jay Fitzgerald
  • Web

Marketing Awards & Honors - Faculty & Research

for papers presented at the 2008 Association for Consumer Research (ACR) Conference on Gender, Marketing, and Consumer Behavior for the paper entitled "Defending the Markers of... View Details
  • 16 Aug 2011
  • First Look

First Look: August 16

Abstract This paper documents that ventures that are funded by two successful angel groups experience superior outcomes to rejected ventures: they have improved survival, exits, employment, patenting, web traffic, and financing. We use strong discontinuities in angel... View Details
Keywords: Sean Silverthorne
  • 05 Aug 2013
  • Research & Ideas

To Buy Happiness, Purchase an Experience

Video directed and produced by Joanie Tobin Conventional wisdom says that money can't buy happiness. Behavioral science begs to differ. In fact, research shows that money can make us happier—but only if we spend it in particular ways. In... View Details
Keywords: by Carmen Nobel
  • 21 Feb 2023
  • Research & Ideas

Are Your Employees Passing Up Incentives? Try Promoting the Programs More

notice and take action, according to the research, published September in Organizational Behavior and Human Decision Processes. The study could provide an incentive of its own for businesses looking to attract and retain talent amid a... View Details
Keywords: by Scott Van Voorhis
  • 11 Aug 2003
  • Research & Ideas

Why Budgeting Kills Your Company

holds a three-day meeting to discuss them and then makes its decisions. Of course, at the other end of the spectrum, you have these 200-page budget books that get produced, requiring months of meetings." In some instances, the budget process View Details
Keywords: by Loren Gary
  • November 2019
  • Article

When and Why Defaults Influence Decisions: A Meta-analysis of Default Effects

By: Jon M. Jachimowicz, Shannon Duncan, Elke U. Weber and Eric J. Johnson
When people make decisions with a pre-selected choice option—a “default”—they are more likely to select that option. Because defaults are easy to implement, they constitute one of the most widely employed tools in the choice architecture toolbox. However, to decide... View Details
Keywords: Choice Architecture; Defaults; Default Effects; Decision Making; Behavior; Analysis
Related
  • December 2009
  • Article

Media Markets and Localism: Does Local News en Español Boost Hispanic Voter Turnout?

By: Felix Oberholzer-Gee and Joel Waldfogel
Since the dawn of broadcasting, and especially in the past decade, Americans have turned their attention from local to more distant sources of news and entertainment. While the integration of media markets will raise the private welfare of many consumers, critics of a... View Details
Keywords: Voting; Ethnicity; Behavior; Local Range; Journalism and News Industry; Media and Broadcasting Industry; United States
Related
  • 08 Mar 2016
  • First Look

March 8, 2016

Consumer Neuroscience: Advances in Understanding Consumer Psychology By: Karmarkar, Uma R., and Carolyn Yoon Abstract—While the study of consumer View Details
Keywords: Sean Silverthorne
  • 12 Mar 2021
  • News

My Favorite Case

the facts as they were known a week after the incident occurred and raises a wide range of questions regarding consumer behavior, corporate responsibility, and competitive reaction. I recall only two cases that we spent more than one... View Details
Keywords: Business Schools & Computer & Management Training; Educational Services
  • 23 Jul 2013
  • First Look

First Look: July 23

  Publications 2013 pub Does Social Connection Turn Good Deeds into Good Feelings?: On the Value of Putting the 'Social' in Prosocial Spending By: Aknin, Lara B., Elizabeth W. Dunn, Gillian M. Sandstrom, and Michael I. Norton Abstract—When are the emotional benefits of... View Details
Keywords: Anna Secino
  • 22 Feb 2021
  • Book

Reaching Today's Omnichannel Customer Takes a New Sales Strategy

the market to adapt to your company; it’s your responsibility to adapt to the market. Senz: What lessons should sales managers learn from changes in buying behavior during the pandemic? Cespedes: First, beware of the many predictions you... View Details
Keywords: by Kristen Senz
  • 26 May 2015
  • First Look

First Look: May 26

serve as the glue across functions and business units. But without clarity about strategy and the ability to articulate strategy, people can only pick up random, disconnected cues about priorities, and alignment is then hit-and-miss, especially when it comes to linking... View Details
Keywords: Sean Silverthorne
  • 13 Nov 2019
  • Research & Ideas

Don't Turn Your Marketing Function Over to AI Just Yet

learning leverages Big Data, giving managers new tools to help unravel complex marketing puzzles and understand consumer behavior like never before. Tomomichi Amano, assistant professor in the Marketing Unit... View Details
Keywords: by Kristen Senz