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Show Results For
- All HBS Web
(3,543)
- People (5)
- News (799)
- Research (1,967)
- Events (27)
- Multimedia (32)
- Faculty Publications (1,036)
- October 1989 (Revised November 2006)
- Background Note
Deployment, Focus, and Measuring Effectiveness
By: Frank V. Cespedes
Written for a module in the Marketing Implementation course (second-year MBA elective). Offers a framework for considering relevant factors that affect sales force deployment and criteria for measuring sales effectiveness and the conduct of field marketing efforts. View Details
Cespedes, Frank V. "Deployment, Focus, and Measuring Effectiveness." Harvard Business School Background Note 590-044, October 1989. (Revised November 2006.)
- Research Summary
Personal Selling and Sales Management
By: Das Narayandas
Das is currently investigating benchmark practices in personal selling and sales management across a variety of industries. He is also conducting field studies to understand how firms are leveraging interactive technologies to support their field sales efforts. View Details
- 15 Jun 2008
- News
Turning 'dirt to dollars'
- February 2000 (Revised May 2000)
- Background Note
Negotiation Analysis: A Synthesis
Presents a framework for analyzing and conducting negotiations. Highlights the importance of four mutually supporting modes of analysis: diagnosing the situation, shaping the structure, managing the process, and judging success. Key concepts are illustrated through the... View Details
Keywords: Negotiation
Watkins, Michael D. "Negotiation Analysis: A Synthesis." Harvard Business School Background Note 800-316, February 2000. (Revised May 2000.)
- 2025
- Working Paper
Better Keep the Twenty Dollars: Incentivizing Innovation in Open Source
By: Annamaria Conti, Vansh Gupta, Jorge Guzman and Maria P. Roche
Open source is key to innovation yet is assumed to be done largely through intrinsic motivation. How can we incentivize it? In this paper, we examine the impact of a program providing monetary incentives to motivate innovators to contribute to open source. The Sponsors... View Details
Keywords: Open Source; Innovation; Incentives; Financial Rewards; Crowding Out; Open Source Distribution; Innovation and Invention; Motivation and Incentives; Technology Industry
Conti, Annamaria, Vansh Gupta, Jorge Guzman, and Maria P. Roche. "Better Keep the Twenty Dollars: Incentivizing Innovation in Open Source." Harvard Business School Working Paper, No. 24-014, September 2023. (Revised January 2025. NBER Working Paper Series, No. 31668, September 2023)
- June 2003 (Revised March 2008)
- Case
Schering-Plough and Genome Therapeutics: Discovering an Asthma Gene
By: Regina E. Herzlinger and Marc Aquino
Personalized medicine requires the identification of mutated genes. Schering-Plough's search for the one related to asthma requires finding families with the disease. Examines the industry that helps conduct such research, including contract research organizations. View Details
Keywords: Health Disorders; Research and Development; Genetics; Biotechnology Industry; Pharmaceutical Industry
Herzlinger, Regina E., and Marc Aquino. "Schering-Plough and Genome Therapeutics: Discovering an Asthma Gene." Harvard Business School Case 303-044, June 2003. (Revised March 2008.)
- March 2012
- Background Note
Managing the Layoff Process: India
By: Sandra J. Sucher
This note is an overview of the context for managing layoffs in India. It describes the legal responsibilities of managers in conducting layoffs, recent unemployment trends, and the financial, health, training, job placement, and other benefits that laid-off employees... View Details
Keywords: Job Cuts and Outsourcing; Resignation and Termination; Compensation and Benefits; Ethics; Management; Employees; Governance Compliance; India
Sucher, Sandra J. "Managing the Layoff Process: India." Harvard Business School Background Note 612-068, March 2012.
- March 1991 (Revised June 1993)
- Case
Chevron Corp.: Corporate Image Advertising
By: John A. Quelch
Describes a series of advertising research studies conducted by Chevron to monitor the effectiveness of its corporate advertising. Specific research approaches covered include the McCollum-Spielman and Communications Techniques. The Vals Typology developed by Stanford... View Details
Keywords: Surveys; Multinational Firms and Management; Research; Advertising; Brands and Branding; Energy Industry; United States
Quelch, John A. "Chevron Corp.: Corporate Image Advertising." Harvard Business School Case 591-005, March 1991. (Revised June 1993.)
- July 2009 (Revised September 2009)
- Case
The Blackstone Group: Merlin Entertainment
The Blackstone Group had conducted a roll-up of theme parks and attractions business in Europe. It was considering how to generate liquidity for its investors. Blackstone entered the theme parks and attractions business in Europe by acquiring a majority stake in... View Details
Keywords: Mergers and Acquisitions; Cost vs Benefits; Private Equity; Financial Liquidity; Investment Return; Risk Management; Leasing; Entertainment and Recreation Industry; Europe
El-Hage, Nabil N., and Brenda W. Chia. "The Blackstone Group: Merlin Entertainment." Harvard Business School Case 210-014, July 2009. (Revised September 2009.)
- 18 Nov 2015
- News
Kraft foundation gives $20 million to advance personalized medicine
- 27 Oct 2020
- Working Paper Summaries
Does Venture Capital Attract Human Capital? Evidence from a Randomized Field Experiment
- 2025
- Working Paper
Money, Time, and Grant Design
By: Kyle Myers and Wei Yang Tham
We conduct survey experiments to test how the design of scientific grants—
the money and time awarded—can be used to manage researchers. On average,
researchers are relatively unwilling to trade off money for time when choosing
among grants. However, there is... View Details
Myers, Kyle, and Wei Yang Tham. "Money, Time, and Grant Design." Harvard Business School Working Paper, No. 24-037, December 2023. (Revised June 2025.)
- 2022
- Book
Business Ethics: What Everyone Needs to Know
By: J.S. Nelson and Lynn A. Stout
An authoritative and practical guide to business ethics, written in an accessible question-and-answer format. In today's turbulent business climate, business ethics are more important than ever. Surveys of employees show that misconduct is on the rise. Cover stories... View Details
Nelson, J.S., and Lynn A. Stout. Business Ethics: What Everyone Needs to Know. New York: Oxford University Press, 2022.
- September 2019 (Revised June 2021)
- Case
Dove and Real Beauty: Building a Brand with Purpose
By: Mark R. Kramer, Myriam Sidibe and Gunjan Veda
Unilever subsidiary Dove soap became a "brand with a purpose" and created shared value when the company decided to launch a Campaign for Real Beauty to combat the artificial media-driven stereotype of female beauty that causes appearance anxiety in women and girls... View Details
Keywords: Stereotype; Body Image; Female; Self-Esteem; Brands and Branding; Mission and Purpose; Advertising Campaigns; Gender; Resource Allocation
Kramer, Mark R., Myriam Sidibe, and Gunjan Veda. "Dove and Real Beauty: Building a Brand with Purpose." Harvard Business School Case 720-361, September 2019. (Revised June 2021.)
- March 2012
- Background Note
Managing the Layoff Process: The United States
By: Sandra J. Sucher
This note is an overview of the context for managing layoffs in the United States. It describes the legal responsibilities of managers in conducting layoffs, recent unemployment trends, and the financial, health, training, job placement, and other benefits that... View Details
Keywords: Job Cuts and Outsourcing; Resignation and Termination; Compensation and Benefits; Ethics; Management; Employees; Governance Compliance; United States
Sucher, Sandra J. "Managing the Layoff Process: The United States." Harvard Business School Background Note 612-067, March 2012.
- 16 Jan 2019
- News
How to Make Any Business Trip Less Boring
- October 2008
- Supplement
John and Andrea Rice: Entrepreneurship and Life
By: Howard H. Stevenson and Shirley M. Spence
Video of an interview conducted by Professor Howard Stevenson with John and Andrea Rice. It presents their views on their notions of career success, finding happiness in life, managing their competitiveness, their goals for the next ten years, and the pursuit of... View Details
Keywords: Entrepreneurship; Success; Personal Development and Career; Opportunities; Happiness; Competitive Strategy
Stevenson, Howard H., and Shirley M. Spence. "John and Andrea Rice: Entrepreneurship and Life." Harvard Business School Video Supplement 509-715, October 2008.
- Career Coach
Kate Swain-Smith
well-equipped to help students in (1) fit/behavioral interviews, (2) Europe/UK recruiting, after landing an internship in London for the summer, and (3) leveraging the alumni directory to get a list of contacts for internship and... View Details