Publications

June 2014 (Revised March 2016)
Case

Relating to Peapod

By: Susan Fournier and Jill Avery

Explores the relationships formed between consumers and the Peapod consumer-direct grocery delivery service, as revealed through an ethnographic study of Boston-area Peapod shoppers conducted between the Summer of 1997 and the Fall of 1999. Three representative case... View Details

Keywords: Brands and Branding; Customer Relationship Management; Marketing Strategy; Service Industry; Boston

February 2008 (Revised March 2008)
Case

Terumo (A)

By: David Godes, Masako Egawa and Mayuka Yamazaki

Terumo faces two challenges: how to sell its catheter products in the U.S. and its new “Solution Pack” in its domestic market, Japan. The case provides rich detail on the firm's evolution from a manufacturer of thermometers to a seller of commodity products like... View Details

Keywords: Organizational Change and Adaptation; Expansion; Global Strategy; Sales; Medical Devices and Supplies Industry; Japan; United States

Article

The (Perceived) Meaning of Spontaneous Thoughts

By: Carey K. Morewedge, Colleen Giblin and Michael I. Norton

Spontaneous thoughts, the output of a broad category of uncontrolled and inaccessible higher-order mental processes, arise frequently in everyday life. The seeming randomness by which spontaneous thoughts arise might give people good reason to dismiss them as... View Details

Keywords: Spontaneous Thoughts; Self-Insight; Meaning; Attribution; Judgment And Decision Making; Decision Making; Cognition and Thinking

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Teaching Interest

The Role of Government in Market Economies (RoGME)

By: Matthew C. Weinzierl

RoGME is about one question: What is the proper role of government in market economies? We study the role of government as it plays out in the real world, using case studies to examine policies of current interest and importance.... View Details

28 Aug 2007
First Look

First Look: August 28, 2007

counterparts. In most countries, firms have become less diversified over time. However, there is no such trend in China. The level of diversification of Chinese enterprises does not vary over our study period (2001-2005), making Chinese... View Details

Keywords: Martha Lagace

June 2023 (Revised February 2024)
Case

Betting on Green Steel

By: George Serafeim and Sofoklis Melissovas

'Betting on Green Steel' traces the innovative journey embarked upon by a group of MBA students who have set out to conceive a novel steelmaker that pioneers the production of green steel. The ensemble is confronted with a series of critical choices that will shape the... View Details

Keywords: Decarbonization; Sustainability Management; Technology; Industrialization; Climate Risk; Energy; Entrepreneurship; Environmental Sustainability; Technology Adoption; Climate Change; Innovation and Invention; Business Strategy; Family Business; Steel Industry; Middle East; India

20 Jan 2012
News

LRQA talks to world’s leading management systems expert

03 Jul 2017
News

Coming Home: The Perpetual Itch To Make An Impact… And How To Scratch It

02 Aug 2017
News

The Conglomerate That Troubles China

September 2019
Case

Alicia Keys

By: Boris Groysberg, Annelena Lobb and Sarah Mehta

This case explores the life and career of Alicia Keys, the 15-time Grammy winning singer-songwriter and producer. Set in 2019, it covers the evolution of Keys’s 18-year musical career and additional passions, including acting, entrepreneurship, social justice activism,... View Details

Keywords: Entertainment; Music Entertainment; Television Entertainment; Entrepreneurship; Personal Development and Career; Fine Arts Industry; Music Industry; United States

11 Jul 2016
HBS Case

Neurodiversity: The Benefits of Recruiting Employees with Cognitive Disabilities

Professor of Information Systems, Ivey Business School, delve into the growing neurodiversity initiative at software behemoth SAP in their case study SAP SE: Autism at Work. Software testing is exacting and... View Details

Keywords: by Roberta Holland; Technology

10 Aug 2012
News

Howard Schultz Built Starbucks And Rebuilt It

13 Oct 2020
News

Can Entrepreneurs Make Mobile Voting Easy and Secure?

07 Jun 2016
First Look

June 7, 2016

paper includes Appendix A, which describes our detailed findings by category. Appendix B, a tabular summary of the 142 studies in our sample, is available on request from the authors. Download working paper:... View Details

Keywords: Sean Silverthorne

Program

Advanced Management Program

COO, CFO, executive vice president, division president, or managing director Leaders in Virtual Learning This program features sessions in the HBS Live Online Classroom. Just as HBS pioneered the case study... View Details

May 2011
Article

Challenge the Boss or Stand Down

By: W. Earl Sasser

This HBR Case Study includes both the case and the commentary. For teaching purposes, this reprint is also available in two other versions: case study-only, reprint R1105X, and commentary-only, R1105Z. Tom Green, an aggressive young sales executive at self-service... View Details

Keywords: Problems and Challenges; Personal Development and Career; Jobs and Positions; Conferences; Service Industry