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  • 26 Mar 2012
  • Research & Ideas

What Neuroscience Tells Us About Consumer Desire

has its own logistical limitations. Running an fMRI scanner costs researchers up to $1,000 per hour, and studies often use 20-30 subjects, Karmarkar says. And while EEG lets subjects move around during testing, fMRI requires them to lie... View Details
Keywords: by Carmen Nobel; Consumer Products
  • 07 Dec 2010
  • First Look

First Look: Dec. 7

monitoring" and entirely absent in those with "tight monitoring." The results are consistent with an experimentation hypothesis in which tight monitoring of decisions leads to more control but less learning. Download the... View Details
Keywords: Sean Silverthorne
  • 23 Sep 2008
  • First Look

First Look: September 23, 2008

Media.) Download the paper: http://www.hbs.edu/research/pdf/09-039.pdf From Social Control to Financial Economics: The Linked Ecologies of Economics and Business in Twentieth Century America Authors:Marion Fourcade and Rakesh Khurana... View Details
Keywords: Martha Lagace
  • 23 Dec 2002
  • Research & Ideas

Partnering and the Balanced Scorecard

growth The strategy map and accompanying scorecard provide a powerful communication vehicle about the organization's vision and strategy. Rather than use measurement to control employees, leaders use strategy maps and Balanced Scorecards... View Details
Keywords: by Robert S. Kaplan & David P. Norton
  • 07 Apr 2003
  • Research & Ideas

Three Steps for Crisis Prevention

South Africa over its attempt to reduce the cost of HIV drugs through parallel importation (buying pharmaceuticals in countries with lower prices and then importing them) and compulsory licensing (requiring patent holders to allow others... View Details
Keywords: by Michael D. Watkins & Max H. Bazerman
  • 21 Jul 2009
  • First Look

First Look: July 21

1,000 companies in California. ISO 9001 adopters subsequently had far lower organizational death rates than a matched control group of non-adopters. Among surviving employers, ISO adopters had higher growth rates for sales, employment,... View Details
Keywords: Martha Lagace
  • 12 Jan 2010
  • First Look

First Look: Jan. 12

real actions to boost earnings to meet different types of earnings benchmarks. We estimate that marketing actions can be used to boost quarterly net income by up to 5% depending on the depth and duration of promotion. However, there is a price to pay, with the View Details
Keywords: Martha Lagace
  • 15 May 2020
  • Research & Ideas

Find Your Pragmatic Path through Radical Uncertainty

the future. Process planning and scenario planning make more sense than fixed projections because they focus on answerable questions. What is required to remain solvent per month? What startup costs will be required to return to “normal?”... View Details
Keywords: by Howard Stevenson, Eugene B. Kogan, and Shirley Spence
  • 12 Oct 1999
  • Research & Ideas

Media Metamorphosis: Advertising in the Technology Age

their media purchases with one or a few agencies or independent media buying firms. This combination of unbundling and consolidation has been accompanied by greater cost consciousness and downward pressure on agency compensation,... View Details
Keywords: by Peter K. Jacobs; Advertising
  • 13 Aug 2024
  • Op-Ed

Can AI Save Physicians from Burnout?

country primarily using the fee-for-service model while struggling to control costs, there is also a risk of embedding questionable practices into AI algorithms. For instance, upcoding—when providers inflate the severity of a patient's... View Details
Keywords: by Susanna Gallani, Lidia Moura, and Katie Sonnefeldt; Health
  • 18 Dec 2012
  • First Look

First Look: December 18

more likely to return to work when initial socialization focused on personal identity as compared to a focus on organizational identity or a control condition. In addition, authentic self-expression mediated these relationships. We call... View Details
Keywords: Carmen Nobel
  • 23 Feb 2010
  • First Look

First Look: Feb. 23

supplying superior bottleneck components while outsourcing non-bottleneck components. I show that a firm pursuing this strategy will have a higher return on invested capital (ROIC) than competitors with a less modular design. Over time, the focal firm can drive the... View Details
Keywords: Martha Lagace
  • 30 Jun 2015
  • First Look

First Look: June 30, 2015

directors. Controlling for these effects and other ratings determinants, we find that firms with lower residual ratings have higher subsequent citations in corruption news events. They also report higher future sales growth and show a... View Details
Keywords: Carmen Nobel
  • 12 May 2003
  • Research & Ideas

How Hot is the “Hot Spot” Business?

Characteristics favoring the technology, Dayton said, are the relatively cheap cost (providers can establish a hot spot for about $2,000; users can equip their laptop with a Wi-Fi card for about $50), relatively good performance (up to 11... View Details
Keywords: by Sean Silverthorne & Martha Lagace; Technology; Communications; Telecommunications
  • 06 Mar 2012
  • First Look

First Look: March 6

residential real estate and away from more productive investments. Third, the cost of professional investment management is too high, which drains talent from other industries. The financial sector could promote the health and... View Details
Keywords: Sean Silverthorne
  • 19 Jun 2007
  • First Look

First Look: June 19, 2007

also show that the internal control provisions of section 404 of Sarbanes-Oxley make royalty arrangements based on self-reporting more attractive. Download the paper: http://www.hbs.edu/research/pdf/07-100.pdf Toward a Theory of... View Details
Keywords: Martha Lagace
  • 19 Oct 2011
  • Research & Ideas

Designing Cities for a Sustainable Future

On a June day in Manhattan with temperatures heading into the 90s, a straphanger named Mike is taking his customary subway ride to work. People are grumbling about the heat, but hey, it's summer, it's supposed to be hot, and besides, "Whaddya gonna do?" New Yorkers... View Details
Keywords: by Garry Emmons; Construction; Real Estate
  • 01 Oct 2001
  • Research & Ideas

Five Questions for Stuart Gilson

return the business to a sound footing. Or the resulting restructuring may severely disrupt the business. If it is necessary to layoff 20 percent of your workforce to achieve the same cost efficiency as your competitors, better to do this... View Details
Keywords: by Sean Silverthorne
  • 16 Feb 2016
  • First Look

February 16, 2016

be taken into consideration when deciding on the length of the school day and the frequency and duration of breaks throughout the day. Second, school accountability systems should control for the influence of external factors on test... View Details
Keywords: Sean Silverthorne
  • 04 Mar 2014
  • First Look

First Look: March 4

resources to meeting that customer's needs. This article will show you how to identify the best primary customer for your business by analyzing perspective, capabilities, and profit potential; allocate resources through structural configurations; and build interactive... View Details
Keywords: Sean Silverthorne
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