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  • October 2018 (Revised May 2019)
  • Teaching Note

Intuit: Turbo Tax PersonalPro - A Tale of Two Entrepreneurs

By: Joseph Fuller, Shikhar Ghosh and Monica Baraldi
Teaching Note for HBS No. 816-048. The case tells the story of a product manager within Intuit who develops an idea for a new product that spans two of the company's existing business units—professional tax software, sold to accountants, and the consumer focused... View Details
Keywords: Business Units; Business or Company Management; Applications and Software; Accounting; Product Development; Financial Services Industry
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Fuller, Joseph, Shikhar Ghosh, and Monica Baraldi. "Intuit: Turbo Tax PersonalPro - A Tale of Two Entrepreneurs." Harvard Business School Teaching Note 319-045, October 2018. (Revised May 2019.)
  • January 2025
  • Teaching Note

Vytal: Packaging-as-a-Service

By: George Serafeim, Michael W. Toffel and Stacy Straaberg
Teaching Note for HBS Case No. 124-007. The Germany-based startup Vytal operated the largest digital-native reusable packaging-as-a-service network globally, having raised nearly €15 million, established a large network of restaurant partners, and prevented the use of... View Details
Keywords: Environmental Sustainability; Innovation and Invention; Business Growth and Maturation; Growth and Development Strategy; Business Startups; Resource Allocation; Risk Management; Adoption; Strategy; Performance Productivity; Service Delivery; Service Operations; Supply Chain; Distribution; Entrepreneurship; Climate Change; Business Model; Governing Rules, Regulations, and Reforms; Profit; Financing and Loans; Expansion; Green Technology Industry; Service Industry; Retail Industry; Germany; Europe
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Serafeim, George, Michael W. Toffel, and Stacy Straaberg. "Vytal: Packaging-as-a-Service." Harvard Business School Teaching Note 125-003, January 2025.
  • January 2020
  • Case

Lunchclub: Algorithmic Networking

By: Scott Duke Kominers and George Gonzalez
Algorithmic networking startup Lunchclub coordinates in-person meetings between professionals who would have been unlikely to meet. The company faces marketplace design, growth, and monetization challenges: The executive team has to refine Lunchclub's marketplace... View Details
Keywords: Monetization Strategy; Networking; Business Startups; Marketplace Matching; Market Design; Growth and Development Strategy; Information Industry
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Kominers, Scott Duke, and George Gonzalez. "Lunchclub: Algorithmic Networking." Harvard Business School Case 820-051, January 2020.

    Deborah M. Winshel

    Deborah Winshel is a Senior Lecturer in the General Management Unit of Harvard Business School.  She teaches several MBA required courses: Leadership and Organizational Behavior (LEAD), Leadership and Corporate Accountability and the Field Immersion course (2025 in... View Details

    • February 2007 (Revised July 2009)
    • Case

    Leadership at WildChina (A)

    WildChina (A) tells the story of Mei Zhang, a Chinese-born HBS alumna, and her pursuit of a dream: to share her passion for travel, her appreciation of China's beauty and culture, and her desire to start her own business. Describes the startup of WildChina, a tour... View Details
    Keywords: Globalized Firms and Management; Leadership; Management Succession; Entrepreneurship; Business Startups; Tourism Industry; Los Angeles; Beijing
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    Isenberg, Daniel J., and Shirley Spence. "Leadership at WildChina (A)." Harvard Business School Case 807-046, February 2007. (Revised July 2009.)
    • Career Coach

    Juan Leung Li

    in the entrepreneurship ecosystem on campus to launch a startup while in school, co-found Rock Venture Partners and pursue his passion to help entrepreneurs as an early stage VC. Juan is a Partner at Tectonic Ventures, a B2B pre-seed and... View Details
    Keywords: Startup - Founder; Startup - Founder; Startup - Founder; Startup - Founder; Startup - Founder; Startup - Founder; Startup - Founder; Startup - Founder; Startup - Founder; Startup - Founder; Startup - Founder; Startup - Founder; Startup - Founder; Startup - Founder
    • February 2022 (Revised September 2022)
    • Case

    InstaDeep: AI Innovation Born in Africa (A)

    By: Shikhar Ghosh and Esel Çekin
    Karim Beguir and Zohra Slim were the co-founders of InstaDeep, a deep tech startup focusing on artificial intelligence (AI) solutions. Instadeep was one of the few companies globally that were partnering with DeepMind, an AI subsidiary of Google [Alphabet Inc.].... View Details
    Keywords: AI; Artificial Intelligence; Entrepreneurship; Operations; Business Subsidiaries; Brands and Branding; Innovation and Invention; Growth and Development Strategy; AI and Machine Learning; Technology Industry; Africa
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    Ghosh, Shikhar, and Esel Çekin. "InstaDeep: AI Innovation Born in Africa (A)." Harvard Business School Case 822-104, February 2022. (Revised September 2022.)
    • 05 Sep 2023
    • Book

    Thriving After Failing: How to Turn Your Setbacks Into Triumphs

    Harvard Business School Professor Amy Edmondson experienced her first big-stakes professional failure when she was just starting out in her academic career, some 30 years ago, after a decade working in engineering and consulting. Little... View Details
    Keywords: by Michael Blanding
    • July 2018
    • Teaching Note

    Cumplo.com

    By: Frank V. Cespedes
    Teaching Note for HBS No. 818-039. Teaching Note for HBS No. 818-039. Cumplo is a Chilean-based fin-tech startup that provides investors and small businesses with opportunities to access loans and investments in ways distinct from traditional financial institutions in... View Details
    Keywords: Fintech; Alternative Finance; Crowdfunding; Crowdlending; Marketing Strategy; Growth and Development Strategy; Social Entrepreneurship; Expansion; Financial Services Industry; Latin America; South America; Chile
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    Cespedes, Frank V. "Cumplo.com." Harvard Business School Teaching Note 819-037, July 2018.
    • 17 Jan 2023
    • In Practice

    8 Trends to Watch in 2023

    As 2023 begins, businesses and employees face an uncertain economy and labor market, as the twin dilemmas of inflation and interest rates weigh on forecasts. Harvard Business School faculty share the top trends that they believe will shape the workplace and markets... View Details
    Keywords: by Avery Forman
    • December 2019
    • Case

    Walmart Ecommerce (A): Picking up the Pace

    By: Ramon Casadesus-Masanell and Karen Elterman
    This case is an abridged version (part 1 of 2) of "Walmart's Omnichannel Strategy: Revolution or Miscalculation?" HBS Case No. 720-370. The (A) case discusses Walmart's early forays into online retail, as well as improvements made under Doug McMillon beginning in 2014.... View Details
    Keywords: Acquisition; Strategy; Internet and the Web; Distribution; Distribution Channels; Competitive Strategy; Retail Industry; Bentonville; Arkansas; United States
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    Casadesus-Masanell, Ramon, and Karen Elterman. "Walmart Ecommerce (A): Picking up the Pace." Harvard Business School Case 720-425, December 2019.
    • September 2020
    • Teaching Note

    Miami's Tech Future (C): Reaching Another Miami

    By: Rosabeth Moss Kanter and Joyce J. Kim
    The effects of Miami’s startup scene have not reached many “left-behind” lower-income Black communities, which are disproportionately affected by problems such as segregation and racial discrimination, lack of transportation access, crime, education quality, government... View Details
    Keywords: Technology; Change; Transformation; Progress; Community; Scaling; Income Inequality; Racism; Community Impact; Community Relations; Change Management; Business Startups; Information Technology; Diversity; Race; Equality and Inequality; Social Issues; Business and Community Relations; Miami; Florida
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    Kanter, Rosabeth Moss, and Joyce J. Kim. "Miami's Tech Future (C): Reaching Another Miami." Harvard Business School Teaching Note 321-046, September 2020.

      The Everything Token: How NFTs and Web3 Will Transform the Way We Buy, Sell, and Create

      A Harvard Business School professor and a16z crypto research partner and a career marketer and Web3 entrepreneur demystify the coming digital revolution, showing how NFTs will transform our online and offline... View Details
      • December 2021 (Revised January 2023)
      • Case

      Katerra (A)

      By: Lindsay N. Hyde, Thomas R. Eisenmann and Tom Quinn
      In April 2020, Katerra executives struggled with a series of decisions that would determine the fate of one of the best-funded construction startups in history. Katerra was founded in 2015 by technology-industry executive Michael Marks and commercial real estate... View Details
      Keywords: Business Startups; Insolvency and Bankruptcy; Entrepreneurship; Failure; Construction; Real Estate Industry; Technology Industry; United States
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      Hyde, Lindsay N., Thomas R. Eisenmann, and Tom Quinn. "Katerra (A)." Harvard Business School Case 822-021, December 2021. (Revised January 2023.)
      • 05 Apr 2024
      • Blog Post

      How I Spent my 2+2 Deferral: Zoe Bhargava

      We sat down with Zoe Bhargava (MBA 2025) to hear more about how she spent her deferral years. Why did you decide to apply to HBS via the 2+2 deferred admissions process? As an undergraduate business major at the University of California,... View Details
      • 22 Mar 2024
      • Research & Ideas

      Open Source Software: The $9 Trillion Resource Companies Take for Granted

      figure. Without open source software and their ubiquitous code-creation networks, firms would pay an estimated 3.5 times more to build the software and platforms that run their businesses, or roughly $8.8 trillion, say Harvard Business... View Details
      Keywords: by Rachel Layne; Computer; Information Technology; Technology
      • 09 Feb 2021
      • News

      SIPs in 2021

      • June 2023 (Revised November 2023)
      • Case

      Sober Sidekick

      By: Jeffrey J. Bussgang and Kumba Sennaar
      Case on the nascent business model of a mobile health IT startup. In particular, should they pivot away from their successful lead generation business model to charging health plans. View Details
      Keywords: Entrepreneurship; Venture Capital; Operations; Business Startups; Business Model; Health Industry; United States
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      Bussgang, Jeffrey J., and Kumba Sennaar. "Sober Sidekick." Harvard Business School Case 823-066, June 2023. (Revised November 2023.)
      • March 2023
      • Teaching Note

      VideaHealth: Building the AI Factory

      By: Karim R. Lakhani
      Teaching Note for HBS Case No. 621-021. The case “VideaHealth: Building the AI Factory” examines the creation of dental startup VideaHealth (Videa) and the development of its artificial intelligence (AI)-led business strategy through the eyes of founder and CEO Florian... View Details
      Keywords: AI and Machine Learning; Applications and Software; Business Model; Marketing Strategy; Product Development; Health Industry; Technology Industry
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      Lakhani, Karim R. "VideaHealth: Building the AI Factory." Harvard Business School Teaching Note 623-073, March 2023.

        James L. Heskett

        James L. Heskett is UPS Foundation Professor Emeritus at the Harvard Business School and author of his latest book, With From Within: Build Organizational Culture for Competitive... View Details

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