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Show Results For
- All HBS Web
(3,606)
- People (15)
- News (947)
- Research (2,110)
- Events (8)
- Multimedia (68)
- Faculty Publications (1,494)
- December 1994
- Case
Intel's Pentium: When the Chips Are Down (A)
By: Stephen A. Greyser and Norman Klein
Intel, the largest-selling manufacturer of microprocessor computer chips, finds itself in a brand-threatening situation when a flaw is revealed in its top-of-the-line Pentium chip. The story is front-page news for weeks. The company invested tens of millions of dollars... View Details
Keywords: Advertising; Engineering; Crisis Management; Brands and Branding; Production; Failure; Semiconductor Industry
Greyser, Stephen A., and Norman Klein. "Intel's Pentium: When the Chips Are Down (A)." Harvard Business School Case 595-058, December 1994.
- May 2000
- Case
J & B
Michael Stoner finds himself called upon to reposition a once venerable and highly profitable brand of Scotch whisky. He must find a cultural trend. View Details
- April 2005 (Revised February 2006)
- Case
L'Oreal and the Globalization of American Beauty
By: Geoffrey G. Jones, David Kiron, Vincent Dessain and Anders Sjoman
Examines L'Oreal's acquisition of leading U.S. cosmetics brands, including Maybelline, Redken, and Kiehl's, and their subsequent renewal and globalization. Reviews the history of L'Oreal, now the world's largest cosmetics company, from its origins in France in 1907.... View Details
Keywords: Management; Corporate Strategy; Problems and Challenges; Brands and Branding; Business History; Globalization; Acquisition; Beauty and Cosmetics Industry; Consumer Products Industry; France; United States
Jones, Geoffrey G., David Kiron, Vincent Dessain, and Anders Sjoman. "L'Oreal and the Globalization of American Beauty." Harvard Business School Case 805-086, April 2005. (Revised February 2006.)
- May 1999 (Revised April 2003)
- Case
Executive Health Group
Executive Health Group provides in-depth physical exams. Facing stagnant revenues, CEO William Flatley has to reposition his firm, strengthen the brand franchise, and grow share in an increasingly competitive health care environment. View Details
Keywords: Product Positioning; Competition; Health Care and Treatment; Brands and Branding; Health Industry
Chun, Samuel S. "Executive Health Group." Harvard Business School Case 599-048, May 1999. (Revised April 2003.)
- July 2024
- Case
Wizards of the Coast and Magic: The Rebounding
By: Boris Groysberg and Tom Quinn
This case traces the history and growth of the Magic: The Gathering trading card game. From its development in 1993 by tiny studio Wizards of the Coast, to Wizards’ acquisition by toy giant Hasbro in 1999, to its evolution into a billion-dollar brand in 2023,... View Details
Keywords: Business Growth and Maturation; Change Management; Transformation; Cost vs Benefits; Business Cycles; Games, Gaming, and Gambling; Global Strategy; Growth and Development; Selection and Staffing; Collaborative Innovation and Invention; Innovation Leadership; Intellectual Property; Job Design and Levels; Knowledge Use and Leverage; Leading Change; Growth and Development Strategy; Growth Management; Management Succession; Risk Management; Brands and Branding; Product Positioning; Organizational Change and Adaptation; Competitive Strategy; Competitive Advantage; Expansion; Mergers and Acquisitions; Product Development; Entertainment and Recreation Industry; United States; Washington (state, US); Seattle; Japan
Groysberg, Boris, and Tom Quinn. "Wizards of the Coast and Magic: The Rebounding." Harvard Business School Case 424-047, July 2024.
- March 2011
- Case
Terror at the Taj Bombay: Customer-Centric Leadership
By: Rohit Deshpande
On November 26, 2008, heavily armed terrorists launched a series of attacks throughout the western-Indian city of Mumbai (formerly Bombay). One of the locations attacked was the Taj Mahal Palace and Tower, which was occupied by the terrorists for over three days,... View Details
Keywords: Safety; Leadership; National Security; Service Delivery; Organizational Culture; Crisis Management; Customer Focus and Relationships; Brands and Branding; Accommodations Industry; Mumbai
Deshpande, Rohit. "Terror at the Taj Bombay: Customer-Centric Leadership." Harvard Business School Multimedia/Video Case 511-703, March 2011.
- 09 Oct 2014
- News
Americans love an underdog, and they seriously love the Royals
- February 2011 (Revised December 2012)
- Case
The Ford Fiesta
By: John Deighton and Leora Kornfeld
Executives at Ford wondered if social media could be the marketing solution for the launch of the youth-oriented 2010 Fiesta. But with social media came a ceding of control. Some at the company believed that if Ford was going to move beyond its conservative brand image... View Details
Keywords: Advertising Campaigns; Digital Marketing; Leadership; Goals and Objectives; Brands and Branding; Marketing Strategy; Product Launch; Market Entry and Exit; Standards; Auto Industry
Deighton, John, and Leora Kornfeld. "The Ford Fiesta." Harvard Business School Case 511-117, February 2011. (Revised December 2012.) (request a courtesy copy.)
- 21 Jun 2019
- News
The Business of Yoga
- March 1998 (Revised August 1998)
- Case
Pepsi Blue
By: John A. Quelch
Executives at Pepsico are considering a possible redesign of the Pepsi carbonated beverage packages worldwide to give the brand a modern, up-to-date image and "ownership" of the color blue against Coca-Cola's "ownership" of the color red. View Details
Quelch, John A. "Pepsi Blue." Harvard Business School Case 598-097, March 1998. (Revised August 1998.)
- March 2007 (Revised March 2007)
- Case
Burt's Bees: Leaving the Hive
Rapid growth is pushing Burt's Bees' natural personal care products into mass distribution channels, with products and brand elements that are less quirky, more commercial than they used to be. Indeed, CEO John Replogle believes that by focusing on efficacious,... View Details
Keywords: Growth Management; Consumer Behavior; Asset Pricing; Entrepreneurship; Distribution Channels; Product Development; Brands and Branding; Beauty and Cosmetics Industry; United States
Wathieu, Luc R., and Laura Winig. "Burt's Bees: Leaving the Hive." Harvard Business School Case 507-017, March 2007. (Revised March 2007.)
- 18 Jun 2014
- Research & Ideas
Leading Innovation is the Art of Creating ‘Collective Genius’
Sparks" to develop the brand and a plan to change how employees experienced HCL. The group started with an icon, Thambi, which means "brother" in Tamil, symbolizing "the importance of the individual and the value of the collective" at... View Details
Keywords: by Kim Girard
Youngme Moon
Youngme Moon is the Donald K. David Professor of Business at Harvard Business School. Professor Moon's research sits at the intersection of brand strategy and culture, with a particular focus on the emergent AI economy. She is the author of the bestselling book,
Keywords: advertising; automobiles; automotive; clothing; communications; computer; consumer products; e-commerce industry; electronics; entertainment; fashion; high technology; home video games; information; information technology industry; internet; marketing industry; music; pharmaceuticals; toy; video games
- 16 Feb 2021
- Blog Post
The Rise of The Sixes: Interview with CEO and Founder Franci Girard
Wall Street to 5th Avenue Girard’s journey to launching The Sixes, a fashion brand designed specifically for tall women, may have started way back in elementary school, but the road to launching the business took many twists and turns. “I... View Details
- 08 Aug 2019
- News
The story of how you came to buy that car
- 30 Sep 2013
- News
IT'S A (RED) BULL MARKET AFTER ALL
- 05 Mar 2015
- Video
EiR Marla Malcolm Beck, co-founder and CEO, Bluemercury
- October 2011
- Case
CSN Stores
By: William A. Sahlman and Neil Tolaney
In March 2011, CSN Stores is a collection of nearly 200 Internet retail websites, including Cookware.com, Strollers.com, and Luggage.com. Co-founders Niraj Shah and Steve Conine were considering making a major investment to build brand equity at the corporate level. View Details
Keywords: Internet and the Web; Distribution Channels; Investment; Brands and Branding; Equity; Corporate Entrepreneurship; Information Technology Industry; Retail Industry
Sahlman, William A., and Neil Tolaney. "CSN Stores." Harvard Business School Case 812-044, October 2011.
- January 2024 (Revised May 2024)
- Case
Uncle Nearest: Creating a Legacy
By: Hise Gibson, Archie L. Jones, Nicole Gilmore and Ai-Ling Jamila Malone
Fawn Weaver, as a Black woman and industry outsider in a capital-intensive, highly regulated, competitive and male-dominated spirits industry, successfully overcame numerous obstacles to launch a premium American whiskey brand, Uncle Nearest in 2017, which became the... View Details
Keywords: Advertising; Business Startups; Customer Focus and Relationships; Decisions; Forecasting and Prediction; Age; Ethnicity; Gender; Entrepreneurship; Working Capital; Innovation Leadership; Innovation Strategy; Intellectual Property; Trademarks; Leadership Style; Growth and Development; Growth and Development Strategy; Product Marketing; Product Launch; Marketing Strategy; Mission and Purpose; Organizational Culture; Private Ownership; Performance Effectiveness; Strategic Planning; Problems and Challenges; Prejudice and Bias; Social Issues; Competition; Competitive Strategy; Expansion; Entrepreneurial Finance; Food and Beverage Industry; Tourism Industry; United States; Tennessee; France
Gibson, Hise, Archie L. Jones, Nicole Gilmore, and Ai-Ling Jamila Malone. "Uncle Nearest: Creating a Legacy." Harvard Business School Case 824-047, January 2024. (Revised May 2024.)