Brand Management Of Places - Publications - Faculty & Research

2008
Working Paper

From Social Control to Financial Economics: The Linked Ecologies of Economics and Business in Twentieth Century America

By: Marion Fourcade and Rakesh Khurana

As the main producers of managerial elites, business schools represent strategic research sites for understanding the formation of economic practices and representations. This article draws on historical material to analyze the changing place of economics in American... View Details

Keywords: Economics; Business Education; Finance; Governing Rules, Regulations, and Reforms; Business History; Chicago

Citation

01 Jun 2000
News

HBS Alumni Association Board of Directors: President's Report

conference hosts in Germany, Heiner Thorborg (12th ISMP) and Christoph-Matthias Brand (MBA '94). Not only do the conference sessions offer extraordinary value to today's businessperson, but the opportunity to see Berlin thriving at the... View Details

Keywords: Edmund A. Hajim (MBA 1964)

08 Mar 2019
Blog Post

Reclaiming Feminism: A Celebration of International Women’s Day

position. In all this focus on work, however, we sometimes overlook the importance of gender equity at home. My wife Monica and I have managed two full-time fulfilling careers because we have also strived... View Details

06 Sep 2011
Research & Ideas

The Power of Leadership Groups for Staying on Track

substantial sums on a few, while relegating others to learning traditional management skills. With the shift to collaborative organizations with flat structures, companies are recognizing the need to develop a much broader array View Details

Keywords: by Bill George

02 Mar 2015
Research & Ideas

‘Retail Revolution’ Excerpt: The Scale of the Ecommerce Threat

take their place and the need for stocking or tidying up merchandise at store level doesn't exist. Without a store network, real estate costs are confined to a handful of distribution centers. Inventory... View Details

Keywords: Re: Rajiv Lal; Retail

26 Oct 2020
Blog Post

12 Weeks of VC Summer: Remote Edition

joined the Zoom call. When the user turned on their video, it was revealed to be a video stream of goats and horses (literally)! Matt Kinsella, Managing Director, had used a service called Goat-2-Meeting in... View Details

Keywords: Venture Capital / Private Equity

16 Jan 2012
Research & Ideas

Private Meetings of Public Companies Thwart Disclosure Rules

senior management at public firms still spends a lot of time in private powwows with hedge fund managers at corporate headquarters, road shows, or conferences—an average View Details

Keywords: by Carmen Nobel; Financial Services

06 Nov 2000
Research & Ideas

The Determinants of Corporate Venture Capital Success

only with its own equipment. The establishment of XTV was driven by two events in 1988. First, several senior Xerox managers were involved in negotiating and approving a spin-off from Xerox, ParcPlace, which... View Details

Keywords: by Paul Gompers & Josh Lerner

31 Aug 2020
What Do You Think?

Why Don’t More Organizations Understand the Power of Diversity and Inclusion?

causal relationship between diversity and profitability, then management can safely argue that managing for diversity is a way to increase shareholder value. If, however, the relationship is negative, then... View Details

Keywords: by James Heskett

February 2021 (Revised March 2022)
Case

Marvin: A Personalized Telehealth Approach to Mental Health

By: Regina E. Herzlinger, Eshani Sharma, Andrew Nguyen, Thomas Arsenault, Carin-Isabel Knoop and Julia Kelley

More than one third of Americans were said to suffer some type of behavioral health ailment at some point in their lifetime, with many people requiring chronic therapy or intervention. Despite significant clinical needs, access to reliable treatment has been difficult... View Details

Keywords: Mental Health; Applications; Startup Management; Telehealth; Health Care Entrepreneurship; Health ＆ Wellness; Health Care; Health Care and Treatment; Customization and Personalization; Internet and the Web; Entrepreneurship; Growth and Development Strategy; Applications and Software

Citation

Educators

Purchase

01 Sep 2003
News

HBS Alumni Association Board of Directors: President’s Report

Interactive was contracted in the Spring to provide a series of useful administrative tools including data updates, membership renewal, event management and web templates. Thanks to the work View Details

Keywords: Ted Fischer; Colleges, Universities, and Professional Schools; Educational Services

01 May 2017
Blog Post

Getting Out of Your Comfort Zone at HBS

I had my heart set on attending HBS ever since I completed the Summer Venture in Management Program in 2005. I appreciated the general management approach of HBS and the fact... View Details

October 2016 (Revised April 2018)
Case

JCPenney: Back in Business

By: Elie Ofek, K. Shelette Stewart and Christine Snively

In 2016, JCPenney was in the midst of a multi-year turnaround after coming dangerously close to bankruptcy. Under CEO Marvin Ellison, the company had identified three strategic objectives—a focus on omnichannel, private label goods, and increasing revenue per... View Details

Keywords: Retail; Customer Management; Omnichannel; Turnarounds; Private Label; Promotions; Marketing Strategy; Brands and Branding; Customer Relationship Management; Goals and Objectives; Competition; Retail Industry; United States

Citation

Educators

Purchase

24 Aug 2018
Blog Post

Meet the MS/MBA: Engineering Sciences Class of 2020

place simultaneously, but rather a joint program where the components of each degree complement each other. I'm excited about the many hands-on experiences that are part of the... View Details

December 2017 (Revised January 2018)
Case

NatureSweet

By: Jose Alvarez, Forest Reinhardt and Natalie Kindred

This case describes the business model and workplace philosophy of NatureSweet, a privately owned, vertically integrated greenhouse grower and marketer of fresh tomatoes with sales across the United States and $329 million in 2016 revenues. CEO Bryant Ambelang treated... View Details

Citation

Educators

Purchase

01 Mar 2014
News

Faculty Q&A: The Future of Foreign Aid

technocrats, I found plenty of talent and resolve to do things better. But the status quo has many allies, and the culture of management is inherently conservative. Liberia is... View Details

Keywords: foreign aid; Government

Web

Trade Catalogs - The Art of American Advertising

of “Posting” Brand Name Management A Marketing Revolution “The contents of a catalogue . . . must tell their story in about the same way as the... View Details

02 Apr 2015
Research & Ideas

Digital Initiative Summit: The Business of Crowdsourcing

Boston predict which places might be violating public health regulations. And it is working with an education nonprofit in Watertown, Mass., Education Resource Strategies, to study how school districts spend money. "The outcome is that... View Details

Keywords: by Dina Gerdeman

04 Jan 2021
Blog Post

Bringing the Lessons of 2020 into 2021

diversity, inclusion, and racial and social justice must continue in order to make a much-needed difference in society and specifically within our places of employment. Alumni, faculty, and DIB professionals... View Details

Keywords: All Industries

May 2009 (Revised December 2009)
Case

Reliance Baking Soda: Optimizing Promotional Spending

By: John A. Quelch and Heather Beckham

Reliance Baking Soda is Stewart Corporation's oldest and most established product. The new Domestic Brand Director needs to create a 2008 marketing budget that delivers a profit increase of 10% over 2007 levels. She must first evaluate the effectiveness of past... View Details