Publications

Web

Influence of the China Trade and the Heard Legacy - A Chronicle of the China Trade

personal perspective on the China trade. Augustine Heard & Co. flourished at a moment when Westerners and Chinese were formulating diplomatic relationships and setting into place the business mechanisms that would bring China into the... View Details

02 Mar 2015
Research & Ideas

‘Retail Revolution’ Excerpt: The Scale of the Ecommerce Threat

take their place and the need for stocking or tidying up merchandise at store level doesn't exist. Without a store network, real estate costs are confined to a handful of distribution centers. Inventory... View Details

Keywords: Re: Rajiv Lal; Retail

May 1986 (Revised February 1989)
Case

Gillette Co.: Dry Idea Advertising (B), The Bake-Off

Presents the second of two cases describing the struggle to find "the right advertising" for the Dry Idea antiperspirant brand introduced in 1978 by the Gillette Co. and its advertising agency, Batten, Barton, Durstine & Osborne (BBDO). The case begins with Gillette's... View Details

Keywords: Advertising; Product Marketing; Consumer Products Industry; United States

01 Jun 2000
News

HBS Alumni Association Board of Directors: President's Report

conference hosts in Germany, Heiner Thorborg (12th ISMP) and Christoph-Matthias Brand (MBA '94). Not only do the conference sessions offer extraordinary value to today's businessperson, but the opportunity to see Berlin thriving at the... View Details

Keywords: Edmund A. Hajim (MBA 1964)

01 May 2017
Blog Post

Getting Out of Your Comfort Zone at HBS

I had my heart set on attending HBS ever since I completed the Summer Venture in Management Program in 2005. I appreciated the general management approach of HBS and the fact... View Details

24 Aug 2018
Blog Post

Meet the MS/MBA: Engineering Sciences Class of 2020

place simultaneously, but rather a joint program where the components of each degree complement each other. I'm excited about the many hands-on experiences that are part of the... View Details

September 2023
Case

David Beckham (A)

By: Anita Elberse and David Moreno Vicente

In January 2022, superstar-athlete-turned-entrepreneur David Beckham is deciding on a proposal that has the potential to significantly change the trajectory of his business career: Authentic Brands Group (‘Authentic’) has offered to engage in a strategic partnership... View Details

Keywords: Joint Ventures; Decisions; Brands and Branding; Negotiation Offer; Partners and Partnerships; Sports

01 Sep 2003
News

HBS Alumni Association Board of Directors: President’s Report

Interactive was contracted in the Spring to provide a series of useful administrative tools including data updates, membership renewal, event management and web templates. Thanks to the work View Details

Keywords: Ted Fischer; Colleges, Universities, and Professional Schools; Educational Services

12 Oct 1999
Research & Ideas

Bright Ideas: The Creative Power of Groups

original notion. Most important, they say, although creativity may seem most prevalent in places like Silicon Valley and Hollywood, it can be learned and managed in every kind View Details

Keywords: by Laurie Joan Aron

31 Aug 2020
What Do You Think?

Why Don’t More Organizations Understand the Power of Diversity and Inclusion?

causal relationship between diversity and profitability, then management can safely argue that managing for diversity is a way to increase shareholder value. If, however, the relationship is negative, then... View Details

Keywords: by James Heskett

Web

The Art of American Advertising: 1865 - 1910

“Posting” Brand Name Management A Marketing Revolution “Advertising is a distinct art, as much so as the art of coal mining or of engine... View Details

July 2018 (Revised December 2018)
Case

SOFWERX: Innovation at U.S. Special Operations Command

By: Herman Leonard, Mitchell Weiss, Jin Hyun Paik and Kerry Herman

James “Hondo” Geurts, the Acquisition Executive for U.S. Special Operations Command, was in the middle of his Senate confirmation hearing in 2017 to become Assistant Secretary of the Navy for Research, Development and Acquisition. The questions had a common theme: how... View Details

12 Feb 2018
Research & Ideas

Customers at the Back of the Line Are Anxious—Can You Keep Them from Leaving?

the UPS Foundation Associate Professor of Service Management in the Technology and Operations Management Unit. “When we are feeling bad, one way we cope is by comparing... View Details

Keywords: by Michael Blanding; Retail; Service

24 Nov 2008
Research & Ideas

Harvard Business School Discusses Future of the MBA

For the school that so boldly launched the MBA 100 years ago and went on to become the bluest of blue-chip brands in business education, it seemed only fitting that Harvard Business School should mark its... View Details

Keywords: by Roger Thompson & HBS Bulletin; Education

April 2020 (Revised June 2020)
Case

Oriental Land Co., Ltd.—Tokyo Disney Resort

By: Ramon Casadesus-Masanell and Akiko Kanno

This case describes the history of Oriental Land Co. Ltd.’s (OLC's) Tokyo Disney Resort (TDR), its operations, the extent of vertical integration, and the challenges it faced in 2018 as OLC's chairman and CEO, Toshio Kagami, contemplated how best to deal with... View Details

Keywords: Strategy For Multi-business Firm; Business Models; Growth; Theme Parks; Disney; Disney Parks; Licensing; Royalties; Two-part Tariffs; Oriental Land Co.; Tokyo Disneyland; Tokyo DisneySea; Tokyo Disney Resort; Tokyo Disney; Growth Strategy; Hotels; Hotel Industry; Partnership; Development; Attractions; Rides; Urayasu; Kagami; Congestion; Pricing; Amusement Parks; Amusement Park Industry; Brand; Branding; History; OLC; Corporate Strategy; Competitive Strategy; Business History; Price; Retention; Growth and Development; Growth and Development Strategy; Brands and Branding; Agreements and Arrangements; Contracts; Operations; Vertical Integration; Problems and Challenges; Partners and Partnerships; Business Strategy; Expansion; Rail Transportation; Transportation Networks; Accommodations Industry; Entertainment and Recreation Industry; Tourism Industry; Asia; Japan; Tokyo; United States

December 1999 (Revised October 2003)
Case

BRL Hardy: Globalizing an Australian Wine Company

By: Christopher A. Bartlett

Two new product launch decisions face Christopher Carson, managing director of BRL Hardy, Europe. Responsible for the European operations of a major Australian wine company, Carson has begun to globalize his strategy beyond selling the parent company's wines. After a... View Details

Keywords: Global Strategy; Joint Ventures; Product Launch; Brands and Branding; Competitive Strategy; Business Subsidiaries; Negotiation Style; Food and Beverage Industry

2008
Working Paper

From Social Control to Financial Economics: The Linked Ecologies of Economics and Business in Twentieth Century America

By: Marion Fourcade and Rakesh Khurana

As the main producers of managerial elites, business schools represent strategic research sites for understanding the formation of economic practices and representations. This article draws on historical material to analyze the changing place of economics in American... View Details

Keywords: Economics; Business Education; Finance; Governing Rules, Regulations, and Reforms; Business History; Chicago