Filter Results:
(1,218)
Show Results For
- All HBS Web
(1,218)
- People (7)
- News (345)
- Research (608)
- Events (1)
- Multimedia (14)
- Faculty Publications (238)
Show Results For
- All HBS Web
(1,218)
- People (7)
- News (345)
- Research (608)
- Events (1)
- Multimedia (14)
- Faculty Publications (238)
- 15 Feb 2022
- Blog Post
Health Is Wealth | The Path To Creating A Venture
levels. Collectively, Rachel and Wallerstofer saw an opportunity to build a precision nutrition brand that was more data driven, science backed, and truly personalized. “We came together on this mission to... View Details
- 10 May 2023
- News
Alumna Snags an Emmy
my internship at YouTube during HBS that I realized I could make a career out of these interests. The YouTube TV team was just starting to form in summer 2015 with a goal of reimagining cable TV and I was really intrigued by the opportunity to View Details
- 09 Oct 2001
- Research & Ideas
Five Questions for Paul Lawrence and Nitin Nohria
seemed obvious. Q: Customers are ruled by these four drives, just like everyone else. So what product, or product strategy, is needed to attract the four-drive customer? A: Those who study brands have found that great View Details
Keywords: by Sean Silverthorne
- 28 Aug 2019
- Blog Post
Know Your Audience: Recruiting HBS Students for Investment Banking
appealing for students who come from the armed forces and nontraditional business backgrounds who are seeking to build technical skills.” Banks offer excellent training opportunities for motivated students who bring valuable leadership... View Details
- 06 Dec 2021
- News
The Sparkles in Our Skies
fossil fuels, extracted by mining or drilling, for raw material. Aether’s innovation is sourcing the building blocks for its diamonds from pollution already in the air, through a carbon-capture company in Switzerland. In addition to the... View Details
- 01 Mar 2004
- News
Ron Shaich’s Café Society
myself as a quarterback. I try to figure out where the receiver will be before I release the ball. I knew we had a phenomenal opportunity to build a significant brand in Panera Bread, but years of experience... View Details
- 01 Jan 2004
- News
A. G. Lafley, MBA 1977
at Harvard Business School. MBA in hand, he arrived at P&G at the age of 30 as an assistant brand manager for Joy dishwashing detergent. A variety of other assignments followed, such as helping turn around P&G's beauty products business... View Details
- 26 Jan 2024
- Blog Post
Hiring at HBS: How Summer Interns Make an Impact at Emerson Collective
market map focus area, as long as it is aligned to Emerson’s mission and objectives,” Lichter said. “Examples include the intersection of A.I. and climate tech and sustainable construction.” Past interns have also helped portfolio companies View Details
Keywords: Nonprofit / Government
- 01 Feb 2000
- News
Jerry Shafir: A Simmering Success Story
the two set about the tasks of renting suitable manufacturing space, scrounging defunct factories for affordable machinery, developing recipes, and building a business from the ground up. It was a slow process, marked by sixteen-hour... View Details
Keywords: Deborah Blagg
- 28 Jun 2011
- First Look
First Look: June 28
social media could be the marketing solution for the launch of the youth-oriented 2010 Fiesta. But with social media came a ceding of control. Some at the company believed that if Ford was going to move beyond its conservative brand... View Details
Keywords: Sean Silverthorne
- 11 Jun 2001
- Research & Ideas
E-Commerce Unplugged
revenues over a five-year period. Building m-commerce applications will present huge challenges. Instead of improving a product or refining a distribution channel, companies will need to leverage superior consumer insights to develop... View Details
Keywords: by Nitin Nohria & Marty Leestma
- 06 Dec 2021
- News
Monaco's Digital Transformation
well the challenges that lay ahead. DIGITAL LEADERSHIP: Read how the president and CEO of Trusted Media Brands is spearheading digital innovation at her company in the 3-Minute Briefing: Bonnie Kintzer (MBA 1987). DIGITAL LEADERSHIP: Read... View Details
Keywords: Jennifer Gillespie
- 01 Sep 2014
- News
HBS Faculty Explore Ideas Around the World
Building an Evidence Base for Emerging Markets It’s one thing to research the history of companies in Europe, the United States, or Japan, where libraries, archives, and public records are abundant. But what about emerging markets, where... View Details
Keywords: faculty research
- 17 Jul 2020
- News
Support System
the brand has landed in retailers like Anthropologie, Credo Beauty, and the Detox Market, with recent launches on Macys.com and in Target. But more important, she says, is the win-win of a for-profit company with social impact: View Details
Keywords: Maureen Harmon
- Web
Field Course: Life Sciences Venture Creation - Course Catalog
innovate in the industry Navigating careers within the life sciences Building a brand and community within the industry to leverage for help Building budgets;... View Details
- 25 Sep 2000
- Research & Ideas
Cyber-Marketing: Scouting the Digital Communications Frontier
television brings people together and lets advertisers build giant brands and promote broad cultural trends, the Web segments the audience into small pockets of interest. Mass marketers have a whole new game... View Details
Keywords: by Peter K. Jacobs
- 13 Apr 2015
- Research & Ideas
3 Ways Firms Can Profit From Environmental Investments
In the course of her work, Rebecca Henderson meets business executives who don't address the threat of climate change because they don't believe that it exists. Her recommendation: They should consider investments in environmental sustainability anyway, assuming that... View Details
- 22 Dec 2015
- First Look
December 22, 2015
manageable? A second challenge is to figure out how to further expand ShondaLand. How could Rhimes best build her portfolio and further cement ShondaLand's place in television history? Purchase this case:... View Details
Keywords: Carmen Nobel
- 03 Dec 2007
- Research & Ideas
Authenticity over Exaggeration: The New Rule in Advertising
girls reveal insecurities about their looks, showing the harm done by unrealistic standards set by the industry. (Dove is also the subject of a new case by Deighton.) “Authenticity becomes a much more desirable property than exaggeration.” "The story of Dove is one of... View Details
- Web
Career risks and professional growth: Finding a fulfilling career with Paige Arnof-Fenn (MBA 1991) - Recruiting
leaned into marketing, taking courses and building a resume that showcased my strengths. A summer internship in marketing at Procter & Gamble confirmed I was on the right path, and I’ve never looked back. Making a career leap wasn’t... View Details