Brand Building - Publications - Faculty & Research

24 Mar 2015
First Look

First Look: March 24

Michalopoulos Abstract—Is financial innovation necessary for sustaining economic growth? To address this question, we build a Schumpeterian model in which entrepreneurs earn profits by inventing better goods, and profit-maximizing... View Details

Keywords: Sean Silverthorne

21 May 2019
News

Confronting the Future of Climate Change in the Midwest

Reserve Bank of Chicago’s imposing building to discuss with thought leaders and entrepreneurs the impacts of climate change on the agricultural sector of the American Midwest. “Climate change forces us to confront the relationships... View Details

Keywords: Agriculture

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Digital Transformation - HBS Online

New Credential of Digital Innovation and Strategy Build the skill set and strategic acumen to compete in the digital world through a combination of forward-looking coursework, unique team activities with a diverse global network, and a... View Details

28 Feb 2024
Blog Post

African American Student Union Spotlight on Entrepreneurship

Initially, I worked for three years at the Nike World Headquarters in Beaverton, Oregon, as a rotational operations analyst. Following this, I relocated to Los Angeles, California, to serve as a program manager. In this role, I helped View Details

31 Jan 2023
News

Female Founders' Dilemmas; UK Tech Startups

Saigal (MBA 2014), founder and CEO of Kudos, a sustainable diaper company, and Sarina Siddhanti Garg (MBA 2015), founder of the South Asian formal clothing retailer Riya Collective. The women shared their startup journeys with guest moderator Sowmya Pelluru, director... View Details

Keywords: Margie Kelley

10 Jun 2022
Blog Post

New Venture Competition 2022: Business and Environment Ventures

Vacuum is commercializing technology developed at Harvard that mimics the ocean's natural process of absorbing C02 using renewable electricity. Click Here to Watch Alumni Track Winner: FleetZeroSteven Henderson, MBA 2016Fleetzero is View Details

01 Jun 2010
News

Alumni Eager to Help Shape School’s Future

and in-depth interviews with a global cross-section of alumni and identified three primary areas of long-term interests: Alumni Engagement — How can alumni, in partnership with HBS, maintain and build strong connections with each other,... View Details

Keywords: Ann Kelly

14 Nov 2019
News

Keeping Red Lobster Fresh

bringing it back to profitability in 100 days. His next stop was Burger King, where he helped relaunch the brand and turnaround same store sales. Lopdrup first joined Red Lobster as president in 2004, and led a company that was facing... View Details

Keywords: Food Services and Drinking Places; Hospitality

20 Dec 2018
Blog Post

A Time For Opportunity In Food and Agriculture

fundamentals, and take advantage of all the school has to offer. Ledoux reflected that courses she took in negotiation and marketing have been crucial to her success in building her business. She frequently thinks back to cases that Prof.... View Details

20 May 2020
News

Keeping Families Connected

executive, Tuchman points out that traditional video-call technology wasn’t built for children. “Adults are fine spending hours on video-calls, talking and asking each other questions.” But kids have short attention spans and need to be active and engaged. “Children... View Details

09 Jan 2020
Blog Post

Navigating Grey in the Ever-Evolving Tech Community

environment. Someone who has the ability to challenge the status quo and innovate. What part of your role is different from what you imagined it might be? So much! I moved from New York to LA about 11 months ago for this job at Netflix. It was a View Details

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Leading a Family Business (LFB) - Course Catalog

this course you will build those skills, learning from the experiences of those who have successfully navigated the risks and rewards of being a family business leader. Career Focus: The course will be relevant if you plan to: Work for a... View Details

15 Jun 2021
News

Turning Point: Tell Me More

and so on. My pivot from the business world to journalism happened in 2016, when a friend who was working for Hillary Clinton’s presidential campaign called. At the time, I was CEO of an education startup, but I’d spent 14 years building... View Details

Keywords: politics; communication; voting; demographics

01 Jun 2022
News

Ink: Start Small, Rise Above

want to write this book? Stacey and I realized we’d overcome all sorts of obstacles to eventually build ventures that scale, and we wanted to use our story to help level the playing field for other small businesses. They are the source of... View Details

Keywords: Jen McFarland Flint

12 Mar 2013
First Look

First Look: March 12

in 1995 to 185 million in 2011, without producing for store brands in a market in which these offerings were steadily gaining share. The company's leaders wanted to make sure Mutti maintained its position in Italy and further, to move... View Details

Keywords: Sean Silverthorne

01 Sep 2024
News

Reduce, Reuse, Recycle

shared experiences as we once did, brand loyalty remains strong. The third is having an efficient system to collect the used products, which works for Apple because they have their own stores and partners like AT&T and Verizon. While the... View Details

Keywords: Jennifer Meyers

01 Feb 2000
News

Better Mousetraps: At Product Design Fair, Student Ideas Get Real

manufactures Good Grips brand kitchenware, focused on building a better squeeze bottle for use in bathing babies. To demonstrate the new easy-grip bottle, Wes Owen (HBS '00) stood at a table giving a bath to... View Details

Keywords: Margie Kelley

29 Oct 2021
Blog Post

Helping Women in Mexico to Live Fulfilled and Healthy Lives

Biomedical Engineering from Tecnológico de Monterrey. Tell us more about your startup, Plenna? "Plena" in Spanish is female for “fulfilled.” Our vision is for women to live healthy and fulfilled lives, and our goal is to become the go-to View Details

25 Jun 2019
Research & Ideas

The Powerful Strategic Tool Companies Should Not Try to Control

their fan groups stand to gain valuable insights and build loyalty at a much lower cost, according to Harvard Business School’s Frank Nagle, an assistant professor of strategy, and Sonali K. Shah, associate professor of strategy and... View Details

Keywords: by Danielle Kost

Career Coach

Annette Rodriguez-Ferrer

Annette Rodriguez brings over 20 years of seasoned expertise in private equity, across business services, consumer services, and healthcare. She has dedicated her career to building teams and investing in and developing best-in-class... View Details

Keywords: Consumer Products; Entrepreneurship; Impact Investing; Financial Services (All); Investment Banking; Financial Services (All); Investment Management; Financial Services (All); Private Equity; Financial Services (All); Health Care; Retail; Startup - Founder; Entrepreneurship; Startup - Joiner; Entrepreneurship

Publications