Beverages - Publications - Faculty & Research

September 2006
Case

Earthbound Farm

By: William A. Sahlman and Alison Berkley Wagonfeld

Describes a set of decisions confronting the senior management of Earthbound Farm, the largest organic produce company in the world. Focuses on what to do with an East Coast distribution center that is losing money but may be useful strategically. View Details

Keywords: Plant-Based Agribusiness; Distribution; Food; Corporate Entrepreneurship; Management Teams; Capital Budgeting; Business or Company Management; Business Strategy; Corporate Finance; Food and Beverage Industry; Agriculture and Agribusiness Industry

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November 1999 (Revised December 1999)
Case

U.S. Government and Food Safety, The

By: Ray A. Goldberg, Carin-Isabel Knoop and Hal Hogan

Keywords: Business and Government Relations; Food; Safety; Food and Beverage Industry; Food and Beverage Industry; United States

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November 1997 (Revised May 1998)
Case

ASIMCO: The Alliance Brewing Group

ASIMCO is a direct investment fund with $350 million invested in 17 Chinese joint ventures in the brewing and auto components industries. The CEO must decide whether to invest in distribution to grow the brewing business or to invest in additional manufacturing joint... View Details

Keywords: Production; Distribution; Joint Ventures; Decision Making; Investment Funds; Growth and Development Strategy; Food and Beverage Industry; Food and Beverage Industry; Food and Beverage Industry; China

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1985
Chapter

Food Policy

By: James E. Austin

Keywords: Food; Policy; Government and Politics; Food and Beverage Industry; Food and Beverage Industry

Citation

September 1988 (Revised November 1988)
Case

American Rice: A Farmers Cooperative Goes Public

By: Ray A. Goldberg

Keywords: Cooperative Ownership; Restructuring; Competitive Strategy; Food and Beverage Industry; Food and Beverage Industry

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September 1974 (Revised April 1975)
Case

Ocean Spray Cranberries, Inc. (A)

At the conclusion of a small-scale pilot survey, management must decide whether to invest in a larger survey or terminate the project. The objective of the study is to use psychographic measurement techniques to study the alternative positions of cranberry sauce.... View Details

Keywords: Surveys; Product Positioning; Mathematical Methods; Food and Beverage Industry; Food and Beverage Industry

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April 1990 (Revised February 1994)
Case

Standard Fruit Co. in Nicaragua (A) (Abridged)

By: James E. Austin

Keywords: Business and Government Relations; Developing Countries and Economies; Food and Beverage Industry; Food and Beverage Industry; Nicaragua

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August 2023 (Revised March 2024)
Case

Arla Foods: Data-Driven Decarbonization (A)

By: Michael Parzen, Michael W. Toffel, Susan Pinckney and Amram Migdal

The case describes Arla’s history, in particular its climate change mitigation efforts, and how it implemented a price incentive system to motivate individual farms to implement scope 1 greenhouse gas emissions mitigation measures and receive a higher milk price. The... View Details

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26 Feb 2014
News

How Grocery Bags Manipulate Your Mind

Keywords: Food and Beverage Stores; Food and Beverage Stores; Food and Beverage Stores

29 Jan 2014
Research & Ideas

Super Bowl Ads for Multitaskers

strategy of using action-focused ads for its 2014 Super Bowl commercials. Even though Coke doesn't sell beverage products online, much of its advertising content is on its website. By creating 30-second ads that serve as teasers for... View Details

Keywords: by Michael Blanding; Advertising; Sports

13 Jun 2018
Working Paper Summaries

Learning to Become a Taste Expert

Keywords: by Kathryn A. Latour and John A. Deighton; Food & Beverage

10 Nov 2014
HBS Case

How Restaurants in Lima and Copenhagen Became Best in the World

Great chefs, like great artists, go far beyond their materials (in this case, food) to provoke an experience that fulfills their creative vision. Unlike artists, however, they are running a business that requires putting diners in the seats, balancing costs, and... View Details

Keywords: by Michael Blanding; Food & Beverage

16 Dec 2013
HBS Case

D’O: Making a Michelin-Starred Restaurant Affordable

For restaurateurs, receiving a Michelin star can be a mixed blessing. Certainly it's a rare and celebrated honor—the French company bestows its one-, two-, and three-star ratings only to a select few restaurants worldwide. However, a star begets expectations of... View Details

Keywords: by Carmen Nobel & Joanie Tobin; Food & Beverage

03 Dec 2012
HBS Case

HBS Cases: Against the Grain

Corruption doesn't announce itself with a capital C. It is subtler and thornier than that—as one HBS student found out the hard way during a recent summer internship in Tanzania. In a new case detailing his experience, the student struggles to navigate the systemic... View Details

Keywords: by Martha Lagace; Food & Beverage

09 Sep 2024
HBS Case

McDonald’s and the Post #MeToo Rules of Sex in the Workplace

It was a brief dalliance, just a few weeks in length, over text and video only. The end of the affair was nonetheless just the beginning for Stephen Easterbrook, the McDonald’s CEO who went from being hailed as the company’s “savior” by doubling its share price in less... View Details

Keywords: by Avery Forman; Food & Beverage

23 Jan 2007
First Look

First Look: January 23, 2007

company, the European beverage division of Cadbury Schweppes. As they wait to meet with the CEO, they revisit their assumptions on the deal and review the insights that informed their valuation. Purchase this case:... View Details

Keywords: Martha Lagace

31 Jan 2019
Cold Call Podcast

How Wegmans Became a Leader in Improving Food Safety

Keywords: Re: Ray A. Goldberg; Food & Beverage

28 Jun 2017
Research & Ideas

Minimum Wage Hikes Drive (Lousy) Restaurants Out of Business

Minimum wage hikes can drive poor-quality restaurants out of business. (Source: AndresCalle) A hike in the minimum wage can push restaurants out of business—but mainly the less desirable establishments already suffering from poor reputations, recent research shows. The... View Details

Keywords: by Dina Gerdeman; Food & Beverage