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  • April 1990
  • Case

Nestle Alimentana S.A. -- Infant Formula (Abridged)

By: James E. Austin
The new vice president of infant and dietetic products of Nestle Alimentana S.A. has to make recommendations on the company's marketing programs for its infant formulas in developing countries. The U.S. subsidiary is currently the target of a consumer boycott because... View Details
Keywords: Product Marketing; Emerging Markets; Developing Countries and Economies; Distribution Channels; Marketing Strategy; Cross-Cultural and Cross-Border Issues; Food; Business Subsidiaries; Food and Beverage Industry; United States; Switzerland
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  • March 1990 (Revised October 2005)
  • Teaching Note

Frito-Lay, Inc.: The Backhaul Decision (TN)

By: Janice H. Hammond
Teaching Note for (9-688-104). View Details
Keywords: Food and Beverage Industry
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  • December 1989 (Revised February 1993)
  • Case

Frito-Lay, Inc.: A Strategic Transition (C)

By: Lynda M. Applegate
In 1989, Frito-Lay designed an information technology infrastructure to support time-based competition and organizational restructuring. The company planned to provide timely flexible information to all major decision makers at all levels. This case describes the... View Details
Keywords: Design; Information Technology; Information Infrastructure; Competitive Strategy; Time Management; Organizational Structure; Information Management; Strategic Planning; Performance Effectiveness; Decision Choices and Conditions; Food and Beverage Industry; Food and Beverage Industry
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  • November 1989 (Revised December 1989)
  • Case

Grand Metropolitan ... Adding Value to Foods

By: Ray A. Goldberg
Keywords: Food and Beverage Industry
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  • November 1989
  • Case

Original Italian Pasta Products Co., Inc.

By: Ray A. Goldberg
Keywords: Food and Beverage Industry
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  • November 1989
  • Teaching Note

H.J. Heinz Co.: The Administration of Policy (A), (B), (C), and (D), Teaching Note

By: Kenneth E. Goodpaster and Thomas R. Piper
Teaching Note for (9-382-034, 035, 036, and 037). View Details
Keywords: Business Earnings; Management Practices and Processes; Motivation and Incentives; System; Ethics; Policy; Business Divisions; Organizational Change and Adaptation; Food and Beverage Industry
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  • September 1989 (Revised December 1989)
  • Case

Beef Hormone Trade Dispute

By: Ray A. Goldberg
Keywords: Trade; Agribusiness; Food; Food and Beverage Industry; Food and Beverage Industry; Food and Beverage Industry
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  • July 1989 (Revised March 1992)
  • Case

Cooperative Company Friesland: A Cooperative Joint Venture in Condensed Milk

By: Ray A. Goldberg
Keywords: Joint Ventures; Cooperative Ownership; Food and Beverage Industry
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  • June 1989
  • Teaching Note

Asahi Breweries Ltd., Teaching Note

By: Malcolm S. Salter
Teaching Note for (9-389-114). View Details
Keywords: Food and Beverage Industry; Japan
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  • June 1989 (Revised January 1992)
  • Teaching Note

RJR Nabisco, Teaching Note

By: Richard S. Ruback
Teaching Note for (9-289-056). View Details
Keywords: Food and Beverage Industry; Food and Beverage Industry
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  • March 1989 (Revised January 1992)
  • Teaching Note

Philip Morris Companies and Kraft, Inc., Teaching Note

By: Richard S. Ruback
Teaching Note for (9-289-045). View Details
Keywords: Food and Beverage Industry; Food and Beverage Industry
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  • February 1989 (Revised October 1994)
  • Case

Asahi Breweries Ltd.

By: Malcolm S. Salter
Focuses on competitive repositioning, organizational renewal, and personal leadership. Describes how Asahi Breweries was faced with a major capacity expansion decision after succeeding in increasing market share dramatically in the traditionally stable Japanese beer... View Details
Keywords: Competitive Strategy; Expansion; Leadership; Organizational Structure; Product Launch; Management Teams; Business or Company Management; Marketing Strategy; Supply Chain Management; Mission and Purpose; Food and Beverage Industry; Japan
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  • November 1988 (Revised February 1989)
  • Case

Dry Creek Vineyard

By: Ray A. Goldberg
Keywords: Food and Beverage Industry; Food and Beverage Industry
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  • October 1988
  • Case

Harris Seafoods Leveraged Buyout

By: William A. Sahlman
Describes set of issues confronting Alison Lassiter, who is trying to help Charlie Harris arrange a leveraged buyout of the shrimp company he runs, a division of a publicly traded company, Katy Industries. Lassiter has prepared a memorandum discussing and analyzing the... View Details
Keywords: Leveraged Buyouts; Venture Capital; Financing and Loans; Equity; Cost vs Benefits; Negotiation Tactics; Negotiation Preparation; Financial Management; Strategy; Management Analysis, Tools, and Techniques; Planning; Food and Beverage Industry; Food and Beverage Industry
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  • October 1988
  • Case

Beef Industry Council: ""Beef--Real Food for Real People"" Campaign

By: Stephen A. Greyser
Keywords: Advertising Campaigns; Animal-Based Agribusiness; Food and Beverage Industry; Food and Beverage Industry
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  • October 1988
  • Case

National Pork Producers Council: ""Pork--The Other White Meat"" Campaign

By: Stephen A. Greyser
Keywords: Advertising Campaigns; Food; Food and Beverage Industry
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  • October 1988 (Revised November 1989)
  • Case

Pepsi-Cola Fountain Beverage Division: Tea Breeze

By: Frank V. Cespedes
Keywords: Food and Beverage Industry
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  • October 1988
  • Case

Pepsi-Cola Fountain Beverage Division: Marketing Organization

By: Frank V. Cespedes
Keywords: Marketing; Marketing Channels; Food and Beverage Industry
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  • October 1988
  • Case

Edward Litton and Philippine Fresh Mango Exports to Japan

By: Ray A. Goldberg
Keywords: Trade; Food; Food and Beverage Industry; Japan; Philippines
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  • October 1988 (Revised November 1988)
  • Case

NutraSweet Co.: Technology to Tailor-Make Foods

By: Ray A. Goldberg
Keywords: Food; Information Technology; Competitive Strategy; Food and Beverage Industry
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