Publications
Publications
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- All HBS Web
(1,386)
- Faculty Publications (915)
- November 1987
- Background Note
Note on Advertising Effectiveness in the Beer Industry
- July 1987
- Case
Frito-Lay, Inc.: The New Data Center
- June 1987
- Supplement
Au Bon Pain: Interviews with Ron Shaich and Len Schlesinger, Video
By: W. Earl Sasser, Christopher Hart and Lucy N. Lytle
To be used with Au Bon Pain: The French Bakery Cafe, the Partner/Manager Program. View Details
- March 1987 (Revised October 1993)
- Case
Au Bon Pain: The French Bakery Cafe, The Partner/Manager Program
By: W. Earl Sasser
In recent years, Au Bon Pain (ABP), a chain of upscale French bakeries/sandwich cafes based in Boston, confronted a set of human resource problems endemic to the fast food industry (i.e., a labor shortage which made it difficult to attract and maintain quality crew... View Details
- February 1987 (Revised November 1991)
- Supplement
Distillers Company plc (B)
By: W. Carl Kester and Richard P. Melnick
Keywords: Food and Beverage Industry
- February 1987 (Revised November 1991)
- Supplement
Distillers Company plc (C)
By: W. Carl Kester and Richard P. Melnick
Keywords: Food and Beverage Industry
- February 1987 (Revised November 1991)
- Supplement
Distillers Company plc (D)
By: W. Carl Kester and Richard P. Melnick
Keywords: Food and Beverage Industry
- February 1987 (Revised November 1991)
- Supplement
Distillers Company plc (E)
By: W. Carl Kester and Richard P. Melnick
Keywords: Food and Beverage Industry
- December 1986
- Case
General Mills, Inc.: Manufacturing Year 2000 Task Force
By: Ray A. Goldberg and Juan Enriquez-Cabot
Keywords: Food and Beverage Industry
- November 1986 (Revised December 1992)
- Case
Kentucky Fried Chicken (Japan) Ltd.
Describes the internationalization of the Kentucky Fried Chicken (KFC) fast food chain, focusing on KFC's entry into Japan. An entrepreneurial country general manager, Lou Weston, battles numerous problems to establish the business and is eventually highly successful.... View Details
- October 1986
- Supplement
Colonial Foods: Performance Appraisal Interview, Video Transcript
By: Michael Beer and James G. Clawson
Transcript for Video (9-884-518). View Details
- September 1986
- Case
Pure Foods Corp.: Aquaculture Project
By: Ray A. Goldberg
Keywords: Food and Beverage Industry
- August 1986
- Case
Creative Gourmets: Excellence Through Caring
By: Ray A. Goldberg
Keywords: Food and Beverage Industry
- 1986
- Chapter
Food Marketing Public Enterprises
By: James E. Austin and Michael J. Buckley
- May 1986
- Case
U.S. Retail Coffee Market (A), Software Case
- May 1986 (Revised July 1995)
- Case
General Mills, Inc.: Yoplait Custard-Style Yogurt (A)
By: John A. Quelch
Yoplait's director of new product development is evaluating alternative line extensions including custard-style Yoplait. He must determine what additional research to recommend. Options include a mini-market test, a simulated test market and a fully-fledged test... View Details
- May 1986
- Supplement
General Mills, Inc.: Yoplait Custard-Style Yogurt (B)
By: John A. Quelch
Yoplait's director of new product development is finalizing plans for the national introduction of custard-style Yoplait. Based on the results of a mini-market test and a BASES laboratory test market. View Details