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Show Results For
- All HBS Web
(951)
- People (2)
- News (373)
- Research (348)
- Multimedia (14)
- Faculty Publications (222)
- 01 Sep 2020
- News
We Rise
Above: Illustration by Hannah Barczyk When Hayley Barna (MBA 2010) launched the beauty startup Birchbox in 2010, she expected fundraising would be a challenge. Every entrepreneur knows the long odds: By some estimates, less than 1 percent... View Details
- 02 Nov 2020
- Blog Post
WE RISE
When Hayley Barna (MBA 2010) launched the beauty startup Birchbox in 2010, she expected fundraising would be a challenge. Every entrepreneur knows the long odds: By some estimates, less than 1 percent of new companies receive that coveted... View Details
- 01 Jun 2004
- News
Luxe Redux
memory are necessary, but not sufficient, he says. Ultimately, quality and beauty are paramount. “Nuances in fashion and design are always in flux, so you need to listen to the market carefully. To the extent that I can be open and listen... View Details
- 06 Aug 2007
- Research & Ideas
High Hills, Deep Poverty: Explaining Civil War in Nepal
first stabilized." Iyer explained more in an interview. Martha Lagace: What sparked your interest in Nepal? Lakshmi Iyer: I was in Nepal before the conflict started. It is a beautiful country and it's a real pity they have descended... View Details
Keywords: by Martha Lagace
- 2013
- Working Paper
Debating the Responsibility of Capitalism in Historical and Global Perspective
By: Geoffrey Jones
This working paper examines the evolution of concepts of the responsibility of business in a historical and global perspective. It shows that from the nineteenth century American, European, Japanese, Indian and other business leaders discussed the responsibilities of... View Details
Keywords: Rachel Carson; Sustainability; Local Food; Operations Management; Supply Chain; Business And Society; Business Ethics; Business History; Corporate Philanthropy; Corporate Social Responsibility; Corporate Social Responsibility And Impact; Environmentalism; Environmental Entrepreneurship; Environmental And Social Sustainability; Ethics; Globalization; History; Religion; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry; Asia; Europe; Latin America; Middle East; North and Central America; Africa
Jones, Geoffrey. "Debating the Responsibility of Capitalism in Historical and Global Perspective." Harvard Business School Working Paper, No. 14-004, July 2013.
- March 2015
- Case
Unilever: Combatting Global Food Waste
By: David F. Drake, Janice H. Hammond and Matthew G. Preble
The global consumer goods company Unilever was on pace to hit a number of aggressive targets by 2020 as part of the Unilever Sustainable Living Project, including a goal to halve the waste associated with the disposal of its products. Unilever's chief supply chain... View Details
Keywords: Food Waste; Sustainable Business And Innovation; Sustainable Supply Chains; Sustainable Operations; Organization Alignment; Environmental Sustainability; Operations; Supply Chain Management; Growth and Development Strategy; Food; Agribusiness; Strategy; Organizational Change and Adaptation; Beauty and Cosmetics Industry; Consumer Products Industry; Food and Beverage Industry; Forest Products Industry; Manufacturing Industry; Retail Industry; North and Central America; Europe; Asia; Africa; Latin America; India
Drake, David F., Janice H. Hammond, and Matthew G. Preble. "Unilever: Combatting Global Food Waste." Harvard Business School Case 615-040, March 2015.
- 01 Jun 2011
- News
The House that Howard Built
the 1950s in then rural Holladay, Utah. With a brother six years older and a sister six years his junior, young Howard often had to amuse himself. Holladay was a great place for a boy to go hunting jackrabbits and ramble through the starkly View Details
- 05 May 2022
- News
Lesson Plans
growth mindset, they’re building their grit, their perseverance, they’re taking agency over their learning. And all sorts of beautiful things can start to happen in the actual classroom. Instead of it being focused on the lecture,... View Details
- 01 Dec 2018
- News
Alumni and Faculty Books for December 2018
they work to peel away a portion of the consumer decision-making process, the way Birchbox offered women a new way to sample new beauty products from a variety of cosmetics and fragrance companies, without having to go to the Revlon or... View Details
- 19 Sep 2011
- Research & Ideas
Doomsday Coming for Catastrophic Risk Insurers?
the fault lies less with the buyer that's unwilling to purchase catastrophic reinsurance and more with reasons that make reinsurance so expensive in the first place. "The beauty of property-casualty insurance is we actually know... View Details
- 19 Jul 2010
- Research & Ideas
How Mercadona Fixes Retail’s ’Last 10 Yards’ Problem
minimized." Mercadona always takes store operations into account when making supply-chain decisions, Ton continues, and pays particular attention to the design and management of store processes. It also treats labor as an asset to be maximized. "It's a View Details
- November 2010
- Article
Capitalizing on the Underdog Effect
By: Anat Keinan, Neeru Paharia and Jill Avery
This article presents the results of a study that investigated the use of the underdog effect in marketing. The idea of triumphing over disadvantages by impassioned determination is said to be a powerfully positive image, which can lead consumers to choose a brand over... View Details
Keywords: Marketing; Brand Management; Brands; Brand Positioning; Competitive Positioning; Competition; Brands and Branding; Advertising Campaigns; Marketing Communications; Marketing Strategy; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry
Keinan, Anat, Neeru Paharia, and Jill Avery. "Capitalizing on the Underdog Effect." Harvard Business Review 88, no. 11 (November 2010): 32.
- February 2011
- Article
The Underdog Effect: The Marketing of Disadvantage and Determination Through Brand Biography
By: Neeru Paharia, Anat Keinan, Jill Avery and Juliet B. Schor
We introduce the concept of an underdog brand biography (UBB) to describe an emerging trend in branding in which firms author an historical account of their humble origins, lack of resources, and determined struggle against the odds. We identify two essential... View Details
Keywords: Marketing; Brand Management; Brands; Brand Building; Brand Positioning; Competitive Positioning; Advertising; Marketing Communication; Biography; Brands and Branding; Product Marketing; Emerging Markets; Network Effects; Demand and Consumers; Marketing Communications; Cost vs Benefits; Perspective; Advertising Campaigns; Marketing Strategy; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry
Paharia, Neeru, Anat Keinan, Jill Avery, and Juliet B. Schor. "The Underdog Effect: The Marketing of Disadvantage and Determination Through Brand Biography." Journal of Consumer Research 37, no. 5 (February 2011): 775–790. (Finalist, 2014 Best Article Award for a paper published in JCR in 2011.)
- 22 Feb 2016
- Research & Ideas
The ‘Mother of Fair Trade’ was an Unabashed Price Protectionist
important roles in the passage of child labor laws, union labor campaigns, and City Beautiful movements, for example. But Sawyer notes that Gleason is exceptional in that she didn’t participate in issues considered maternal or those... View Details
- 05 May 2023
- News
Fail Better
Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Dan Morrell: Every year, HBS selects a small handful of outstanding alums to receive its most important honor, the Alumni Achievement Award. This year's recipients work in finance, politics, biopharma, and... View Details
- 01 Dec 2000
- News
Opening Doors: Inside the World of Museum Management
United States around 1900, and the initial "wow" factor that visitors experience when entering these buildings is often a partial reaction to the scope and beauty of their architecture. There is nothing like walking into the Field Museum... View Details
- 14 Feb 2021
- Blog Post
Celebrating Love @ HBS in 2021
stare at his own reflection in the mirror for a weirdly long time. Momo could outrun a once-pro-BMXer on a BlueBike – wish I hadn’t learned this one. I came to appreciate how beautiful it is to be afforded the opportunity to truly know... View Details
- 01 Sep 2008
- News
Balanced Equation
At GE, I wish I’d sold our insurance business the day I got here. On the personal side, I wish I’d had the chance to work and live with my wife and daughter outside the United States. What is most often forgotten in the everyday busyness of life? There is a View Details
- 10 Jun 2022
- Blog Post
New Venture Competition 2022: Business and Environment Ventures
Tan, MBA 2023 Komo is a food delivery platform that combines sustainability with beautiful & reusable foodware. ---------------------------------------------------- Circular Economy Contestants MoveItCarmen Marin de Leon, MBA... View Details
- 15 Aug 2017
- First Look
First Look at New Research and Ideas, August 15, 2017
liberating for women, but some of her strategies, such as wearing white coats in many advertisements designed to signal that she was scientifically qualified, can be used to support a more critical view of the beauty industry. Purchase... View Details
Keywords: Sean Silverthorne