Publications

18 Mar 2014
News

Can Design Save Silicon Valley?

March 2008 (Revised April 2009)
Case

The Xiamen PX Project: The Rule of Contract or Citizens in China Today

This case examines the effect of environmental activism on China's investment climate, focusing on the petrochemical sector. It shows how tensions between a country's national economic development goals and political constraints make for a more unpredictable investment... View Details

Keywords: Developing Countries and Economies; Investment; Governing Rules, Regulations, and Reforms; Business and Government Relations; Environmental Sustainability; Conflict and Resolution; China

09 Jun 2021
News

Biden To Announce Plans To Donate 500 Million Pfizer Vaccines To Countries In Need

November–December 2024
Article

Retire Without Regrets

By: Teresa M. Amabile, Lotte Bailyn, Marcy Crary, Douglas T. "Tim" Hall and Kathy E. Kram

This article explores the significant transition of retirement and offers insights into creating a satisfying postcareer life. It highlights the contrasting experiences of Irene and Lawrence, two retirees who navigated this change differently. Irene embraced retirement... View Details

Keywords: Retirement; Satisfaction; Transition; Identity

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April 2010 (Revised September 2011)
Case

The Dannon Company: Marketing and Corporate Social Responsibility (A)

By: Christopher Marquis, Pooja Mehta Shah, Amanda Elizabeth Tolleson and Bobbi Thomason

At the end of 2009, The Dannon Company was considering pro actively communicating its CSR efforts to consumers. With the strong connection between Dannon's production of health foods and its commitment to health and nutrition-based CSR activities, communicating these... View Details

Keywords: Decision Choices and Conditions; Nutrition; Marketing Communications; Corporate Social Responsibility and Impact; Business and Stakeholder Relations; Risk and Uncertainty; Natural Environment; Food and Beverage Industry

Article

Moment-to-moment Optimal Branding in TV Commercials: Preventing Avoidance by Pulsing

By: Thales S. Teixeira, Michel Wedel and Rik Pieters

We develop a conceptual framework for understanding the impact that branding activity (the audio-visual representation of brands) and consumers' dispersion of attention have on their moment-to-moment avoidance decisions during television advertising. It formalizes this... View Details

Keywords: Advertising; Decision Choices and Conditions; Television Entertainment; Brands and Branding; Consumer Behavior; Mathematical Methods

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April 1999
Teaching Note

Managing Experimentation: Module Overview Note for Managing Product Development(Note for Instructor)

By: Stefan H. Thomke

Describes the conceptual foundations and pedagogy for a module on managing experimentation in the development of products and services. The module has been taught in the second-year elective MBA course Managing Product Development. The purpose of the module is to help... View Details

Keywords: Transition; Business or Company Management; Product Development; Personal Development and Career; Science; Technology Adoption

Teaching Interest

Technology and Operations Management

By: Allison H. Mnookin

This course is taught in the MBA required curriculum. It provides students with the foundations necessary to be effective operating managers. During the course students learn to analyze decisions that drive the design, planning, and execution of the activities that... View Details

January 2009 (Revised April 2009)
Case

The Canada Pension Plan Investment Board

By: G. Felda Hardymon, Josh Lerner and Ann Leamon

The Canada Pension Plan Investment Board is one of the largest and fastest-growing pools of investment capital in the world and follows an unusually active program of investment management. In the market turmoil of late 2008, Mark Wiseman, Senior Vice President of the... View Details

Keywords: Financial Crisis; Asset Management; Capital; Financial Management; Investment; Financial Services Industry; Canada

October 2006 (Revised December 2012)
Background Note

Note on U.S. Public Education Finance (A): Revenues

Describes the revenue structure of U.S. public education. Covers funding by federal, state, and local governments. Examines in detail two federal education laws: the Elementary and Secondary Education Act (ESEA) and the Individuals with Disabilities Education Act... View Details

Keywords: Education; Revenue; Public Administration Industry; Education Industry; United States

June 1951 (Revised November 1982)
Background Note

Because Wisdom Can't Be Told

Concerns the effect the case method has on both teachers and students. Points out the growth in maturity of the incoming student, accustomed to the role of receiver in undergraduate school, to the point where he or she becomes an active participant as an adult member... View Details

Keywords: Teaching; Cases; Business Education; Learning