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Show Results For
-
All HBS Web
(18,117)
- People (25)
- News (3,322)
- Research (12,380)
- Events (95)
- Multimedia (274)
- Faculty Publications (10,282)
- Web
Business Insights Blog | HBS Online
Filter Results Arrow Down Arrow Up Topics Topics Accounting Analytics Business Essentials Business in Society Career Development Communication Community ConneXt Decision-Making Digital Transformation Earning Your MBA Entrepreneurship & Innovation Finance Leadership...
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- 1986
- Book
Competition in Global Industries
Porter, Michael E., ed. Competition in Global Industries. Boston: Harvard Business School Press, 1986.
- 22 Sep 2022
- News
The Beauty Guide
gave her some advice: Leave the comfort of marketing and join sales; learn the business from the inside out. The suggestion made little sense to Freyre, who considered herself a marketer and a brand...
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Keywords:
Maureen Harmon
- 23 Jan 2013
- Research & Ideas
Three-Dimensional Strategy: Winning the Multisided Platform
a reseller to completely control prices, and the prices were quite low." On the flip side, Apple manages its iPhone App Store as an MSP, creating a space where application developers can market and sell a wide range of applications for...
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by Julia Hanna
- June 2015 (Revised August 2016)
- Case
Apple's Future: Apple Watch, Apple TV, and/or Apple Car?
By: David B. Yoffie and Eric Baldwin
In 2015, Apple CEO Tim Cook knew that Apple, despite its phenomenal success, needed to continue to innovate in new product areas in order to continue its momentum into the future. This case explores three new (actual or potential) product offerings from Apple: the...
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Keywords:
Strategy;
Electronics;
Innovation;
Technology;
Technological Innovation;
Competitive Strategy;
Corporate Strategy;
Emerging Markets;
Growth and Development Strategy;
Computer Industry;
Retail Industry;
Electronics Industry
Yoffie, David B., and Eric Baldwin. "Apple's Future: Apple Watch, Apple TV, and/or Apple Car?" Harvard Business School Case 716-401, June 2015. (Revised August 2016.)
- 11 Feb 2020
- Sharpening Your Skills
10 Rules Entrepreneurs Need to Know Before Adopting AI
tailored for their situation. Artificial intelligence should enable better solutions. Is the market ready to support your solution? As more of the world gets digitized, “datafication” (our ability to capture data from many aspects of the...
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by Rocio Wu
- Forthcoming
- Article
Doing More with Less: Overcoming Ineffective Long-Term Targeting Using Short-Term Signals
By: Ta-Wei Huang and Eva Ascarza
Firms are increasingly interested in developing targeted interventions for customers with the best response,
which requires identifying differences in customer sensitivity, typically through the conditional average treatment
effect (CATE) estimation. In theory, to...
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Keywords:
Long-run Targeting;
Heterogeneous Treatment Effect;
Statistical Surrogacy;
Customer Churn;
Field Experiments;
Consumer Behavior;
Customer Focus and Relationships;
AI and Machine Learning;
Marketing Strategy
Huang, Ta-Wei, and Eva Ascarza. "Doing More with Less: Overcoming Ineffective Long-Term Targeting Using Short-Term Signals." Marketing Science (forthcoming). (Pre-published online March 6, 2024.)
- 29 Sep 2021
- Research & Ideas
For Entrepreneurs, Blown Deadlines Can Crush Big Ideas
One might expect first-time entrepreneurs to pick up speed as they churn out more products, but new research finds that nascent firms typically launch second products six weeks later than originally planned. What’s more, with each successive product, delays continue to...
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by Rachel Layne
- August 2018
- Teaching Note
Magpie: Developing and Using Buyer Personas
Teaching Note for HBS No. 818-013. Magpie is a startup with a platform that allows publishers to natively tag the products discussed in their content and thus allows consumers to purchase those products without needing to leave that publisher’s web page. A key aspect...
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- 07 Oct 2008
- First Look
First Look: October 7, 2008
http://papers.nber.org/papers/w14360 Stable Many-to-Many Matchings with Contracts Authors:Bettina-Elisabeth Klaus and Markus Walzl Abstract We consider several notions of setwise stability for many-to-many matching markets with contracts...
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Martha Lagace
- 01 Jun 1999
- News
Ikenna Okezie
rotation was tough but enjoyable. "I liked the juxtaposition of discussing a marketing case in Aldrich and then crossing the river to see a patient in Cambridge," he says. This year, as part of an HBS field study, Okezie has formulated a...
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Judith A. Ross
- 03 Feb 2015
- News
The Curious Case of ‘Beyoncé’ the Album
- 22 Apr 2014
- First Look
First Look: April 22
Publications August 2013 Modernizing Insurance Regulation Comparative Regulation of Market Intermediaries: Insights from the Indian Life Insurance Market By: Anagol, Santosh, Shawn A. Cole, and Shayak...
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Sean Silverthorne
- February 2017
- Case
Shang Xia: The Creation of a Chinese Luxury Lifestyle Brand
By: Anat Keinan, Sandrine Crener, Jing Xu, Janet Borgerson, Jonathan Schroeder and Zhiyan Wu
The case traces the birth of Shang Xia, a joint venture between the Hermès Group and Chinese designer Jiang Qiong Er. Launched in 2009 in Shanghai, the new brand's core mission is to revive and promote China’s 5,000-year-old cultural heritage and leverage Chinese...
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Keinan, Anat, Sandrine Crener, Jing Xu, Janet Borgerson, Jonathan Schroeder, and Zhiyan Wu. "Shang Xia: The Creation of a Chinese Luxury Lifestyle Brand." Harvard Business School Case 517-032, February 2017.
- February 2020
- Article
Why Prosocial Referral Incentives Work: The Interplay of Reputational Benefits and Action Costs
By: Rachel Gershon, Cynthia Cryder and Leslie K. John
While selfish incentives typically outperform prosocial incentives, in the context of customer referral rewards, prosocial incentives can be more effective. Companies frequently offer “selfish” (i.e., sender-benefiting) referral incentives, offering customers financial...
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Keywords:
Incentives;
Prosocial Behavior;
Judgment And Decision-making;
Referral Rewards;
Motivation and Incentives;
Consumer Behavior;
Decision Making
Gershon, Rachel, Cynthia Cryder, and Leslie K. John. "Why Prosocial Referral Incentives Work: The Interplay of Reputational Benefits and Action Costs." Journal of Marketing Research (JMR) 57, no. 1 (February 2020): 156–172.
- Web
Alumni Spotlight: Cissy Chen (MBA 2019) - MBA
Blog Blog MBA Voices Filter Results Arrow Down Arrow Up Read posts from Author Alumni Author Career and Professional Development Staff Author HBS Community Author HBS Faculty Author MBA Admissions Author MBA Students Topics Topics 1st Year (RC) 2+2 Program 2nd Year...
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- September–October 2017
- Article
The Surprising Power of Online Experiments: Getting the Most Out of A/B and Other Controlled Tests
By: Ron Kohavi and Stefan Thomke
In the fast-moving digital world, even experts have a hard time assessing new ideas. Case in point: At Bing, a small headline change an employee proposed was deemed a low priority and shelved for months until one engineer decided to do a quick online controlled...
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Kohavi, Ron, and Stefan Thomke. "The Surprising Power of Online Experiments: Getting the Most Out of A/B and Other Controlled Tests." Harvard Business Review 95, no. 5 (September–October 2017): 74–82.
- Research Summary
A Strategic Rationale for Having Overconfident Managers, 2004
We analyze whether it might be desirable for a firm to hire an overconfident manager for strategic reasons. We analyze a tournament type version of Bertrand competition and a linear demand Cournot model. In each case there is an R&D stage where firms can invest in cost...
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- October 2016 (Revised October 2017)
- Case
Misaki Capital and Sangetsu Corporation
By: Ian Gow, Charles C.Y. Wang, Naoko Jinjo and Nobuo Sato
Japan’s corporate culture has traditionally prioritized the interests of stakeholders such as customers, employees, and suppliers over those of shareholders. After a decades-long economic slump, Japan’s government has revitalized efforts to improve corporate governance...
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Keywords:
Activist Investing;
Constructivist Investing;
Japan;
Valuation;
Stock Screens;
Return On Equity;
Investment;
Business and Stakeholder Relations;
Corporate Governance;
Financial Strategy;
Business and Shareholder Relations;
Japan
Gow, Ian, Charles C.Y. Wang, Naoko Jinjo, and Nobuo Sato. "Misaki Capital and Sangetsu Corporation." Harvard Business School Case 117-007, October 2016. (Revised October 2017.)
- October 2016
- Case
Malenti Strings: Intrapreneurship within FLG, Inc.
By: David A. Garvin and Rachel Gordon
This case follows Jenica Fletcher as she rebuilds her company's guitar strings division from the ground up. Convinced that she could turn the division around if given complete independence from corporate headquarters, Fletcher relocated the group, rebranded it as...
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Keywords:
Organizational Change and Adaptation;
Management Style;
Management Practices and Processes;
Restructuring;
Business Divisions;
Consumer Products Industry
Garvin, David A., and Rachel Gordon. "Malenti Strings: Intrapreneurship within FLG, Inc." Harvard Business School Brief Case 917-513, October 2016.