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Show Results For
- All HBS Web
(18,866)
- People (21)
- News (3,320)
- Research (13,595)
- Events (49)
- Multimedia (264)
- Faculty Publications (11,971)
- 01 Dec 2009
- News
Faculty Research Online
“I Read Playboy for the Articles”: Justifying and Rationalizing Questionable Preferences When people behave in ways that might appear selfish, prejudiced, or perverted, they employ a host of strategies designed to justify questionable... View Details
- 01 Mar 2006
- News
Faculty Research Online
property rights (IPR) to entice international corporate investment. But who really benefits from IPR? Should multinationals feel secure that their secrets will be protected? A Q&A with Assistant Professor Fritz Foley. The Regional Slice of Your Global View Details
- July 2001 (Revised December 2001)
- Case
American Express Interactive
Follows the protagonist, Sonia Sharpe, as she and her American Express Interactive Team attempt to develop and market an interactive, on-line, corporate travel service in a highly competitive environment. Looks at the possible resources and partnerships a company needs... View Details
Keywords: Corporate Entrepreneurship; Partners and Partnerships; Growth and Development Strategy; Competitive Strategy; Marketing Strategy; Product Positioning; Applications and Software; Technological Innovation; Global Strategy; Expansion; Information Technology; Vertical Integration; Financial Services Industry; Travel Industry
Applegate, Lynda M. "American Express Interactive." Harvard Business School Case 802-022, July 2001. (Revised December 2001.)
- 09 Feb 2018
- Research & Ideas
Big Hits: The Best of the 2018 Super Bowl Ads
The Super Bowl isn’t just a mainstage for football’s two best teams. With over 100 million viewers tuned in, and 30-second spots going for more than $5 million, the big game also represents one of the highest stakes advertising events of the year. Harvard Business... View Details
- 27 Nov 2013
- Working Paper Summaries
Skilled Immigration and the Employment Structures of US Firms
- 19 Mar 2008
- Research & Ideas
Finding Success in the Middle of the Market
Editor's Note: Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business Online. It is reprinted on HBS Working Knowledge.In soccer, it's axiomatic that controlling midfield is critical to success.... View Details
- July 9, 2019
- Article
Common Knowledge, Coordination, and Strategic Mentalizing in Human Social Life
By: Julian De Freitas, Kyle A. Thomas, Peter DiScioli and Steven Pinker
People often coordinate for mutual gain, such as keeping to opposite sides of a stairway, dubbing an object or place with a name, or assembling en masse to protest a regime. Because successful coordination requires complementary choices, these opportunities raise the... View Details
De Freitas, Julian, Kyle A. Thomas, Peter DiScioli, and Steven Pinker. "Common Knowledge, Coordination, and Strategic Mentalizing in Human Social Life." Proceedings of the National Academy of Sciences 116, no. 28 (July 9, 2019).
- March 2015
- Background Note
Multi-Stage Financing of High-Potential Ventures
By: Ramana Nanda
Nanda, Ramana. "Multi-Stage Financing of High-Potential Ventures." Harvard Business School Background Note 815-112, March 2015.
- 2012
- Article
The Internalization of Advertising Services: An Inter-Industry Analysis
By: Sharon Horsky, Steven C. Michael and Alvin J. Silk
This study investigates the extent to which U.S. advertisers use in-house rather than independent advertising agencies and examines inter-industry variation in such internalization. Contrary to the widely held impression that use of an in-house advertising agency is... View Details
Keywords: Advertisers; In-house Advertising; Inter-industry Variation; Internalization; Scale Economies; Transaction Costs; Vertical Integration; Advertising Costs; Creative Industries; Marketing Strategy; Advertising Industry; Europe; North and Central America
Horsky, Sharon, Steven C. Michael, and Alvin J. Silk. "The Internalization of Advertising Services: An Inter-Industry Analysis." Review of Marketing Science 10, no. 1 (2012).
- May 2012
- Case
Parent Company P and 80 Percent Owned Subsidiary Company S
By: David F. Hawkins and F. Robert Madera
A sample consolidation exercise. View Details
Hawkins, David F. "Parent Company P and 80 Percent Owned Subsidiary Company S ." Harvard Business School Case 112-105, May 2012.
- May 2008
- Conference Presentation
Strategic Marketing in Creative Industries
By: Anita Elberse
Keywords: Marketing Strategy
- January 2008
- Article
Why Mentoring Matters in a Hypercompetitive World
By: Thomas J. DeLong, John J. Gabarro and Robert Lees
DeLong, Thomas J., John J. Gabarro, and Robert Lees. "Why Mentoring Matters in a Hypercompetitive World." Special Issue on HBS Centennial. Harvard Business Review 86, no. 1 (January 2008).
- 1995
- Manual
Business Marketing Strategy: Cases, Concepts, and Applications, Instructor's Manual
By: V. K. Rangan, B. P. Shapiro and R. T. Moriarty Jr.
Keywords: Marketing Strategy
- March 1997 (Revised April 2011)
- Supplement
Gillette Singapore: Managing Global Business Integration on the Ground (C)
By: Rosabeth M. Kanter and Thomas Dretler
Supplements the (A) case. View Details
Kanter, Rosabeth M., and Thomas Dretler. "Gillette Singapore: Managing Global Business Integration on the Ground (C)." Harvard Business School Supplement 897-117, March 1997. (Revised April 2011.)
- Article
How New Top Managers Use Control Systems as Levers of Strategic Renewal
By: R. Simons
Simons, R. "How New Top Managers Use Control Systems as Levers of Strategic Renewal." Strategic Management Journal 15, no. 3 (March 1994): 169–189.
- June 1981
- Article
Sociological Versus Strategic Factors in Bargaining
By: A. E. Roth, M. Malouf and J. K. Murnighan
Roth, A. E., M. Malouf, and J. K. Murnighan. "Sociological Versus Strategic Factors in Bargaining." Journal of Economic Behavior & Organization 2, no. 2 (June 1981): 153–177.
- May 1995 (Revised August 1999)
- Case
Internationalizing the Cola Wars (B): The Battle for India
By: David B. Yoffie and Richard Seet
Analyzes the tactical battle of the cola giants in India. View Details
Yoffie, David B., and Richard Seet. "Internationalizing the Cola Wars (B): The Battle for India." Harvard Business School Case 795-187, May 1995. (Revised August 1999.)
- fall 2005
- Article
Takeover Defenses and Bargaining Power
Subramanian, Guhan. "Takeover Defenses and Bargaining Power." Journal of Applied Corporate Finance 17, no. 4 (fall 2005).
- November 1986 (Revised March 1995)
- Case
Vought Aero Products: Factory of the Future
By: David A. Garvin
Garvin, David A. "Vought Aero Products: Factory of the Future." Harvard Business School Case 687-008, November 1986. (Revised March 1995.)
- February 1988
- Case
IBM Marketing Organization (B): Process
Cespedes, Frank V. "IBM Marketing Organization (B): Process." Harvard Business School Case 588-061, February 1988.