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From the Director | Baker Library | Bloomberg Center | Harvard Business School

their products and services and ensure they were perceived in positive ways. The emerging field of corporate public relations offered tools and strategies to help diverse industries influence public opinion and advance their objectives.... View Details

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Buy Now, Pay Later: Credit and Information Technology

over time. For example, D&B began introducing digital products in 1963, and by the mid-1970s, the firm’s data-collection operations were fully computerized. In the dazzle of digital, however, it is easy to forget that the information age... View Details

13 Nov 2020
News

Student Startups Help Fight COVID-19

virus. “They created products and services that have the potential to reduce the spread of the virus, improve patient care, and create community when in-person gatherings aren’t possible,” explains Matt Segneri (MBA 2010), the Bruce and... View Details

25 Feb 2020
News

In My Humble Opinion: Mr. Coffee

Courtesy Peet’s Courtesy Peet’s Ketchup. Potato chips. Chewing gum. Coffee. “These are products that everyone can relate to, that people understand,” says Casey Keller (MBA 1989), a longtime executive in consumer-packaged goods with... View Details

Keywords: Julia Hanna

November 1987 (Revised March 1988)
Case

Searching for Trade Remedies: The U.S. Machine Tool Industry--1983

By: David B. Yoffie

In 1983 the National Machine Tools Builder Association was predicting a declining market for the United States and rising imports. Machine tool manufacturers had to decide if they should ask the U.S. government for help, and if they did, which administrative channels... View Details

Keywords: Economic Slowdown and Stagnation; Machinery and Machining; Government and Politics; Law; Production; Business and Government Relations; Competition; Manufacturing Industry; Japan; Germany; United States

Citation

Find at Harvard

02 Apr 2015
Research & Ideas

Digital Initiative Summit: The Business of Crowdsourcing

this a scam?' For us, the most important thing we've done is build trust with the community," said James DeJulio, co-founder and chief product officer of Tongal. "Our marketing strategy was to pay people as fast as we possibly could. If... View Details

Keywords: by Dina Gerdeman

01 Jan 2002
News

Marjorie M.T. Yang (MBA '76)

markets in developed nations. But by the mid-1980s, the Yangs decided the time had come to differentiate themselves. They would concentrate on quality and meeting the needs of the most discriminating designers and retailers in areas such as View Details

02 Nov 2020
What Do You Think?

Is Antitrust Just a Quaint Notion in the Digital Age?

billion in sales and a dominant share of the office supply superstore industry—but only a 6 to 8 percent share of the overall office products market. I remember it well. I was the member of Office Depot’s board acting as the liaison to... View Details

Keywords: by James Heskett; Consumer Products; Consumer Products; Consumer Products; Consumer Products; Consumer Products; Consumer Products

2017
Working Paper

Creating the Market for Organic Wine: Sulfites, Certification, and Green Values

By: Geoffrey Jones and Emily Grandjean

This working paper examines the history of organic wine, which provides a case study of failed category creation. The modern organic wine industry emerged during the 1970s in the United States and Western Europe, but it struggled to gain traction compared to other... View Details

Keywords: Product Launch; Failure; Problems and Challenges; Complexity; Governing Rules, Regulations, and Reforms; Agriculture and Agribusiness Industry; Food and Beverage Industry

Citation

SSRN

Read Now

September 2011 (Revised August 2015)
Case

ScoreBig

By: William A. Sahlman, Jeffrey Glass and Evan W. Richardson

The founding team at ScoreBig, an event ticketing company, is on the verge of a public launch of their product. The company has made great progress in negotiating access to tickets, designing its interface, and building a proprietary architecture. For consumers,... View Details

Keywords: Business Model; Marketing Strategy; Product Launch; Business Startups; Business Strategy; Corporate Finance; Entertainment and Recreation Industry

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2010
Working Paper

The Mirroring Hypothesis: Theory, Evidence and Exceptions

By: Carliss Y. Baldwin

The mirroring hypothesis predicts that the organizational patterns of a development project (e.g. communication links, geographic collocation, team and firm co-membership) will correspond to the technical patterns of dependency in the system under development. Scholars... View Details

Keywords: Infrastructure; Product Design; Organizational Design; Practice; Groups and Teams; Social and Collaborative Networks; Information Technology

Citation

June 2007 (Revised April 2010)
Case

Comcast Corporation

By: Anita Elberse and Jason Schreiber

In October 2006, Comcast executives had entered negotiations with broadcast networks to broaden the selection of free network content distributed via its video-on-demand (VOD) service. The major broadcast networks, however, were unsure of the effect it would have on... View Details

Keywords: Marketing Strategy; Product Launch; Consumer Behavior; Competitive Strategy; Technology Adoption; Media and Broadcasting Industry; Motion Pictures and Video Industry

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India - Industry specific research

style="color:black">Mining and Metals Manufacturing Joint Plant Committee A government sponsored entity that collects data on... View Details

Student-Faculty-Profile

Lauren Taylor & Rebecca Henderson

and from organizational theory and second, I’m particularly interested in the role that “relational contracts” or “trust” play in supporting innovative performance. I believe that so called “purpose-driven” or “mission-driven” firms are likely to be significantly more... View Details

01 Jun 2009
News

Magician Turns HBS Upside Down

thereby mitigates his chances of failure, makes the trick more impressive, and develops new techniques that can be applied to new tricks. This focus on simplification to offer a better product reminded me of Apple’s innovative process.”... View Details

Keywords: magic; Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment

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Information Management | Baker Library

and effectively, optimizing the experience for end users. We provide enhanced search, findability, and user behavior analysis for the many information products (websites, newsletters, articles, databases, etc.) across HBS. What we can... View Details