Publications

February 2008 (Revised August 2011)
Case

Olympia Machine Company, Inc.

By: Frank V. Cespedes and Benson P. Shapiro

The management team of an industrial equipment supplier is debating the company's method of compensating salespeople. Different executives have offered different alternatives to the current method of straight salary plus expenses. Each option has different implications... View Details

Keywords: Governance Controls; Compensation and Benefits; Mission and Purpose; Salesforce Management; Motivation and Incentives; Business Strategy; Industrial Products Industry

Educators

May 2005 (Revised April 2011)
Supplement

Arctic Timber AB: Engineered Woods Division (B)

By: Michael L. Tushman, David Kiron and Wendy Smith

Supplements the (A) case. View Details

Keywords: Forest Products Industry

April 2005 (Revised March 2006)
Supplement

Change at Whirlpool Corporation (B)

By: Jan W. Rivkin, Dorothy A. Leonard and Gary Hamel

Supplements the (A) case. View Details

Keywords: Change; Consumer Products Industry

February 2005 (Revised August 2008)
Case

Arcelik Home Appliances: International Expansion Strategy

The Turkish home appliances firm Arcelik is revisiting its growth strategy. Options for growth include continuing to promote currently owned brands in international markets, acquiring new brands, expanding OEM or private-label contracts, and/or diversifying into other... View Details

Keywords: Global Strategy; Growth and Development Strategy; Diversification; Expansion; Consumer Products Industry; Turkey

Educators

July 1988 (Revised January 1989)
Case

Wilmington Tap and Die (Abridged)

By: Robert S. Kaplan

Keywords: Industrial Products Industry

Article

Henry Heinz and Late Nineteenth-Century Brand Creation: Making Markets for Processed Food

By: Nancy F. Koehn

Keywords: Brands and Branding; Markets; Food; History; Consumer Products Industry; United States

January 2003 (Revised August 2003)
Case

General Mills and the Hawthorne Huddle (A)

Examines the role of General Mills in the formation and leadership of the Hawthorne Huddle. The Huddle was in the Hawthorne neighborhood in Northern Minneapolis, which in 1997 was plagued with high crime and poverty. The Huddle served as a forum, held the first... View Details

Keywords: Leadership; Corporate Social Responsibility and Impact; Management Succession; Social Issues; Consumer Products Industry; Minneapolis

October 2001
Teaching Note

Gillette Singapore (A): Managing Global Business Integration on the Ground TN

By: Rosabeth M. Kanter

Teaching Note for (9-897-102). View Details

Keywords: Integration; Change Management; Globalization; Consumer Products Industry; Singapore

February 2001
Teaching Note

RJR Nabisco Board, The: Guardians of the Gate? (A) and (B) TN

By: Jay W. Lorsch

Teaching Note for ((9-491-120) and (9-491-121). View Details

Keywords: Consumer Products Industry

December 1999
Case

E-Business at Honeywell International (A): AlliedSignal 1999

By: Rosabeth M. Kanter

AlliedSignal develops its e-business and merges with Honeywell, Inc. Throughout 1999 CEO Larry Bossidy leads activities to educate managers about e-business and the Internet, then requires strategic plans. This case looks at the planning process, barriers, and ideas in... View Details

Keywords: Mergers and Acquisitions; Executive Education; Leadership; Strategic Planning; Business Model; Change Management; Internet; Industrial Products Industry

Educators

November 1999 (Revised April 2001)
Case

General Brands Corporation (B)

By: David F. Hawkins

Keywords: Consumer Products Industry

April 1987 (Revised October 1989)
Case

Winchell Lighting, Inc. (A)

By: Robin Cooper and Robert S. Kaplan

Designed to teach students how to trace marketing costs to products. View Details

Keywords: Cost Accounting; Marketing; Consumer Products Industry

May 1989
Supplement

Lincoln Electric Co., George Willis, Video

By: Norman A. Berg

Presents George Willis, chairman and CEO of Lincoln Electric Co., addressing an HBS PMD executive class on October 7, 1988. View Details

Keywords: Management Teams; Industrial Products Industry

May 1986
Supplement

Gillette Co.: Dry Idea Advertising (C), Video

Designed for use in class as an epilogue to the story of the struggle to solve creative problems on Gillette's Dry Idea antiperspirant. The videotape announces the bake-off competition winner: BBDO. It also shows excerpts from interviews conducted a year and a half... View Details

Keywords: Advertising; Consumer Products Industry

May 1986
Supplement

Gillette Co.: Dry Idea Advertising (A), Video

Presents an audiovisual account of the five year struggle to solve creative problems on the Gillette Co.'s Dry Idea brand antiperspirant. The Dry Idea creative review is divided into three parts: 1) review of early advertising, 2) reenactment of a 1983 meeting attended... View Details

Keywords: Advertising; Consumer Products Industry