Community - Publications - Faculty & Research

December 2013 (Revised March 2016)
Case

Managing Online Reviews on TripAdvisor

By: Thales Teixeira and Leora Kornfeld

In 2013, TripAdvisor was the most visited online travel site in the world. It hosted a massive repository of information on hotels and travel services, and provided millions of reviews written by consumers. Consumers were becoming increasingly motivated to read and... View Details

Keywords: Online Word-of-mouth; Online Reviews; Hotels; Internet and the Web; Marketing Communications; Marketing Reference Programs; Digital Marketing; Customer Satisfaction; Accommodations Industry; Travel Industry

Citation

Educators

Purchase

15 May 2024
Podcast

Can work-based learning revive college-for-all?

Propel America CEO Chad Rountree on rethinking the high school-to-career transition to meet the needs of low-income students, colleges, and employers. View Details

01 Jun 2011
News

The Future of Cities

Having trouble finding parking? Consider this: In forty years, there will be 3 billion more citizens on Spaceship Earth, mostly in the developing world’s cities, as the planet’s population hits 9 billion in 2050. To consider how cities should address this explosive... View Details

21 Aug 2017
News

The Principles That Divide Us Might Be Greater Than Those That Bind Us Together

“It seems to me that we are now economically and socially divided and burdened in ways that are broadly analogous to 1937. During such times, conflicts (both internal and external) increase, populism emerges, democracies are threatened and wars can occur. I can't say... View Details

Keywords: Executive, Legislative, and Other General Government Support; Government

01 Sep 2017
News

A Jolt for the African Coffee Industry

Illustration by Jonathan Bartlett In an era of artisanal coffee bars blossoming in neighborhoods worldwide, how could a producer of award-winning beans be struggling to stay afloat? That was the puzzle confronting Chijioke Dozie (MBA 2008) when he cofounded Kaizen... View Details

Keywords: Sasha Issenberg; cafe; Cafe Neo; Food and Beverage Stores; Retail Trade

01 Sep 2013
News

The New Tech Meccas

When author and start-up vet Chris Schroeder (MBA 1992) attended a regional entrepreneurship conference in Dubai in 2010, the energy of the crowd was a revelation. "I could not get my head around the idea that this was coming from places like Mubarak's Egypt—places... View Details

Keywords: Management, Scientific, and Technical Consulting Services; Professional Services; News, Library, Internet, and Other Services; Information

01 Sep 2007
News

Letters to the Editor

Upon Further Review I found “Fixing America’s Leadership Deficit” in the June Bulletin to be a brief but exciting summary of the three-person panel discussion that took place at the Kennedy School of Government last March. For a while, it appeared that one of the... View Details

Keywords: Educational Services

28 Sep 2010
News

Exposure Abroad Key to Success

Keywords: Colleges, Universities, and Professional Schools; Educational Services

22 Aug 2016
Blog Post

Section Life: Your HBS Family

Before I arrived at HBS, I had heard a lot about sections and how they really impacted people’s experiences as students here. People who graduated decades earlier told me how they still stay in touch with their section mates and how grateful they were for the View Details

01 Oct 1996
News

Creating Miracles — Charles A. Coverdale (MBA 1971)

"the hugging preacher," Coverdale "believes adversity is a breeding ground for miracles." Known fondly as "the hugging preacher," Coverdale "believes adversity is a breeding ground for miracles." Through his work as a community activist... View Details

Keywords: Marguerite Rigoglioso

Career Coach

Jan Pianca

MBA Admissions. Before joining HBS, Jan worked as a Marketing and Communication Manager for Austrian Airlines in Milan. As a career coach to alumni and students, Jan welcomes the opportunity to assist individuals with their job search,... View Details

07 Sep 2017
Blog Post

How One Organization Increased Their Internship Yield

it has improved the way it communicates with prospective interns. “We recognize, understand and respect student privacy and how inundated they are with classes and the whole recruiting process,” says Todd Stout, Manager, Global Talent... View Details

Keywords: Manufacturing

Rick Grinnell

(acquired by Western Digital). He also has deep operating experience having held senior marketing and engineering roles at Adero (acquired by Inktomi), ClearOne Communications (acquired by Gentner Communications, later renamed as... View Details

Keywords: Venture Capital

08 Sep 2022
News

Learning Curve

helped these kids,” Melcher observes. Today, the school enrolls about 150 students—kindergarten through eighth grade—who have a variety of social, learning, and communication disorders, from approximately 40 View Details

12 Mar 2019
News

Acting Naturally

our business has an impact. So we're very conscious on our labels, and our packaging, and what we're doing for the people inside of Rocky Mountain Soap, in the communities that we exist in. “We've gone to India and Africa and taught View Details

Keywords: Miscellaneous Store Retailers; Retail Trade

Web

Working Groups, Upcoming Event, and Resources | About

community, and we have felt their impact in our classrooms and on our campus. We find ourselves facing difficult and complex questions about what constitutes hate speech and private speech, particularly in a digital era; how we navigate free expression and our View Details

23 Feb 2021
Research & Ideas

COVID-19 Shines New Light on Working Conditions in Supply Chains

question is: In the wreckage of a collapsed building, whose labels do you find? Often, the activist community will point their fingers at the brands for basically enabling those factories to exist and to persist with very risky working... View Details

Keywords: by Danielle Kost; Apparel & Accessories

07 Sep 2016
What Do You Think?

How Can the Threat of Networks Be Reduced?

great they are as individuals, reap the personal benefits of their position, and deftly blunt competition from potential inter-organizational rivals.” His point is that an age of knowledge sharing facilitated by networks negates the effectiveness of vertical View Details

Keywords: by James Heskett

14 Sep 2016
Research & Ideas

Web Surfers Have a Schedule and Stick to It

“If you have a concept to communicate that is 20 minutes long, you will be competing with other instances of 20-minute content,” Greenstein says. “Don’t expect households to take two 10-minute slots and put them together for you. That’s... View Details

Keywords: by Julia Hanna; Retail; Web Services

25 May 2016
Research & Ideas

How Consumers and Businesses are Reshaping Public Health

savings. In the area of prevention, the spread of ever-cheaper mobile smart phones enables citizens in remote rural areas to receive online medical consultations, treatment suggestions, and prescriptions. Readings on diagnostic machines in clinics can be taken by... View Details

Keywords: by John A. Quelch; Health

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