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Show Results For
- All HBS Web
(12,935)
- People (32)
- News (2,306)
- Research (8,668)
- Events (98)
- Multimedia (124)
- Faculty Publications (6,728)
- 24 Apr 2014
- News
Using technology to create a platform for discussion
want to be a good example to other women in the tech industry.” Now a product manager at LinkedIn, Leung has a background in physics and economics, but her interests in technology and media steered her toward the professional goal of... View Details
- 01 Jun 2002
- News
The Mind Speaks, Marketers Listen
been used by the likes of Coca-Cola, General Motors, and AT&T to craft marketing strategies. “Most new products are developed and launched using focus groups and questionnaires,” Zaltman said, “and 60 to 80 percent of all new View Details
- 16 Jun 2003
- Research & Ideas
Researchers Contribute Globalization of Markets Papers
Twenty years has provided time to judge the success or failure of Theodore Levitt's predictions of a global economy populated by standardized products and marketing approaches. For the colloquium, a number of Harvard Business School and... View Details
Keywords: by Working Knowledge editors
Samuel M. Vauclain
Having become a skilled locomotive engineer while working as his father’s apprentice, Vauclain’s talent allowed him to rapidly advance through the ranks of Baldwin. In addition to his innovative designs, Vauclain’s sales skills allowed him to generate lucrative View Details
Keywords: Transportation
Adolphus Busch
broader national reach. He went on to develop a number of additional new products including the still popular Michelob beer. More so than its founder, Busch is credited with the massive growth and popularity of the company. View Details
Keywords: Food & Tobacco
- June 1983 (Revised November 1990)
- Supplement
Modern Advanced Concrete (C)
By: William J. Bruns Jr.
Bruns, William J., Jr. "Modern Advanced Concrete (C)." Harvard Business School Supplement 383-134, June 1983. (Revised November 1990.)
- October 1981 (Revised April 1984)
- Case
H.J. Heinz Co.: The Administration of Policy (C)
Presents a condensation of the audit committee's recommendations for organizational and policy changes to help prevent a recurrence of improper income transferal practices used at the H.J. Heinz Co. View Details
Goodpaster, Kenneth E. "H.J. Heinz Co.: The Administration of Policy (C)." Harvard Business School Case 382-036, October 1981. (Revised April 1984.)
- 1966
- Book
Aromatics and Derivatives
By: Robert B. Stobaugh
Stobaugh, Robert B. Aromatics and Derivatives. Houston: Gulf Publishing Company, 1966.
- March 1999 (Revised April 1999)
- Case
AccuFlow, Inc.
By: Jay O. Light
A small hydraulic-valve manufacturer attempts a second buyout in order to take out its current equity partners. A three-way deal must be negotiated between management, the new mezzanine lender, and the departing equity owners. View Details
Keywords: Negotiation Types; Leveraged Buyouts; Equity; Industrial Products Industry; Industrial Products Industry
Light, Jay O. "AccuFlow, Inc." Harvard Business School Case 299-079, March 1999. (Revised April 1999.)
- March 21, 2022
- Article
Are the Risks of Global Supply Chains Starting to Outweigh the Rewards?
By: Willy C. Shih
The conflict in Ukraine is only the latest jolt to global supply chains. Disruptions caused by the Covid-19 pandemic, climate-related events, and geopolitical tensions were already undermining their rationale. As companies rethink sourcing, they will have to consider... View Details
Keywords: Supply Chain Management; Supply Chain; Distribution; Globalization; Consumer Products Industry; Consumer Products Industry; United States; Asia; Europe
Shih, Willy C. "Are the Risks of Global Supply Chains Starting to Outweigh the Rewards?" Harvard Business Review Digital Articles (March 21, 2022).
- July 2022
- Supplement
Solution for E-Commerce Analytics for CPG Firms (C): Free Delivery Terms
By: Ayelet Israeli
Keywords: Data; Data Analysis; Data Analytics; Data Sharing; CPG; Consumer Packaged Goods (CPG); Delivery Planning; Customer Lifetime Value; Online Channel; Retail; Retail Analytics; Retailing Industry; Ecommerce; Grocery; Optimization; Analytics and Data Science; Analysis; Customer Value and Value Chain; Marketing Channels; E-commerce; Consumer Products Industry; Consumer Products Industry; United States
- October 2021
- Supplement
Diversifying P&G's Supplier Base (B)
By: Kris Ferreira, Kym Lew Nelson, Carin-Isabel Knoop and Sarah Mehta
This (B) case accompanies the (A) case of the same title. View Details
Keywords: Business Ventures; Mergers and Acquisitions; Business Model; Business Organization; Family Business; Joint Ventures; Demographics; Diversity; Ethnicity; Race; Fairness; Ownership; Supply Chain Management; Consumer Products Industry; Consumer Products Industry; United States; Ohio
Ferreira, Kris, Kym Lew Nelson, Carin-Isabel Knoop, and Sarah Mehta. "Diversifying P&G's Supplier Base (B)." Harvard Business School Supplement 622-029, October 2021.
- January 2021 (Revised March 2021)
- Supplement
E-Commerce Analytics for CPG Firms (C): Free Delivery Terms
By: Ayelet Israeli and Fedor (Ted) Lisitsyn
The E-Commerce Analytics group at the traditional CPG firm was in charge of compiling various online sales reports, as well as making data-driven recommendations for sales and marketing tactics. In a series of exercises, students address different data challenges for... View Details
Keywords: Data; Data Analysis; Data Analytics; Data Sharing; CPG; Consumer Packaged Goods (CPG); Delivery Planning; Customer Lifetime Value; Online Channel; Retail; Retail Analytics; Retailing Industry; Ecommerce; Grocery; Grocery Delivery; Margins; Retention; Analytics and Data Science; Analysis; Consumer Products Industry; Consumer Products Industry; United States
- January 2021
- Exercise
E-Commerce Analytics for CPG Firms (B): Optimizing Assortment for a New Retailer
By: Ayelet Israeli and Fedor (Ted) Lisitsyn
The E-Commerce Analytics group at the traditional CPG firm was in charge of compiling various online sales reports, as well as making data-driven recommendations for sales and marketing tactics. In a series of exercises, students address different data challenges for... View Details
Keywords: Data Analysis; Data Analytics; CPG; Consumer Packaged Goods (CPG); Online Channel; Retail Analytics; Retail; Retailing Industry; Data; Data Sharing; Ecommerce; CRM; Loyalty Management; Assortment Planning; Assortment Optimization; Lifetime Value (LTV); Analytics and Data Science; Analysis; Retention; E-commerce; Consumer Products Industry; Consumer Products Industry; United States
Israeli, Ayelet, and Fedor (Ted) Lisitsyn. "E-Commerce Analytics for CPG Firms (B): Optimizing Assortment for a New Retailer." Harvard Business School Exercise 521-079, January 2021.
- January 2021 (Revised March 2021)
- Exercise
E-Commerce Analytics for CPG Firms (A): Estimating Sales
By: Ayelet Israeli and Fedor (Ted) Lisitsyn
The E-Commerce Analytics group at the traditional CPG firm was in charge of compiling various online sales reports, as well as making data-driven recommendations for sales and marketing tactics. In a series of exercises, students address different data challenges for... View Details
Keywords: Data Analysis; Data Analytics; CPG; Consumer Packaged Goods (CPG); Estimation; Online Channel; Retail Analytics; Retail; Retailing Industry; Data; Data Sharing; Bricks And Mortar; Ecommerce; Direct-to-consumer; DTC; Analytics and Data Science; Sales; Marketing; E-commerce; Consumer Products Industry; Consumer Products Industry; United States
Israeli, Ayelet, and Fedor (Ted) Lisitsyn. "E-Commerce Analytics for CPG Firms (A): Estimating Sales." Harvard Business School Exercise 521-078, January 2021. (Revised March 2021.)
- May 2020 (Revised July 2020)
- Teaching Note
Brand Activism: Nike and Colin Kaepernick
By: Jill Avery and Koen Pauwels
Teaching Note for HBS Case No. 519-046. Nike’s selection of politically polarizing Colin Kaepernick as the spokesperson for the thirtieth anniversary of its iconic “Just Do It” campaign catapulted the brand into the media spotlight and made it a political flashpoint... View Details
- November 2016 (Revised July 2018)
- Case
Selling on Amazon at Tower Paddle Boards
By: Thales S. Teixeira and David Lopez-Lengowski
By June 2012, Stephan Aarstol felt that he had successfully passed the first critical stage of his ecommerce business. As the founder and CEO of a standup paddleboard (SUP) business, he had built a strong relationship with Asian manufacturers, built a small warehouse... View Details
Keywords: Tower Paddle Boards; Amazon; E-commerce; Online Shopping; Distribution; Internet and the Web; Business Growth and Maturation; Marketing Channels; Distribution Channels; Decision Choices and Conditions; Consumer Products Industry; Consumer Products Industry
Teixeira, Thales S., and David Lopez-Lengowski. "Selling on Amazon at Tower Paddle Boards." Harvard Business School Case 517-047, November 2016. (Revised July 2018.)
- April 1996 (Revised May 2000)
- Case
Bed Bath & Beyond
By: Amy P. Hutton and James Weber
This case examines how accurately investors have incorporated information about the growth strategy of Bed Bath & Beyond (BBBY) into share price, especially given the changing competitive environment in the housewares industry and the recent Barron's article pointing... View Details
Keywords: Analysis; Valuation; Financial Statements; Consumer Products Industry; Consumer Products Industry
Hutton, Amy P., and James Weber. "Bed Bath & Beyond." Harvard Business School Case 196-123, April 1996. (Revised May 2000.)
- 2003
- Case
Corning Microarray Technologies
By: Vijay Govindarajan, Chris Trimble and Gautam Bellur
In mid-2000, the scientific community reached a momentous milestone—the complete mapping of the human genome. Researchers in the field of genomics were anxious to dig into a tremendous array of newly possible scientific inquiries, and needed efficient experimental... View Details
- August 2014 (Revised March 2015)
- Case
Molycorp: Issuing the 'Happy Meal' Securities (B)
By: Benjamin C. Esty and E. Scott Mayfield
Molycorp, the Western hemisphere's only producer of rare earth minerals, was in the middle of a $1 billion capital expansion in its effort to become a vertically integrated supplier of rare earth minerals, oxides, and metals. After reporting lower than expected... View Details
Keywords: Convertible Debt; Uncertainty; Startup; Growth; Rare Earth Minerals; Mining; Hedge Funds; Short Selling; Equity Capital; Capital Structure; Financial Strategy; Valuation; Metals and Minerals; Equity; Capital; Debt Securities; Stock Shares; Financial Management; Industrial Products Industry; Industrial Products Industry; Canada; California
Esty, Benjamin C., and E. Scott Mayfield. "Molycorp: Issuing the 'Happy Meal' Securities (B)." Harvard Business School Case 215-014, August 2014. (Revised March 2015.)