Publications

Web

A Manager's Guide to Leveraging Technology - Course Catalog

enabling new business models, and reshaping entire industries. The impact of IT extends far beyond the business world, influencing organizational structures, culture, politics, decision-making processes, and society as a whole. IT is fundamentally changing how physical... View Details

01 Jun 2012
News

FIELD 3 Tests Students

FIELD course. FIELD 3, the final module, thrust students into experiencing the real-world roles of entrepreneur, analyst, marketer, and investor. It challenged them to refine the leadership and teamwork skills they learned in FIELD 1 last fall, and the View Details

Keywords: FIELD program

Frank A. Seiberling

a profit, but after Seiberling hired an astute MIT engineer and poured money into product development, Goodyear was producing about 40,000 tires per day and had revenues of $205 million. View Details

Keywords: Automotive & Aerospace

George A. Schaefer

A trained accountant, Schaefer’s first task as CEO was to dramatically cut costs. Caterpillar’s large, earth-moving products were no longer in high demand as in earlier years, so Schaefer decided to invest in making smaller machines for... View Details

Keywords: Construction & Real Estate

01 Apr 1998
News

New Releases

capacity, and identify where improvements in quality and productivity will have the highest payoffs. The authors reveal how managers can conduct fact-based negotiations with customers and suppliers - concerning price, View Details

January 2017 (Revised September 2017)
Case

Sales Razor Technologies

By: Paul Gompers and Noam Wasserman

Describes the issues facing a founder-CEO regarding building a board of directors, assembling an executive team, managing tension between co-founders, and outsourcing system development work. View Details

Keywords: Information Technology; Job Cuts and Outsourcing; Conflict Management; Governing and Advisory Boards; Employees; Management Teams; Product Development; Technology Industry

April 1993 (Revised November 1994)
Case

Chiron Corp.

By: Steven C. Wheelwright

Pablo Valenzuela, vice president of R&D at Chiron Corp., faces several choices for how to allocate scarce resources across several promising projects. These choices will determine Chiron's position in several emerging biotechnology and diagnostic markets, including... View Details

Keywords: Health Testing and Trials; Research and Development; Failure; Business Strategy; Joint Ventures; Strategic Planning; Opportunities; Product Development; Biotechnology Industry; California

Find at Harvard

January 2011
Teaching Note

Neoprene (TN)

By: Tom Nicholas

Teaching Note for 810-084. View Details

Keywords: Financial Crisis; Collaborative Innovation and Invention; Sales; Production; Corporate Disclosure; Commercialization; Rubber Industry; United States; Germany; Russia

2004
Working Paper

Are Perks Purely Managerial Excess?

By: Raghuram G. Rajan and Julie Wulf

Why do some firms tend to offer executives a variety of perks while others offer none at all? A widespread view in the corporate finance literature is that executive perks are a form of agency or private benefit and a way for managers to misappropriate some of the... View Details

Keywords: Motivation and Incentives; Performance Productivity; Executive Compensation; Corporate Finance

Read Now

October 1992 (Revised September 1993)
Case

Nopane Advertising Strategy

By: David E. Bell

Nopane is a proprietary drug that sells in much of the United States. It faces substantial competition. The brand manager is undertaking an experiment to determine whether ad copy should be emotional-based or rational-based. The data and associated regression results... View Details

Keywords: Competition; Intellectual Property; Advertising; Health Care and Treatment; Brands and Branding; Product Marketing; Pharmaceutical Industry; United States

January 1998 (Revised June 1999)
Case

German Hyperinflation of 1923, The

By: David A. Moss and Julio J. Rotemberg

Presents a compilation of primary and secondary sources as well as a set of data exhibits on the German hyperinflation of 1923. The hyperinflation represented a defining moment in German history and certainly one of the two or three most important economic events of... View Details

Keywords: History; Price; Production; Money; Inflation and Deflation; Policy; Economy; Government and Politics; Germany

23 Feb 2022
News

Rethinking Low-Wage Work

Samuel M. Vauclain

Having become a skilled locomotive engineer while working as his father’s apprentice, Vauclain’s talent allowed him to rapidly advance through the ranks of Baldwin. In addition to his innovative designs, Vauclain’s sales skills allowed him to generate lucrative View Details

Keywords: Transportation

Adolphus Busch

broader national reach. He went on to develop a number of additional new products including the still popular Michelob beer. More so than its founder, Busch is credited with the massive growth and popularity of the company. View Details

Keywords: Food & Tobacco

01 Mar 2004
News

Gibson Hits a High Note

33ffea43b3115eba957356db0b41a6e4 It’s a turnaround story almost too good to be true. Gibson Guitar was down, and nearly out, in 1986 when Henry Juszkiewicz (MBA ’79) and David Berryman (MBA ’79) bought the legendary Nashville maker of acoustic and electric guitars.... View Details

Keywords: Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment

12 Oct 1999
Research & Ideas

Confronting the Challenges that Face Bricks-and-Mortar Stores

that merchandise would no longer carry individual price tags and that shoppers might be overcharged at the register. More recently, customers have expressed concern that electronic shelf labels could be used to raise prices between the time shoppers pick up a View Details

Keywords: by Raymond Burke; Retail

02 Jul 2013
First Look

First Look: July 2

relationships depend crucially on the function involved: those closer to the product ("product" functions, e.g., marketing, R&D) behave differently from functions further from the product... View Details

Keywords: Anna Secino

April 2011
Teaching Note

Carbon Trading Simulation: Green Cement Inc. (TN)

By: Peter A. Coles

Teaching Note for 911051. View Details

Keywords: Environmental Sustainability; Trade; Decisions; Risk and Uncertainty; Production; Pollutants; Price; Sales; Profit

June 2008 (Revised October 2010)
Case

Patient Flow at Brigham and Women's Hospital (A)

By: Anita L. Tucker and Jillian Alexandra Berry

Brigham and Women's Hospital challenged a team of physicians to improve patient flow from the Emergency Department to Intensive Care Units (ICUs). One of the team members, Selwyn Rogers, Director of the Surgical Intensive Care Unit (SICU) at Brigham and Women's... View Details

Keywords: Change Management; Health Care and Treatment; Service Operations; Business Processes; Performance Productivity; Conflict and Resolution; Health Industry; Massachusetts