Go To Market Strategy - Publications - Faculty & Research

01 Jun 2006
News

A Capital Asset

collaborating with local preservation groups. “I loved going to different parts of the country and learning how important a sense of local place and culture is to people,”... View Details

Keywords: Garry Emmons; Executive, Legislative, and Other General Government Support; Government

17 Feb 2003
Research & Ideas

Rating Fund Managers by the Company They Keep

data helping managers, it depends on how they use it. The most obvious application is for managers to try to copy their more skilled colleagues. This could be an effective strategy, and lead View Details

Keywords: by Ann Cullen

25 Aug 2022
News

Comfort Zone

and Brazil. It’s not a stretch to understand why this is the case: If airports can reduce processing time through security and reduce anxiety, they will be increasing leisure time inside the airport—and commercial revenues. “But a... View Details

26 May 2022
News

Northern California Club Honors Noom; LGBTQ Alumni Share HBS Stories

ECY winners for more than 20 years. “We care about, and choose, companies that will hopefully stand the test of time,” says Druyan. “We look at market cap, growth, whether it’s a compelling business. Companies have View Details

Keywords: Margie Kelley

01 Jun 2017
News

Inbox: From Das’s Desk

When Dean Nohria asked me to take over the role of Senior Associate Dean for External Relations from Bill Sahlman last July, I realized it was not going to be an easy task. Not... View Details

Keywords: Das Narayandas

Web

Advanced Negotiation: Great Dealmakers, Diplomats, and Deals - Course Catalog

Tillerson—about their most difficult negotiations. As chair of the Great Negotiators Award program and co-chair of the American Secretaries of State initiative, I am deeply involved in a multi-year project to systematically distill the... View Details

14 Mar 2019
News

The Merchant of Osaka

government is building on communitybased care models across the country—as are foreign governments, from Myanmar to Saudi Arabia. Oishi is an unlikely hero for the country’s health care crisis: a marketing... View Details

Keywords: Health, Social Assistance

24 Apr 2020
Op-Ed

Lessons from the NFL: Virtual Hiring, Leadership, Building Teams and COVID-19

iPhoto This weekend the NFL is concluding its annual draft. Up to 255 college football players will be distributed over three days across the 32 NFL teams. In the midst of the coronavirus pandemic, NFL commissioner Roger Goodell made the... View Details

Keywords: by Sarah Abbott , Boris Groysberg, Tali Groysberg, and Abhijit Naik; Sports

03 Jun 2021
Blog Post

HBS Pilots First Impact Investing Fund

’03) is currently COO, National Institute for Children’s Health Quality, Greg Shell (MBA ’01) is Managing Director of Bain Capital Double Impact Fund, and Stephen Chan (MBA ’09 ) is VP of Strategy and Operations at The Boston Foundation.... View Details

04 Apr 2018
News

Rebuilding the Girl Scouts Brand

Mishka Pitter-Armand (MBA 2003) was never a Girl Scout; but she is a go-getter, an innovator, a risk taker, and a leader. “When you bring those four words together,” Pitter-Armand says, “they form the acronym G.I.R.L.” In late 2016, Pitter-Armand, head of brand View Details

30 Sep 2016
News

Competing Against Luck

in the theory called disruption. And then, there was a second puzzle. And that is, I wonder if innovation is intrinsically a crapshoot because everybody-- every company and every project, when you started out, you don't plan to fail. You... View Details

15 Dec 2011
News

An HBS gift guide

on the expectations market will continue driving us from crisis to crisis to ruin—unless we act now.” Check out our review in the September Bulletin. Previous Next Business... View Details

Keywords: Bulletin Staff; holiday; gift giving; Manufacturing; Retail Trade

01 Apr 1998
News

Student Conferences Inspire Campus Dialogue

Lessons from Financial Crises in Asia and Latin America." With the response of international lending agencies to the volatile Asian markets a prime topic of the day, the remarks of one high-ranking official,... View Details

Web

Winners & Success Stories | New Venture Competition

acquired by 3M Company and today the product is marketed as the 3M ESPE Lava Chairside Oral Scanner. CloudFlare Matt Prince, MBA 2009 Michelle Zatlyn, MBA 2009 CloudFlare enables websites to intelligently... View Details

01 Oct 2001
News

Barbara Bry: Business is Blooming

University of California, San Diego. "It was clear," Bry says, "that growth in the old Navy town of San Diego was going to have to come from new technology companies. CONNECT... View Details

Keywords: Thomas Frick; Arts, Entertainment

Profile

Ed Rogers

conception to execution, I was surprised by the extent to which we could apply concepts we touched on in various RC classes. For instance, in our Marketing and View Details

Keywords: Financial Services; Tech

Fast Answer

Digital Innovation and Transformation: Resources useful for Course Assignments

Additionally: For more company databases, consult our Q/A on "Company databases: which database to choose?" To identify and analyze firms using market reports,... View Details

Web

Business Solutions for the Global Poor - Course Catalog

should abstain; we will also discuss the role of government. Target Audience This is a General Management course offered jointly with the Marketing Unit because of its focus on poor customers. The course is intended View Details

17 Feb 2015
News

The First Five Years: Justin Pasquariello (MBA 2010)

implementation of our organizational strategy and budget. I work with our team and other stakeholders to think through research questions, and partner with funders to identify... View Details