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  • All HBS Web  (11,504)
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  • 22 Feb 2011
  • Research & Ideas

The Most Important Management Trends of the (Still Young) Twenty-First Century

society) than any other development in the past decade. The western dominated economy and society of the past century has yielded way to a new global century, in which no one country or region enjoys an undisputed advantage. Instead, we... View Details
Keywords: by Sean Silverthorne
  • January 2020
  • Teaching Note

Enfoca: Private Equity in Peru

By: Victoria Ivashina and Terrence Shu
Teaching Note for HBS No. 219-030. View Details
Keywords: Private Equity; Emerging Markets; Capital Markets; Transition; Strategy; Peru
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Ivashina, Victoria, and Terrence Shu. "Enfoca: Private Equity in Peru." Harvard Business School Teaching Note 220-056, January 2020.
  • December 2021
  • Case

Pairwise

By: José B. Alvarez and Annelena Lobb
Pairwise discusses the strategic approach of a company aiming to “snackify” fruits and vegetables by using CRISPR-Cas9 gene editing to create nutritious, bite-sized foods that could compete with packaged snacks. The company is confronting a number of challenges,... View Details
Keywords: Gene Editing; GMO; Food; Nutrition; Competition; Market Entry and Exit; Public Opinion; Competitive Strategy; Consumer Behavior; Food and Beverage Industry
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Alvarez, José B., and Annelena Lobb. "Pairwise." Harvard Business School Case 522-058, December 2021.
  • February 2017
  • Case

Clear Channel (A): The Rise, 1972–2003

By: John R. Wells and Gabriel Ellsworth
At the end of 2003, Clear Channel Communications, Inc., a diversified media group with revenues of $8.9 billion, could claim leadership positions in all three of its main businesses. Clear Channel Broadcasting was the largest radio-station operator in the world, with... View Details
Keywords: Clear Channel; Clear Channel Outdoor; Radio; Outdoor Advertising; Concert Industry; Lowry Mays; Federal Communications Commission; Regulation; Regulations; Regulatory Environment; JCDecaux; Media; Growth Management; Consolidation; Competitive Strategy; Fair Value Accounting; Advertising; Acquisition; Mergers and Acquisitions; Business Growth and Maturation; For-Profit Firms; Entertainment; Music Entertainment; Television Entertainment; Public Equity; Profit; Revenue; Geographic Scope; Multinational Firms and Management; Government Legislation; Business History; Laws and Statutes; Business or Company Management; Growth and Development Strategy; Marketing Channels; Industry Structures; Public Ownership; Problems and Challenges; Sales; Opportunities; Strategy; Adaptation; Business Strategy; Commercialization; Competition; Competitive Advantage; Corporate Strategy; Diversification; Expansion; Wireless Technology; Valuation; Media and Broadcasting Industry; Entertainment and Recreation Industry; Advertising Industry; Music Industry; United States; Texas
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Wells, John R., and Gabriel Ellsworth. "Clear Channel (A): The Rise, 1972–2003." Harvard Business School Case 717-476, February 2017.
  • May 2019 (Revised March 2022)
  • Module Note

Nascent Platform Strategy: Overcoming the Chicken-or-Egg Problem

By: Andy Wu, David R. Clough and Sasha Kaletsky
This note provides a framework for addressing the classic chicken-or-egg dilemma facing entrepreneurs launching nascent multi-sided platforms. There are several conditions that lead to a difficult chicken-or-egg problem: strong network effects, high multi-homing costs,... View Details
Keywords: Multi-Sided Platforms; Strategy; Entrepreneurship; Market Entry and Exit; Problems and Challenges; Competitive Advantage
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Wu, Andy, David R. Clough, and Sasha Kaletsky. "Nascent Platform Strategy: Overcoming the Chicken-or-Egg Problem." Harvard Business School Module Note 719-507, May 2019. (Revised March 2022.)
  • 2010
  • Other Unpublished Work

Saving Face by Making Meaning: The Negative Effects of Brand Communities' Self-serving Response to Brand Extensions

By: Jill Avery
An ethnographic study of a brand community following the launch of the Porsche Cayenne SUV finds that brand extensions can negatively affect the value of their parent brands. By studying the collective response to brand extensions of existing consumers and by... View Details
Keywords: Brands; Brand Management; Brand Positioning; Brand Equity; Internet; Social Media; Customers; Customer Focus and Relationships; Customer Satisfaction; Marketing; Brands and Branding; Marketing Strategy; Auto Industry
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Avery, Jill. "Saving Face by Making Meaning: The Negative Effects of Brand Communities' Self-serving Response to Brand Extensions." (Invited for resubmission at the Journal of Consumer Research.)
  • March 2003
  • Background Note

Managing a Customer Relationship Over Time

By: Das Narayandas
Describes the different ways in which vendors can sell a portfolio of products to industrial customers. View Details
Keywords: Customer Relationship Management; Management; Marketing Strategy; Product Marketing; Networks; Sales; Manufacturing Industry
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Narayandas, Das. "Managing a Customer Relationship Over Time." Harvard Business School Background Note 503-071, March 2003.
  • September 1988 (Revised June 1993)
  • Case

Ring Medical

By: V. Kasturi Rangan
Describes the progress of a new product launch (HCS-100, a hospital communication system). Ring Medical has sold only five systems in six months against an annual target of 30. There is a lack of agreement internally on how the new product effort should be organized.... View Details
Keywords: Conferences; Marketing Strategy; Product Launch; Distribution Channels; Performance
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Rangan, V. Kasturi. "Ring Medical." Harvard Business School Case 589-046, September 1988. (Revised June 1993.)
  • 07 Jan 2016
  • News

Real-World Learning for the Digital Generation

building robots and doing things that help the world both locally and globally. “I think what HBS did for me was [that it] began to make me a global thinker and a thinker about large problems and strategies... View Details
  • January 1974 (Revised October 1975)
  • Case

MRC, Inc. (B)

MRC, Inc. faces a decision regarding entry into the production of polyester fiber in competition with much larger firms. An updated version of an earlier case by J.H. McArthur. View Details
Keywords: Competition; Production; Market Entry and Exit; Manufacturing Industry
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Moore, Ronald W. "MRC, Inc. (B)." Harvard Business School Case 274-135, January 1974. (Revised October 1975.)
  • March 2007
  • Teaching Note

Lamoiyan Corporation of the Philippines: Challenging Multinational Giants (TN)

By: Peter J. Coughlan, Jordan I. Siegel and John R. Wells
Teaching note to 704405. View Details
Keywords: Competitive Strategy; Multinational Firms and Management; Growth and Development Strategy; Going Public; Product Development; Trade; Consumer Products Industry; Philippines
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Coughlan, Peter J., Jordan I. Siegel, and John R. Wells. "Lamoiyan Corporation of the Philippines: Challenging Multinational Giants (TN)." Harvard Business School Teaching Note 707-554, March 2007.
  • Profile

Rocio Parra

says. In fact, she completed a couple of high-tech consulting internships while attending Stanford. But her senior project led to a major change in plans. "I was part of a team that conducted marketing View Details
  • 01 Mar 2011
  • First Look

First Look: March 1

at the top than business acumen and "soft" leadership skills do. Members of senior management now have more in common with their peers than with the people they manage. To thrive at the C-level, you must be a strong communicator, a collaborator, and a... View Details
Keywords: Sean Silverthorne
  • 2020
  • Working Paper

How to Build Enduring Brands in the Digital Age

By: David J. Collis and William Collis
What makes a brand last? It’s a deceptively simple question, but its answer separates sustainable success from eventual obscurity. Almost every company devotes significant resources to defining their brand. But few ask the more important question: how to... View Details
Keywords: Brands and Branding; Adaptation; Strategy
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Collis, David J., and William Collis. "How to Build Enduring Brands in the Digital Age." Harvard Business School Working Paper, No. 21-013, July 2020.
  • 24 May 2011
  • First Look

First Look: May 24

and field hospitals). In 13 years it developed from a start-up garage business into a successful firm of global reach and reputation. In 2010 its founder and CEO Philippe Prévost must decide the product and View Details
Keywords: Sean Silverthorne
  • Web

Digital Archival Resources - Edwin H. Land & Polaroid | Harvard Business School

Clubs Faculty & Research Business & Environment Business History Christensen Center for Teaching & Learning Entrepreneurship Faculty & Research Global Healthcare HBS Working Knowledge Institute for Strategy... View Details
  • 01 Jun 2019
  • News

Case Study: Mind the Gap

The facts of the ever-widening skills gap are increasingly difficult to ignore: As many as 9 million tech jobs sit vacant across the US, Europe, and China, says Przemyslaw Berendt (PLDA 18, 2014). And judging by the $1 trillion spent on IT services in 2018 and the... View Details
Keywords: Architectural, Engineering, and Related Services; Professional Services
  • July 2008 (Revised February 2009)
  • Supplement

(PRODUCT) RED (B)

By: Youngme E. Moon, Michael I. Norton and David Chen
Updates the (PRODUCT) RED (A) case through early 2008, including announcements of new partner relationships (with Hallmark, Microsoft, and Dell) as well as new communications initiatives. View Details
Keywords: Communication; Brands and Branding; Marketing Strategy; Social Marketing; Partners and Partnerships; Social Enterprise; Africa
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Moon, Youngme E., Michael I. Norton, and David Chen. "(PRODUCT) RED (B)." Harvard Business School Supplement 509-014, July 2008. (Revised February 2009.)
  • December 1992 (Revised June 1996)
  • Case

Siemens Corporation (A): Corporate Advertising for 1992

By: Stephen A. Greyser and Norman Klein
Describes the approach of the German-based multinational company, Siemens Corp., to establishing an identity in the United States. The specific goals for the 1991-92 corporate advertising campaign are described. Examples of print and television messages are included,... View Details
Keywords: Advertising Campaigns; Trade; Marketing Strategy; Market Entry and Exit; Performance Evaluation; Germany; United States
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Greyser, Stephen A., and Norman Klein. "Siemens Corporation (A): Corporate Advertising for 1992." Harvard Business School Case 593-022, December 1992. (Revised June 1996.)
  • 01 Dec 1997
  • News

Growing Together

support have loosened." Through her research into how businesses and communities interact, Kanter is finding ways for the two to join forces as companies move into the global economy. In fact, she says, what's good for towns and cities is... View Details
Keywords: Marguerite Rigoglioso and Nancy O. Perry
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