Publications

May 2024
Supplement

Net Protections (C)

By: Ramon Casadesus-Masanell, Nobuo Sato and Akiko Kanno

In Case C, in spring 2021, four years after the launch of atone, the company is considering how to grow the service given slow merchant adoption. View Details

Keywords: Growth and Development Strategy; Product Launch; Adoption

September 1994 (Revised October 1994)
Case

Guinness PLC

By: Ray A. Goldberg and Grant Kelley

Changing demographics, new types of competition, and new attitudes toward alcoholic beverages force the company to rethink priorities. View Details

Keywords: Transformation; Demographics; Product Positioning; Competitive Strategy; Food and Beverage Industry

Find at Harvard

2005
Class Lecture

Managing Markets, Segments, and Customers

By: Das Narayandas

Keywords: Markets; Segmentation; Customers

31 Mar 2017
News

Turning Teachers into Leaders

Sophie Lippincott Ferrer (MBA 2006) is a senior consultant with Education First, a national policy and strategy consulting firm that partners with education leaders to design and accelerate policies and plans that help all young people,... View Details

23 Feb 2017
News

Black Business Leaders Series: Franklin Leonard, 'Black List' Mastermind

22 Apr 2008
News

The Next Harvard Square? Really?

I’ll admit I don’t have the world’s strongest visual imagination. When folks in the Harvard University Planning Office talk about the new Harvard Square that will be springing up around the Bulletin’s Allston offices over the coming decades, I kind of don’t believe it.... View Details

Keywords: Construction; Construction of Buildings; Construction; Colleges, Universities, and Professional Schools; Educational Services; Real Estate

01 Jun 2013
News

Brick by Brick

Case Study Illustration by Corbis/Matthias Kulka Sometimes, a company's history contains more drama than a Russian novel. A recent case, "LEGO," explores how the toy maker grew to global dominance from humble beginnings, the mistakes that... View Details

Keywords: toys; Miscellaneous Store Retailers; Retail Trade

23 Jun 2003
Research & Ideas

Psychology, Pathology, and the CEO

turnaround. Consider the situations that confronted new CEOs in three companies: Gillette: Its performance was strong through the mid-1990s, but by the beginning of 2001, this global consumer-products company had experienced several years... View Details

Keywords: by Rosabeth Moss Kanter

30 Jul 2008
Op-Ed

Why the U.S. Should Encourage FDI

relative to local firms. In countries with weak capital markets and burdensome regulatory regimes, multinational firms can use their internal capital and product markets to access View Details

Keywords: by Mihir A. Desai

November 2015 (Revised November 2016)
Case

Huaxia: Building a U.S.-Style Dairy in China

By: Tarun Khanna, Nancy Hua Dai and Juan Ma

In 2015, Charles Shao, chairman of Huaxia, considered the alternatives to ensure sustainable growth of Huaxia and rebuild the overall health of China's dairy industry. He came to China in 2004 and set up Huaxia dairy farm with the goal to build a world-class dairy farm... View Details

Keywords: Entrepreneurship; Strategy; Corporate Social Responsibility and Impact; Emerging Markets; Agribusiness; Agriculture and Agribusiness Industry; China

September 2008 (Revised February 2009)
Case

BMW's Project Switch (A): Importers vs. National Sales Companies

By: Das Narayandas and Kerry Herman

BMW is faced with potential channel conflicts across several EU country markets. The case highlights BMW's approach to redesigning its channel in Greece. The case provides details on both headquarter and country head perspective on BMW's channel strategy. View Details

Keywords: Marketing Strategy; Distribution Channels; Conflict and Resolution; Auto Industry; European Union; Greece

December 1998
Case

John Hancock Sports Sponsorship: 1993-2000 and Beyond

By: Stephen A. Greyser and John Teopaco

Examines sports sponsorship at John Hancock through 1998 and prospectively beyond. From its early sponsorship of the legendary Boston Marathon, the company had expanded its activities substantially. It was one of the worldwide "Top Sponsor" companies of the Olympics, a... View Details

Keywords: Opportunities; Values and Beliefs; Marketing Strategy; Sports

01 Jan 2004
News

Minoru Makihara, 75th AMP, 1977

world, the AMP program underscores the necessity of a global perspective and an understanding of different cultures and markets." ADVICE TO CURRENT STUDENTS "The free market is the best system for allocating... View Details

01 Dec 2015
News

Euro Vision

Neil Rimer (MBA 1991) could have been a San Francisco venture capitalist. He worked there once; it would have been easy enough to open his own shop and join the horde converging on the town's buzziest tech companies. But instead, he went to Europe, where the VC scene... View Details

Keywords: Jason Feifer

07 Feb 2017
First Look

First Look at New Research: February 7

projects, and the implications of global markets and extreme valuations for what a company must achieve. Purchase this case:https://cb.hbsp.harvard.edu/cbmp/product/817052-PDF-ENG Harvard Business School... View Details

Keywords: Sean Silverthorne

July 1983 (Revised September 1986)
Case

Johnson Wax: Enhance (B)

After the initial ASSESSOR indicated problems in formulation, product position, and advertising copy, Enhance was modified and retested using ASSESSOR. Compares the new results as well as presenting teaching study data. Enhance is well below predicted share. Is the... View Details

Keywords: Product Positioning; Marketing Strategy; Advertising; Product Development; Beauty and Cosmetics Industry

08 Jul 2024
Research & Ideas

The Critical Computer Science Principles Every Strategic Leader Needs to Know

platform). Over time, Microsoft has pursued both integration and foreclosure strategies with its Microsoft Windows operating system, Wu says. Companies that are new to a market don’t initially have the same... View Details

Keywords: by Ben Rand; Technology; Information Technology

February 2024
Teaching Note

Compass Pathways: Pioneering Psychedelic Treatment

By: Tiona Zuzul

Teaching Note for HBS Case No. 724-412. View Details

Keywords: Commercialization; Corporate Strategy; Competitive Strategy; Product Launch; Health Care and Treatment; Pharmaceutical Industry; Europe; United States; United Kingdom