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  • 02 Mar 2016
  • Blog Post

HBS FIELD - A Sneak Peek Into Retail

Every January HBS sends hundreds of first year business school students to an emerging market for 10 days of cultural and business immersion. Dauntingly, in those 10 days students must acclimate themselves to the new market View Details
Keywords: Consumer Products / Retail
  • 13 Dec 2016
  • First Look

December 13, 2016

impact on discriminatory behavior. Smart choices and transparent experimentation can create markets that are both more efficient and more inclusive. Publisher's link:... View Details
Keywords: Carmen Nobel
  • April 1999 (Revised August 1999)
  • Case

R&B Falcon

R&B Falcon is the world's leading offshore drilling contractor. Amid surging exploration budgets and increasing deepwater drilling activity, the company makes huge investments in several new state-of-the art $300 million ultra-deep-water drilling rigs. As day rates and... View Details
Keywords: Technology; Change Management; Industry Growth; Mining; Product Marketing; Mining Industry
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  • 02 Feb 2004
  • Research & Ideas

Where Does Apple Go From Here?

focused in his first couple of years. He got rid of a huge number of product lines. He streamlined the operations and he bet on a very small number of products. The combination of the early success of the... View Details
Keywords: by Sean Silverthorne
  • October 1998 (Revised December 2001)
  • Case

Procter & Gamble: Always Russia

P&G has rapidly gained market leadership in Russia with the Always feminine protection brand. The distinctive emerging market strategies employed by P&G are discussed. In planning further market development, the management team faces three decisions: 1) whether to... View Details
Keywords: Strategy; Emerging Markets; Planning; Consumer Products Industry; Russia
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  • 21 Oct 2008
  • First Look

First Look: October 21, 2008

  Working PapersCan Higher Prices Stimulate Product Use? Evidence from a Field Experiment in Zambia (revised) Authors:Nava Ashraf, James Berry, and Jesse M. Shapiro Abstract The controversy over whether... View Details
Keywords: Martha Lagace
  • 05 Oct 2009
  • Research & Ideas

The Vanguard Corporation

sense of purpose could use that to guide innovation. One of the exciting parts of SuperCorp and the rise of this company model is that it's actually a way to develop products View Details
Keywords: by Sean Silverthorne
  • 02 Jan 2008
  • Research & Ideas

Most Popular Stories 2007

accelerate this transition, as professor and program chair Benjamin C. Esty explains. What's to Be Done About Performance Reviews? What can we do to make performance reviews more productive View Details
Keywords: by Sean Silverthorne
  • 21 May 2007
  • Research & Ideas

Fixing the Marketing-CEO Disconnect

of each segment is changing, and how the company's products and services address the needs of each segment. The product was developed by Gail... View Details
Keywords: by Sean Silverthorne
  • 10 Jun 2002
  • Research & Ideas

Reinventing the Industrial Giant

Xerox, IBM, and Kodak. These industrial giants are trying to combine their industrial heritage with products, services, and business practices more closely associated with the new economy. Their basic View Details
Keywords: by Nitin Nohria, Davis Dyer & Frederick Dalzell; Manufacturing
  • 19 Sep 2012
  • News

On a Sound Track

Skullcandy products are currently distributed in over 70 countries, a number that expands every month. So a major challenge for us is how to establish our brand in each local market. Good brands are globally consistent, but they’re... View Details
Keywords: Deborah Blagg; audio equipment; fashion; Computer and Electronic Product Manufacturing; Computer and Electronic Product Manufacturing
  • 19 Jul 2004
  • Research & Ideas

Why Innovations Sit on the Shelf

Why are so many businesses—though seemingly intent on fostering innovation—unable to get new products through their organizations and into the marketplace? Ed Ludwig faced such circumstances as the new... View Details
Keywords: by Michael Beer, Russell Eisenstat & Derek Schrader
  • 27 Feb 2020
  • Sharpening Your Skills

How Following Best Business Practices Can Improve Health Care

accounting have to do with improving patient outcomes in Haiti? HBS faculty members discuss their research and what it means for patients, providers, and industries. A Good Place to Start Clayton Christensen... View Details
Keywords: by Sean Silverthorne; Health; Medical Devices & Supplies
  • 14 Jul 2021
  • Blog Post

From Colombia to the District of Columbia: Making an Impact with Paulina Llano (MBA 2022)

sector though, and my passion for making Moderna’s products more accessible showed.” Embracing the Challenge Llano’s internship is exactly the combination of challenge and... View Details
Keywords: Health Care
  • 02 May 2017
  • First Look

First Look at New Research: May 2, 2017

two new measures of bank productivity: one focused on deposit-taking productivity and one focused on asset productivity. We then use these measures to evaluate the cross-section of bank value. Both View Details
Keywords: Carmen Nobel
  • October 1981 (Revised April 1984)
  • Case

H.J. Heinz Co.: The Administration of Policy (A)

Relates the April 1979 discovery of improper income transferal practices used at the H.J. Heinz Co. Background data on the company is presented, along with a detailed description of the organizational practices, the management incentive system, and the corporate... View Details
Keywords: Ethics; Business Processes; Compensation and Benefits; Consumer Products Industry; Consumer Products Industry
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  • November 2010
  • Article

Capitalizing on the Underdog Effect

By: Anat Keinan, Neeru Paharia and Jill Avery
This article presents the results of a study that investigated the use of the underdog effect in marketing. The idea of triumphing over disadvantages by impassioned determination is said to be a powerfully positive image, which can lead consumers to choose a brand over... View Details
Keywords: Marketing; Brand Management; Brands; Brand Positioning; Competitive Positioning; Competition; Brands and Branding; Advertising Campaigns; Marketing Communications; Marketing Strategy; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry
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  • 01 Oct 2008
  • Research & Ideas

How Much Time Should CEOs Devote to Customers?

product managers spent on average only three percent of their time in contact with end consumers. Terry Leahy, CEO of Tesco, the UK supermarket chain, spends two days a week in stores interacting with employees View Details
Keywords: by John Quelch
  • 27 Apr 2009
  • Research & Ideas

Building Businesses in Turbulent Times

they were converted into securities and sold again and again. We can't fix our current economic problems by simply spending more money to buy bad debt. Rather, we need real innovation that creates jobs View Details
Keywords: by Staff
  • 08 Jul 2008
  • First Look

First Look: July 8, 2008

digitization of information goods have changed the commercial landscape: Virtual shelf space is infinite, consumers can search through innumerable options, and the marginal cost of reproducing and... View Details
Keywords: Martha Lagace