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  • 16 Sep 2008
  • First Look

First Look: September 16, 2008

benefits associated with IFRS adoption. Download the paper: http://www.hbs.edu/research/pdf/09-032.pdf The Architecture of Platforms: A Unified View Authors:Carliss Y. Baldwin and C. Jason Woodard Abstract The central role of... View Details
  • 01 Mar 2011
  • First Look

First Look: March 1

situational or strategic, emotional or contextual. The point is not to choose one over the other but to learn to move across a continuum of perspectives. Read the paper: http://hbr.org/2011/03/managing-yourself-zoom-in-zoom-out/ar/1 'Bricks View Details
Keywords: Sean Silverthorne
  • 23 Jan 2015
  • Research & Ideas

Oil Price Fallout: What Happens Next?

The last six years have proved just how fluid the international oil market is. And if recent support of the Keystone Pipeline by the U.S. House of Representatives and the Nebraska Supreme Court (which approved the pipeline's path through that state) are any indication,... View Details
Keywords: Re: Richard H.K. Vietor; Energy; Utilities
  • January 2006
  • Article

Are Perks Purely Managerial Excess?

By: Raghuram G. Rajan and Julie Wulf
A widespread view is that executive perks exemplify agency problems--they are a route through which managers misappropriate a firm's surplus. Accordingly, firms with high free cash flow, operating in industries with limited investment prospects, should offer more... View Details
Keywords: Problems and Challenges; Cash Flow; Business or Company Management; Situation or Environment; Performance Productivity; Investment; Executive Compensation
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  • August 1985
  • Case

CML Group, Inc.: Going Public (C)

By: William A. Sahlman
Contains a description of some issues confronting management of CML Group. They have decided to go public, have selected an underwriting team, and must make final decisions about the size, composition and pricing of the issue. Because stock prices have fallen since the... View Details
Keywords: Initial Public Offering; Going Public; Problems and Challenges; Consumer Products Industry; Consumer Products Industry
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  • November 2010
  • Article

Capitalizing on the Underdog Effect

By: Anat Keinan, Neeru Paharia and Jill Avery
This article presents the results of a study that investigated the use of the underdog effect in marketing. The idea of triumphing over disadvantages by impassioned determination is said to be a powerfully positive image, which can lead consumers to choose a brand over... View Details
Keywords: Marketing; Brand Management; Brands; Brand Positioning; Competitive Positioning; Competition; Brands and Branding; Advertising Campaigns; Marketing Communications; Marketing Strategy; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry
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  • 13 Oct 2003
  • Research & Ideas

How to Pick Managers for Disruptive Growth

eight months, and quickly established offices in Europe and Asia. Within a year it had announced forty strategic partnerships with companies such as Compaq, Hewlett-Packard, View Details
Keywords: by Michael Raynor
  • February 5, 2009
  • Comment

In Praise of Marketing

By: John A. Quelch
Many dismiss marketing as manipulative, deceptive, and intrusive. Marketing, they argue, focuses too much of our attention on material consumption. More recently, Benjamin Barber, in his 2007 book Consumed, claims that marketing is "sucking up the air from every other... View Details
Keywords: Marketing; Consumer Loyalty; Local Vs. Global Branding; Multi-national Brands; Misleading and Fraudulent Advertising; Customer Value and Value Chain; Customer Satisfaction; Globalized Economies and Regions; Cross-Cultural and Cross-Border Issues; Multinational Firms and Management; Globalized Markets and Industries; Brands and Branding; Marketing Communications; Marketing Strategy; Product Positioning
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  • 02 Feb 2004
  • Research & Ideas

Where Does Apple Go From Here?

focused in his first couple of years. He got rid of a huge number of product lines. He streamlined the operations and he bet on a very small number of products. The combination of the early success of the... View Details
Keywords: by Sean Silverthorne
  • 2008
  • Case

Nike Considered: Getting Traction on Sustainability

By: Rebecca Henderson, C. Reavis, R. Locke and C. Liddy
Keywords: Innovation and Invention; Product Design; Environmental Sustainability; Apparel and Accessories Industry
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  • 06 May 2019
  • Research & Ideas

Consumers Blame Business for Global Health Problems. Can Business Become the Solution?

more for sustainable goods. Almost 60 percent report that a product’s health and wellness benefits motivate purchasing decisions. And over 40 percent say that they factor a company’s social value into... View Details
Keywords: by Danielle Kost; Health
  • 09 Jul 2024
  • Research & Ideas

Chance Encounters: What's at Stake in Return-to-Office Decisions

for employees is different from what delivers the most value for the business? Roche: Microsoft conducted an internal survey where they asked employees how they felt about working remotely and how productive... View Details
Keywords: by Jen McFarland Flint, HBS Alumni Bulletin
  • 30 Oct 2006
  • First Look

First Look: October 31, 2006

small open economy, final goods production is carried out by foreign and domestic firms, which compete for skilled labor, unskilled labor, and intermediate products. To operate... View Details
Keywords: Sean Silverthorne
  • 29 Jan 2025
  • Blog Post

Finding Professional Purpose: Building an Impactful Career that Reflects your Values with Lisa Tanzer (MBA 1993)

undergraduate background with limited exposure to business, I began my career as an Associate Consultant at one of the Big Four accounting firms (PwC), focusing on strategic planning in financial services, business services, telecommunications, View Details
  • 19 Jul 2004
  • Research & Ideas

Why Innovations Sit on the Shelf

Why are so many businesses—though seemingly intent on fostering innovation—unable to get new products through their organizations and into the marketplace? Ed Ludwig faced such circumstances as the new... View Details
Keywords: by Michael Beer, Russell Eisenstat & Derek Schrader
  • 07 Mar 2017
  • First Look

First Look at New Research, March 7

refining its branding and retail-customer strategy—and it also seeks to expand in other markets, especially China. To become a leading year-round supplier to retailers, Camposol needs to increase the product... View Details
Keywords: Sean Silverthorne
  • 06 Apr 2020
  • Research & Ideas

Where Do Workers Go When the Robots Arrive?

according to the research. One reason might be that costs are lower for companies that moved production offshore, and the resulting, more efficient firms developed higher-skilled service work, like computer... View Details
Keywords: by Rachel Layne; Manufacturing
  • June 1992 (Revised March 1993)
  • Case

Fleetwood Enterprises, Inc. 1990

By: Timothy A. Luehrman
The CFO of Fleetwood Enterprises is considering whether to recommend a large share repurchase to the board of directors. Fleetwood's core businesses, manufactured housing and recreational vehicles, are very sensitive to business cycles and oil prices. Following Iraq's... View Details
Keywords: Business Cycles; Capital Structure; Stock Shares; Price; Crisis Management; Production; Manufacturing Industry; Iraq; Kuwait
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  • Career Coach

Rich Schneider

Rich (HBS’74) has been a Career Coach since 2009 and works with both students and alumni. He retired from a 35 year career in management consulting that year and is presently... View Details
Keywords: Consumer Products; Consumer Products; Consumer Products; Consumer Products; Consumer Products
  • 01 Oct 2008
  • Research & Ideas

How Much Time Should CEOs Devote to Customers?

product managers spent on average only three percent of their time in contact with end consumers. Terry Leahy, CEO of Tesco, the UK supermarket chain, spends two days a week in stores interacting with employees View Details
Keywords: by John Quelch