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Publications

Publications

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  • All HBS Web  (12,934)
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    • Research  (8,667)
    • Events  (98)
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Show Results For

  • All HBS Web  (12,934)
    • People  (32)
    • News  (2,306)
    • Research  (8,667)
    • Events  (98)
    • Multimedia  (124)
  • Faculty Publications  (6,727)
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  • Career Coach

Erika Osterling

Transportation (General Management, Services, Business Operations, Product management, Supply Chain, Expat), Cameron, Avery Dennison, PepsiCo (Marketing and Sales Strategy) View Details
Keywords: Energy; Oil & Gas; Energy; Private Equity; Financial Services (All); Manufacturing

    Marty Blue

    business development, licensing, B2B marketing, product development and industry relations. Marty is currently an Independent board member (and Compensation Committee Chair) at Openbay which is simplifying automotive repair and service.... View Details
    Keywords: Fitness & Sports;#68;#Transportation & Logistics;#20;#Ecommerce
    • 01 Dec 2014
    • News

    Creating the Shopping Experience of the Future

    product developer and marketer, and self-proclaimed “child of curiosity”—has to sell Glass itself to a public that still seems uncertain about both its logistics and its usefulness. Google Glass has the lofty goal of “enhancing humanity... View Details
    Keywords: Christine Lejeune; fashion; technology
    • September 2014
    • Case

    Marquee: Reinventing the Business of Nightlife

    By: Anita Elberse
    Keywords: Marketing; Business Growth and Maturation; Distribution Channels; Product Marketing; Entertainment and Recreation Industry
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    Elberse, Anita. "Marquee: Reinventing the Business of Nightlife." Harvard Business School Multimedia/Video Case 515-702, September 2014.
    • 2003
    • Article

    The "Moralities" of Poaching: Manufacturing Personal Artifacts on the Factory Floor

    By: Michel Anteby
    Keywords: Production; Moral Sensibility; Factories, Labs, and Plants
    Citation
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    Anteby, Michel. The "Moralities" of Poaching: Manufacturing Personal Artifacts on the Factory Floor. Ethnography 4, no. 2 (2003): 217–239.
    • Fast Answer

    Patent search: Product-associated patents

    How can I find patents associated to a particular (branded) product? It is always a challenge to conduct a patent search by product (or "brand name") because: Almost all the patented View Details
    • March 1994
    • Case

    Bose Corp.: The JIT II Program (A)

    By: Roy D. Shapiro and Bruce Isaacson
    Bose Corp. is evaluating an unusual plan to manage relationships with vendors that supply components for Bose speakers. The company must decide: 1) which planning and ordering activities should be performed by Bose and which can be performed by vendors, 2) how much... View Details
    Keywords: Supply Chain Management; Planning; Production; Alliances; Order Taking and Fulfillment; Electronics Industry
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    Shapiro, Roy D., and Bruce Isaacson. "Bose Corp.: The JIT II Program (A)." Harvard Business School Case 694-001, March 1994.
    • September 2024
    • Case

    Eat App: Building and Monetizing an End-to-End Dining Experience Solution

    By: Elie Ofek and Ahmed Dahawy
    Founded in 2015 in Bahrain, Eat App was an up-and-coming player in the global restaurant management software business. In early 2024, having shifted to a product-led growth strategy, the company’s co-founders faced a host of decisions that could greatly impact their... View Details
    Keywords: Price; Growth and Development Strategy; Product Marketing; Negotiation Deal; Internet and the Web; Value Creation; Profit; Revenue; Applications and Software; Product; Food and Beverage Industry; Technology Industry; Bahrain; United Arab Emirates; Abu Dhabi; Dubai
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    Ofek, Elie, and Ahmed Dahawy. "Eat App: Building and Monetizing an End-to-End Dining Experience Solution." Harvard Business School Case 525-019, September 2024.
    • 03 Jun 2014
    • First Look

    First Look: June 3

    Specifically, we explore whether the presence of frictions in a country's capital markets, labor markets, and product markets affect the excess value of diversified firms. We find that the value of diversified firms relative to their... View Details
    Keywords: Sean Silverthorne
    • Web

    Chrysler dealer delivers 47 cars in one day - The Human Factor – Baker Library | Bloomberg Center, Historical Collections

    HBS Home HBS Index Contact Us Harvard Business School Baker Library Historical Collections The Human Factor Introducing the Industrial Life Photograph Collection at the Baker Library Introduction The Exhibition The Request The Response The Collection The Medium The... View Details
    • Web

    1939 De Soto luggage locker has increased capacity - The Human Factor – Baker Library | Bloomberg Center, Historical Collections

    HBS Home HBS Index Contact Us Harvard Business School Baker Library Historical Collections The Human Factor Introducing the Industrial Life Photograph Collection at the Baker Library Introduction The Exhibition The Request The Response The Collection The Medium The... View Details
    • Web

    They keep the milk cool - The Human Factor – Baker Library | Bloomberg Center, Historical Collections

    The Message The Product The Production The Worker The Audience Bibliography previous 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 next They keep the milk cool ca. 1933 Kraft–Phenix Cheese Corporation... View Details
    • 24 Apr 2014
    • News

    Seeing glass in a new light

    Rao Mulpuri (AMP 171, 2006) wants to transform the building industry by disrupting a common product: glass. View Dynamic Glass brings smart windows to buildings, and is gaining rapid adoption in North America—the California-based company sold out of View Details
    • 24 Apr 2014
    • News

    Using technology to create a platform for discussion

    want to be a good example to other women in the tech industry.” Now a product manager at LinkedIn, Leung has a background in physics and economics, but her interests in technology and media steered her toward the professional goal of... View Details
    • 01 Jun 2002
    • News

    The Mind Speaks, Marketers Listen

    been used by the likes of Coca-Cola, General Motors, and AT&T to craft marketing strategies. “Most new products are developed and launched using focus groups and questionnaires,” Zaltman said, “and 60 to 80 percent of all new View Details
    • 13 Apr 2023
    • Blog Post

    Grolsch Brewing Company: Drink Sustainably

    In January 2023, Professors Willy Shih and Mike Toffel led more than 40 HBS MBA students on site visits to witness the energy transition and innovative sustainable production activities throughout Denmark and the Netherlands, in their new... View Details
    • March 2023 (Revised March 2024)
    • Case

    The Purdue Pharma Bankruptcy: Settling the Opioid Crisis

    By: Kristin Mugford, Carin-Isabel Knoop and Susan Pinckney
    How to get to a fair outcome for claimants in the Purdue Pharma bankruptcy given its significant role in the U.S. opioid crisis. View Details
    Keywords: Regulation; Ethics; Fairness; Insolvency and Bankruptcy; Government Legislation; Courts and Trials; Laws and Statutes; Lawsuits and Litigation; Legal Liability; Crime and Corruption; Negotiation Offer; Negotiation Participants; Negotiation Style; Product Design; Product Development; Brands and Branding; Marketing Strategy; Trust; Government and Politics; Law; Negotiation; Operations; Ownership; Marketing; Social Psychology; Health Care and Treatment; Pharmaceutical Industry; United States
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    Mugford, Kristin, Carin-Isabel Knoop, and Susan Pinckney. "The Purdue Pharma Bankruptcy: Settling the Opioid Crisis." Harvard Business School Case 223-060, March 2023. (Revised March 2024.)

      Edward T. Bedford

      In 1906, Bedford became president of the newly consolidated Corn Products Refining Company. Under Bedford’s leadership, Corn Products Refining manufactured several forms of oil, including “Mazola,” several... View Details
      Keywords: Food & Tobacco
      • May 2022
      • Supplement

      Thinking Outside the Wine Box (B): Mekanism and the Franz for Life Campaign

      By: Tomomichi Amano, Elie Ofek, Mengjie Cheng and Amy Klopfenstein
      This case reveals the events that took place after the conclusion of the case “Thinking Outside the Wine Box (A): Mekanism and the Franz for Life Campaign.” After reviewing Mekanism’s pitches for the Franz for Life 2.0 campaign, TWG executives felt that the proposed... View Details
      Keywords: Marketing; Brands and Branding; Marketing Strategy; Digital Marketing; Social Marketing; Marketing Communications; Product Positioning; Advertising; Communication Strategy; Advertising Campaigns; Social Media; Food and Beverage Industry; Advertising Industry; United States
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      Amano, Tomomichi, Elie Ofek, Mengjie Cheng, and Amy Klopfenstein. "Thinking Outside the Wine Box (B): Mekanism and the Franz for Life Campaign." Harvard Business School Supplement 522-059, May 2022.
      • April 2002
      • Background Note

      Local Institutions and Global Strategy

      By: Tarun Khanna
      Explores how location affects a firm's strategy and identifies the different ways location affects industry structure, choice of a firm's position, and the sustainability of that position. The intellectual foundations lie in an appreciation of institutional economics.... View Details
      Keywords: Global Range; Global Strategy; Product Positioning; Market Transactions; Industry Structures; Negotiation Deal; Organizational Design; Outcome or Result; Strategic Planning
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      Khanna, Tarun. "Local Institutions and Global Strategy." Harvard Business School Background Note 702-475, April 2002.
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