Marketing And Society - Publications - Faculty & Research

31 Aug 2015
Research & Ideas

How Ben Franklin’s ‘Way to Wealth’ Introduced American Capitalism to the World

about his message What gets lost is the author’s own mixed feelings about single-minded pursuit of profit and his hopes for a humanitarian society in which wealth and power are... View Details

Keywords: by Julia Hanna

02 Apr 2020
Video

Incorporating Climate Risk into Financial Models: Bob Litterman on Transition Risk

09 Apr 2019
HBS Seminar

Linda Price, University of Oregon

26 Mar 2013
First Look

First Look: March 26

Publications International Marketing Review Achievement Motivation, Strategic Orientations and Business Performance in Entrepreneurial Firms: How Different Are Japanese and... View Details

Keywords: Sean Silverthorne

07 Feb 2011
News

Can US economy thrive as China rises?

August 2001 (Revised June 2002)
Case

IBM Software Solutions (A)

By: Michael L. Tushman, Charles A. O'Reilly III and Robert Chapman Wood

Executives and managers of key IBM software units struggle to make IBM a top player in the post-mainframe era. When one software unit introduces a visionary product with potential to create a new leadership position for the firm, the result is an epic conflict in the... View Details

Keywords: Business Units; Leadership Style; Leading Change; Managerial Roles; Organizational Change and Adaptation; Conflict Management; Information Technology Industry

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December 1994 (Revised January 1995)
Case

Zoll Medical Corporation (A)

When is a product ready for the market? In this case, engineers present a prototype medical device product to the CEO for approval. The product, developed under a tight deadline, is essentially identical to the main competitor's product, but that competitor is... View Details

Keywords: Innovation and Management; Product Development; Medical Devices and Supplies Industry

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2020
Working Paper

Currency Hedging in Emerging Markets: Managing Cash Flow Exposure

By: Laura Alfaro, Mauricio Calani and Liliana Varela

Foreign currency derivative markets are among the largest in the world, yet their role in emerging markets in particular, is relatively understudied. We study firms' currency risk exposure and their hedging choices by employing a unique dataset covering the universe of... View Details

Keywords: Foreign Currency Hedging; FX Derivatives; Foreign Currency Debt; Currency Mismatch; Trade Credit; Currency; Cash Flow; Emerging Markets

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January 2010 (Revised October 2010)
Case

Colombia: Strong Fundamentals, Global Risk

By: Aldo Musacchio, Richard H. K. Vietor, Jonathan Schlefer and Carolina Camacho

By mid-2009 Colombian President Alvaro Uribe had ended decades of virtual civil war and strengthened the business climate, but he faced tough economic challenges. Though he had instituted prominent market reforms and brought inflation down sharply, Colombia seemed... View Details

Keywords: Developing Countries and Economies; Economic Growth; Macroeconomics; Trade; Global Strategy; Infrastructure; Business and Government Relations; Colombia

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2000
Other Unpublished Work

Do Executive Stock Options Encourage Risk-Taking?

By: Randolph B. Cohen, Brian J. Hall and Luis M. Viceira

Executive stock options create incentives for executives to manage firms in ways that maximize firm market value. Since options increase in value with the volatility of the underlying stock, executive stock options provide managers with incentives to take actions that... View Details

Keywords: Risk and Uncertainty; Motivation and Incentives; Stock Options; Executive Compensation

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June 2023
Teaching Note

Taiwan Semiconductor Manufacturing Company Limited: Global Leadership in Chipmaking

By: William C. Kirby and Noah B. Truwit

Teaching Note for HBS Case No. 321-126. The general purpose of this case is to explore the evolving nature of business relations across the Taiwan strait, focusing on the prominence of Taiwan's high-tech industry. After the legendary founder of Taiwan Semiconductor... View Details

Keywords: Geopolitical Units; Government and Politics; Competition; Production; Disruption; Semiconductor Industry; Manufacturing Industry; Taiwan; Taiwan Strait; China

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15 May 2015
Blog Post

How to Get a Global Perspective at HBS

Though HBS is based in Boston, the MBA program is inherently a global experience. Traveling to an emerging market is part of the first year curriculum, over 70 countries are represented in of our diverse student body, View Details

Design Rules, Vol. 1: The Power of Modularity

We live in a dynamic economic and commercial world, surrounded by objects of remarkable complexity and power. In many industries, changes in products and technologies have brought with them new kinds of firms and forms of organization. We are... View Details

18 Jun 2020
Research & Ideas

What Is an "Essential" Purchase for a Low-Income Family?

Do lower-income families need and deserve access to fewer things than everyone else? As a society, we seem to think so, revealing a "grim double standard," finds a study published this month, Inequality in Socially Permissible... View Details

Keywords: by Rachel Layne