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  • January 2013 (Revised March 2013)
  • Supplement

MuMaté (B-1): Confidential for Maxwell

By: Thomas R. Eisenmann and Alex Godden
MuMaté, a fictional cult beverage company, requires capital to fund national expansion. Its cofounders, who have bootstrapped to this point, are now negotiating with venture capital firms to raise a $3 million funding round. The case describes MuMaté's inception, early... View Details
Keywords: Venture Capital; Expansion; Negotiation; Valuation; Entrepreneurship; Food and Beverage Industry
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Eisenmann, Thomas R., and Alex Godden. "MuMaté (B-1): Confidential for Maxwell." Harvard Business School Supplement 813-149, January 2013. (Revised March 2013.)
  • 2008
  • Working Paper

Performance and Control across Multiple Markets

By: Tatiana Sandino, Dennis Campbell and Shelby Yu
Chain organizations typically operate units across different types of markets, with significantly diverging customer bases. Such market-type dispersion potentially influences performance through two channels: it makes performance a noisier indicator of store manager... View Details
Keywords: Governance Controls; Organizational Design; Markets; Franchise Ownership; Performance; Retail Industry
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Sandino, Tatiana, Dennis Campbell, and Shelby Yu. "Performance and Control across Multiple Markets." American Accounting Association Financial Accounting and Reporting Section Paper, January 2008.
  • August 2011 (Revised July 2014)
  • Case

Social Innovation at Salesforce.com

By: Christopher Marquis, Marley C. Kornreich and Bobbi Thomason
Salesforce.com recently implemented an innovative social enterprise business model whereby the Salesforce.com Foundation funds its operations and grant budget by selling discounted salesforce.com software licenses to nonprofits and education clients. The case recounts... View Details
Keywords: Innovation and Invention; Corporate Entrepreneurship; Corporate Social Responsibility and Impact; Business Model; Information Technology; Leading Change; Problems and Challenges
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Marquis, Christopher, Marley C. Kornreich, and Bobbi Thomason. "Social Innovation at Salesforce.com." Harvard Business School Case 412-049, August 2011. (Revised July 2014.)
  • February 2011 (Revised July 2013)
  • Case

A123 Systems: Power. Safety. Life.

By: Richard H.K. Vietor
A123 Systems, the largest manufacturer of lithium ion batteries in North America, is producing and selling batteries for electric vehicles in China and electric buses in Europe and America. It just opened two plants in Michigan, partially funded by a grant from... View Details
Keywords: Business or Company Management; Diversification; Machinery and Machining; Renewable Energy; Transportation; Management Skills; Corporate Finance; Auto Industry; Battery Industry
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Vietor, Richard H.K. "A123 Systems: Power. Safety. Life." Harvard Business School Case 711-066, February 2011. (Revised July 2013.)
  • July 2010 (Revised December 2010)
  • Case

AdMob (A)

By: Mikolaj Jan Piskorski, Samuel Cohen and Nithya Vaduganathan
AdMob's CEO is deciding between international expansion and increasing the number of publishers to strengthen the company's advantage in the mobile advertising industry. AdMob displayed advertising on global devices, powered 6,000 websites and 1,000 applications, and... View Details
Keywords: Digital Marketing; Growth and Development Strategy; Resource Allocation; Competition; Competitive Strategy; Expansion; Mobile and Wireless Technology; Advertising Industry
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Piskorski, Mikolaj Jan, Samuel Cohen, and Nithya Vaduganathan. "AdMob (A)." Harvard Business School Case 711-406, July 2010. (Revised December 2010.)
  • January 2010
  • Case

Pratham - Every Child in School and Learning Well

By: Srikant M. Datar, Stacey M. Childress, Rachna Tahilyani and Anjali Raina
The case focuses on how Pratham, a non-governmental organization, provided quality education to underprivileged children in India by collaborating with the government. It focuses on the problem Madhav Chavan, the founder, is trying to solve, the contributing factors... View Details
Keywords: Non-Governmental Organizations; Collaborative Innovation and Invention; Social and Collaborative Networks; Performance Evaluation; Change Management; Organizational Design; Early Childhood Education; Management Systems; Strategy; Quality; Education Industry; India
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Datar, Srikant M., Stacey M. Childress, Rachna Tahilyani, and Anjali Raina. "Pratham - Every Child in School and Learning Well." Harvard Business School Case 110-001, January 2010.
  • June 2008 (Revised October 2009)
  • Case

InnoCentive.com (A)

By: Karim R. Lakhani
InnoCentive.com, a firm connecting R&D labs of large organizations to diverse external solvers through innovation contests, has to decide if it will enable collaboration in its community. Case covers the basics of a distributed innovation system works and the... View Details
Keywords: Collaborative Innovation and Invention; Open Source Distribution; Research and Development; Competition; Cooperation
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Lakhani, Karim R. "InnoCentive.com (A)." Harvard Business School Case 608-170, June 2008. (Revised October 2009.)
  • October 2003 (Revised April 2006)
  • Background Note

Moral Reasoning: A Practical Guide for Leaders

By: Sandra J. Sucher
We encounter moral or ethical challenges in our professional lives, in our close relationships, and as members of the broader communities that we are part of. This methodology demonstrates how moral reasoning works and how it can be integrated into a problem-solving... View Details
Keywords: Decision Making; Moral Sensibility; Management Systems; Problems and Challenges; Civil Society or Community
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Sucher, Sandra J. "Moral Reasoning: A Practical Guide for Leaders." Harvard Business School Background Note 604-054, October 2003. (Revised April 2006.)
  • spring 2007
  • Article

Corporate Legitimacy and Advertising: British Companies and the Rhetoric of Development in West Africa, 1950-1970

Around 1960, the first independent African nations emerged, marking the beginning of the momentous political event that, among other things, would change the visual representations and the copy of advertisements. Development, modernity, and industrialization became... View Details
Keywords: Advertising Campaigns; Developing Countries and Economies; Africa; Great Britain
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Decker, Stephanie. "Corporate Legitimacy and Advertising: British Companies and the Rhetoric of Development in West Africa, 1950-1970." Business History Review 81, no. 1 (Spring 2007): 59–86.
  • January 2003 (Revised April 2003)
  • Case

Sun Hydraulics: Leading in Tough Times (A)

By: Linda A. Hill and Jennifer Suesse
Sun Hydraulics, 32-year-old global hydraulics engineering and manufacturing company headquartered in Sarasota, Florida, confronts tough choices due to the economic downturn in 2001. The company leadership debates how to maintain profitability and reduce labor costs... View Details
Keywords: Organizational Culture; Mission and Purpose; Financial Crisis; Crisis Management; Manufacturing Industry; Florida
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Hill, Linda A., and Jennifer Suesse. "Sun Hydraulics: Leading in Tough Times (A)." Harvard Business School Case 403-069, January 2003. (Revised April 2003.)
  • January 2000 (Revised October 2002)
  • Case

Cambridge Hospital Community Health Network - The Primary Care Unit

By: V.G. Narayanan, Lisa Brem and Ryan Moore
The Cambridge Hospital Community Health Network needed to gain a better understanding of its unit-of-service costs, which had been rising at a rate of 10% per year. The network's step-down costing system gave only aggregate costing information, and there was some... View Details
Keywords: Activity Based Costing and Management; Health Care and Treatment; Cost Accounting; Cost; Network Effects; Health Industry; Service Industry; Massachusetts
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Narayanan, V.G., Lisa Brem, and Ryan Moore. "Cambridge Hospital Community Health Network - The Primary Care Unit." Harvard Business School Case 100-054, January 2000. (Revised October 2002.)
  • September 1986 (Revised April 1990)
  • Case

Mueller-Lehmkuhl GmbH

Mueller-Lehmkuhl sells apparel fasteners and rents attaching machines. It views these two products as effectively a single item and prices them accordingly, the fasteners at high profit and its attaching machines at a loss. The cost system allocates the cost of the... View Details
Keywords: Cost Accounting; Profit; Manufacturing Industry; Apparel and Accessories Industry; Japan; Germany
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Cooper, Robin. "Mueller-Lehmkuhl GmbH." Harvard Business School Case 187-048, September 1986. (Revised April 1990.)
  • February 1998
  • Case

Lyondell Petrochemical Company

By: Jay W. Lorsch and Daniel P. Erikson
In August 1994, Lyondell Petrochemical Co.'s corporate parent and largest single shareholder effectively shed its stock, resulting in the resignation of 5 of its 11 directors. The remaining outside directors immediately acted to overhaul the executive compensation plan... View Details
Keywords: Corporate Governance; Governing and Advisory Boards; Executive Compensation; Design; Business or Company Management; Management Teams; Mining Industry
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Lorsch, Jay W., and Daniel P. Erikson. "Lyondell Petrochemical Company." Harvard Business School Case 498-028, February 1998.
  • December 1998 (Revised January 2001)
  • Case

Acer, Inc.: Taiwan's Rampaging Dragon

By: Christopher A. Bartlett and Anthony St. George
Describes the strategic, organizational, and management changes that led Acer from its 1976 startup to become the world's second-largest computer manufacturer. Outlines the birth of the company, the painful "professionalization" of its management, the plunge into... View Details
Keywords: Organizational Change and Adaptation; Leadership; Competitive Advantage; Global Strategy; Transformation; Computer Industry; Taiwan
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Bartlett, Christopher A., and Anthony St. George. "Acer, Inc.: Taiwan's Rampaging Dragon." Harvard Business School Case 399-010, December 1998. (Revised January 2001.)
  • October 1990 (Revised April 1991)
  • Case

RU 486 (A)

By: Joseph L. Badaracco Jr.
Describes the factors faced by Roussel UCLAF, a French drug company, in deciding whether and how to market a controversial new drug, RU 486, which is often called "the French abortion pill." Roussel's decision involved its relations with the French government, its... View Details
Keywords: Judgments; Ethics; Product Launch; Negotiation; Outcome or Result; Performance; Business and Government Relations; Health Industry; Pharmaceutical Industry; France; Germany; United States
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Badaracco, Joseph L., Jr. "RU 486 (A)." Harvard Business School Case 391-050, October 1990. (Revised April 1991.)
  • 17 Dec 2014
  • News

Deceiving with the truth

  • 11 Feb 2014
  • News

Thank You For Not Selling: Historian Nancy Koehn On CVS' Tobacco Ban

  • 08 May 2013
  • News

Hospital Prices No Longer Secret As New Data Reveals Bewildering System, Staggering Cost Differences

  • 06 Jul 2006
  • News

Kraft's Innovation Challenge

  • 01 Apr 2009
  • News

New Book Looks at the Life of a CIO

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