Publications

13 Jan 2025
Video

Applying to the 2+2 Program: Fireside Chat with a 2+2 Alum

Mavath R. Chandran

Keywords: Agribusiness

04 Feb 2002
Research & Ideas

How a Juicy Brand Came Back to Life

lose $1.4 billion in value under Quaker's stewardship in just four years? How did Triarc restore most of that value in less than three years? What did Triarc do with such apparently effortless grace that Quaker, with all its resources,... View Details

Keywords: by John Deighton; Food & Beverage

15 Dec 2020
Research & Ideas

The Unspoken Messages of COVID-19 Restrictions

they are also signaling to people that it might be safer to go out now,” says Michael Luca, the Lee J. Styslinger III Associate Professor of Business Administration at Harvard Business School. Policymakers trying to avoid draconian... View Details

Keywords: by Danielle Kost; Food & Beverage

June 2025
Case

Larry Culp at General Electric: Rebuilding an American Icon

By: Nitin Nohria, Kayti Stanley, Ashka Stephen and Drew Goydan

As he takes over as CEO of the iconic industrial giant General Electric, Larry Culp faces a range of urgent issues as the company is delisted from the DJIA and is seen by many as heading towards bankruptcy. Culp steers GE through a series of carefully thought-out moves... View Details

Keywords: Leadership; Restructuring; Financial Management; Organizational Change and Adaptation; Organizational Culture; Performance Improvement; Business and Shareholder Relations; Perception; Corporate Strategy; Value; Health Industry; Aerospace Industry; Industrial Products Industry; Financial Services Industry; North America; Europe

December 2013 (Revised March 2014)
Case

Beidahuang

By: Ray A. Goldberg and David Lane

Beidahuang is a major new Chinese player in global grain trading that in 2013 is seeking access to grain both to help assure China's food security and in pursuit of its own commercial goals. Focusing on potential trade in Brazilian soybeans, the case asks students to... View Details

Keywords: China; Brazil; International Trade; Grain; Soybeans; Agribusiness; Plant-Based Agribusiness; Globalized Markets and Industries; Cooperation; Agriculture and Agribusiness Industry; China; Brazil

Article

Improved Bounds on the Sizes of S.P Numbers

By: Paul Myer Kominers and Scott Duke Kominers

A number which is S.P in base r is a positive integer which is equal to the sum of its base-r digits multiplied by the product of its base-r digits. These numbers have been studied extensively in The Mathematical Gazette. Recently, Shah Ali... View Details

Keywords: Mathematical Methods

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July 1989 (Revised May 2004)
Case

Colonial Homes

By: David E. Bell

Colonial Homes supplies a complete raw materials package to build entire homes. The price of the package is guaranteed at the signing of the sales contract, while delivery (and payment) are not effected for up to six months. In an effort to reduce its exposure to... View Details

Keywords: Customer Value and Value Chain; Contracts; Price; Price Bubble; Fluctuation; Monopoly; Problems and Challenges; Sales; Accommodations Industry; Real Estate Industry

December 2004 (Revised May 2005)
Case

Levenger Company

By: Myra M. Hart, Kristin Lieb and Victoria Winston

The Leveens started a high-end catalog business as a small home-based venture in 1987. It grew into a nationally recognized, $60 million company, offering products that ranged from unique pens and pencils to leather briefcases and fully furnished offices. In 1999, it... View Details

Keywords: Strategic Planning; Financial Liquidity; Business Exit or Shutdown; Expansion; Business Growth and Maturation; Value; Entrepreneurship; Financing and Loans; Globalization; Business Startups; Growth and Development Strategy; Retail Industry; United States

April 1999 (Revised November 1999)
Case

Columbia Capital Corporation: Summer 1998

By: G. Felda Hardymon and Justin D. Wasik

In August 1998, the partners of Columbia Capital in Arlington, Va. made a decision about whether or not to raise an outside fund for venture capital investing. Columbia had begun in 1988 as a boutique investment bank focused on the telecommunications industry, but had... View Details

Keywords: Decisions; Venture Capital; Private Equity; Partners and Partnerships; Investment Funds; Banks and Banking; Financial Services Industry; Telecommunications Industry; United States

December 1992
Case

Du Pont: Corporate Advertising for 1992

By: Stephen A. Greyser and Norman Klein

Describes Du Pont's 1992 corporate advertising campaign, and its objectives and key messages. The campaign is set in the context of Du Pont's historical corporate positioning ("better things for better living"). Includes target audiences, budget considerations, and the... View Details

Keywords: Advertising Campaigns; Brands and Branding; Marketing Communications; Marketing Strategy; Corporate Strategy; Chemical Industry

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January 1995
Case

3M: Profile of an Innovating Company

By: Christopher A. Bartlett and Afroze A Mohammed

Traces the birth and development of 3M Corp., focusing in particular on the origins of its entrepreneurially-based ability to innovate. In particular, it highlights the role of CEO William L. McKnight in creating a unique set of values, policies, and structures to... View Details

Keywords: Organizational Change and Adaptation; Competitive Advantage; Organizational Culture