Publications

Publications

Filter Results: (11,507) Arrow Down
Filter Results: (11,507) Arrow Down Arrow Up

Show Results For

Show Results For

← Page 415 of 11,507 Results →
  • 01 Dec 2019
  • News

Alumni and Faculty Books for December 2019

Self-published The Speculator’s Mosaic is a speculative investment book that details the hard-earned wisdom accumulated during five decades of speculation and portfolio management. Culled from a lifetime of successes—and failures—the book offers a detailed suite of... View Details
  • 26 Nov 2018
  • Working Paper Summaries

Demand Estimation in Models of Imperfect Competition

Keywords: by Alexander MacKay and Nathan H. Miller
  • November 1994 (Revised August 1997)
  • Case

TV Guide (A)

By: Jeffrey F. Rayport
TV Guide is the largest magazine in the United States and is attaining record profitability. This case details the economics of TV Guide's success by studying its advertiser and reader relationships. Presents a detailed look at how a large magazine manages all aspects... View Details
Keywords: Journals and Magazines; Customers; Marketing Strategy; Advertising; Publishing Industry; United States
Related
  • June 2000 (Revised October 2000)
  • Supplement

Dogfight over Europe: Ryanair (B)

By: Jan W. Rivkin
Supplements the (A) case. View Details
Keywords: Competition; Market Entry and Exit; Service Operations; Air Transportation Industry; Dublin; London
Related
  • 01 Sep 2007
  • News

How to Take a Stand On UBS and Climate Change

case UBS discovers that its stance on global warming lags behind industry competitors. UBS considers four options in its approach to global warming. First, it could do nothing and stabilize its emissions at... View Details
Keywords: Julia Hanna; Colleges, Universities, and Professional Schools; Educational Services; Finance
  • 06 Nov 2012
  • First Look

First Look: November 6

correlation and its disappearance are both due to market participants' gradually learning to appreciate the difference between good-governance and poor-governance firms. Consistent with learning, the correlation's disappearance was... View Details
Keywords: Sean Silverthorne
  • 15 Oct 2008
  • First Look

First Look: October 15, 2008

but Bill still wondered if they were a fluke of the data, a result of data mining rather than the reflection of a true market anomaly. He wanted to discuss several possible explanations of the phenomenon and to decide whether Martingale... View Details
Keywords: Martha Lagace
  • 01 Mar 2012
  • News

Capitalism’s New Agenda

School’s centennial celebration a few years ago, we convened groups of business leaders in Europe, Asia, Latin America, and the United States to consider the future of the global market system. In keeping... View Details
Keywords: Joseph L. Bower, Herman B. Leonard, and Lynn S. Paine; social activism; Occupy Wallstreet; Corporate Services; Finance
  • 06 Aug 2013
  • First Look

First Look: August 6

today's managers need to harness technological advances, manage and lead a dispersed and diverse workforce, anticipate and react to constant competitive and geopolitical change and uncertainty, compete on a global scale, and operate in a... View Details
Keywords: Anna Secino
  • 01 Mar 2019
  • News

The One That Got Away

online food delivery business based in Denmark. This was our conclusion: “Just Eat seems to only work in Denmark, where business is profitable. Its other half-dozen markets are burning cash. It already has 10 percent of the Denmark... View Details
  • Fast Answer

SME research

business) and (Small to medium-sized enterprises) and (your keywords here) Science Direct Use the Advanced Search feature (link in top right corner) to enter the search strategy below: ((SME) and (small and medium sized... View Details
  • 2001
  • Case

Encyclopedia Britannica (B)

By: Vijay Govindarajan and Praveen Kopalle
In response to the threat from Encarta (Microsoft), Encyclopedia Britannica (EBI) published its text on a two-CD set that was offered free to consumers who purchased the print set and charged $995 if the consumer wanted solely to purchase the CD. By 1996, the company... View Details
Keywords: Marketing Strategy; Software; Acquisition; Information Publishing
Related
  • 01 Mar 2010
  • News

How to Spur Prosperity

You can’t be that impatient. Another lesson from top-tier venture groups is the importance of a global perspective when it comes to best practices and competitive strategies. The smart venture firms make View Details
Keywords: Deborah Blagg; Colleges, Universities, and Professional Schools; Educational Services; Administration of Economic Programs; Government
  • October 2013 (Revised June 2014)
  • Case

Demarketing Soda in New York City

By: John A. Quelch, Margaret L. Rodriguez, Carin-Isabel Knoop and Christine Snively
In 2013, New York City Mayor Michael Bloomberg tried and failed to institute a ban on serving sizes of large sugary beverages. Obesity posed a large public health risk to the city. Mayor Bloomberg's proposed ban was one of many attempts to combat the rising threat of... View Details
Keywords: Soda; Public Health; Business And Public Policy; Obesity; Business and Government Relations; Public Sector; Strategy; Marketing Strategy; Marketing; Health; City; Food and Beverage Industry; New York (city, NY)
Related
  • 03 Jun 2008
  • First Look

First Look: June 3, 2008

ODM provider. The case is a vehicle for discussing new market disruption and the impact of modularity and the evolution of the value network in the global PC supply chain. Purchase the case:... View Details
Keywords: Martha Lagace
  • 18 Apr 2017
  • First Look

First Look at New Ideas, April 18

Scale Global This case tracks Jerome Chouchan’s strategies and execution for a successful turnaround of Godiva Japan’s operations, which were experiencing a decline in sales when he became the managing... View Details
Keywords: by Sean Silverthorne
  • 02 Dec 2009
  • What Do You Think?

Should Immigration Policies Be More Welcoming to Low-Skilled Workers?

dismantled a lot of trade barriers, which has led to global prosperity. The only big barrier remaining is movement of humankind to regions which offer better prospects." A number of respondents took issue with this. Some equated... View Details
Keywords: by Jim Heskett
  • July 2008 (Revised February 2009)
  • Supplement

(PRODUCT) RED (B)

By: Youngme E. Moon, Michael I. Norton and David Chen
Updates the (PRODUCT) RED (A) case through early 2008, including announcements of new partner relationships (with Hallmark, Microsoft, and Dell) as well as new communications initiatives. View Details
Keywords: Communication; Brands and Branding; Marketing Strategy; Social Marketing; Partners and Partnerships; Social Enterprise; Africa
Related
  • December 1992 (Revised June 1996)
  • Case

Siemens Corporation (A): Corporate Advertising for 1992

By: Stephen A. Greyser and Norman Klein
Describes the approach of the German-based multinational company, Siemens Corp., to establishing an identity in the United States. The specific goals for the 1991-92 corporate advertising campaign are described. Examples of print and television messages are included,... View Details
Keywords: Advertising Campaigns; Trade; Marketing Strategy; Market Entry and Exit; Performance Evaluation; Germany; United States
Related
  • October 1995 (Revised January 1998)
  • Case

Cybersmith

Cybersmith is a new company that has created a new retailing concept. This particular store has been reported in over 250 newspapers, and by every major American television network. Some would classify it as an on-line cafe, but management has positioned the store as... View Details
Keywords: Marketing Strategy; Joint Ventures; Consumer Behavior; Product Marketing; Innovation and Invention; Retail Industry; Cambridge
Related