Publications

19 Sep 2012
News

On a Sound Track

Skullcandy products are currently distributed in over 70 countries, a number that expands every month. So a major challenge for us is how to establish our brand in each local market. Good brands are globally consistent, but they’re... View Details

Keywords: Deborah Blagg; audio equipment; fashion; Computer and Electronic Product Manufacturing; Computer and Electronic Product Manufacturing

05 Dec 2011
Research & Ideas

It’s Alive! Business Scholars Turn to Experimental Research

Fellow Marco Piovesan, whose research on how temptation influences work productivity included field experiments with children tempted by soda and candy at an Italian summer camp. "Understanding where these... View Details

Keywords: by Carmen Nobel

27 Feb 2007
First Look

First Look: February 27, 2007

has quality variations, reducing consumption. Five independent growers formed a cooperative to provide quality control and a brand name—Ripe 'N Ready—that enabled retailers to differentiate their stores and... View Details

Keywords: Martha Lagace

February 5, 2009
Comment

In Praise of Marketing

By: John A. Quelch

Many dismiss marketing as manipulative, deceptive, and intrusive. Marketing, they argue, focuses too much of our attention on material consumption. More recently, Benjamin Barber, in his 2007 book Consumed, claims that marketing is "sucking up the air from every other... View Details

Keywords: Marketing; Consumer Loyalty; Local Vs. Global Branding; Multi-national Brands; Misleading and Fraudulent Advertising; Customer Value and Value Chain; Customer Satisfaction; Globalized Economies and Regions; Cross-Cultural and Cross-Border Issues; Multinational Firms and Management; Globalized Markets and Industries; Brands and Branding; Marketing Communications; Marketing Strategy; Product Positioning

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Profile

Ann Chao

industry are often at odds with one another; with my creative passion and business background, I hope to better understand and work with people on both sides, ultimately to deliver a higher quality View Details

Keywords: Entertainment / Media

December 2018 (Revised February 2020)
Case

Fishbowl: Scaling Up

By: Leslie K. John

Fishbowl is a social media app that allows professionals to connect with other relevant professionals both within their company and across industry. Unlike many other social media apps, on which users typically present idealized portraits of themselves, on Fishbowl,... View Details

January 2006 (Revised August 2006)
Case

Wikis at Dresdner Kleinwort Wasserstein: (A)

In October 2005, Myrto Lazopoulou, head of user centered design at the investment bank Dresdner Kleinwort Wasserstein (DrKW), contemplates how to spread the usage of wikis inside the company. As a "social software" like chats and blogs (both already in use at DrKW),... View Details

Keywords: Communication Technology; Information Technology; Performance Productivity; Investment Banking; Applications and Software; Social and Collaborative Networks; Cooperation; Banking Industry; Financial Services Industry

August 1985
Case

CML Group, Inc.: Going Public (C)

By: William A. Sahlman

Contains a description of some issues confronting management of CML Group. They have decided to go public, have selected an underwriting team, and must make final decisions about the size, composition and pricing of the issue. Because stock prices have fallen since the... View Details

Keywords: Initial Public Offering; Going Public; Problems and Challenges; Consumer Products Industry; Consumer Products Industry

May 1992 (Revised August 1993)
Case

Forest Policy in Malaysia

By: Forest L. Reinhardt

The governments of Malaysia and the Malaysian State of Sarawak need to assess possible changes in forest policy. Environmentalist pressure threatens traditional market relationships and patterns of business-government interaction. Harvest regulations, subsidies, trade... View Details

Keywords: Natural Environment; Policy; Government and Politics; Environmental Sustainability; Trade; Business and Government Relations; Governing Rules, Regulations, and Reforms; Forest Products Industry; Forest Products Industry; Malaysia

January 2006
Article

Are Perks Purely Managerial Excess?

By: Raghuram G. Rajan and Julie Wulf

A widespread view is that executive perks exemplify agency problems--they are a route through which managers misappropriate a firm's surplus. Accordingly, firms with high free cash flow, operating in industries with limited investment prospects, should offer more... View Details

Keywords: Problems and Challenges; Cash Flow; Business or Company Management; Situation or Environment; Performance Productivity; Investment; Executive Compensation

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05 Dec 2013
What Do You Think?

Is Walmart Defying Economic Gravity?

information-driven model by gaining a better understanding of product and customer relationships." Dean Vella cited Walmart's innovation in supply chain management and... View Details

Keywords: by James Heskett; Retail

March 1969 (Revised August 1997)
Case

Fabritek Corp.

Describes a large-volume automotive parts contract in a high-quality machine work company. Quality and delivery problems arise when one of the four men on the job is replaced with a high producer who cannot earn a substantial bonus because of machine interference. View Details

Keywords: Production; Performance Productivity; Auto Industry

January 2006 (Revised November 2006)
Case

Blogs at Dresdner Kleinwort Wasserstein (A)

In May 2005, JP Rangaswami, the chief information officer at investment bank Dresdner Kleinwort Wasserstein (DrKW), wonders how to extend the bank's use of blogs. Corporations are now increasingly using these tools to diffuse news, opinions, and knowledge and improve... View Details

Keywords: Blogs; Information Technology; Performance Productivity; Governance Compliance; Investment Banking; Banking Industry; Financial Services Industry

November – December 2011
Article

Most Likely to Succeed: Leadership in the Industry

By: Robert C. Pozen and Theresa Hamacher

What is the critical factor for success in the U.S. mutual fund industry? Is it top-ranked investment performance, innovative products, or pervasive distribution? In our view, it is none of these factors, despite their obvious importance. Instead, the best predictors... View Details

Keywords: Leadership; Success; Investment Funds; Rank and Position; Performance; Investment; Innovation and Invention; Product; Distribution; Forecasting and Prediction; Asset Management; Governance Controls; United States

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25 Apr 2000
Research & Ideas

Adjusting the Fit for Government

productivity revolution due to the loss of skills in society. "The other key underpinning is education," he continued. "In South Africa in particular, the legacy of apartheid was extremely destructive, View Details

Keywords: by Martha Lagace

March 2021 (Revised January 2022)
Case

Philips: Redefining Telehealth

By: Regina E. Herzlinger, Alec Petersen, Natalie Kindred and Sara M. McKinley

As one of the world’s largest healthcare companies, Philips sought to reach beyond the walls of the hospital and expand its hospital-to-home program to gain future competitive advantage through technology solutions combining predictive analytics with care delivery. By... View Details