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  • January 2017 (Revised August 2019)
  • Case

X Fire Paintball & Airsoft: Is Amazon a Friend or Foe? (A)

By: Feng Zhu and Angela Acocella
Three years after launching his brick-and-mortar store, X Fire Paintball and Airsoft, Steve Herbert Sr. and his sons began selling products on Amazon.com’s third-party Marketplace, and online sales expanded rapidly. Over time, X Fire noticed that products of which it... View Details
Keywords: Ethics; Competition; Digital Platforms; Internet and the Web; Small Business; Retail Industry; Canada
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  • April 2016
  • Teaching Note

Flipkart: Transitioning to a Marketplace Model

By: Sunil Gupta and Das Narayandas
In 2015, Sachin and Binny Bansal, co-founders of India's largest e-tailer, Flipkart, announced that the company would switch to a marketplace model and move its logistics arm into a separate company. At the time of the announcement, Snapdeal already claimed to be... View Details
Keywords: India; Marketplaces; Digital Platforms; Internet and the Web; Market Entry and Exit; E-commerce; Retail Industry; India
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  • March 2005 (Revised July 2006)
  • Case

Celtel International B.V.: June 2004 (A)

By: G. Felda Hardymon and Ann Leamon
Depicts the options facing Mohammed Ibrahim, founder and chairman of Celtel International, the largest pan African wireless telecommunications provider, as he tries to position his company for further growth. Should the firm, which has reached $1 billion in revenues in... View Details
Keywords: Business Growth and Maturation; Mobile and Wireless Technology; Growth and Development Strategy; Telecommunications Industry; Africa
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  • 25 Aug 2022
  • News

A New Platform for Alumni Engagement

Kenneth Salas (MBA 2015), pictured In January, 50 HBS MBA students and 200 alumni and other business leaders gathered to discuss the business of artificial intelligence (AI). Over the course of four days, the hybrid global cohort analyzed cases, quizzed sector experts,... View Details
Keywords: April White
  • 24 Feb 2014
  • News

A Capital Idea for Small Business

had received an appointment to the US Naval Academy at Annapolis while in high school. He had more of a technological bent than did Callaghan, and he studied both systems engineering and nuclear engineering. He was in the Submarine... View Details
Keywords: Robert S. Benchley; crowd-funding; online communities; Finance; Securities, Commodities, and Other Financial Investments; Finance
  • March 7, 2024
  • Article

Integrating Digital Tools into Every Stage of Your Sales Strategy

By: Frank V. Cespedes and Georg Krentzel
In their growth and customer-acquisition activities, most companies now face twin challenges: understanding and responding to omni-channel buying behavior and doing that without inadvertently decreasing sales productivity. Thirty years ago, Peter Drucker noted that... View Details
Keywords: Sales Management; Digital Tools; Sales; Marketing Channels; Technology Adoption; Brands and Branding
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  • 2023
  • Article

Experimental Evaluation of Individualized Treatment Rules

By: Kosuke Imai and Michael Lingzhi Li
The increasing availability of individual-level data has led to numerous applications of individualized (or personalized) treatment rules (ITRs). Policy makers often wish to empirically evaluate ITRs and compare their relative performance before implementing them in a... View Details
Keywords: Causal Inference; Heterogeneous Treatment Effects; Precision Medicine; Uplift Modeling; Analytics and Data Science; AI and Machine Learning
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  • April 2018
  • Supplement

Flipkart (B): The Ongoing Battle for India's E-Commerce Market

By: Sunil Gupta, Das Narayandas and Rachna Tahilyani
In 2017, both Flipkart and Amazon claimed leadership position in India's recently concluded key annual festive season sale, but it was too early to declare victory. Amazon continues to invest heavily in India. Competition from newer players is increasing. Media reports... View Details
Keywords: Digital Platforms; Internet and the Web; Competition; Retail Industry; India
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  • April 1997
  • Article

Firm Asymmetries and Sequential R&D: Theory and Evidence from the Mainframe Computer Industry

By: T. Khanna and M. Iansiti
Keywords: Research and Development; Theory; Information; Information Infrastructure; Information Technology; Computer Industry
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  • 27 Apr 2020
  • News

How Brands Unwittingly Fund Disinformation

Keywords: Advertising, Public Relations, and Related Services; Professional Services
  • 10 Aug 2016
  • News

The Man Who Put Amazon on Cloud Nine

  • 24 Apr 2014
  • News

Fighting the diabetes epidemic using mobile phones

Through Jana Care, a start-up he cofounded in Bangalore, India, Sidhant Jena (SPH 2011, MBA 2011) is building affordable diagnostics and evidence-based lifestyle coaching programs on mobile phones to make diabetes management cheaper, simpler, and significantly better... View Details
  • 16 Mar 2010
  • News

New Site Offers Free Wardrobe Advice

Keywords: apparel consulting; fashion consulting
  • 06 Dec 2021
  • News

What's the Word?

are some ways forward, says Fuller. Companies might need to embrace automation technologies that can help reduce labor hours per unit, an approach Fuller has seen start to take hold in the garment industry. There could be regulatory aid,... View Details
Keywords: Julia Hanna; illustrations by Martha Rich; Manufacturing; Finance; News, Library, Internet, and Other Services; Information
  • March 2023
  • Supplement

Innovation at Google Ads: The Sales Acceleration and Innovation Labs (SAIL) (B)

By: Linda A. Hill and Emily Tedards
In 2018, Ana Owczarzak was appointed to lead Google Ads' new innovation and accelerator team - the Sales Acceleration and Innovation Labs (SAIL). The purpose of SAIL was to offer testing and incubation services for individuals within Google Ads who were developing new... View Details
Keywords: Innovation Leadership; Organizational Culture; Technology Industry; Technology Industry; Technology Industry; United States
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  • 29 Feb 2024
  • Blog Post

IFC India: JSW Steel and Cement and the Quest to Capture Carbon in Hard to Abate Sectors

to different players in this quest. From incumbents in traditional businesses revamping processes and technologies to account for emissions to startups creating new solutions to existing challenges such as agriculture, mobility and waste... View Details

    Larissa Bifano

    strategy to address the client's needs in whatever situation or forum. Larissa works with numerous clients in the following industries and technologies: clean technologies, including battery systems, solar, alternative energy, wind power; computer View Details
    • Fast Answer

    Annual IT expenditures by industry

    Annual reported IT expenditures by U.S. industry and by type of IT expenditure. Information and Communication Technology Survey: Annual survey compiled by the U.S. Census Bureau that breaks out IT spending by industry and type of... View Details
    • 01 Oct 1998
    • News

    Boston HBS Club Announces 1998-99 Program

    The Harvard Business School Alumni Association of Boston sponsors approximately thirty events each year for Boston-area alumni and their guests. This year's offerings feature a new Internet Program Series to update HBS alumni on the business implications of the ongoing... View Details
    • 01 Dec 2012
    • News

    Wang Papers to HBS

    Important corporate records from Wang Laboratories and personal papers of the company's late founder and CEO, Dr. An Wang, were recently donated by his family to the Baker Library Historical Collections at HBS. Computer memory technology... View Details
    Keywords: Computer and Electronic Product Manufacturing; Manufacturing