Publications

March 1998 (Revised June 1999)
Case

DigitalThink: Building a Sales Force

By: Michael J. Roberts, Joseph B. Lassiter III and Christina L. Darwall

A broad set of issues faces a young company in the Internet-based training business as it begins to sell its product to corporate customers. Issues include: profile of attractive candidates, compensation, definition of territory, definition of quotas, and role of... View Details

Keywords: Internet and the Web; Salesforce Management; Business Startups; Service Industry

June 2018
Case

The Grommet in 2018

By: Lynda M. Applegate, Karen Gordon Mills and Lena Goldberg

The Grommet, an online product launch platform, was at the brink of scaling its business. The Grommet's daily launch and sale of innovative consumer products, using personal videos created by product makers, had led to its initial success. In 2014, the company launched... View Details

Keywords: Retail; Value Capture; Internet and the Web; Entrepreneurship; Product Launch; Value; Retail Industry

May 2000 (Revised August 2000)
Case

Service and Value in e-Commerce

This collection of readings illustrates the importance of service and logistics in e-commerce, focusing on e-Toys' disastrous 1999 holiday season. View Details

Keywords: Valuation; Internet and the Web; Service Operations; Logistics; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry

28 Mar 2023
Blog Post

Meet Professor Elisabeth Paulson: A Conversation on Life, Research, and Teaching

In this blog, Loujaine AlMoallim (MBA 2024) interviews Technology and Operations Management Professor Elisabeth Paulson about her personal journey, her time at Harvard Business School, and her advice for HBS leaders. Can you briefly tell... View Details

February 2011
Teaching Note

Porsche: The Cayenne Launch (TN)

By: John Deighton and Jill Avery

Teaching Note for 511-068. View Details

Keywords: Brands and Branding; Sports; Product Development; Value; Safety; Internet and the Web; Communication Technology; Auto Industry

August 1989 (Revised October 1989)
Case

Avon Co.

Avon engineers developed a new type of electric adjustable speed drive. Executives began to make long-range plans for production and marketing. Members of the sales department wondered what pricing recommendations they should make to management on the basis of... View Details

Keywords: Technological Innovation; Price; Product Development; Technology Industry

Web

HBS Alumni Research Tips: Target list of companies | Baker Library

infoservices@hbs.edu for assistance. Mergent Intellect Provides access to private and public U.S and international business and industry data. Scroll down the page and select Advanced Search , then select Company Criteria . Add all... View Details

01 Sep 2015
News

High Yields

Illustration by Chris Philpot Hobbyist drones might make headlines with their crashes on the White House lawn, but the market for unmanned vehicles is rapidly expanding beyond the niche: Over the next decade, according to industry trade... View Details

Keywords: Francis Storrs

Web

Trade Catalogs - The Art of American Advertising

Home Site map Map / Directions Search: General Information HBS Home About Annual Report Campus Commencement Dean Nohria Employment Fifty Years of Women Give News New Construction Academic Programs Doctoral Programs Executive Education MBA... View Details

Web

Buy Now, Pay Later: Credit, Information, and the Courts

the Courts Credit and Information Technology Credit in a Consumer Society Research Links Credits As pioneers of the nascent information industry, the nineteenth-century credit... View Details

19 Jun 2007
First Look

First Look: June 19, 2007

FDI" in several different ways. First, we look at the possibility that the effects of FDI differ by sector. Second, we differentiate FDI based on objective qualitative industry characteristics including the average skill intensity... View Details

Keywords: Martha Lagace

October 2006
Case

Clearwire Corporation

By: Richard S. Ruback

Explores Clearwire's decision to fund its substantial capital investments through an initial public offering (IPO) or through private equity. Clearwire is developing and deploying a broadband wireless network using WiMAX technology. It had filed a registered statement... View Details

Keywords: Private Equity; Mobile and Wireless Technology; Technological Innovation; Initial Public Offering; Investment Portfolio; Telecommunications Industry

23 Jul 2024
In Practice

The New Rules of Trade with China: Navigating Tariffs, Turmoil, and Opportunities

technologically advanced has led to sweeping sets of executive orders and institutional changes, especially in the US. Businesses need to understand that the policy tools in the US—including export controls, investment reviews, entity... View Details

Keywords: by Rachel Layne; Industrial Products; Industrial Products; Industrial Products; Industrial Products; Industrial Products; Industrial Products; Industrial Products; Industrial Products

April 1999
Teaching Note

America Online, Inc. TN

By: Krishna G. Palepu and Amy P. Hutton

Teaching Note for (9-196-130). View Details

Keywords: Web Services Industry; Web Services Industry; North and Central America; United States

February 2011
Teaching Note

Google and Earnings Guidance (TN)

By: Francois Brochet

Teaching Note for 111026. View Details

Keywords: Communication Strategy; Policy; Web Services Industry; Web Services Industry; United States

January 2000 (Revised April 2000)
Case

StarMedia: Launching a Latin American Revolution

By: Thomas R. Eisenmann and Jon K Rust

By the fall of 1999, StarMedia had sprinted to a sizable lead in the race to acquire Latin American Internet users. Its pan-regional, horizontal portal was the first to target Spanish- and Portuguese-language speakers on the Internet, registering 1.2 billion page views... View Details

Keywords: Private Ownership; History; Risk Management; Business Cycles; Corporate Entrepreneurship; Infrastructure; Media; Emerging Markets; Cross-Cultural and Cross-Border Issues; Web; Information Technology Industry; Information Technology Industry

06 Dec 2021
News

Tipping Point

invest in the women who make the industry run. Each brightly colored bag of Kahawa 1893 features a prominent QR code that allows purchasers to give to the women behind the beans. “People have been very receptive to the idea,” says... View Details

Keywords: April White; Food Manufacturing; Manufacturing

February 2005 (Revised May 2005)
Case

Nordstrom: The Turnaround

By: Rajiv Lal and Arar Han

After a period of turbulence, the fourth generation of Nordstroms are in control of the $7.1 billion apparel retailer. They have instituted a number of changes in buying and IT that have turned the business around. What can they do to ensure future growth? View Details

Keywords: Transformation; Crisis Management; Growth Management; Organizational Structure; Information Technology; Apparel and Accessories Industry; Apparel and Accessories Industry