Publications

September 2017 (Revised March 2018)
Case

Chai Point: Disrupting Chai

By: Shikhar Ghosh, Ramana Nanda and Rachna Tahilyani

Chai Point is India’s largest organized chai retailer. It has missed its target for retail store openings by approximately 25%, goals that are very important to its investors who are also board members. However, it has developed an exciting new internet-based tea... View Details

17 Oct 2024
Research & Ideas

The Reputation Risks of Sharing Fake News

Harvard Business School. “Even in this politicized, polarized environment that our country finds itself in, people value accuracy.” Ultimately, Jordan’s research casts doubt on the idea that reputational motivations, View Details

Keywords: by Avery Forman

12 Nov 2008
First Look

First Look: November 12, 2008

Development (TvT) of Amsterdam, Holland, was deeply worried about the status of his largest ongoing project: the Amsterdam World Trade Center (WTC). As the discretionary developer, van Tartwijk needed to present his firm's recommendations... View Details

Keywords: Martha Lagace

29 Apr 2019
Research & Ideas

Is the Digital Age Making Us Petty?

attentiveness to trivial details,” as defined in a recent research study, can drag down relationships, result in recriminating behavior, and ruin the good intentions behind very generous donations. On the... View Details

Keywords: by Kristen Senz

August 2022 (Revised June 2024)
Exercise

How Should Netflix Add an Ad-Supported Tier?

By: Elie Ofek and Olivier Toubia

In the summer of 2022, it became clear that Netflix would introduce an ad-supported tier alongside its existing subscription plans in the near future. Speculation abounded as to the details of the new tier: How many minutes of advertising would it include? What picture... View Details

Keywords: Pricing; Television Industry; Price; Marketing Strategy; Digital Platforms; Customer Value and Value Chain; Competitive Strategy; Customer Satisfaction; Entertainment and Recreation Industry

June 2005 (Revised June 2006)
Case

Ducati Corse: The Making of a Grand Prix Motorcycle

By: Francesca Gino and Gary P. Pisano

Examines the product development strategy and processes of the Ducati motorcycle racing team during the 2003-2004 Grand Prix seasons. Invites discussion of appropriate design and development strategies to facilitate learning across product generations. Specifically,... View Details

Keywords: Design; Business Strategy; Product Marketing; Knowledge Use and Leverage; Motorcycle Industry; Italy

March 2000
Case

Lockheed Martin: The Employer of Choice Mission

By: Clayton M. Christensen and Michael D Overdorf

A Lockheed Martin manager is faced with the decision of where to focus the organization's resources in order to develop a world-class employee development system. The manager's recommendation will serve as the basis for the company's goal of becoming an Employer of... View Details

Keywords: Organizational Culture; Resource Allocation; Decision Choices and Conditions; Employees; Human Resources; Leadership Development; Cost Management; Organizational Design; Aerospace Industry

November 1994
Case

Pilkington Float Glass--1955

By: Kim B. Clark

The case examines the development of the float glass process at Pilkington in the mid-1950s. Pilkington has pursued the development of a radically new process for flat glass production, but has experienced serious problems at each stage of development. The senior... View Details

Keywords: Transformation; Decision Choices and Conditions; Technological Innovation; Product Development; Research and Development; Commercialization; Technology

18 Jul 2024
Research & Ideas

New Hires Lose Psychological Safety After Year One. How to Fix It.

welcome. In fact, new hires often enter fresh roles feeling optimistic and confident their organizations are eager to hear from them, but over time, employees increasingly feel less “psychologically safe” to contribute ideas, new View Details

Keywords: by Michael Blanding; Health

June 2018 (Revised October 2020)
Case

Global Brand Management of Anheuser Busch InBev's Budweiser

By: Jill Avery

Brian Perkins, chief architect of the $6 billion Budweiser brand, was excited about 2018, in which the company would launch Budweiser into several new markets in Africa and Latin America. He was feeling the pressure to finalize a global brand strategy that would define... View Details

November 2023
Article

Psychological Factors Underlying Attitudes toward AI Tools

By: Julian De Freitas, Stuti Agarwal, B. Schmitt and N. Haslam

What are the psychological factors driving attitudes toward AI tools, and how can resistance to AI systems be overcome when they are beneficial? In this perspective, we first organize the main sources of resistance into five main categories: opacity, emotionlessness,... View Details

Keywords: Policy; Self; AI and Machine Learning; Attitudes; Technology Adoption

Read Now

17 Aug 2010
News

Economy Led to Cuts in Use of Health Care

June 2002 (Revised March 2003)
Case

Bolivia: Globalization, Sovereignty, or Democracy?

By: Rafael M. Di Tella, Huw Pill, Miguel Lopez de Silanes Gomez, Cinthia Fernholz Violand and Ingrid Vogel

Describes the economic stabilization program implemented by the Bolivian government in 1985 to 1986 and its impact on the development process in Bolivia. View Details

Keywords: History; Programs; Development Economics; Inflation and Deflation; Globalization; Government and Politics; Bolivia