Publications

Web

Evolution of the Social Enterprise Conference | Social Enterprise | Harvard Business School

social entrepreneurs reject status quo as such, and are working every day to make change in ever bigger and better ways. We know, as students of global challenges and foot soldiers ourselves, that making “a dent in the universe” is not... View Details

05 Jan 2009
Research & Ideas

Most Popular Articles and Working Papers 2008

professor Michael I. Norton and colleagues Elizabeth W. Dunn and Lara B. Aknin, described in the journal Science, looks into how and why spending money on others promotes happiness. Norton explains more in this Q&A. 7. Marketing Your... View Details

Keywords: by Staff

01 Jun 2008
News

Alumni Clubs Put Skills to Work

and fundraising for scholarships to attend social enterprise-focused Executive Education programs or fellowships for MBA students. While HBS alumni clubs worldwide have long been engaged in their local communities, their activities have ramped up this year as part of... View Details

Keywords: alumni clubs; Centennial; Educational Services

28 Jul 2003
Research & Ideas

It’s India Above China in New World Order

professor of strategy at HBS. It is also important because the two countries have embraced very different models of development. The biggest source of worry is the state of China's banking sector, which is technically insolvent.—Yasheng... View Details

Keywords: by Martha Lagace

03 Jan 2007
First Look

First Look: January 3, 2007

were devastating. Purchase this case: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=307010 Lincoln Electric Harvard Business School Case 707-445 The case describes Lincoln Electric's business strategy and incentive... View Details

Keywords: Sean Silverthorne

January 2009 (Revised July 2010)
Case

iZumi

By: Robert F. Higgins, Jacob Ian Broder-Fingert, Eliot Sherman and Sidhartha Palani

Presents the issues faced while building an innovative company in an emerging space with new intellectual property from the perspective of a venture capitalist. Beth Seidenberg, a partner at the venture capital firm Kleiner Perkins Caufield & Byers (KPCB), had helped... View Details

Keywords: Entrepreneurship; Venture Capital; Globalized Markets and Industries; Innovation and Management; Intellectual Property; Rights; Genetics; Financial Services Industry; Health Industry

December 2012
Article

Defending the Markers of Masculinity: Consumer Resistance to Brand Gender-Bending

By: Jill Avery

I study the Porsche Cayenne SUV launch to ethnographically analyze how men consuming a gendered brand respond to perceived brand gender contamination. Consumers' communal gender work in a Porsche brand community is analyzed to uncover brand gender contamination's... View Details

Keywords: Brands; Brand Building; Brand Equity; Brand Management; Brand Positioning; Marketing; Brands and Branding; Marketing Strategy; Product Marketing; Consumer Behavior; Gender; Identity; Customer Focus and Relationships; Auto Industry; Consumer Products Industry

Read Now

08 Oct 2014
Research & Ideas

Who Is the Chief Sustainability Officer?

shows. Innovation: A select number of companies shift to a more advanced innovative stage by integrating sustainability into the core of the business in ways that transform the company. Strategies tend to be driven by the View Details

Keywords: by Dina Gerdeman; Manufacturing

04 Dec 2000
What Do You Think?

Have We Overdone Deregulation and Privatization?

consumers were that deregulation: (1) unleashes the power of a self-correcting free market (Jeff Struck), giving customers services at prices they are willing to pay and quality levels that they are willing to pay for (at least in the... View Details

Keywords: by James Heskett

08 Dec 2009
First Look

First Look: Dec. 8

to the company's future. I argue that there may be a geographic solution to this dilemma. In such a solution, a fast-growing emerging market plays a central role in orchestrating a complete strategy for... View Details

Keywords: Martha Lagace

2014
Book

A Social Strategy: How We Profit from Social Media

By: Mikolaj Jan Piskorski

Almost no one had heard of social media a decade ago, but today websites such as Facebook, Twitter, and LinkedIn have more than 1 billion users and account for almost 25 percent of Internet use. Practically overnight, social media seems indispensable to our lives—from... View Details

Keywords: Internet and the Web; Web; Strategy; Marketing Strategy; Social Marketing

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02 Sep 2013
Research & Ideas

The Curse of Double-Digit Growth

political stability. Liberia's economic strategy sees higher-level growth over the next five years coming from investments in mining, agriculture, and oil. That optimism may be warranted, according to Werker's analysis. "If multiple... View Details

Keywords: by Kim Girard

August 1984
Case

Competitive Positioning in the Dishwasher Industry (C): Sears, Roebuck and Co.

By: Joseph L. Bower

Keywords: Product Positioning; Competitive Strategy; Consumer Products Industry

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02 Oct 2007
First Look

First Look: October 2, 2007

consumer collaboration, in which consumers use digital media that lie beyond the control of marketers to communicate among one another, responding to marketing's intrusions by disseminating counterargument, information sharing, rebuttal,... View Details

Keywords: Martha Lagace

13 Oct 2015
Research & Ideas

Does Business Get Done the Same Way in Emerging and Developed Countries?

simply versions of earlier markets that are now mature. I think what is almost always true of emerging markets is that there are islands of modernity where emerging markets are... View Details

Keywords: by Sean Silverthorne

27 Jun 2007
Lessons from the Classroom

Learning to Make the Move to CEO

participants understand how to orient their businesses in increasingly dynamic markets and provides strategies to help them recognize and respond to threats in the marketplace. Simons and Professor Michael... View Details

Keywords: by Julia Hanna; Education

December 2018 (Revised January 2020)
Case

Husk Power: Scaling the Venture

By: Benjamin N. Roth, Joseph B. Lassiter III and Natalia Rigol

In January 2018, Manoj Sinha—founder and CEO of Husk Power—was contemplating raising $20 million to scale operations for a second time. From 2007 through 2013, Husk built 80 biomass waste plants that provided electricity to 250,000 villagers and shop owners spread... View Details

Keywords: Scaling; Energy; Entrepreneurship; Emerging Markets; Growth and Development Strategy; Energy Industry; India

November 1986 (Revised April 1993)
Case

Fox Broadcasting Co.

Describes an attempt by Fox Broadcasting to enter the U.S. television broadcasting industry as a fourth network. Intended to integrate the analysis of major investment decisions with business strategy. Leads to a discussion of the investment decision based on industry... View Details

Keywords: Competition; Market Entry and Exit; Business Strategy; Media and Broadcasting Industry; United States